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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Bacne spray
3.6K
Volume
+3700%
Growth
Topical treatment designed to address acne on the back and other parts of the body. These sprays typically contain active ingredients like Salicylic Acid, Benzoyl Peroxide, Witch Hazel, and Tea Tree Oil, which help to clear pores, reduce inflammation, and prevent future breakouts. Bacne sprays are suitable for all skin types and are applied directly to the affected areas, making them convenient for individuals dealing with body acne.
regular
Glycolipid cream
0-100
Volume
+3700%
Growth
A skincare product designed to cleanse the skin while maintaining the integrity of the skin barrier. Glycolipid cream is known for its gentle formulation, which helps to soften and smooth the skin without causing irritation. This product is particularly beneficial for individuals with sensitive skin or those looking for a mild yet effective cleansing solution.
peaked
Asmr skincare
1.9K
Volume
+3700%
Growth
ASMR skincare is a genre of content that combines skincare routines with ASMR techniques, using soothing sounds and visuals to create a relaxing and tingling sensation for viewers. This genre often includes personal attention, layered skincare application, makeup sounds, and spa-like treatments, differentiating itself by focusing on the sensory experience. ASMR skincare primarily targets individuals seeking relaxation and stress relief through immersive and calming audiovisual content.
regular
Tattoo numbing cream co
5.4K
Volume
+3700%
Growth
Tattoo Numbing Cream Co specializes in producing numbing creams designed to provide pain relief during tattoo procedures. Their signature product, the 'Signature Numbing Cream,' offers up to 3-4 hours of pain relief and is formulated to be easy to use without affecting the quality of the tattoo. This product is primarily targeted at individuals seeking a more comfortable tattooing experience, including both tattoo artists and clients undergoing lengthy or painful tattoo sessions.
regular
Supliful
22.2K
Volume
+3500%
Growth
Platform that enables entrepreneurs and influencers to effortlessly launch their own private label brands. It offers custom-branded beauty, nutritional supplements, and food products that are ready to sell under your brand, integrating seamlessly with platforms like Shopify to make starting a custom product line straightforward and risk-free. Supliful primarily targets entrepreneurs and influencers looking to create and sell their own branded products without upfront fees.
peaked
Nano-Hydroxyapatite Toothpaste
22.2K
Volume
+3500%
Growth
Nano-hydroxyapatite toothpaste is a dental care product formulated with nano-sized hydroxyapatite particles, which are designed to remineralize tooth enamel and repair microscopic damage. This toothpaste mimics the natural mineral composition of teeth, helping to reduce sensitivity, prevent cavities, and enhance overall oral health. It is particularly suitable for individuals looking for a fluoride alternative or those with sensitive teeth who need a gentle yet effective toothpaste for daily use.
regular
Invisible locs
49.5K
Volume
+3500%
Growth
Invisible locs are a type of hairstyle where extensions are wrapped around the roots of natural hair to the ends, creating a seamless and natural look. This hairstyle differs from individual faux locs or soft locs in its application and appearance, offering a more uniform and polished finish. Invisible locs are popular among individuals seeking a protective style that mimics the appearance of natural locs while providing versatility and low maintenance.
peaked
Mandelic acid deodorant
1.6K
Volume
+3500%
Growth
A skincare product designed to prevent body odor by utilizing mandelic acid, which has antibacterial properties. Mandelic acid deodorants work by inhibiting bacterial growth and exfoliating dead skin cells, thereby reducing the likelihood of odor formation. This type of deodorant is particularly beneficial for individuals seeking a long-lasting, fresh-smelling underarm area and those with sensitive skin who may benefit from its gentle exfoliating properties.
regular
Divi scalp serum
8.1K
Volume
+3400%
Growth
Divi Scalp Serum is a vegan and cruelty-free product formulated to enhance the appearance of thinning hair and nourish the scalp. It helps remove product and oil buildup, and is available in 30ml and 100ml sizes, priced at $48 and $136 respectively. This serum is particularly beneficial for individuals experiencing hair thinning or scalp issues, and has received positive reviews from around 9000 customers.
regular
wolf haircut
90.5K
Volume
+3350%
Growth
The wolf haircut is a hairstyle that combines elements of the shag haircut and the mullet. It features a mix of layers and bangs, creating a textured and voluminous look. This haircut is popular among individuals seeking a trendy, edgy style that offers versatility in length and styling options.
regular
Hey Bud Skincare
4.4K
Volume
+3300%
Growth
A skincare brand that focuses on using hemp as a key ingredient to promote glowing skin. Their products are designed to help unplug pores and provide a relaxing skincare experience, differentiating themselves by being cruelty-free and vegan-friendly. The brand primarily targets individuals seeking natural, ethical skincare solutions and offers free worldwide delivery.
peaked
PH Balancing Body Wash
3.6K
Volume
+3300%
Growth
pH balancing body wash is a gentle cleanser specifically formulated to maintain the natural pH balance of the intimate area, which is typically slightly acidic to support a healthy microbiome. It contains mild, non-irritating ingredients to cleanse without disrupting the area’s natural defenses, helping to prevent discomfort or infections. This product is targeted at individuals seeking a safe, dermatologist-recommended solution for maintaining hygiene and comfort in sensitive areas.
peaked
Faded discoloration serum
90
Volume
+3200%
Growth
A skincare product formulated to address dark spots and uneven skin tone using key ingredients like melatonin, niacinamide, and kojic acid. This serum aims to reduce hyperpigmentation and improve skin clarity, with users generally observing results within three weeks to a month. It is primarily targeted at individuals seeking to diminish dark spots and achieve a more even complexion.
peaked
Sol De Janeiro
2.74M
Volume
+3067%
Growth
Beauty and personal care brand inspired by Brazilian beauty secrets and culture. Known for luxurious body care products like the Brazilian Bum Bum Cream, which is popular for its firming and smoothing properties, the brand uses ingredients native to Brazil such as cupuaçu butter, açaí, and coconut oil, and is recognized for its distinctive tropical scents. Sol De Janeiro primarily targets individuals seeking high-quality, exotic body care products with a focus on skin health and sensory experience.
exploding
Formel skin
33.1K
Volume
+2967%
Growth
Healthtech start-up focused on providing personalized, high-quality medical treatments for various skin conditions through online platforms. The company differentiates itself by offering tailored skincare solutions for issues such as acne, rosacea, wrinkles, and melasma, leveraging technology to deliver customized treatment plans. Formel skin primarily targets individuals seeking effective and convenient dermatological care without the need for in-person consultations.
exploding
Mermade hair pro waver
260
Volume
+2900%
Growth
The Mermade hair pro waver is a hot hair tool equipped with three 32mm ionic ceramic barrels designed to create voluminous, frizz-free waves. It is known for its performance and ease of use, allowing users to achieve salon-quality waves at home with minimal effort. This product is particularly popular among individuals seeking to style their hair with professional-looking waves without visiting a salon.
regular
Pistachio perfume
22.2K
Volume
+2867%
Growth
Fragrance characterized by a sweet, nutty aroma with subtle hints of almond and vanilla. Its soft and versatile nature allows it to be paired with a variety of other scents, adding complexity and depth to the overall fragrance. Pistachio perfume is particularly appealing to individuals who appreciate unique, multi-faceted fragrances and are looking for a distinctive scent profile.
regular
MCoBeauty
301K
Volume
+2850%
Growth
Australia's fastest-growing luxe-for-less beauty brand that focuses on making high-quality cosmetics and skincare products accessible to everyone. MCoBeauty differentiates itself by offering affordable yet premium beauty products, ensuring that luxury beauty is within reach for a broader audience. The brand primarily targets budget-conscious consumers who seek high-quality beauty solutions without the high price tag.
exploding
Minimalist tranexamic acid
2.9K
Volume
+2800%
Growth
Products containing tranexamic acid designed to address skin issues such as hyperpigmentation, acne scars, melasma, and uneven skin tone. These products are available in various forms, including face serums and body exfoliators, and are known for their effectiveness in reducing discoloration and promoting a more even complexion. They are particularly beneficial for individuals seeking targeted treatments for skin discoloration and are commonly found on platforms like Amazon and Sephora.
peaked
Happier beauty
4.4K
Volume
+2800%
Growth
Brand offering eco-friendly and sustainable personal care products, including toothpaste, bamboo toothbrushes, biodegradable floss, and stainless steel tongue cleaners. Happier Beauty differentiates itself by focusing on environmentally friendly materials and reducing plastic waste in personal care routines. The brand primarily targets environmentally conscious consumers seeking sustainable alternatives for their daily hygiene needs.
regular
Snail mucin serum
33.1K
Volume
+2750%
Growth
Skincare product known for its hydrating, healing, anti-aging, anti-inflammatory, brightening, and antimicrobial properties. Snail mucin serum is particularly popular in Korean beauty routines and is beneficial for various skin concerns, including dryness, aging, irritation, and hyperpigmentation. It is primarily targeted at individuals seeking comprehensive skincare solutions to improve skin texture, hydration, and overall appearance.
exploding
PDRN
60.5K
Volume
+2733%
Growth
Polydeoxyribonucleotide (PDRN) is a substance recognized for its notable properties in tissue repair and anti-inflammation. It aids in reducing hyperpigmentation, increasing collagen synthesis, and overall improvement of skin texture, making it valuable in both medical and cosmetic fields. PDRN is particularly beneficial for individuals seeking regenerative and healing benefits for their skin.
exploding
4 in 1 mascara
70
Volume
+2700%
Growth
A 4-in-1 mascara is a multifunctional cosmetic product designed to enhance eyelashes by offering four key benefits: lengthening, volumizing, curling, and defining. This type of mascara combines various formulas and brush designs to deliver an all-in-one solution for creating dramatic, full lashes without the need for multiple products. It is ideal for individuals seeking convenience and versatility in their makeup routine, especially those looking for a single product to achieve a complete eyelash look.
regular
Hellobubble
18.1K
Volume
+2600%
Growth
Skincare brand offering affordable, high-quality, and effective skincare products. Their formulations are research-backed, fragrance-free, cruelty-free, vegan, and dermatologist-tested, setting them apart from competitors. The brand targets individuals seeking accessible and effective skincare solutions.
regular
Ozempic
6.12M
Volume
+2567%
Growth
A medication used to improve blood sugar control in adults with type 2 diabetes. This injectable drug belongs to the class of GLP-1 receptor agonists and works by stimulating insulin secretion and lowering glucagon secretion, which helps to lower blood sugar levels and can also aid in weight loss for some patients. Ozempic is primarily targeted at adults with type 2 diabetes who require better blood sugar management and may benefit from weight loss.
exploding
The Nue Co.
8.1K
Volume
+2500%
Growth
A wellness company founded in 2017, focusing on redefining the supplement industry by merging scientific research with natural innovation. The Nue Co. offers a range of functional supplements designed to improve overall health and well-being, differentiating itself through its commitment to clean, sustainable ingredients and evidence-based formulations. Their products are primarily targeted at health-conscious individuals seeking effective and natural solutions for their wellness needs.
peaked
Anti chafe stick
27.1K
Volume
+2500%
Growth
Anti-chafe sticks are products designed to prevent skin irritation caused by friction. They often contain moisturizing and soothing ingredients like shea butter and colloidal oatmeal, providing a protective barrier on the skin. These products are particularly beneficial for individuals who experience chafing during physical activities or in areas where skin rubs together frequently.
peaked
Derm Dude
1.6K
Volume
+2500%
Growth
Company specializing in high-quality grooming products for men, with a focus on beard care, tattoo care, and personal hygiene. Derm Dude differentiates itself by emphasizing the importance of tattoos and beards as part of personal identity and storytelling, offering products like beard oils and tattoo balms that are well-received by customers. The target demographic includes men who are invested in maintaining their grooming routines and personal appearance.
regular
Glowday
2.4K
Volume
+2400%
Growth
SaaS-enabled marketplace that allows users to find, review, and book aesthetic treatments online with medically qualified and established clinics. Glowday differentiates itself by ensuring that all listed clinics are medically qualified, providing a trustworthy platform for users seeking aesthetic treatments. The platform primarily targets individuals looking for reliable and professional aesthetic services, ensuring safety and quality in their treatment choices.
regular
Miracle moo
135K
Volume
+2400%
Growth
Colostrum supplement designed to support gut health, hair growth, beauty, and immune function. Made from grass-fed bovine colostrum, it is available in powder form and marketed for its high Immunoglobulin G (IgG) content, including ImmunoLin for digestive support, hair, skin, and nails. The product is targeted at individuals seeking to enhance their overall health and beauty through natural supplements.
peaked
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