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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Recovery tape
480
Volume
+50%
Growth
Recovery tape, often referred to as kinesiology tape, is used in medical and sports settings to relieve pain, reduce swelling and inflammation, and provide support to joints and muscles. Its elasticity allows for movement, distinguishing it from more rigid rehabilitation tapes or support adhesives that do not stretch. Recovery tape is primarily used by athletes, physical therapists, and individuals recovering from injuries who need flexible support and pain relief.
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Curls
550K
Volume
+49%
Growth
Curls can refer to a type of hairstyle where hair is styled into ringlets or waves, achieved using curling irons, rollers, or specific hair products. In fitness, curls typically refer to bicep curls, an exercise targeting the bicep muscles by lifting weights through elbow bending. Additionally, CURL (Client URL) is a command-line tool for transferring data with URLs, supporting various protocols like HTTP and FTP.
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Body hair trimmer
9.9K
Volume
+49%
Growth
A body hair trimmer is a grooming device designed to trim and manage hair on various parts of the body. It features adjustable settings and attachments to cater to different hair lengths and sensitive areas, providing a precise and comfortable trimming experience. This tool is ideal for individuals seeking an efficient and versatile solution for body hair maintenance and personal grooming.
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Roll on oil
1.6K
Volume
+49%
Growth
Roll-on oil is a type of essential oil application that comes in a convenient roller bottle, allowing for easy and mess-free usage. It often contains a blend of essential oils diluted with a carrier oil, designed to be applied directly to the skin for aromatherapy, relaxation, or targeted relief from issues like headaches or muscle pain. This product is popular among individuals looking for natural and portable solutions for stress relief, pain management, and overall well-being.
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Nail stickers
74K
Volume
+49%
Growth
Decorative adhesives designed for application on nails, typically made from materials like vinyl, plastic, paper, or gel-like substances. These stickers feature an adhesive layer on one side and a colorful or artistic design on the other, allowing users to create intricate nail art quickly and easily without painting or drawing directly on the nails. Nail stickers are popular among individuals seeking convenient and creative ways to enhance their nail appearance, particularly those who prefer DIY nail art solutions.
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Yuzu fruit
60.5K
Volume
+49%
Growth
A citrus fruit originating in East Asia, known for its aromatic and tart flavor. Yuzu is often used in Japanese, Korean, and Chinese cuisines to flavor dishes, sauces, and beverages, and is also utilized in making vinegar, liqueurs, and cosmetics. It is particularly valued by chefs and culinary enthusiasts for its unique taste and fragrance.
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Vitamin A cream
9.9K
Volume
+48%
Growth
Vitamin A cream is a topical skincare product formulated to improve skin health by promoting cell turnover and collagen production. It typically contains retinoids, which are derivatives of vitamin A, known for their ability to reduce the appearance of fine lines, wrinkles, and acne while enhancing skin texture and tone. This cream is mainly targeted at individuals seeking anti-aging benefits, acne treatment, and overall skin rejuvenation.
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Hair oil
246K
Volume
+48%
Growth
A product used to nourish and condition the hair and scalp, made from various natural and synthetic ingredients. It offers benefits such as moisturization, frizz reduction, added shine, and strengthened hair follicles, and can be used as a pre-wash treatment, leave-in conditioner, or styling aid. Hair oils are particularly beneficial for individuals seeking to improve scalp health and enhance the overall appearance and strength of their hair.
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Liquid vitamins
12.1K
Volume
+48%
Growth
Liquid vitamins are dietary supplements in liquid form that provide essential vitamins and nutrients for overall health. They offer an alternative to pills or capsules, often providing better absorption and ease of consumption, especially for those with difficulty swallowing tablets. Liquid vitamins are ideal for individuals looking for a convenient and potentially more effective way to supplement their diet with necessary vitamins and minerals.
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Man moisturizer
160
Volume
+48%
Growth
A skincare product designed specifically to hydrate and protect men's skin, often formulated to address common issues such as dryness, irritation, and signs of aging. Men's moisturizers come in various types, including cream-based for dry and sensitive skin and lotion-based for normal to oily skin, offering benefits like hydration, protection, anti-aging, and soothing properties. These products are primarily targeted at men looking to maintain healthy, youthful skin and address specific skin concerns.
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Cutix
2.9K
Volume
+47%
Growth
A manufacturing company specializing in various types of cables, including aluminum twist cables, armoured cables, bare aluminum conductors, flexible or auto cables, and regular cables. Founded in 1981 by Gilbert Obiajulu Uzodike and Odi O Nwosu, the company is headquartered in Nnewi, Nigeria, and is known for its high-quality cable products that meet international standards. The primary target demographic includes industries and businesses requiring reliable and durable cable solutions for electrical and communication purposes.
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Kristin Ess
40.5K
Volume
+47%
Growth
Renowned hairstylist and entrepreneur who has created a popular line of hair care products known for being sulfate-free, paraben-free, and cruelty-free. Her products aim to provide moisture, softness, and shine, often featuring ingredients like avocado oil and castor oil, differentiating them from competitors by focusing on high-quality, natural ingredients. The target demographic includes individuals seeking premium, ethical hair care solutions available at major retailers like Amazon and Target.
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Onion shampoo
49.5K
Volume
+47%
Growth
Onion shampoo is a hair care product formulated with onion extract, known for its potential to support hair growth and improve scalp health. The sulfur content in onion extract helps to nourish hair follicles, reduce hair thinning, and promote stronger, healthier hair. It is especially targeted at individuals experiencing hair fall, thinning hair, or those seeking to enhance their hair's overall strength and shine.
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Gel nail extension
490
Volume
+47%
Growth
Cosmetic procedure that involves applying a hard gel product to the natural nail and curing it under a UV or LED light to create durable and long-lasting extensions. This process includes preparation, base coat application, form or tip application, gel layering, and finishing, offering a natural look and versatility in design. Gel nail extensions are popular among individuals seeking durable and aesthetically pleasing nail enhancements, often requiring professional maintenance.
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Gallinée
2.9K
Volume
+46%
Growth
Skincare brand founded in 2014, known for being the first to use probiotics in its formulations. Gallinée's products aim to soothe, balance, and strengthen the skin microbiome, offering innovative solutions that support the health of the skin's natural ecosystem. The brand primarily targets individuals seeking advanced skincare solutions that promote a healthy skin barrier and overall skin wellness.
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Scoop Neck Sweater
2.9K
Volume
+46%
Growth
A scoop neck sweater is a knitted garment featuring a rounded, wide neckline that dips lower than a traditional crew neck, creating a flattering and stylish silhouette. Typically made from materials like cotton, wool, or synthetic blends, it combines comfort and versatility, suitable for layering or wearing alone. This sweater is popular among individuals seeking a casual yet feminine look, appealing to those who appreciate chic, relaxed wardrobe staples.
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Eye Massager
22.2K
Volume
+46%
Growth
An eye massager is a wellness device designed to alleviate eye strain, reduce puffiness, and promote relaxation around the eye area. These massagers often use a combination of gentle heat, air compression, and vibration to improve blood circulation, relieve tension, and aid in reducing symptoms of eye fatigue, especially for those who spend long hours on screens. Eye massagers are primarily targeted at individuals seeking to alleviate digital eye strain, reduce eye-related fatigue, and promote relaxation, including professionals, students, and those prone to eye strain.
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Retinol oil
5.4K
Volume
+46%
Growth
Skincare product known for its ability to increase skin cell production, unclog pores, exfoliate the skin, and boost collagen production. These effects can reduce the appearance of fine lines and wrinkles, giving the skin a fresher and more plump appearance, making it a popular choice for anti-aging treatments. Retinol oil is primarily targeted at individuals looking to improve skin texture and reduce signs of aging.
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Caffeine wash
0-100
Volume
+46%
Growth
The Caffeine wash process involves steaming coffee beans to open their pores and then washing them for about ten hours with Ethyl Acetate, a compound naturally found in fruit. This method allows the caffeine to adhere to the Ethyl Acetate, which is then separated from the beans, effectively decaffeinating them. The process is primarily used by coffee producers aiming to offer decaffeinated coffee options to consumers who prefer or require lower caffeine intake.
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Epara
3.6K
Volume
+45%
Growth
Luxury skincare brand that focuses on addressing the skincare needs of women of color. It uses rich African ingredients and custom blends to target issues such as hyperpigmentation and moisture loss, differentiating itself with its culturally specific formulations. Epara primarily targets women of color seeking effective skincare solutions tailored to their unique needs.
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Jaw filler
40.5K
Volume
+45%
Growth
Noninvasive cosmetic procedure used to smooth wrinkles and enhance the appearance of the jawline, making it look more defined and youthful. The effects are temporary, typically lasting between six to 18 months, requiring repeat injections to maintain the results. Jaw fillers are primarily sought by individuals looking to achieve a more contoured and youthful facial appearance without undergoing surgery.
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Nood
90.5K
Volume
+45%
Growth
Direct-to-consumer brand offering an at-home hair removal solution through their device called The Flasher 2.0. This device is designed to provide a permanent hair removal experience, differentiating itself with its ease of use and affordability compared to professional treatments. The Flasher 2.0 primarily targets individuals seeking a convenient and cost-effective method for long-term hair removal.
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Marionette lines
40.5K
Volume
+43%
Growth
Common term in dermatology and cosmetic surgery referring to the lines or wrinkles that extend from the corners of the mouth down to the chin. These lines can give the face a sagging or downturned appearance and are often associated with aging as the skin loses its elasticity and volume over time. Individuals concerned with signs of aging and seeking cosmetic improvements are the primary demographic for treatments addressing marionette lines.
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Hair diffuser
74K
Volume
+42%
Growth
An attachment for a hair dryer designed to disperse airflow over a larger area. This helps to reduce frizz and maintain the natural texture of curly or wavy hair by spreading heat more evenly, enhancing curls and waves without causing them to become frizzy or lose their shape. Hair diffusers are particularly beneficial for individuals with curly or wavy hair who seek to enhance their natural hair texture while minimizing frizz.
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Eyelash serum
74K
Volume
+42%
Growth
Eyelash serum is a cosmetic product formulated to promote the growth, thickness, and health of eyelashes. Typically containing ingredients like peptides, biotin, and plant extracts, these serums aim to strengthen lashes and enhance their appearance over time. Eyelash serums are popular among individuals looking for a non-invasive way to improve lash volume and length without extensions or mascara.
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Under eye patch
60.5K
Volume
+42%
Growth
Skincare products designed to improve the appearance of the skin under the eyes. They work by being occlusive, trapping moisture in the skin to increase hydration and plump the skin, making fine lines and wrinkles less noticeable. Under-eye patches are particularly beneficial for individuals looking to reduce puffiness, dark circles, and signs of aging around the eye area.
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Clarity products
320
Volume
+40%
Growth
Skincare solutions that utilize plant-based ingredients to address various skin concerns and deliver transformative results. ClarityRX differentiates itself by focusing on natural, high-quality ingredients and avoiding harsh chemicals, aiming to provide effective and safe skincare options. These products are primarily targeted at individuals seeking natural and effective skincare solutions for a variety of skin issues, including aging, acne, and sensitivity.
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Deodorant bar
1K
Volume
+40%
Growth
Solid forms of deodorant made with natural ingredients, designed to control body odor. They are eco-friendly, often cruelty-free and vegan, and come in various scents and formulations, offering a sustainable alternative to traditional deodorants. Deodorant bars are popular among environmentally conscious consumers and those seeking natural personal care products.
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Charm necklace
135K
Volume
+39%
Growth
Customizable pieces of jewelry that allow individuals to select their own charms, offering a personalized touch. Available in various materials and styles, charm necklaces are often well-reviewed and range in price from $8 to around $19, making them accessible and versatile. These necklaces are particularly popular as personalized gifts, appealing to those who appreciate unique and meaningful accessories.
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Peach & lily
4.4K
Volume
+38%
Growth
Skincare brand known for its clean, clinically effective, and safe products suitable for sensitive skin. It differentiates itself by being vegan, sustainable, and cruelty-free, drawing inspiration from Korean Beauty principles to achieve 'glassy, smooth, luminous, translucent-looking skin.' The brand primarily targets individuals seeking high-quality, ethical skincare solutions that promote hydration, reduce inflammation, and protect against free radical damage.
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