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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Beard roller
27.1K
Volume
+188%
Growth
A beard roller, also known as a derma roller, is a grooming tool designed to promote beard growth by stimulating hair follicles and improving blood circulation through the use of tiny needles. This device helps enhance beard thickness and growth by creating micro-injuries on the skin, which can trigger the body's natural healing process and increase collagen production. Beard rollers are primarily targeted at men looking to improve the density and overall appearance of their facial hair.
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vanicream
201K
Volume
+187%
Growth
Skincare brand known for its products formulated without common irritants, making them suitable for sensitive skin. Vanicream offers a range of moisturizing creams, lotions, and facial moisturizers, often featuring beneficial ingredients like ceramides and hyaluronic acid, which differentiate it from competitors. The brand primarily targets individuals with sensitive skin or those seeking gentle, non-irritating skincare solutions.
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Fragrantica
2.24M
Volume
+186%
Growth
Online resource and community for perfume enthusiasts, offering detailed information about various fragrances. It provides user reviews, ratings, and the composition of perfumes, along with articles, news, and forums for discussions. Fragrantica primarily serves individuals interested in exploring and sharing their experiences with different scents.
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Vitamin c toner
9.9K
Volume
+186%
Growth
A skincare product designed to brighten the skin, fade hyperpigmentation, and hydrate the skin. Vitamin C toner helps stimulate collagen synthesis and promote wound healing, making the skin appear more radiant, soft, and supple. It is beneficial for all skin types, particularly those looking to improve skin tone and texture.
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Peptide
246K
Volume
+186%
Growth
Short chains of amino acid monomers linked by peptide bonds, typically containing 2 to 50 amino acids. Peptides play crucial roles in biological functions, including acting as hormones, enzymes, and signaling molecules, and are used in various medical and cosmetic applications. They are particularly valuable for researchers, medical professionals, and the cosmetic industry for their diverse functional properties.
exploding
Era future
0-100
Volume
+185%
Growth
Referring to a concept SUV by GAC, the 'Era future' represents the automaker's vision for future vehicles. This full-size SUV boasts a sleek design and is powered by an FCEV powertrain. With dimensions larger than a Cadillac Escalade, it measures 5,413 mm in length and has a wheelbase of 3,132 mm.
exploding
Cotton puff
1.3K
Volume
+184%
Growth
Soft, feathery ball or pad made of cotton or down, typically used for applying powder to the skin. Cotton puffs are valued for their gentle texture and ability to evenly distribute cosmetic products, making them a staple in personal care and beauty routines. They are primarily used by individuals seeking a smooth and even application of makeup or skincare products.
exploding
Tanning serum
1.3K
Volume
+184%
Growth
Cosmetic products designed to give the skin a tanned appearance without exposure to the sun. They typically contain ingredients like DHA (dihydroxyacetone), which reacts with the amino acids in the skin to produce a temporary darkening effect, and may also include additional skincare benefits such as anti-aging properties or hydrating ingredients like hyaluronic acid. Tanning serums are popular among individuals seeking a sun-kissed look without the risks associated with UV exposure.
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Curl cream
110K
Volume
+183%
Growth
Hair care product designed to enhance, define, and manage curly hair. It provides moisture, reduces frizz, and helps in defining curls, often containing beneficial ingredients like argan oil. Curl cream is particularly popular among individuals with naturally curly or wavy hair who seek to maintain and enhance their curl pattern.
exploding
Glow drops
720
Volume
+183%
Growth
Skincare products designed to enhance the skin's radiance and provide a glowing complexion. These products often contain ingredients like niacinamide and hyaluronic acid to hydrate and brighten the skin, differentiating themselves through unique formulations and varying price points. Glow drops are primarily targeted at individuals seeking to improve their skin's luminosity and achieve a dewy, radiant look.
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Intimate body wash
480
Volume
+181%
Growth
Intimate body wash is a specially formulated cleanser designed for the delicate skin of the genital area. It is typically pH-balanced and contains gentle, non-irritating ingredients to maintain hygiene and prevent discomfort. This product is ideal for individuals seeking a safe and effective way to cleanse and care for their intimate areas.
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Curling headband
3.6K
Volume
+180%
Growth
A heatless hair styling tool designed to create curls or waves without using heat. It is made from soft materials and works by wrapping damp hair around the headband and leaving it to set for several hours or overnight, reducing heat damage and providing a convenient method for achieving curls. This product is particularly beneficial for individuals looking to avoid heat damage while styling their hair and is available from various retailers at different price points.
peaked
Goat milk body wash
12.1K
Volume
+180%
Growth
Body wash formulated with goat milk, known for its skin-nourishing properties. It contains vitamins A and E, which help repair skin damage, maintain healthy skin, and reduce wrinkles by promoting skin rejuvenation and epidermal differentiation. This product is particularly beneficial for individuals seeking to improve skin hydration, elasticity, and overall skin health.
exploding
Moroccan black soap
9.9K
Volume
+178%
Growth
Traditional soap originating from Morocco, made from a mixture of crushed olives, olive oil, and other natural ingredients. It is rich in vitamins and antioxidants, particularly Vitamin E, which provides deep cleansing, exfoliation, antibacterial properties, moisturizing, anti-aging benefits, and helps in achieving an even skin tone. Primarily used in traditional Moroccan steam baths (hammams) but also suitable for home use, it is beneficial for individuals seeking a natural and effective skincare solution.
exploding
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Pdedebe oal
74K
Volume
+178%
Growth
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exploding
Jawline gum
18.1K
Volume
+177%
Growth
Chewing gum designed to strengthen jaw muscles and improve jawline definition by providing more resistance during chewing. This type of gum is typically harder than regular gum, offering a workout for the jaw muscles to enhance facial aesthetics. It is primarily targeted at individuals seeking to improve their jawline appearance and facial muscle tone.
exploding
Nail growth oil
5.4K
Volume
+177%
Growth
A cosmetic product designed to enhance the growth and health of nails by moisturizing and nourishing the cuticles. Nail growth oil increases circulation around the nails, which stimulates growth, and helps protect the nail and cuticle from trauma, improving overall nail health and appearance. This product is particularly beneficial for individuals looking to strengthen their nails, improve their appearance, and maintain longer-lasting nail polish shine.
peaked
Nicotinamide cream
1.6K
Volume
+177%
Growth
Skincare product containing vitamin B3, known for its multiple skin benefits. Nicotinamide cream helps minimize enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, and strengthen the skin barrier, making it a versatile addition to skincare routines. It is particularly beneficial for individuals seeking to enhance overall skin health and appearance.
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Makeup bag mirror
4.4K
Volume
+174%
Growth
A portable accessory often included in makeup bags or train cases, designed for on-the-go use. These mirrors are compact, lightweight, and sometimes feature built-in LED lights for better illumination, making them ideal for quick touch-ups and detailed makeup application. Makeup bag mirrors are particularly useful for individuals who frequently travel or need a convenient solution for makeup application outside the home.
exploding
Under eye patches
60.5K
Volume
+174%
Growth
Skincare products designed to address issues like puffiness, dark circles, fine lines, and dryness in the delicate under-eye area. Infused with active ingredients, they provide benefits such as hydration, de-puffing, brightening, and soothing, and are typically applied to clean, dry skin for 10-20 minutes. These patches are particularly beneficial for individuals seeking targeted treatment for under-eye concerns and a refreshed appearance.
exploding
Augustinus Bader
110K
Volume
+171%
Growth
A renowned biomedical scientist and physician known for his groundbreaking work in stem cell biology and regenerative medicine. His eponymous skincare company offers a range of products including skin, body, haircare, and supplements, all designed to leverage the body's natural regenerative processes, differentiating itself through over 30 years of research and science. The products are primarily targeted at individuals seeking advanced, science-backed skincare solutions for improved skin health and appearance.
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Dr squatch
450K
Volume
+171%
Growth
An American personal care company founded in 2013, specializing in organic and natural handmade soap and other personal care products. The company differentiates itself by focusing on high-quality, natural ingredients and marketing its products specifically towards men, offering a range of items including bar soap, toothpaste, and deodorant. Dr. Squatch primarily targets men who are interested in natural and organic personal care solutions.
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Mary Ruth Organics
40.5K
Volume
+170%
Growth
Company specializing in producing organic and non-GMO vitamins and supplements. They offer a variety of products, including liquid multivitamins, probiotics, and other health supplements, emphasizing the use of high-quality, organic ingredients. The target demographic includes health-conscious consumers seeking accessible and effective organic health products.
peaked
Watermelon soap
1.6K
Volume
+170%
Growth
Skincare product designed to hydrate the skin and provide various dermatological benefits. Watermelon soap helps heal and prevent acne and pimples, removes dark spots, and is typically paraben-free and cruelty-free, making it a gentle option for skincare. It is suitable for all skin types, appealing to individuals seeking a natural and effective skincare solution.
peaked
Sesame protein
2.9K
Volume
+169%
Growth
Protein derived from sesame seeds, known for being a rich source of plant-based protein. It offers essential nutrients such as copper, which is crucial for red blood cell production and immune system function, making it a valuable addition to vegetarian and vegan diets. Sesame protein is particularly beneficial for individuals seeking plant-based protein sources and those looking to enhance their nutrient intake.
exploding
Zinc Pyrithione Shampoo
27.1K
Volume
+169%
Growth
Medicated shampoo containing zinc pyrithione, known for its antifungal and antibacterial properties. It is used to treat dandruff, seborrheic dermatitis, and sometimes psoriasis, offering relief from scalp conditions. This shampoo is suitable for individuals experiencing scalp issues and is available over-the-counter under various brands like Head & Shoulders and DHS Zinc Shampoo.
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Anti-dandruff shampoo
135K
Volume
+168%
Growth
Specialized hair care products formulated to treat and prevent dandruff by incorporating active ingredients such as ketoconazole and salicylic acid. These shampoos help reduce itching and flaking, maintain scalp health, and can provide additional hair benefits like added shine and volume. Anti-dandruff shampoos are particularly beneficial for individuals experiencing dandruff and related scalp issues, offering relief and improved hair appearance.
exploding
Hyaluronic acid lip balm
6.6K
Volume
+167%
Growth
Lip care product formulated with hyaluronic acid to deliver intense hydration and plumping effects to the lips. Hyaluronic acid lip balms help to retain moisture, improve lip texture, and provide a fuller appearance, distinguishing them from regular lip balms. These products are particularly beneficial for individuals with dry, chapped, or aging lips seeking enhanced hydration and a smoother, more voluminous look.
peaked
Arbutin
40.5K
Volume
+166%
Growth
A naturally occurring compound found in various plants, such as bearberry, blueberry, and cranberry. It is commonly used in skincare products for its skin-lightening properties by inhibiting the enzyme tyrosinase, which is involved in melanin production. This makes it effective for individuals seeking to treat hyperpigmentation, dark spots, and uneven skin tone.
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Skincare supplement
1.3K
Volume
+166%
Growth
Products designed to improve the health and appearance of the skin from the inside out. They often contain a variety of vitamins, minerals, and other nutrients that support skin health, such as Vitamin C, Vitamin E, Selenium, Vitamin A, and Coenzyme Q10, which help enhance skin hydration, reduce signs of aging, and protect against environmental damage. Skincare supplements are primarily targeted at individuals looking to improve their skin's overall health and appearance through nutritional support.
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