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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Chrome Eyeshadow
1.9K
Volume
+38%
Growth
Chrome eyeshadow is a highly pigmented cosmetic product that provides a reflective, metallic finish to the eyelids, creating a bold, eye-catching look. Its unique formula often includes light-reflecting particles that deliver a multidimensional, shiny effect, mimicking the appearance of chrome or metal. This eyeshadow is particularly popular among individuals seeking dramatic, high-impact makeup looks for special occasions or fashion-forward styles.
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Almond clear
1.6K
Volume
+37%
Growth
Skincare brand offering products designed to treat skin conditions such as acne, folliculitis, and ingrown hairs. Almond Clear differentiates itself by using mandelic acid as a key ingredient in treatments like the Butt Acne Treatment and Fungal Acne Treatment, as well as in their Mandelic Acid Face & Body Wash. The brand primarily targets individuals seeking effective solutions for persistent skin issues and is well-reviewed by users.
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Milk essence
1.3K
Volume
+37%
Growth
Milk essence can refer to a concentrated flavoring used in culinary applications to impart a milk-like taste, or a hydrating skincare product rich in lactic acid and essential nutrients that help to exfoliate, brighten, and nourish the skin. In culinary uses, it enhances the flavor profile of various dishes, while in skincare, it provides hydration and promotes a healthier complexion. The target demographic includes chefs and home cooks for the flavoring, and individuals seeking effective skincare solutions for the hydrating product.
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Skincare tech
320
Volume
+37%
Growth
The use of advanced technology and devices to enhance skincare routines and treatments. This includes gadgets and tools designed to improve skin health, appearance, and overall skincare efficacy, such as face cleansing brushes, facial steamers, LED light therapy devices, microcurrent devices, microneedling pens, at-home laser devices, and smart skincare tools. These technologies are particularly beneficial for individuals seeking more targeted and effective treatments for various skin concerns.
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Sustainable beauty
1K
Volume
+36%
Growth
Sustainable beauty involves making conscious and informed choices regarding beauty products and practices. It emphasizes the use of natural and organic ingredients, free from harmful chemicals, and produced in an environmentally responsible manner, aiming to minimize environmental impact. This approach primarily benefits eco-conscious consumers who prioritize both personal well-being and the health of the planet.
exploding
Boar bristle brush
74K
Volume
+36%
Growth
A grooming tool made from the bristles of boars, designed to distribute natural oils from the scalp throughout the hair. This brush helps to tame frizz, enhance shine, and maintain healthy hair by gently spreading the scalp's natural oils. It is particularly beneficial for individuals with dry or frizzy hair seeking a natural way to improve hair texture and appearance.
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Skin sapiens
210
Volume
+35%
Growth
A company that creates award-winning, vegan, and eco-friendly skincare products. Skin Sapiens emphasizes the importance of natural ingredients, transparency, and environmental responsibility, differentiating itself by ensuring consumers know what they are putting on their skin and committing to sustainability and ethical practices. The target demographic includes environmentally conscious consumers seeking natural and transparent skincare solutions.
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cysteine
60.5K
Volume
+35%
Growth
Semi-essential amino acid that contains a thiol group, enabling the formation of disulfide bonds. It plays a crucial role in protein structure and function, various metabolic processes, and serves as a precursor to the antioxidant glutathione. Cysteine is particularly important for individuals seeking to support their antioxidant defenses and maintain healthy protein structures.
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Air cotton
720
Volume
+34%
Growth
Newly developed cotton fabric featuring a revolutionary cotton yarn with a track per inch quality that is one time greater than that of normal yarn. This unique and improved type of cotton fabric offers enhanced durability and comfort compared to traditional cotton fabrics. Air cotton is particularly beneficial for consumers seeking high-quality, long-lasting, and comfortable cotton textiles.
exploding
Sundae
201K
Volume
+33%
Growth
Real estate company that operates a marketplace connecting home sellers with a large network of local investors. The platform ensures that homeowners can get the highest possible off-market price for their properties by providing a competitive bidding environment. Sundae primarily targets homeowners looking to sell their properties quickly and efficiently without the traditional hassles of the real estate market.
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micellar
1.9K
Volume
+33%
Growth
Micelles are aggregates of surfactant molecules dispersed in a liquid colloid, forming when the concentration of surfactant molecules exceeds the critical micelle concentration (CMC). These structures are utilized in various applications, including cleaning products, cosmetics, and pharmaceuticals, due to their ability to encapsulate and solubilize hydrophobic substances in aqueous environments. Micellar products, such as micellar water, are particularly popular among individuals seeking gentle and effective cleansing solutions for skin care.
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Scalp tonic
3.6K
Volume
+32%
Growth
A scalp tonic is a product designed to improve the health of the scalp by addressing issues such as itchiness, redness, and flakiness. It often contains ingredients that help maintain a healthy level of moisture on the hair and scalp, and can also provide a protective coating. Scalp tonics are particularly beneficial for individuals experiencing scalp discomfort or those looking to enhance the overall health and appearance of their hair.
exploding
Electric foot file
18.1K
Volume
+32%
Growth
An electric foot file is a grooming device designed to remove dead skin, calluses, and rough patches from the feet through the use of a motorized abrasive surface. It operates by gently buffing the skin, providing a more efficient and less labor-intensive alternative to manual foot filing. This product is primarily targeted at individuals looking for convenient, at-home solutions for maintaining smooth and soft feet.
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Bevel
74K
Volume
+31%
Growth
Grooming brand offering a range of products focused on shaving, skincare, haircare, and beard care. Founded by African-American entrepreneur Tristan Walker, Bevel differentiates itself by designing products that reduce irritation, moisturize, exfoliate, and provide a polished look. The brand primarily targets men, particularly those with coarse or curly hair, seeking high-quality grooming solutions.
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Palo santo
368K
Volume
+31%
Growth
A wild tree native to regions from the Yucatán Peninsula to Peru and Venezuela, scientifically known as Bursera graveolens. Traditionally, it is used as a remedy for pain, inflammation, and stress, and is commonly burned to clear out negative energy, distinguishing it from other aromatic woods. Palo Santo primarily benefits individuals seeking natural remedies for physical ailments and those interested in spiritual or energy-cleansing practices.
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Silk sleep mask
9.9K
Volume
+31%
Growth
A sleep accessory designed to enhance sleep quality by blocking out light. Typically made from high-quality silk, such as Mulberry silk, these masks are known for their softness and comfort, with some offering adjustable straps and being suitable for side sleepers. Silk sleep masks are ideal for individuals seeking a luxurious and effective solution to improve their sleep environment.
exploding
Brother cosmetics
720
Volume
+31%
Growth
Brother Nail Tech Cosmetics is a company specializing in high-quality nail care products. Their product line includes nail polishes, gels, and other nail accessories designed for professional use. The brand is primarily targeted at nail technicians and beauty professionals looking for reliable and effective products.
peaked
Dr Dennis Gross
60.5K
Volume
+31%
Growth
A board-certified dermatologist and dermatologic surgeon with over 25 years of experience, known for his expertise in skincare. He is the founder of Dr. Dennis Gross Dermatology, an exclusive dermatology practice located on 5th Avenue in Manhattan, New York, and has developed a line of skincare products under the brand name Dr. Dennis Gross Skincare, based on his professional experience as a clinician, practicing dermatologist, and researcher. The target demographic for his products and services includes individuals seeking advanced dermatological care and high-quality skincare solutions.
regular
Sensitive skin
40.5K
Volume
+30%
Growth
A common condition characterized by heightened reactions to various factors, including environmental conditions, skincare products, and stress. People with this condition may experience symptoms such as redness, itching, burning, and dryness, often triggered by extreme weather, pollution, certain skincare ingredients, and medical conditions like eczema or rosacea. Sensitive skin management typically involves using gentle, hypoallergenic products and avoiding known irritants, benefiting individuals prone to skin irritation and discomfort.
exploding
Eveline Cosmetics
60.5K
Volume
+29%
Growth
A leading cosmetics manufacturer established in 1983 in Poland, offering a wide range of products including make-up, skin care, body care, and hair care items. Eveline Cosmetics differentiates itself through its extensive product line and commitment to innovation, providing high-quality beauty solutions at affordable prices. The brand primarily targets beauty enthusiasts and consumers seeking effective and budget-friendly cosmetic products.
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Hourglass Cosmetics
33.1K
Volume
+29%
Growth
Luxury beauty brand known for its innovative formulas, cutting-edge performance, and covetable packaging. The brand differentiates itself by being vegan and cruelty-free, focusing on high-quality complexion, color, and skincare products. Hourglass Cosmetics primarily targets consumers who seek premium, ethical, and high-performance beauty products.
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Shampoo bar
60.5K
Volume
+28%
Growth
A shampoo bar is a concentrated soap bar designed for hair cleansing, activated by adding water and rubbing it on the hair to create a lather. It serves as an alternative to liquid shampoos, offering environmental benefits through reduced packaging and often featuring more natural ingredients. Shampoo bars are particularly appealing to eco-conscious consumers and those seeking sustainable personal care products.
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Jade comb
1.9K
Volume
+27%
Growth
Grooming tools made from jade, a precious stone valued for its beauty and supposed healing properties, particularly in Chinese culture. Jade combs are often used in traditional Chinese medicine and beauty routines for their purported benefits, which include improving blood circulation, reducing stress, and promoting hair health. They are primarily targeted at individuals interested in holistic health practices and traditional beauty treatments.
regular
Hair Straightener Comb
12.1K
Volume
+27%
Growth
A hair straightener comb is a styling tool that combines the functionality of a hair straightener and a comb, designed to smooth and straighten hair while detangling it. It typically features heated bristles or plates that deliver consistent heat to style hair efficiently, often with adjustable temperature settings for various hair types. This product is aimed at individuals seeking a quick, convenient, and versatile tool for achieving straight, frizz-free hairstyles at home.
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Daily foaming cleanser
90
Volume
+27%
Growth
A daily foaming cleanser is a skincare product designed to remove dirt, oil, and impurities from the skin, typically used as part of a daily facial cleansing routine. These cleansers are formulated to cater to various skin types, including oily, sensitive, and combination skin, and often contain ingredients that help maintain the skin's natural moisture balance while providing a thorough cleanse. Daily foaming cleansers are ideal for individuals looking for an effective and convenient way to keep their skin clean and refreshed on a daily basis.
regular
Cosmetic dermatology
18.1K
Volume
+26%
Growth
Branch of dermatology focused on enhancing the appearance of the skin through various treatments. It addresses issues such as aging, discoloration, acne scars, and other skin imperfections using procedures like Botox, fillers, laser therapy, chemical peels, and microdermabrasion. Cosmetic dermatology primarily benefits individuals seeking to improve their skin's aesthetic appearance and boost their confidence.
exploding
Coco and eve
74K
Volume
+26%
Growth
Beauty brand known for its initial success with the 'Like a Virgin Hair Masque' and has since expanded to include a range of haircare, body care, self-tanning, and skincare products. The brand differentiates itself by infusing its products with tropical Balinese ingredients, earning numerous awards and a strong following in the beauty community. Coco and Eve primarily targets beauty enthusiasts seeking high-quality, innovative products with a tropical twist.
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Collagen hand cream
1.6K
Volume
+25%
Growth
Skincare product designed to moisturize and rejuvenate the skin on the hands. It typically contains collagen, which helps to smooth and plump lines and wrinkles, preserve moisture, and promote overall skin health, differentiating it from other hand creams. This product is particularly beneficial for individuals looking to maintain softer, more youthful-looking hands, especially in harsh, dry weather conditions.
exploding
Ice roller
40.5K
Volume
+25%
Growth
Skincare tool designed to reduce puffiness, soothe skin, and alleviate pain from migraines or minor injuries. Ice rollers work by rolling the device over the face, eyes, and neck, providing a cooling effect that helps reduce inflammation and improve circulation, differentiating them from other skincare tools by their simplicity and effectiveness. They are particularly beneficial for individuals looking to enhance their skincare routine with a focus on reducing inflammation and improving skin appearance.
regular
Biotin cream
1.3K
Volume
+25%
Growth
Topical product often used to address biotin deficiency, hair loss, and brittle nails. Despite its popularity for these uses, scientific evidence supporting its effectiveness is limited, with some studies suggesting potential benefits like preventing kidney damage in insulin-dependent type 1 diabetes, though more research is needed. Biotin cream is primarily targeted at individuals experiencing hair loss, brittle nails, or those looking to supplement their biotin intake topically.
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