Top 35 Social Media Platforms (2025)
We’ve compiled a list of the top social media platforms.
Specifically, we ranked the most popular social media networks based on number of users and monthly traffic data.
(Traffic data was obtained using Semrush unless otherwise stated).
All traffic data is estimated based on the most recent available data.
What Is The #1 Most Popular Social Media Platform?
According to the latest available data, YouTube is now the world's most popular and widely used social media platform. With 3.9 billion monthly active users, approximately 47.5% of the world’s population uses YouTube at least once per month.
With 2.1 billion users, Facebook has dropped to the second most popular social network.
Social media networks that focus on short-form video content are growing quickly. This includes Instagram and TikTok. Messenger applications like WhatsApp, Messenger, and Telegram have also quickly climbed this list over the past few years.
Top 35 Most Popular Social Media Websites
| Ranking | Social Media Network | Company | Monthly Active Users (MAUs) | Monthly Organic Traffic |
| 1 | YouTube | Alphabet | 3.9 billion | 70.4 billion |
| 2 | Meta | 2.1 billion | 13.1 billion | |
| 3 | Meta | 1.6 billion | 7.2 billion | |
| 4 | WeChat (Weixin) | Sina Corporation | 1.38 billion | - |
| 5 | 1.1 billion | 6.2 billion | ||
| 6 | Messenger | Meta | 1.01 billion | 299 million |
| 7 | TikTok | ByteDance | 954 million | 2.6 billion |
| 8 | X (Twitter) | X Corp. | 909 million | 4.6 billion |
| 9 | Telegram | Telegram | 900 million | 721 million |
| 10 | Viber | Rakuten | 820 million | - |
| 11 | Snapchat | Snachat | 800 million | 233 million |
| 12 | Douyin | ByteDance | 748 million | - |
| 13 | Kuaishou | Kuaishou | 714 million | - |
| 14 | Baidu | Baidu | 676 million | 1 billion |
| 15 | Sina Weibo | Sina | 583 million | - |
| 16 | Meta | 571 million | 3.8 billion | |
| 17 | Qzone | Tencent | 562 million | - |
| 18 | Tencent | 554 million | - | |
| 19 | Quora | Quora | 437 million | 997 million |
| 20 | 417 million | 1.3 billion | ||
| 21 | Microsoft | 386 million | 1.6 billion | |
| 22 | Spotify | Tencent | 345 million | 911 million |
| 23 | Bilibili | Bilibili | 336 million | 809 million |
| 24 | Teams | Microsoft | 320 million | 1.8 billion |
| 25 | Vimeo | Vimeo | 300 million | 67 million |
| 26 | Threads | Meta | 275 million | 192 million |
| 27 | VK (Vkontakte) | Gazprombank, Sonaz | 250 million | 1.4 billion |
| 28 | ShareChat | Mohalla Tech | 250 million | - |
| 29 | Discord | Discord | 209 million | 1 billion |
| 30 | Xiaohongshu (RedNote) | Xiaohongshu | 200 million | 73 million |
| 31 | Line | Naver | 178 million | 261 million |
| 32 | Twitch | Amazon | 175 million | 1.8 billion |
| 33 | Tumblr | Automattic | 70 million | 234 million |
| 34 | Medium | A Medium Corporation | 81 million | 146 million |
| 35 | Rumble | Rumble Inc. | 20 million | 82 million |
Sources: Semrush, Statista (WeChat MAU, Messenger MAU, Douyin MAU, Baidu MAU, Weibo MAU, ShareChat, Telegram), GlobalNewswire (Viber), Business of Apps (Line, Threads), Rest of World (Xiaohongshu), Data Reportal (QQ), Snapchat, Kuaishou, Bilibili, Microsoft, Vimeo
Not surprisingly, this list includes many of the big names in the social media space, like Facebook, Instagram, and X (Twitter).
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Next, here are a few of the top social networks experiencing increased growth right now.
1. Telegram
5-year search growth: 367%
Search growth status: Exploding
Monthly Google Searches: 30.4 million (See the latest traffic data for telegram.org)
Description: Telegram is a freemium instant messaging application that prioritizes security and encryption. The cloud-based platform allows users to share large media files and create groups of up to 200,000 members. Telegram Premium, an ad-free experience, grew to 1 million users within six months after its launch.
2. TikTok
5-year search growth: 733%
Search growth status: Exploding
Monthly Google Searches: 83.1 million (See the latest traffic data for tiktok.com)
Description: TikTok is a short-form video social media network focused on a highly personalized "For You" feed. Unlike many popular social media sites, TikTok's algorithm shows videos based on users' interactions, making it possible for users to go viral without a huge following. A TikTok ban in the US threatens to have major ramifications for the platform.
3. Xiaohongshu (RedNote)
5-year search growth: 99x+
Search growth status: Exploding
Monthly Google Searches: 450,000 (See the latest traffic data for xiaohongshu.com)
Description: Xiaohongshu (known in English-speaking countries as RedNote or Little Red Book), is a Chinese social media and e-commerce platform that combines the features of Instagram, Pinterest, TikTok, and Amazon into one platform. The company reported a $500 million profit in 2023, compared to a $200 million loss in 2022. After a recent funding round, the social media giant is now valued at $17 billion.
In late 2024 and early 2025, RedNote experienced a surge in new users. American content creators set up RedNote accounts in response to the looming ban on TikTok in the US.
4. Discord
5-year search growth: 188%
Search growth status: Regular
Monthly Google Searches: 30.4 million (See the latest traffic data for discord.com)
Description: Discord is a communication platform for creating communities and groups for gaming, education, or any other topic. Notably, the company turned down a $10 billion acquisition offer from Microsoft in 2021.
5. WhatsApp
5-year search growth: 112%
Search growth status: Exploding
Monthly Google Searches: 151 million (See the latest traffic data for whatsapp.com)
Description: Now part of Meta, WhatsApp is a messaging app that allows users to send text messages, voice messages, make voice and video calls, and share media with other users. End-to-end encryption and user privacy controls keep conversations secure and private.
6. Reddit
5-year search growth: 140%
Search growth status: Exploding
Monthly Google Searches: 30.4 million (See the latest traffic data for reddit.com)
Description: Reddit is a social news and discussion platform where users can share content, vote on it, and comment on posts. It is organized into communities or subreddits about specific niche topics. This social media network aims to create authentic human connections online.
7. Douyin
5-year search growth: 733%
Search growth status: Exploding
Monthly Google Searches: 1 million (See the latest traffic data for douyin.com)
Description: Douyin is a social media app for creating and sharing short videos. It’s popular in China and other Asian countries and is owned and operated by ByteDance, the same company that created TikTok. The platforms are nearly identical but operate as completely separate entities.
Key Takeaways
That concludes our list of the world's most popular social media networks.
Big brands like Facebook, Instagram, and YouTube have all pivoted to short-form video content to keep users engaged, like TikTok. This content and messaging apps like Telegram, WhatsApp, and Discord are growing and popular and worth keeping an eye on throughout 2025.
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