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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Eczema soothing cream
320
Volume
+73%
Growth
Eczema soothing cream is a topical treatment formulated to alleviate the symptoms of eczema, such as itching, redness, and inflammation. It typically contains ingredients like hydrocortisone, ceramides, or natural oils that help to moisturize and repair the skin barrier. This cream is especially beneficial for individuals suffering from eczema or other forms of dermatitis, providing relief and improving skin health.
regular
Bioderma
550K
Volume
+72%
Growth
Bioderma Laboratories is a French pharmaceutical company specializing in dermatological and hair/scalp treatments, as well as pediatrics and cell regeneration. Founded in 1977, the company is known for its innovative approach to skincare, offering products that are formulated to respect the skin's natural balance and enhance its health. Bioderma's products are primarily targeted at individuals with sensitive skin, dermatological conditions, and those seeking effective skincare solutions.
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Hair dye shampoo
49.5K
Volume
+72%
Growth
This product combines the cleansing properties of shampoo with the coloring effects of hair dye, offering a convenient solution for those looking to refresh their hair color or cover gray strands. It provides a temporary or semi-permanent color change, allowing users to maintain their desired hair shade without the long-term commitment of traditional dyes. Hair dye shampoo is particularly appealing to individuals seeking an easy and quick way to manage their hair color at home.
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Deodorant cream
5.4K
Volume
+72%
Growth
Topical products designed to prevent body odor by controlling the growth of bacteria on the skin. They often contain active ingredients such as baking soda, arrowroot, tea tree oil, or zinc oxide, which have antimicrobial properties, offering a natural alternative to traditional stick or spray deodorants. Deodorant creams are particularly suitable for individuals seeking a more natural or sensitive-skin-friendly option for odor control.
regular
allergen
74K
Volume
+71%
Growth
A typically harmless substance that causes an allergic reaction in some people. Common allergens include pollen, dust mites, mold, pet dander, insect stings, certain foods, and certain medications, which can trigger immune system responses ranging from mild symptoms like sneezing to severe reactions like anaphylaxis. Individuals with allergies benefit from identifying and avoiding their specific allergens to manage and prevent allergic reactions.
exploding
Argireline solution
5.4K
Volume
+71%
Growth
Peptide-based serum designed to target dynamic facial lines and wrinkles by inhibiting muscle contractions. Often referred to as 'Botox in a bottle,' it is used in various anti-aging skincare products to reduce the appearance of fine lines and wrinkles. This solution is primarily targeted at individuals seeking non-invasive anti-aging treatments to improve skin appearance.
peaked
Numbing spray
18.1K
Volume
+71%
Growth
Topical anesthetics used to temporarily relieve pain or discomfort in specific areas of the body. They work by blocking nerve signals in the area where they are applied, reducing the sensation of pain, and are commonly used for minor medical procedures, tattooing, piercing, and minor skin irritations or injuries. Numbing sprays are particularly beneficial for individuals undergoing minor procedures or experiencing temporary pain and discomfort.
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Teeth Whitening Strips
165K
Volume
+70%
Growth
Thin, flexible pieces of plastic coated with a peroxide-based gel used to remove stains and discoloration from teeth. The peroxide acts as a bleaching agent, helping to restore the natural white color of teeth, with varying concentrations affecting effectiveness and treatment duration. These strips are primarily targeted at individuals seeking a convenient and non-invasive method to achieve a brighter smile at home.
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FISHBOWL
301K
Volume
+70%
Growth
A fishbowl conversation is a form of dialogue used in large groups to facilitate inclusive discussions by having a few people speak in the 'fishbowl' while others listen, and then rotate speakers. The Fishbowl app is a professional networking platform where users can engage in industry-specific conversations and share insights with other professionals, differentiating itself by fostering anonymous and candid discussions. Both the fishbowl conversation method and the Fishbowl app are beneficial for professionals and organizations seeking to enhance communication, collaboration, and knowledge sharing.
peaked
Cuticle oil
90.5K
Volume
+69%
Growth
A moisturizing product designed to hydrate the nail bed and surrounding skin. It typically contains natural vegetable oils like avocado, coconut, and almond oil, along with Vitamin E, which helps to soften the skin and repair damage. Cuticle oil is primarily used by individuals looking to maintain healthy nails and cuticles, often those who frequently engage in nail care routines.
regular
Natural perfume
74K
Volume
+68%
Growth
Natural perfumes are fragrances created using aromatic raw materials sourced exclusively from nature. These materials are extracted through methods such as steam distillation or water extraction, and can include ingredients like trees, raw fruits, animal extracts, herbs, leaves, seeds, roots, and various types of woods. Natural perfumes are often favored by individuals seeking eco-friendly and chemical-free fragrance options.
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Honey serum
1.3K
Volume
+68%
Growth
Skincare product that incorporates honey or honey-derived ingredients to offer various skin benefits. Honey serum is known for its hydrating, anti-aging, and soothing properties, making it a popular choice for enhancing skin moisture and texture. This product is particularly beneficial for individuals with dry, sensitive, or aging skin who seek natural and effective skincare solutions.
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goodwipes
2.9K
Volume
+68%
Growth
Goodwipes provides a range of flushable, plant-based wipes available in various scents including Shea-Coco, Rosewater, and Lavender. These wipes are well-reviewed by customers and are sold in multi-packs at major retailers like Walmart and Target, with prices ranging from approximately $6.19 to $8.78. Goodwipes primarily targets consumers looking for convenient, eco-friendly personal hygiene products.
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Bee pollen
246K
Volume
+68%
Growth
A natural substance collected by bees, consisting of flower pollen, nectar, enzymes, honey, wax, and bee secretions. It is often marketed as a health supplement due to its potential nutritional benefits, including vitamins, minerals, proteins, lipids, and fatty acids, and is believed to have antioxidant, anti-inflammatory, and immune-boosting properties. Bee pollen is primarily targeted at health-conscious individuals seeking natural supplements to enhance their diet and overall well-being.
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Nail strengthener
33.1K
Volume
+68%
Growth
A product designed to help repair and fortify damaged nails. It requires consistent application but is generally easy to use and can significantly improve nail health over time by strengthening the nail structure and preventing breakage. Nail strengtheners are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to enhance their nail health and appearance.
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Shampoo dispenser
8.1K
Volume
+67%
Growth
A device designed to dispense shampoo in a controlled manner, typically consisting of a container and a pump mechanism. The dispenser ensures a measured amount of shampoo is released each time, reducing waste and enhancing ease of use. It is particularly beneficial for individuals seeking convenience and efficiency in their hair care routine.
regular
Fish collagen
8.1K
Volume
+67%
Growth
A type of collagen derived from the skin, bones, and scales of fish, known for its health benefits. Fish collagen is valued for its ability to accelerate wound healing, reduce wrinkles, improve skin elasticity, and enhance overall skin structure and appearance, making it a popular ingredient in skincare products. It primarily benefits individuals seeking anti-aging solutions and improved skin health.
exploding
prose
246K
Volume
+66%
Growth
Prose is a form of written or spoken language that follows the natural flow of speech and grammatical structure, as opposed to the rhythmic and metrical structure of poetry. It is the most common form of writing and is used in a wide range of literary and non-literary contexts, including novels, short stories, essays, articles, and more. Prose is accessible and versatile, making it suitable for a broad audience, including readers and writers of various genres and purposes.
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funnow
27.1K
Volume
+64%
Growth
On-demand instant lifestyle booking app that allows users to discover and book lifestyle experiences instantly. FunNow offers guaranteed reservations at the best price point for various lifestyle activities, ensuring convenience and spontaneity for its users. The app primarily targets individuals seeking last-minute bookings for activities such as dining, wellness, and entertainment.
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Aesthetic medicine
12.1K
Volume
+64%
Growth
Branch of medicine focused on improving cosmetic appearance through various treatments, including both surgical and non-surgical procedures. It addresses conditions such as scars, wrinkles, moles, excess fat, and skin discoloration, providing both aesthetic and psychological benefits to patients. Aesthetic medicine primarily targets individuals seeking to enhance their physical appearance and boost their self-confidence.
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Nixit
12.1K
Volume
+64%
Growth
Nixit is a brand that offers an ultra-soft silicone menstrual cup, also known as a menstrual disc. This product is suction-free, reusable, and BPA-free, designed to provide comfort and a secure fit during menstruation. Nixit primarily targets individuals seeking a sustainable and comfortable alternative to traditional menstrual products.
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Warm compress
40.5K
Volume
+64%
Growth
A warm compress is a heated cloth or pad applied to a specific area of the body to relieve pain, increase blood flow, and relax muscles. It is commonly used to treat conditions such as muscle soreness, arthritis, and menstrual cramps, and can be made using methods like soaking a cloth in hot water, using a microwaveable heat pad, or employing a hot water bottle. Warm compresses are particularly beneficial for individuals experiencing localized pain or discomfort and seeking non-pharmacological relief.
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Babylisspro
2.64K
Volume
+64%
Growth
Brand offering professional-grade hair styling tools including clippers, trimmers, shavers, and hair dryers. Known for their reliability and performance, these products are widely used by barbers and stylists for their high-quality results and durability. BaBylissPRO primarily targets professional hairdressers and barbers seeking dependable and efficient styling tools.
exploding
Curl comb
4.4K
Volume
+64%
Growth
A hair care tool designed to brush through curls without causing them to lose their shape. Its unique prong design allows hair to glide through smoothly, helping to maintain the integrity of the curls, making it a valuable tool for individuals with curly hair. The curl comb is particularly beneficial for those looking to manage and style their curls without frizz or breakage.
regular
Cushion foundation
49.5K
Volume
+64%
Growth
A liquid foundation housed in a sponge-like cushion within a compact, designed for convenient and easy application. Cushion foundations offer buildable coverage and often include skincare benefits, differentiating them from traditional liquid foundations. This product is particularly popular among individuals seeking a portable and quick makeup solution with added skincare advantages.
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Supergoop
165K
Volume
+63%
Growth
Company specializing in personal care products, including lotions, powders, setting sprays, oils, mousse, and skincare items. Supergoop differentiates itself by focusing on sun protection, offering a wide range of SPF-infused products designed to protect the skin from harmful UV rays while providing additional skincare benefits. The brand primarily targets individuals who are conscious about sun protection and skincare, including those with active outdoor lifestyles and those seeking daily sun protection in their beauty routines.
peaked
Biotin spray
1.9K
Volume
+63%
Growth
Hair care product formulated to promote hair growth and strengthen hair strands by incorporating biotin, a B-vitamin known for its role in hair health. Biotin spray often includes additional ingredients like collagen and panthenol to enhance its effectiveness in improving overall hair condition and appearance. This product is particularly beneficial for individuals experiencing hair thinning or looking to improve the strength and health of their hair.
exploding
Jaxon lane
880
Volume
+60%
Growth
Skincare brand specializing in men's skincare products, including daily moisturizing sunscreen, ultra luminous face serum, and anti-aging moisturizer. Jaxon Lane is known for the texture, fragrance, and effectiveness of its products, setting it apart in the men's skincare market. The brand primarily targets men seeking high-quality, effective skincare solutions.
regular
Dashing Diva
60.5K
Volume
+60%
Growth
Brand offering a variety of nail products, including gel nail strips and palettes, designed for easy, at-home manicures with a professional finish. Known for their quality and affordability, Dashing Diva products are available at various retailers like Target and Walgreens. The brand primarily targets individuals seeking convenient and cost-effective nail care solutions at home.
regular
Retinol eye cream
49.5K
Volume
+60%
Growth
Skincare product formulated for the delicate skin around the eyes, utilizing retinol, a derivative of Vitamin A, known for its anti-aging properties. It helps reduce the appearance of fine lines, wrinkles, and dark circles by promoting cell turnover and collagen production, while being gentle enough for the sensitive eye area. This product is primarily targeted at individuals seeking to address signs of aging and improve the overall appearance of the skin around their eyes.
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