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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
Hair finishing stick
12.1K
Volume
+24%
Growth
A hair finishing stick is a product designed to tame flyaway hairs and small broken hairs, providing a polished and neat appearance. It typically comes in a stick form, similar to a mascara wand, and is formulated to be non-greasy and non-sticky, making it easy to apply and manage. This product is particularly useful for individuals seeking a quick and convenient solution to maintain a sleek hairstyle throughout the day.
exploding
Caffeine lotion
390
Volume
+24%
Growth
Skincare product that incorporates caffeine as an active ingredient, known for its potential benefits such as UV protection, anti-inflammatory properties, and depuffing effects. Caffeine lotion can help the skin appear smoother and firmer, although its effects are generally temporary and cosmetic, rather than providing a permanent solution for issues like wrinkles or cellulite. This product is primarily targeted at individuals looking to temporarily improve the appearance of their skin, particularly those concerned with puffiness, redness, and minor skin imperfections.
regular
Male beauty
1.6K
Volume
+23%
Growth
The concept of male beauty in 2023 includes various aspects such as grooming, skincare, haircare, fashion, and fitness. Men are increasingly adopting comprehensive self-care routines, which involve detailed skincare regimens, diverse hairstyles, and staying updated with fashion trends. This trend primarily benefits men who are interested in enhancing their appearance and overall well-being through modern grooming and lifestyle practices.
regular
Sabi
74K
Volume
+23%
Growth
Sabi can refer to multiple entities, including a boutique, a beauty salon, and fitness programs. These entities offer a range of services from women's apparel and gifts to beauty and fitness services, each catering to specific customer needs. The target demographic varies from women looking for trendy clothing to individuals seeking beauty treatments or holistic fitness programs.
regular
Chemist Warehouse
4.09M
Volume
+22%
Growth
Retail company specializing in pharmaceuticals and a wide range of health and beauty products. It differentiates itself by offering a broad selection of items including vitamins, dental care, baby care, sexual health products, weight loss aids, and cosmetics, along with delivery services. The target demographic includes individuals seeking comprehensive health and beauty solutions, as well as those looking for convenient delivery options.
regular
Rhytidectomy
12.1K
Volume
+21%
Growth
A surgical procedure aimed at reducing the visible signs of aging on the face and neck. This procedure can involve the removal of excess skin, tightening of underlying tissues, and redraping of the skin on the face and neck, often addressing issues such as sagging skin and deep creases. It is primarily sought by individuals looking to achieve a more youthful appearance and is often combined with other cosmetic procedures for comprehensive facial rejuvenation.
regular
Verb Products
1.3K
Volume
+21%
Growth
Hair care brand known for its cruelty-free, paraben-free, gluten-free, and sulfate-free products. Verb Products offers a range of shampoos, conditioners, styling products, and treatments that are popular among professional stylists, focusing on providing high-quality, salon-worthy hair care at an affordable price. The brand primarily targets individuals seeking effective and ethical hair care solutions without compromising on quality or budget.
regular
OSEA Malibu
8.1K
Volume
+20%
Growth
Skincare brand known for creating clean, seaweed-infused skincare products for over 26 years. OSEA Malibu differentiates itself by emphasizing sustainability and the use of natural ingredients in its range of products, including face cleansers, oils, moisturizers, exfoliators, and body balms. The brand primarily targets individuals seeking eco-friendly and natural skincare solutions.
regular
Queenly
2.9K
Volume
+19%
Growth
Marketplace specializing in formal dresses for events such as proms, weddings, quinceañeras, and other special occasions. Founded in 2019, it offers a selection of over 100,000 dresses and allows individuals to sell their old dresses, differentiating itself with a wide variety of options and a user-friendly platform. Queenly primarily targets individuals looking for formal attire for special events, including teenagers, brides, and party-goers.
regular
Tinted moisturizer
90.5K
Volume
+19%
Growth
A skincare product that combines the hydrating benefits of a moisturizer with a hint of color to even out the skin tone. It is designed to blend seamlessly with the skin, providing light coverage and a natural look, often containing additional skincare benefits such as SPF, antioxidants, and other nourishing ingredients. Tinted moisturizers are ideal for those looking for a more natural, dewy finish and are suitable for everyday wear.
regular
Dr Jart+
110K
Volume
+18%
Growth
Skincare brand founded in Korea in 2004 by architect Leeo (Chin Wook) Lee, known for pioneering the invention of the BB Cream. The brand combines form and function to create effective skincare solutions and is recognized for its innovative approach, offering a wide range of products that address various skin concerns. Dr. Jart+ primarily targets individuals seeking multifunctional and innovative skincare products.
regular
Renova
110K
Volume
+18%
Growth
A company that owns, develops, and operates various types of renewable energy power plants, including solar PV, biomass, wind, and geothermal power plants. Renova Inc. differentiates itself by maintaining a diverse portfolio of renewable energy projects, such as Suigo-Itako Solar, Kikugawa-Ishiyama Solar, and Futtsu Solar, which contribute to sustainable energy production. The company primarily targets governments, businesses, and communities seeking to invest in and benefit from renewable energy solutions.
regular
Rice scrub
1.6K
Volume
+18%
Growth
Skincare product that typically uses rice or rice-derived ingredients to exfoliate the skin. These scrubs can come in various forms, such as cleansers, foams, or masks, and are known for their gentle exfoliating properties, which help to remove dead skin cells and impurities, leaving the skin smooth and refreshed. Rice scrubs are suitable for all skin types and are particularly beneficial for individuals seeking a mild yet effective exfoliation method.
regular
Q+A Skincare
70
Volume
+18%
Growth
A natural, affordable, and ingredient-led skincare brand focused on demystifying skincare and making it accessible. Q+A Skincare emphasizes the use of natural ingredients in their products, setting them apart from competitors by prioritizing transparency and simplicity in their formulations. The brand primarily targets consumers looking for effective, natural skincare solutions at an affordable price point.
exploding
DENTIFRICE
40.5K
Volume
+17%
Growth
Substance used for cleaning teeth, typically available in paste or powder form. Dentifrice helps remove dental plaque, food particles, and stains from teeth, contributing to oral hygiene and fresh breath. It is commonly used by individuals of all ages as part of their daily oral care routine.
exploding
Antioxidant skincare
2.9K
Volume
+17%
Growth
Skincare regimen that incorporates antioxidants to aid in skin repair and protection. These products help reduce inflammation, promote skin renewal, and correct visible damage, with some antioxidants like vitamin C also stimulating collagen production for youthful skin. Antioxidant skincare is particularly beneficial for individuals looking to combat signs of aging and improve overall skin health.
regular
infinitipro
3.6K
Volume
+17%
Growth
Line of hair styling products by Conair, including multi-attachment styling systems, automatic curling irons, and other styling tools. These products are designed to offer professional-quality styling at home, featuring advanced technologies such as ceramic and ionic conditioning to enhance hair health and appearance. InfinitiPRO is targeted at individuals seeking versatile and high-performance hair styling tools, available at major retailers like Target, Amazon, and Ulta Beauty.
regular
Haeckels
14.8K
Volume
+17%
Growth
Natural skincare and wild fragrance company based in Margate, founded in 2012. The company differentiates itself by using locally sourced seaweed and other natural ingredients to create sustainable and eco-friendly products, emphasizing environmental responsibility and transparency. Haeckels primarily targets environmentally conscious consumers who are interested in natural and sustainable beauty products.
regular
Purplle
135K
Volume
+17%
Growth
Indian multi-brand beauty retailer founded in 2011 and headquartered in Mumbai, Maharashtra. The company offers a wide range of cosmetic and wellness products, including cosmetics, fragrances, skin care, and hair care items, primarily through its online store, distinguishing itself with competitive pricing and a diverse product selection. Purplle primarily targets beauty and wellness enthusiasts looking for a variety of products at affordable prices.
peaked
coty
110K
Volume
+15%
Growth
Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige cosmetics market and significant revenue growth in this segment. The company primarily targets consumers seeking high-quality beauty products across various categories.
exploding
Breast milk soap
5.4K
Volume
+15%
Growth
Soap made using breast milk, known for its soothing and hydrating properties. It can help reduce the appearance of fine lines and wrinkles, and is beneficial for people with eczema, including infant eczema, by reducing inflammation and soothing irritated skin. This soap is particularly useful for individuals with sensitive skin and infants suffering from diaper rash.
regular
Keratin gel
720
Volume
+15%
Growth
Keratin gel is a skincare product designed to reduce fine lines and wrinkles by promoting the proliferation of skin cells. It contains zinc protein complexes in low concentrations, which aid in the repair and maintenance of the skin, providing a hydrating and rejuvenating effect. This product is particularly beneficial for individuals seeking to improve skin elasticity and reduce signs of aging.
regular
Conscious beauty
480
Volume
+14%
Growth
Movement within the beauty industry that emphasizes sustainability, ethical practices, and environmental responsibility. It includes products that are sustainably packaged, clean, vegan, and cruelty-free, aiming to make a positive impact on the world. Conscious beauty primarily appeals to environmentally conscious consumers who prioritize ethical and sustainable choices in their beauty routines.
regular
Regulatory affairs
27.1K
Volume
+14%
Growth
Field that deals with the regulatory requirements and guidelines governing the development, manufacturing, and marketing of products, particularly in industries such as pharmaceuticals, medical devices, biotechnology, and food. Professionals in this field ensure compliance with all relevant regulations and laws, preparing and submitting necessary documentation to regulatory agencies, and acting as liaisons between companies and regulatory bodies. Regulatory affairs primarily benefit companies in highly regulated industries, ensuring their products are safe, effective, and legally compliant.
exploding
Glow primer
4.4K
Volume
+14%
Growth
A cosmetic product designed to provide a radiant, glowing finish to the skin while often combining moisturizing and priming benefits. Glow primers typically enhance the skin's natural luminosity, creating a smooth base for makeup application and improving the overall appearance of the complexion. These products are targeted at individuals seeking a dewy, illuminated look, often appealing to those with dry or dull skin who desire a more vibrant and hydrated appearance.
regular
Minimalist makeup
3.6K
Volume
+13%
Growth
Beauty trend that emphasizes using minimal products to create a natural, understated look. It focuses on enhancing one's features subtly with lightweight foundations, neutral eyeshadows, a touch of mascara, and natural-looking lip colors, aiming for simplicity and a fresh, clean appearance. This trend is particularly popular among individuals who prefer a low-maintenance beauty routine and a more natural appearance.
regular
Caffeine toner
70
Volume
+12%
Growth
Skincare product formulated with caffeine as a primary ingredient to reduce inflammation, redness, and puffiness. By constricting blood vessels, it helps alleviate inflammation and diminish the appearance of puffy eyes and dark circles, making the skin look more refreshed. This product is particularly beneficial for individuals seeking to improve the appearance of tired or inflamed skin, especially around the eye area.
regular
Conditioner bar
8.1K
Volume
+11%
Growth
Solid forms of hair conditioner designed to moisturize and detangle hair, similar in appearance to a bar of soap. Conditioner bars are often made with natural ingredients and come in eco-friendly, plastic-free packaging, offering a more concentrated formula than liquid conditioners. They are particularly beneficial for environmentally conscious consumers and frequent travelers due to their compact size and lack of liquid restrictions.
regular
Tummy Tucker
201K
Volume
+10%
Growth
Shapewear products designed to smooth and shape the abdominal area, providing a slimming effect. These products, such as high-waisted shaper shorts and tummy smoothing panties, offer support and compression to create a more streamlined silhouette, differentiating themselves through various levels of control and comfort. Tummy Tucker shapewear is primarily targeted at individuals seeking to enhance their body shape and boost confidence in their appearance, often worn under fitted clothing for special occasions or daily use.
regular
Cuticle balm
1.9K
Volume
+10%
Growth
A skincare product designed to soften and moisturize the cuticles, reducing the risk of painful cracking and peeling. Cuticle balm nourishes the cuticles, keeping them healthy and vibrant, and often contains ingredients like essential oils and vitamins to enhance its effectiveness. This product is particularly beneficial for individuals who experience dry or damaged cuticles and seek to maintain healthy nail beds.
regular
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