TikTok User Age, Gender, & Demographics (2025)

Since launching in 2016, TikTok has rapidly grown in popularity, reaching over 2.1 billion users.

What demographics does this short form video app appeal to? Is the app geared solely toward a young audience?

We’ll explore these questions and more below:

Contents

• TikTok Demographic Data (Key Statistics)
• TikTok Traffic Stats
• TikTok Users By Age
• TikTok Users By Gender
• TikTok Users By Region
• Most Popular TikTok Creators

TikTok Demographic Data (Key Statistics)

• There are almost 1 billion unique monthly TikTok visits
• 1 in 4 TikTok users are under 20 years old
• TikTok has more Gen Z users than Instagram
• The majority of TikTok creators are aged 18 to 24
• 54.8% of TikTok users are female
• Indonesia spends the longest on TikTok each month

TikTok Traffic Stats

As of December 2024, TikTok.com receives around 2.6 billion monthly visits.

Unsurprisingly, the majority of these (over 65%) come from mobile devices.

In terms of unique visitors, TikTok sees just under 1 billion per month.

The average TikTok visitor views 5.02 pages per visit and spends approximately 9 minutes and 14 seconds on the platform.

TikTok has a bounce rate of 54.87%.

The majority (70.76%) of TikTok traffic is direct. In contrast, just 21.6% of visits come from organic searches.

Source: Semrush (get a 14-day free trial)

TikTok Users by Age

The largest proportion (30%) of US TikTok users are 25 to 34 years of age. In fact, 55% of TikTok users are under 30.

Here’s a breakdown of TikTok users by age:

The social media platform’s appeal to a young audience has taken TikTok above Instagram in terms of popularity among Gen Z users.

Here’s a look at projected Gen Z TikTok users versus Instagram and Snapchat from 2019 to 2025:

Sources: Industry Dive, Backlinko, eMarketer

TikTok Users by Gender

As of the latest data (July 2024), the majority of TikTok users are male (54.8%). And 45.2% are female.

Split by age, the single largest group of TikTok users is male 25-34 year-olds (19.1%).

On the other end of the spectrum, male and female 55+ year-olds are the smallest groups (3.7% each).

Source: DataReportal

TikTok Users by Region

Around 16.31% of all TikTok visits come from the US. That’s almost 3x more visits from the US than any other nation.

That underlines the significance of a potential TikTok ban in the US. Another Chinese app, RedNote, is already surging in users as users look for TikTok alternatives.

Here are the top five nations by proportion of TikTok visits as of December 2024:

• US – 16.31% (420.4 million visits)

• Brazil – 5.76% (148.4 million visits)

• Indonesia – 3.69% (95.1 million visits)

• Mexico – 3.23% (83.3 million visits)

• Saudi Arabia – 3.13% (80.6 million visits)

However, Indonesia has the single largest TikTok audience by average usage with 41 hours and 35 minutes per month.

Here's a breakdown of the top countries by monthly TikTok usage:

Looking at the average TikTok sessions per user, Israel currently tops the list with 450.1 per month.

That’s closely followed by Chile with 397.3 per month.

Here are the top 10 countries by average monthly TikTok sessions in full:

Sources: Semrush, DataReportal

Most Popular TikTok Creators

Looking at TikTok creator ages, figures are skewed towards a younger demographic.

Young adults (18-24 years) make up over half of the creators (52.83%). While under 18s make up a comparatively low 27.47%.

As of January 2025, Khabane Lame is the most-followed TikTok creator with over 160 million followers.

Charli D’Amelio and MrBeast are the only other creators with upwards of 100 million followers at the time of writing. At 20 years old, Charli D’Amelio is also the youngest creator to crack the top 10.

Zach King (34) is one of just 2 top 10 creators aged 30 or above.

In total, 9 of the top 15 are at least partially American.

See the most followed accounts on social media to see how these figures compare to other platforms.

_{* As of January 30th, 2025.}

Sources: weCreate, Social Blade

Key Takeaways

It’s fair to say that TikTok’s global appeal has permeated several age groups and regions.

Nonetheless, there is a clear preference among younger users. Creators are similarly young.

The only question is whether this trend will persist as TikTok faces an uncertain future in the US.

For more TikTok-related data, take a look at these posts: 

• How Much Do TikTok Influencers Make
• Top TikTok Trends