How Much Do TikTok Influencers Make? (2025 Data)
Every day, millions of users worldwide log into TikTok to scroll through short-form videos. The social media app has become a global phenomenon and spawned a new generation of influencers.
With the top TikTok influencers pulling in millions of dollars per year, aspiring content creators are flocking to the platform in hopes of achieving similar success.
Of course, not everyone can become a TikTok millionaire.
This report examines how much the typical content creator can expect to earn in addition to the eye-popping figures the A-listers are pulling in.
TikTok Influencer Average Salary
The latest industry data shows that TikTok influencers earn an average salary of $131,874.
While that’s certainly an impressive number, looking at the average salary can be a bit misleading.
That’s because mega-influencers — also known as “TikTok royalty” — can sometimes pull in seven or eight-figure salaries.
Those highly paid TikTokers skew the average salary upwards. And don’t necessarily reflect what the vast majority of TikTok creators earn on the platform.
Source: ZipRecruiter
Typical TikTok Influencer Earnings
NeoReach’s Creator Earnings and Insights Industry Report takes a closer look at the typical salary for influencers and content creators.
Here’s the breakdown from their survey:
- 48% earned less than $15,000.
- 9% earned between $15,000 and $25,000.
- 7% earned between $25,000 and $35,000.
- 5% earned between $35,000 and $50,000.
- 11% earned between $50,000 and $75,000.
- 5% earned between $75,000 and $100,000.
- 6% earned between $100,000 and $150,000.
- 7% earned $200,000 or more.
Based on those numbers, the median salary for TikTok influencers is somewhere between $15,000 and $25,000.
Just under one-third of influencers are making a full-time salary.
If you’re wondering where all this money for influencers is coming from, keep reading as we break down how TikTok creators monetize their content.
Sources: ZipRecruiter, NeoReach
How Do TikTok Influencers Earn Money?
When it comes to earning potential for TikTok influencers, the sky's the limit.
But how are all these influencers getting paid?
Let’s break down the various revenue streams available to TikTok influencers.
Brand Partnerships/Sponsored Posts
The entire influencer/creator economy is centered around creators endorsing brands’ products.
This is especially true for platforms like TikTok and Instagram, where creators can’t earn money passively through ads (like they can with YouTube).
On TikTok, brands typically pay influencers a flat rate to create posts hyping their products.
Here’s a look at how much TikTok influencers can earn per sponsored posts based on their follower count:
| Followers | $/Post (Low End) | $/Post (High End) |
| 1,000-10,000 | $20 | $150 |
| 10,000-50,000 | $30 | $400 |
| 50,000-500,000 | $80 | $1,650 |
| 500,000-1,000,000 | $150 | $3,500 |
| 1,000,000+ | $1,200 | Unlimited |
66.9% of content creators say they earn the most income from sponsored posts and brand deals.
Sources: HypeAuditor, NeoReach
TikTok Creator Fund
In July 2020, TikTok launched its Creator Fund in the US, UK, Germany, Italy, France, and Spain.
The fund pays content creators based on how many views their videos receive.
To be eligible for the fund, creators must have at least 10,000 followers and 100,000 video views over the past 30 days.
The Creator Fund offers a path toward monetization, but its payouts aren’t too impressive.
Influencers can expect to earn between $0.02 and $0.04 for every 1,000 views from the Creator Fund.
That’s $20-40 for every one million views.
Not exactly a cash cow, which is why most influencers don’t rely on the Creator Fund to earn a living.
Affiliate Marketing
Affiliate marketing has been around for decades, and TikTok creators have found a way to leverage it in their content.
In this monetization strategy, influencers promote products and post a link to purchase the product in their profile or the video’s comments section.
When a user buys a product using that link, the influencer earns a commission.
Influencers can become affiliates by working directly with brands (often by making connections at marketing conferences and events), or by tapping into massive affiliate networks like Amazon Associates and Etsy Affiliate.
While it might not be as lucrative as sponsored posts, 7.8% of content creators say they earn the most money through affiliate marketing.
Source: NeoReach
TikTok Live Gifts
TikTok Live lets creators interact with their fans in real-time. During these live sessions, fans can send creators digital gifts — stickers that can be redeemed for coins, which in turn can be redeemed for money.
Daily earnings and diamonds are reported on Tikleap.
Much like the creator fund, TikTok Live gifts typically aren’t very impactful. While they range in value from $0.01 to $562.48, most stickers are only worth a few cents.
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Top Earning TikTok Influencers (2025)
While most TikTok influencers only earn a few thousand dollars per year, the highest-earning stars are making millions through brand partnerships gained through the app.
This list covers 10 of the highest-paid social media stars using TikTok.
1. MrBeast
Estimated Social Media Earnings: $85 million
TikTok Followers: 114 million
With over half a billion followers across social platforms, MrBeast (Jimmy Donaldson) is the most-followed creator in the world. Over 300 million of those followers come from YouTube, where his channel has the largest subscriber base on the platform. MrBeast's popularity on TikTok has skyrocketed recently, more than doubling since November 2022 to reach over 100 million.
His brands include Feastables, Lunchly, and Amazon-exclusive Beast Games.
In January 2025, TikTok was banned in the US. As the US government looked for a US buyer, MrBeast publicly announced his interest in purchasing TikTok.
2. Dhar Mann
Estimated Social Media Earnings: $45 million
TikTok Followers: 15.9 million
Initially gaining popularity through his short films on YouTube, Dhar Mann has amassed millions of TikTok followers. A large production team creates his story-based videos, attracting viral audiences across multiple platforms.
3. Charli D’Amelio
Estimated Social Media Earnings: $85 million
TikTok Followers: 114 million
Charli D’Amelio started her TikTok career in 2019 by posting lip-syncing and dance videos. She soon became the most followed influencer on the platform, leading to her opening for the Jonas Brothers and appearing on The Tonight Show. She has since worked with brands like CeraVe, Prada, and Dunkin’ Donuts and has her own show on Hulu with her sister Dixie.
4. Stokes Twins
Estimated Social Media Earnings: $20 million
TikTok Followers: 30.7 million
As of January 2025, the Stokes Twins have the 10th most-subscribed channel on YouTube. The brothers are quickly gaining popularity on TikTok through their challenge, prank, and skit videos. Several of their TikTok posts have been viewed tens of millions of times.
5. Dixie D’Amelio
Estimated Social Media Earnings: $14.60
TikTok Followers: 55.3 million
Charli’s older sister Dixie D’Amelio has had a similar trajectory on TikTok. Her success on the platform has helped launch her singing career — in 2022 she released her debut album on Spotify, featuring well-known artists Demi Lovato and Wiz Khalifa. Brands Dixie has worked with on TikTok include Warner Bros., LaRoche, and Puma.
6. Khaby Lame
Estimated Social Media Earnings: $20 million
TikTok Followers: 162.4 million
Khaby Lame doesn’t post dance or lip-sync videos. Instead, he creates comedic skits, often parodying other viral TikTok videos. The Senegalese mega-influencer has overtaken Charli D'Amelio to become the most-followed creator on the platform. Khaby has ongoing brand partnerships with State Farm and Hugo Boss.
7. Logan Paul
Estimated Social Media Earnings: $9.8 million
TikTok Followers: 18.7 million
Alongside his brother Jake, Logan has become a social media mainstay for around a decade. Logan made his name through YouTube but garners millions of views on TikTok where he advertises his various brands including Prime, Lunchly, and Maverick. The elder Paul brother also has own podcast, Impaulsive, and frequently posts about the WWE, with whom he signed a three-contract.
8. Jake Paul
Estimated Social Media Earnings: $13.6 million
TikTok Followers: 18.4 million
Jake Paul got his break on the Disney Channel with Bizaardvark but has since pivoted to social media. These days, Jake is best known for his boxing, which is the main focus of his TikTok page. The younger Paul brother also has several companies, including body care brand W Labs, betting app Betr, and events brand Most Valuable Promotions.
8. Marques Brownlee
Estimated Social Media Earnings: $10 million
TikTok Followers: 2.2 million
Marques Brownlee is best known for his tech review videos that garner millions of views. For many, Marques is the go-to creator for reviews and insight on the latest technology from major brands. The creator has leveraged his popularity in several brand deals and is now Chief Creative Partner at Ridge, a multi-million dollar accessories company, among other ventures.
9. Brent Rivera
Estimated Social Media Earnings: $11 million
TikTok Followers: 50.1 million
Creator Brent Rivera has made a name for himself through short physical comedy videos. That translates perfectly to TikTok, where he has amassed over 50 million followers. Brent has patterned with big-name brands including Hasbro and Activision.
10. Adam W
Estimated Social Media Earnings: $15 million
TikTok Followers: 21.5 million
Adam Waheed's short-form comedic videos based on everyday experiences have helped him reach millions of people. On TikTok, the creator has over 20 million followers, leading to collaborations with household names like Kevin Hart, Will Smith, and Paris Hilton. As a result, Adam has been able to partner with the NFL, Paramount Pictures, and Old Spice.
Key Takeaways
TikTok influencers have the potential to make seven or eight-figure salaries. For most, being a TikTok creator is more of a side hustle than a career.
There are monetization features baked into the app, but influencers need massive followings and multiple brand partnerships if they are to make life-changing money.
If you would like to learn more about TikTok, read our other TikTok reports:
