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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Numbing cream
110K
Volume
+91%
Growth
Topical anesthetic medication applied to the skin to reduce pain or discomfort. It works by blocking nerve signals, making it useful for medical and cosmetic procedures like minor surgeries, tattooing, and laser treatments. Numbing cream is beneficial for individuals undergoing procedures that may cause pain or discomfort, providing temporary relief and ease during the process.
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Collagen serum
22.2K
Volume
+91%
Growth
Skincare product formulated to enhance skin hydration and overall skin health by incorporating collagen. Collagen serum is known for its ability to significantly increase skin hydration levels, often showing noticeable improvements after one month of use, which can lead to a more youthful appearance. This product is particularly beneficial for individuals seeking to improve skin hydration and achieve healthier, more youthful-looking skin.
exploding
Agent Nateur
9.9K
Volume
+91%
Growth
Agent Nateur is a brand that offers clean, non-toxic skincare and wellness products, including anti-aging supplements and face serums. The brand differentiates itself by using organic ingredients designed to address skin concerns such as hyperpigmentation, enlarged pores, and wrinkles, providing a natural alternative to conventional skincare products. Agent Nateur primarily targets individuals seeking high-quality, organic skincare solutions that promote overall skin health and wellness.
exploding
Powder sunscreen
33.1K
Volume
+90%
Growth
A type of sunscreen that comes in a powdered form, often packaged with a built-in brush for easy application. Powder sunscreens are typically mineral-based, containing active ingredients like zinc oxide or titanium dioxide, providing broad-spectrum protection against UVA and UVB rays, and are convenient for reapplication throughout the day without disturbing makeup. This product is particularly beneficial for individuals with oily skin or those who need a non-greasy, lightweight sun protection solution.
peaked
Reusable eye mask
70
Volume
+90%
Growth
Reusable eye masks are designed to be used multiple times, offering a sustainable and cost-effective alternative to single-use eye masks. They are typically made from materials like silicone or fabric and can be used for various purposes, such as reducing puffiness, dark circles, and providing relaxation. These masks are often used in conjunction with serums or creams to enhance their effectiveness, making them popular among individuals seeking eco-friendly and effective eye care solutions.
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Clear aligners
49.5K
Volume
+89%
Growth
Orthodontic devices made from transparent plastic, used as an alternative to traditional metal braces to adjust teeth. They work by applying gentle pressure to move teeth into the desired position over time, with patients receiving a series of aligners, offering advantages such as aesthetics, removability, and comfort. Clear aligners are particularly beneficial for individuals seeking a discreet and comfortable orthodontic treatment option, though they require discipline in wearing them and may not be suitable for complex cases.
exploding
Split end trimmer
49.5K
Volume
+89%
Growth
A split end trimmer is a tool designed to remove split ends from hair without affecting the overall length. These devices, such as the Split-Ender Pro 2 and Jiity Barber 2 In1 Women Hair Split Ends Trimmer, are typically cordless, automatic, and easy to use, providing a convenient solution for maintaining healthy hair. Split end trimmers are particularly beneficial for individuals looking to maintain smooth and healthy hair without frequent trips to the salon.
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Biotin serum
2.9K
Volume
+89%
Growth
Topical product used for hair and skin care, containing Biotin, also known as vitamin B7. It is marketed for its potential benefits in improving hair strength, reducing hair thinning, and promoting healthier skin by repairing dead skin cells and locking in moisture. Biotin serum is particularly beneficial for individuals experiencing hair loss or those seeking to enhance the health and appearance of their hair and skin.
exploding
truskin
6.6K
Volume
+88%
Growth
Premium skincare brand offering a range of products designed to provide effective skincare solutions. TruSkin differentiates itself with its focus on high-quality ingredients like vitamin C and tea tree oil, which are known for their beneficial properties in skin health and rejuvenation. The brand primarily targets individuals seeking reliable and potent skincare products to enhance their skin's appearance and health.
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Shampoo massager
1.9K
Volume
+88%
Growth
A tool designed to help cleanse and exfoliate the scalp while washing hair. It typically features soft silicone bristles that gently massage the scalp, promoting blood circulation and helping to remove dirt, product build-up, and dead skin cells. The benefits of using this tool include improved scalp health, potential stimulation of hair growth, and a more thorough and enjoyable cleansing experience.
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Good Dye Young
22.2K
Volume
+88%
Growth
A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and cruelty-free, catering to a diverse range of creative and expressive individuals. The brand primarily targets young adults and teens who are interested in bold, unconventional hair colors and ethical beauty products.
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Glycolic acid cleanser
6.6K
Volume
+88%
Growth
A skincare product formulated with glycolic acid, an alpha hydroxy acid (AHA) known for its exfoliating properties. Glycolic acid cleansers help to remove dead skin cells, reduce signs of aging, treat acne, and address hyperpigmentation, while also potentially reversing sun damage. These cleansers are primarily targeted at individuals seeking to improve skin texture, clarity, and overall appearance, particularly those with concerns about aging, acne, or uneven skin tone.
exploding
embryolisse
135K
Volume
+87%
Growth
Skincare brand known for its multi-functional products, particularly the Lait-Crème Concentré, which serves as a moisturizer, makeup primer, and makeup remover. Embryolisse differentiates itself by being cruelty-free and offering products that are suitable for all skin types, available on platforms like Amazon, Walmart, and CVS Pharmacy. The brand primarily targets individuals seeking versatile and well-reviewed skincare solutions.
exploding
bha
165K
Volume
+87%
Growth
Beta Hydroxy Acid (BHA) is a type of hydroxy acid commonly used in skincare products for its exfoliating and acne-treating properties. It penetrates deep into the pores to remove dead skin cells and excess oil, making it effective for treating acne and improving skin texture. BHA is particularly beneficial for individuals with oily or acne-prone skin seeking to achieve a clearer and smoother complexion.
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UBeauty
310
Volume
+86%
Growth
Skincare brand offering products designed to improve skin texture, clarity, and hydration. UBeauty differentiates itself with formulations like the Resurfacing Compound and SUPER Hydrator, which aim to provide visible results through advanced skincare technology. The brand primarily targets individuals seeking high-performance skincare solutions available through their official website and other retailers like Dermstore.
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Bread Beauty Supply
1.3K
Volume
+86%
Growth
Company that specializes in creating haircare products specifically designed for curl types 3a-4c. Bread Beauty Supply focuses on producing items such as hair masks, washes, and oils using clean ingredients, aiming to simplify hair care routines and provide healthy hair care alternatives. The target demographic includes women with curly hair seeking effective and clean haircare solutions.
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Ferulic acid
33.1K
Volume
+85%
Growth
Plant-based antioxidant commonly found in the cell walls of plants such as oats, rice, and wheat. Known for its anti-inflammatory, antimicrobial, and anti-aging properties, it is often used in skincare products to protect the skin from environmental damage, reduce the appearance of fine lines and wrinkles, and improve overall skin tone and texture. Ferulic acid is particularly beneficial for individuals seeking to enhance their skincare routine with potent antioxidant protection.
exploding
Tsubaki Oil
2.9K
Volume
+85%
Growth
Traditional Japanese oil derived from the seeds of the Camellia japonica plant, known for its moisturizing and nourishing properties. Rich in oleic acid, vitamins, and antioxidants, it is commonly used in hair and skin care to enhance hydration and promote a healthy appearance. Tsubaki Oil is particularly beneficial for individuals seeking natural solutions for dry or damaged hair and skin.
exploding
Lash shampoo
22.2K
Volume
+85%
Growth
A specialized cleanser formulated to clean and maintain eyelash extensions, ensuring they remain free from dirt, oil, and makeup residue. Lash shampoos are typically free from harsh chemicals like parabens and sulfates, making them gentle on the eyes and lashes while providing effective cleansing. These products are primarily targeted at individuals who wear eyelash extensions and seek to prolong their lifespan and maintain their appearance.
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Blackhead Remover Strips
18.1K
Volume
+83%
Growth
Blackhead remover strips are skincare products designed to adhere to the skin and extract blackheads and impurities from pores upon removal. These strips often contain adhesive ingredients that bond with oil and dirt, helping to clear clogged pores, particularly on the nose and T-zone areas. They are primarily marketed to individuals with oily or acne-prone skin seeking a quick and convenient solution to reduce visible blackheads and improve skin clarity.
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Scent marketing
2.4K
Volume
+82%
Growth
Strategic use of fragrances at customer touchpoints to communicate a clear and likable brand identity. Scent marketing aims to increase sales and brand loyalty by creating unique and memorable customer experiences, differentiating brands through olfactory cues. This approach primarily benefits retail businesses, hospitality sectors, and any customer-facing environments seeking to enhance their brand presence and customer engagement.
exploding
Hair mask
98K
Volume
+81%
Growth
A deep conditioning treatment designed to nourish and strengthen hair. Hair masks typically contain beneficial ingredients such as oils, butters, and nutrients that help repair damaged hair, add moisture, and improve overall hair health. They are particularly beneficial for individuals with dry, damaged, or chemically treated hair seeking intensive care and restoration.
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Round brush
40.5K
Volume
+80%
Growth
Styling tools used primarily for blow-drying and adding volume to hair. They often feature ceramic and ionic technology to reduce frizz and add shine, and they come in various sizes with ergonomic handles for comfortable use. Round brushes are ideal for individuals looking to achieve smooth, voluminous hairstyles, particularly those with medium to long hair.
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Fenugreek supplement
14.8K
Volume
+80%
Growth
Dietary product derived from the seeds of the fenugreek plant, commonly used for its potential health benefits. Fenugreek supplements are believed to aid in increasing breast milk production, managing blood sugar levels, aiding digestion, reducing inflammation, lowering cholesterol, boosting testosterone and libido, assisting in weight management, and providing antioxidant properties. These supplements are primarily targeted at individuals seeking natural remedies for various health concerns, but consulting a healthcare provider before use is recommended.
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Wyld
27.1K
Volume
+78%
Growth
A producer of cannabis edibles, particularly gummies and chocolates, founded in 2015 in Tumalo, Oregon. The company differentiates itself by using high-quality ingredients and a commitment to handcrafted production methods, which began in an old farmhouse. Wyld primarily targets consumers seeking premium cannabis edibles with a focus on quality and craftsmanship.
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depuffing
590
Volume
+78%
Growth
Depuffing refers to the process of reducing swelling and puffiness, particularly around the eyes. Effective methods for depuffing in 2023 include ensuring adequate sleep, managing stress, staying hydrated, and using cooling eye creams or gels with ingredients like cucumber and aloe. These techniques are beneficial for individuals looking to improve their appearance and reduce signs of fatigue or stress.
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Hair toppers
40.5K
Volume
+78%
Growth
Hairpieces designed to cover thinning or balding areas on the top of the head. They provide a solution for individuals experiencing hair loss due to conditions such as alopecia, chemotherapy, or natural thinning with age, and come in various sizes, colors, and styles to blend seamlessly with natural hair. Hair toppers are particularly beneficial for those seeking a non-surgical option to enhance hair volume and appearance.
exploding
Ice globes
9.9K
Volume
+77%
Growth
Skincare tools designed for cooling and massaging the face to reduce puffiness, soothe inflammation, and enhance skin appearance. Typically made of glass or stainless steel, these tools are chilled before use to provide a refreshing and therapeutic effect on the skin. Ice globes are particularly beneficial for individuals looking to reduce facial puffiness, improve circulation, and achieve a more radiant complexion.
peaked
Argireline cream
390
Volume
+75%
Growth
Argireline cream is a topical anti-aging skincare product designed to reduce the appearance of fine lines and wrinkles. It contains Argireline, a peptide that helps to relax facial muscles and prevent the formation of new expression lines, making it a popular alternative to injectable treatments like Botox. This cream is mainly targeted at individuals seeking a non-invasive method to smooth their skin and reduce visible signs of aging.
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Hydrafacial machine
27.1K
Volume
+74%
Growth
Skincare technology that utilizes the natural healing powers of water and oxygen to exfoliate the skin. Unlike traditional methods that use hard crystals or abrasive wands, it offers a gentler approach, resulting in deeply hydrated and healthier-looking skin. This technology is primarily targeted at individuals seeking non-invasive, effective skincare treatments for improved skin health and appearance.
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