14 SEO Newsletters Worth Subscribing to in 2025

Keeping up with SEO in the last 2 years has been a part-time job in itself. If algorithm updates aren’t enough to keep you busy, new challenges from AI search are looming too.

I combed my inbox for the SEO newsletters I’ve subscribed to for months (or years). They bring together all the latest updates and opinions, and a few contain a dose of humor for good measure.

Most importantly, all of these newsletters run by world-leading experts in search engine optimization, so there’s no better way to level up your skills and knowledge.

Best for Daily SEO News

1. Search Engine Land

Author: Various

Published: Daily

Subscribers: Undisclosed

Recommended for: Catching up on the latest SEO news

Want the latest SEO news as soon as it happens? The Search Engine Land newsletter is a daily publication packed with SEO strategies, news, and opinion from industry experts.

The site publishes thought leadership content and SEO news from a variety of authors, including Barry Schwartz of Search Engine Roundtable, and it’s all included here every day. It’s a great resource if you want to stay informed about the most important SEO topics without the distraction of social media.

Search Engine Land was originally founded by Danny Sullivan, a former journalist who left the site in 2017 to take up a role as Google Search Liaison.

Now owned by Semrush, the newsletter is managed by the same team who program the SMX conference.

2. SEJ Today

Author: Various

Published: Daily

Subscribers: Undisclosed

Recommended for: News on SEO strategies, core updates, and webinars

SEJ Today rounds up the latest content from the Search Engine Journal website. Topics include actionable strategies, changes in Google results, and upcoming SEJ webinars.

Writers include Matt Southern, Roger Montti, and a host of VIP Contributors.

Like the other daily newsletters I subscribe to, this one is a recap of the best articles published in the past 24 hours. I like having them all in one place, so I don’t have to track discussions on Bluesky.

Best for Weekly SEO Roundups

1. SEOFOMO

Author: Aleyda Solis

Published: Weekly on Sunday

Subscribers: 36,700

Recommended for: Catching up on the top articles from the past week

The SEOFOMO newsletter is an essential read that rounds up the best articles about SEO over the past 7 days, as voted for on SEOFOMO News. It’s packed with information and recaps all the articles you likely missed when they were shared on social media.

I’ve worked with several content marketing teams in the last few years. Pretty much everyone was subscribed to SEOFOMO, and its contents would be the trigger for discussions every week without fail.

Each massive weekly email also includes:

• Hand-picked SEO articles that you may have missed
• The latest commentary on SEO and AI developments
• SEO job postings
• Events and conferences
• Free and freemium SEO tools

If you subscribe to just one newsletter today, I’d recommend this one. It’s delivered on Sundays, so you can catch up on the latest with your Monday morning coffee.

2. Search Bar Pro (Formerly Search News You Can Use)

Author: Marie Haynes

Published: Weekly on Friday

Subscribers: 500+

Recommended for: Learning about cutting-edge news and research

Marie Haynes' Search Bar community is a great place to discuss everything that's happening in search. And there's a lot to talk about!

The accompanying Search Bar Pro newsletter contains a weekly summary of her extensive research into the latest developments in SEO.

If you’re interested in keeping up with cutting-edge developments, but you don’t have time to investigate every tool or news story, you’ll enjoy Marie’s investigations and the resources she shares.

This was the first newsletter I subscribed to that made a strong connection between SEO and AI, and from March 2025, Marie has split the two topics so they both have their own newsletter.

Her AI newsletter is free. The SEO newsletter is sent to members of the Search Bar Pro community, where SEO professionals get together for calls and discussions. Membership costs $42 per month.

3. Semrush Newsletter

Author: Semrush PR team

Published: Weekly+

Subscribers: Undisclosed

Recommended for: Market research and updates about Semrush

Semrush Newsroom publishes regular recaps on the latest developments in search marketing. The newsletter also helps you to stay informed about:

• New research conducted by the Semrush team
• New tools that are added to the Semrush platform
• SEO strategies and tips
• Social media strategies

If you want to make the most of your Semrush subscription, there’s no better resource. And updates are mirrored on the Semrush newsroom website.

Best for SEO Tips and Strategies

1. SEO Notebook

Author: Steve Toth

Published: Weekly on Tuesday

Subscribers: 20,000

Recommended for: Learning new SEO and AI tips and hacks

SEO Notebook is a weekly newsletter that contains actionable SEO tips and case studies.

In my experience, this newsletter is popular with content marketers who work alongside growth teams and SEO specialists. It contains tips, hacks, and experiments that growth marketers will like.

Steve also shares his own recent success stories and free custom GPTs. I know several content writers who use his GPTs and get a ton of value from them.

2. Core Updates

Author: Mark Williams-Cook

Published: Weekly on Monday

Subscribers: 9,000

Recommended for: Actionable SEO tips and commentary

Core Updates is the weekly SEO newsletter from Mark Williams-Cook, the founder of AlsoAsked and the Candour agency.

Each newsletter opens with quick updates about the latest developments in SEO, then covers actionable tips about SEO techniques that you may not know about.

The tips are often sourced from Mark’s personal LinkedIn posts, so having them all collated in one place is super helpful. I also appreciate his no-nonsense commentary and the ability to take controversial topics back to basics.

After signing up to Core Updates, you can earn goodies when referring new subscribers, including valuable e-books, courses, and free SEO tools.

The agency also publishes an SEO podcast, which you can find on Candour’s YouTube channel.

3. Rich Snippets

Author: Jamie Indigo

Published: Weekly on Thursday

Subscribers: Undisclosed

Recommended for: Detailed SEO insights and opinions on the latest news

Rich Snippets comes to you weekly from Jamie Indigo of Traffic Think Tank.

The content of this newsletter is a little broader than some of the other SEO newsletters I’ve listed. The information is detailed, too, which I love - it’s packed with information gain.

Rich Snippets also touches on the latest in AI and LLM hype. Jamie isn’t afraid of giving her honest opinion, which is what we need right now.

4. SEOSLY

Author: Olga Zarr

Published: Bi-Weekly

Subscribers: 10,000

Recommended for: SEO resources and expert commentary

Olga Zarr is an SEO consultant who runs the SEOSLY newsletter and YouTube channel. She shares her views and tips from 12 years working as an SEO consultant.

I always enjoy newsletters that include the creator’s point of view. Many of the updates Olga includes come directly from her YouTube videos.

She also curates a list of articles from other experts and explains why she recommends that you read them.

On signing up, you’ll get access to free Looker Studio templates to help you track SEO and Core Web Vitals, plus a free website quality audit template.

5. Leadership in SEO

Author: Harry Clarkson-Bennett

Published: Every few weeks

Subscribers: 400

Recommended for: SEO professionals focused on content strategy

In 2024, I believed so strongly in engagement to improve rankings that I bored most of my team from talking about it. Then I found Harry’s article about it, and I instantly knew that Leadership in SEO was my kind of newsletter.

It’s aimed at people who want to advance in their SEO careers. I enjoy its focus on content quality, EEAT, and changes in Google’s algorithms.

It’s also a very easy read.

Don’t let the relatively low subscriber count fool you: this is a great SEO newsletter for writers, editors, and publishers who hope to understand the bigger picture around changes in search.

Leadership in SEO is free. You can upgrade to a paid subscription for $9 per month.

Best for Advanced & Technical SEO

1. Women in Tech SEO

Author: Areej AbuAli

Published: Monthly

Subscribers: 5,000

Recommended for: Technical SEO tips and tutorials

The Women in Tech SEO Newsletter serves as a hub for tips, tutorials, and expertise shared by women working in technical SEO. Online, you’ll see it referred to as #WTSNewsletter.

The weekly email is just one part of a growing SEO community for women. It was created by Areej AbuAli in 2019. The content in its monthly update tends to be more specialized and advanced than some of the other newsletters I follow.

As well as sharing the latest tips and articles from members, the newsletter also keeps members updated about the agendas and speakers for its SEO conferences.

2. Exploding Topics

Author: Exploding Topics team

Published: Weekly on Tuesday

Subscribers: 155,000

Recommended for: Content idea generation

Want to build organic traffic? Catch a new trend while it’s on the ascent.

The Exploding Topics newsletter is a little different from the other SEO newsletters I’ve shared. This one is a weekly roundup of the latest topics and products that you can mine for content ideas.

Each email contains a complete write-up about the trending topic and the wider context. You can’t always find these topics from traditional keyword research tools.

The weekly Exploding Topics email is super popular. It has grown from 104,000 subscribers in 2024 to reach a subscriber count of 155,000 in early 2025.

The screenshot I shared above is from the Pro version of the newsletter. It’s available with any paid subscription. Plans start at $39 per month for the Entrepreneur plan. You can try the Pro newsletter and subscription for just $1.

3. SEO for Google News

Author: Barry Adams

Published: No fixed schedule

Subscribers: 10,000+

Recommended for: News publishers

The SEO for Google News newsletter covers advanced techniques for ranking in Google News, with specific technical SEO strategies you'll find helpful if you work for a news publisher.

Barry also branches out into writing about content optimization and quality. I really enjoyed his piece on how generative AI is reshaping what the 'average' quality of a piece of content looks like.

This is a very detailed newsletter that provides actionable advice. I like the 'slow news' approach to analyzing a topic in depth.

While the core focus of this newsletter is aimed at a specific niche, I think many people working with content will enjoy it.

Best for SEO Job Seekers

SEOJobs

Author: Nick LeRoy

Published: Weekly on Monday

Subscribers: 3,000

Recommended for: Remote SEO job opportunities

Looking for a new role? SEOJobs is an essential resource that contains a weekly roundup of new remote jobs in SEO.

In addition to straight-up SEO roles, this newsletter also includes positions for content marketers, content writers, strategists, and managers.

I like that each job mentions the specific location that the company is hiring from along with the terms (full-time, contractor, part-time). On the website, you can filter by your own location to narrow down your search.

Need More Emails to Read?

Keeping up with SEO news on social media is challenging if you need to avoid distractions. Getting the latest updates to your inbox is definitely a more manageable way to digest the news.

You’ll find lots of free SEO guidance via the newsletters in this list, plus a few opportunities to upgrade to a pro newsletter for more insights.