A versatile skincare ingredient known for its antibacterial, anti-inflammatory, and exfoliating properties. It is commonly used to treat acne, rosacea, and hyperpigmentation, and it helps in improving overall skin texture and tone. Azelaic acid powder is particularly beneficial for individuals with sensitive or acne-prone skin seeking to enhance their complexion and address specific skin concerns.

Dieux Skin is a skincare brand that offers a range of products designed to address various skin concerns, particularly focusing on hydration, barrier repair, and anti-aging benefits. The brand differentiates itself by using high-quality ingredients such as ceramides, collagen, and peptides, and has received positive reviews for its effectiveness. Dieux Skin products are primarily targeted at individuals with dry, dehydrated, or aging skin who are seeking intensive hydration and skin barrier repair solutions.

Products designed to provide odor protection for various parts of the body, not just the underarms. Typically aluminum-free, they come in different forms such as creams and sprays, offering long-lasting protection and various scents. These deodorants are targeted at individuals seeking comprehensive odor protection and preferring aluminum-free options.

A solid shampoo product that incorporates rice water as a key ingredient to promote hair growth, strengthen hair, and improve overall hair health. It is made with natural ingredients and is used by creating a lather and massaging it into the scalp and hair. This product is particularly beneficial for individuals seeking natural hair care solutions and those looking to enhance hair strength and growth.

Sunscreen product that incorporates ginseng extract to provide both sun protection and skin nourishment. Ginseng sunscreen from brands like Beauty of Joseon is known for its moisturizing properties and often includes additional ingredients such as rice and probiotics to enhance skin health. This product is particularly beneficial for individuals seeking a combination of sun protection and skincare benefits, appealing to those with dry or sensitive skin.

American makeup and cosmetics company founded by Selena Gomez, aiming to promote inclusivity and address mental health initiatives. The brand offers makeup products designed to feel good on the skin without hiding one's unique features, differentiating itself by focusing on breaking down unrealistic standards of perfection. Rare Beauty primarily targets individuals seeking inclusive beauty products that emphasize self-expression and mental well-being.

An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both makeup and skincare items addressing issues like dark circles, fine lines, and puffiness. The brand primarily targets beauty enthusiasts and individuals seeking effective, science-backed skincare and makeup solutions.

Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.

UK-based brand that combines ancient Ayurvedic principles with modern trichology and active botanicals to promote hair health. Champo haircare differentiates itself by using a holistic approach to hair care, integrating traditional wisdom with contemporary scientific advancements to create effective products. The brand primarily targets individuals seeking natural and scientifically-backed solutions for maintaining and improving hair health.

Brand offering hair care products specifically designed for locs, dreadlocks, and similar hairstyles. Locsanity's products are typically organic, cruelty-free, and focus on moisturizing, heat protection, and anti-dandruff care, differentiating them from competitors by catering to the unique needs of these hairstyles. The target demographic includes individuals with locs or dreadlocks seeking specialized, natural hair care solutions.

A polypeptide face moisturizer is a skincare product formulated to hydrate the skin while promoting collagen production and improving skin elasticity through the use of polypeptides. Polypeptides are chains of amino acids that signal the skin to produce more collagen, helping to reduce the appearance of fine lines, wrinkles, and sagging skin. This type of moisturizer is primarily targeted at individuals seeking anti-aging benefits, enhanced skin firmness, and improved skin texture.

A skincare product that contains kojic acid, derived from fungi or fermented rice wine, aimed at improving skin tone. Kojic acid inhibits the enzyme tyrosinase, which is responsible for melanin production, thereby helping to fade dark spots, acne scars, and sun damage. This product is particularly beneficial for individuals seeking to achieve a more even skin tone and reduce hyperpigmentation.

Exfoliating product designed to remove dead skin and dirt without being abrasive. Sud scrub requires users to use more soap than usual to achieve a good lather and cleaning effect, providing a gentle yet effective exfoliation experience. It is particularly beneficial for individuals seeking a non-abrasive method to maintain smooth and clean skin.

Eye cream formulated with snail mucin to hydrate, nourish, and brighten the under-eye area. This product is known for its multi-functionality and effectiveness in improving skin texture and reducing dark circles, setting it apart from other eye creams. It is particularly beneficial for individuals seeking targeted skincare solutions for the delicate under-eye region.

Skincare brand offering products focused on anti-aging and skin repair, including peptide serums and collagen serums. Depology differentiates itself by providing targeted treatments that aim to improve skin elasticity and reduce the appearance of fine lines and wrinkles. The brand primarily targets individuals seeking effective anti-aging solutions and skin rejuvenation products.

A clear, gel-based formula designed to hydrate, cool, and provide a lightweight feel on the skin. It avoids clogging pores, making it suitable for various skin types and enhancing the longevity of makeup. This primer is ideal for individuals seeking a smooth, hydrated base for their makeup application.

Sunscreen product that provides SPF50+ PA++++ protection while incorporating birch juice for added moisturizing benefits. This sunscreen is designed to leave no white cast, making it suitable for various skin tones, and is available in a 50ml size. It is particularly beneficial for individuals seeking high sun protection combined with hydration at an affordable price point.

Clean skincare and wellness brand co-created by Alicia Keys, offering dermatologist-developed products that focus on both skincare and soul-nurturing rituals. The brand is distinguished by its clean, cruelty-free products such as the Golden Face Cleanser, Rich Skin Transformation Cream, and Sheer Flush Cheek Tint, which aim to provide holistic beauty solutions. Keys Soulcare primarily targets individuals seeking high-quality, ethical skincare products that promote both physical and emotional well-being.

Brand specializing in personal care products with a focus on skin exfoliation and care. Cheekyglo offers products like the CheekyGlo Glass Foot File and the CheekyGlo Exfoliating Glove, which are designed to smooth and exfoliate the skin, setting them apart with their targeted approach to skin health. The brand primarily caters to individuals seeking effective and convenient solutions for maintaining smooth and healthy skin.

Duo chrome eyeshadow is a type of eyeshadow that shifts between two distinct colors depending on the angle of light, creating a multidimensional and iridescent effect on the eyelids. It is formulated with special pigments that reflect light in different hues, offering a unique and dynamic appearance compared to standard eyeshadows. This product is ideal for individuals seeking creative, bold makeup looks, especially for those who enjoy experimenting with eye-catching, transformative color effects.

A ceramide supplement is a nutritional product designed to support skin health by replenishing ceramides, which are lipids essential for maintaining the skin's moisture barrier. These supplements typically help improve hydration, reduce dryness, and enhance the skin's elasticity and smoothness, potentially benefiting skin appearance and function. Ceramide supplements are often marketed to individuals looking to improve their skin health, particularly those dealing with dry skin, aging, or conditions like eczema.

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.

Company that creates plant-based skincare products rooted in Korean culture. Inspired by the power of Asian medicinal plants, it aims to deliver high-quality products with clinically proven results, differentiating itself by being 100% vegan, cruelty-free, and a certified B Corporation. Melixir primarily targets consumers who are looking for ethical, sustainable, and effective skincare solutions.

TheraFace is a line of advanced facial care products by Therabody, designed to enhance skin health and appearance. These products incorporate technologies such as LED light therapy and percussive massage to provide therapeutic benefits, differentiating them from standard skincare products. TheraFace is targeted at individuals seeking high-end, technologically advanced solutions for facial care and skin improvement.

A personal care product designed to reduce underarm odor while also addressing skin discoloration. It typically contains ingredients such as niacinamide and alpha arbutin, which help to brighten the skin and reduce post-inflammatory hyperpigmentation. This product is targeted at individuals who experience darkened underarm skin and are looking for a dual-function deodorant that also offers skin-brightening benefits.

Facial cleanser designed to gently cleanse the skin using glycolipids, which are known for their mild and effective cleansing properties. This product stands out due to its affordability and high customer satisfaction, as evidenced by its 4.3 out of 5-star rating based on 2000 reviews. It is particularly suitable for individuals seeking a gentle yet effective facial cleanser at a reasonable price point.

Brand offering advanced skincare devices designed to improve skin health and appearance. Evenskyn focuses on providing science-backed beauty solutions, such as the EvenSkyn Lumo+, which utilizes RF energy to reduce wrinkles and enhance skin elasticity. The target demographic includes individuals seeking effective, technology-driven skincare treatments to address aging and skin health concerns.

Mushroom skincare involves the use of mushrooms in skincare products due to their beneficial properties. These products leverage mushrooms' natural compounds, such as kojic acid for lightening and antioxidants for reducing irritation and inflammation, to enhance skin health. Mushroom skincare is particularly beneficial for individuals seeking natural and effective solutions for skin brightening and anti-inflammatory benefits.

A type of nail enhancement that has gained popularity in recent years, BIAB (Builder In A Bottle) nails are a form of gel nails providing a stronger and more durable alternative to traditional gel polish. They are often used to strengthen natural nails, promote nail growth, and create a smooth, even surface for nail art or polish, distinguishing themselves by their strength, durability, and natural look. BIAB nails are particularly popular among individuals seeking long-lasting manicures and enhanced nail strength.

Skincare serum designed to provide hydrating, illuminating, anti-aging, and pore-minimizing benefits. This product is known for its versatility, being suitable for various skin types including oily skin, and can also be used as a makeup primer. Niacinamide dew drops are particularly popular among individuals seeking a cruelty-free skincare solution that enhances skin radiance and texture.