YouTube Content Creator Statistics (2025)

Since launching in 2005, YouTube has grown to become the second-largest social media platform.

The keyword "YouTube" is the #1 Google search.

Millions of creators flock to the video-sharing platform, with the largest channels drawing in millions of subscribers and billions of views.

We’ll take a deep dive into the biggest channels, creators, and videos below.

Top YouTube Content Creator Stats

• There are around 66 million YouTube creators.
• T-Series is the most-viewed YouTube channel (290 billion views).
• YouTube gets 3.8 billion unique visitors every month.
• More than 90% of website users go directly to the site.
• MrBeast has the most YouTube subscribers (370 million).
• MrBeast is YouTube’s highest earner ($54 million).
• Baby Shark Dance is the most viewed YouTube video (over 15.6 billion views).
• Every month, the word 'YouTube' is searched for more than 1.2 billion times.

Top YouTube Creators in 2025

There are approximately 65.8 million YouTube creators in total.

The most-viewed YouTube channel with over 290 billion combined views is T-Series. The channel has around 90 billion more views than second-placed Cocomelon (198 billion combined views).

T-Series is India's largest music label and movie studio. In terms of YouTube views, it was well ahead of the competition in 2024 and held its lead into 2025.

The Bad Bunny YouTube channel is #43 in terms of views. However, it has the highest number of average views per upload at 215+ million. Cocomelon comes in second place with 137+ million views per upload, and Taylor Swift is third with almost 135 million views per upload.

Here’s a closer look at the top 50 YouTube channels by total views as of March 31, 2025. Views are rounded down to the most recently achieved billion-view milestone.

Rank	Channel	Views	Subscribers	Videos
1	T-Series	290 billion	290 million	23,013
2	Cocomelon	198 billion	191 million	1,478
3	SET India	175 billion	182 million	153,191
4	Sony SAB	127 billion	100 million	97,349
5	Kids Diana Show	112 billion	132 million	1,330
6	Like Nastya	112 billion	126 million	932
7	Vlad and Niki	104 billion	136 million	875
8	Zee TV	101 billion	88.7 million	203,727
9	WWE	92 billion	108 million	83,329
10	Toys and Colors	90 billion	73.5 million	1,489
11	Colors TV	79 billion	79.6 million	234,917
12	MrBeast	76 billion	379 million	858
13	Zee Music Company	75 billion	116 million	13,821
14	HAR PAL GEO	69 billion	66.5 million	163,802
15	El Reino Infantil	66 billion	68.4 million	1,762
16	Movieclips	65 billion	63.7 million	42,308
17	ARY Digital HD	62 billion	62 million	166,255
18	KL BRO Biju Rithvik	62 billion	69.8 million	3,052
19	StarPlus	61 billion	54.5 million	117,538
20	김프로KIMPRO	60 billion	95.7 million	3,078
21	Ryan's World	60 billion	39 million	3,185
22	ABS-CBN Entertainment	57 billion	52 million	239,978
23	Super Simple Songs	55 billion	44 million	834
24	Anaya Kandhal	55 billion	56.7 million	2,331
25	ChuChu TV	54 billion	95.6 million	885
26	netd müzik	54 billion	26.4 million	20,545
27	Vijay Television	50 billion	26.8 million	129,332
28	Alan's Universe	49 billion	88.1 million	1,345
29	Baby Shark	49 billion	81 million	3,494
30	YRF	46 billion	64.6 million	4,455
31	Tips Official	45 billion	73.8 million	7,497
32	Маша и Медведь	45 billion	54.6 million	2,134
33	Wave Music	44 billion	65 million	20,618
34	Alfredo Larin	44 billion	50.9 million	1,901
35	D Billions	44 billion	33.8 million	1,650
36	LeoNata Family	43 billion	41.3 million	4,249
37	Tsuriki Show	43 billion	34.8 million	4,905
38	HUM TV	42 billion	48.5 million	177,918
39	Little Baby Bum	41 billion	41.5 million	2,940
40	Infobells - Hindi	41 billion	69 million	762
41	ISSEI / いっせい	41 billion	56.5 million	3,497
42	WorkpointOfficial	40 billion	42.6 million	98,505
43	Bad Bunny	39 billion	49.7 million	183
44	Canal KondZilla	39 billion	67.6 million	3,227
45	T-Series Bhakti Sagar	38 billion	74.9 million	29,731
46	LankyBox	39 billion	41.2 million	10,547
47	Taylor Swift	38 billion	60.8 million	285
48	HYBE LABELS	38 billion	76.8 million	2,367
49	BLACKPINK	38 billion	96.2 million	605
50	Aaj Tak	37 billion	70.7 million	444,494

Source: Social Blade

Top YouTubers by Subscribers

MrBeast boasts the most subscribers on YouTube with 380 million as of March 2025. This is a huge increase from his subscriber count of 279 million in June 2024.

T-Series is still the only other channel in the highly exclusive quarter-of-a-billion club. It has 290 million subscribers, an increase from 267 million in June 2024. 

Both channels are significantly ahead of Cocomelon (191 million) in third place.

Here are the top 50 YouTube channels by number of subscribers.

Our data was sourced from the Semrush Influencer Analytics app on March 31st, 2025.

Rank	Creator	Subscribers	Engagement Rate %	Country	Broadcast Language
1	MrBeast	380 million	3.23	USA	English
2	T-Series	290 million	2.16	India	English
3	Cocomelon	191 million	0.64	USA	English
4	SET India	183 million	1.08	India	English
5	Vlad and Niki	137 million	0.55	USA	English
6	Kids Diana Show	132 million	0.17	USA	English
7	Like Nastya	126 million	0.15	USA	English
8	Stokes Twins	118 million	2.64	USA	English
9	Zee Music Company	116 million	3.19	India	English
10	PewDiePie	110 million	5.82	Japan	English
11	WWE	108 million	4.31	USA	English
12	Goldmines	104 million	0.71	India	Hindi
13	Sony SAB	100 million	1.38	India	English
14	BLACKPINK	96.2 million	14.26	Rep. of Korea	English
15	김프로KIMPRO	95.7 million	2.41	Rep. of Korea	English
16	ChuChu TV	95.6 million	0.16	India	English
17	Zee TV	88.7 million	0.97	India	English
18	Alan's Universe	88.1 million	3.09	USA	English
19	5-Minute Crafts	81.1 million	0.38	USA	English
20	Baby Shark	81 million	0.1	USA	English
21	BANGTANTV	80 million	19.63	Rep. of Korea	English
22	Colors TV	79.6 million	0.74	India	English
23	A4	76.9 million	2.53	USA	Russian
24	HYBE LABELS	76.8 million	10.6	Rep. of Korea	English
25	ZAMZAM ELECTRONICS TRADING	75.8 million	5.93	UAE	English
26	Justin Bieber	75 million	0	Canada	English
27	T-Series Bhakti Sagar	74.9 million	2.06	India	English
28	UR · Cristiano	74.2 million	7.21	Portugal	English
29	Tips Official	73.8 million	0.55	India	English
30	Toys and Colors	73.5 million	0.06	USA	English
31	Shemaroo Filmi Gaane	71.4 million	0.86	India	English
32	Aaj Tak	70.7 million	1.28	India	Hindi
33	KL BRO Biju Rithvik	69.8 million	1.46	India	English
34	Infobells - Hindi	69 million	0.25	India	English
35	El Reino Infantil	68.4 million	0.81	Argentina	Spanish
36	Canal KondZilla	67.6 million	3.23	Brazil	Portuguese
37	HAR PAL GEO	66.5 million	1.12	Pakistan	English
38	Mark Rober	66.1 million	4.32	USA	English
39	Fede Vigevani	65.7 million	4.59	Mexico	Spanish
40	Wave Music	65 million	1.22	India	English
41	YRF	64.6 million	3.42	India	English
42	Sony Music India	64.5 million	2.69	India	English
43	EminemMusic	64.4 million	1.08	USA	English
44	Movieclips	63.7 million	1.01	USA	English
45	Alejo Igoa	62.6 million	4.14	Argentina	Spanish
46	ARY Digital HD	62 million	1.25	Pakistan	English
47	Dude Perfect	60.8 million	3.4	USA	English
48	Taylor Swift	60.8 million	5.18	USA	English
49	YOLO AVENTURAS	60.7 million	2.48	Mexico	Spanish
50	LooLoo Kids	59.9 million	0.17	USA	English

We used Semrush Influencer Analytics to get AI-powered insights on the most popular creators. It provides valuable metrics from YouTube, Instagram, TikTok, and Twitch.

Influencer Analytics is also a great source of the very latest YouTube creator statistics and competitor information.

You can research social media keywords and drill down into any creator’s audience metrics.

Sign up for a free Semrush account to try the Influencer Analytics app. After your free 7-day trial, the app costs $169/mo.

Top YouTubers by Earnings

According to the latest data, MrBeast is YouTube’s top earner, with estimated annual earnings of $54 million and an estimated net worth of $105 million.

Jake Paul ($45 million) and Markiplier ($38 million) rank second and third in our estimated annual earnings chart.

Like Nastya has the highest net worth on the list ($320.9 million) – over 3x more than any other YouTuber featured. Cosmetics entrepreneur Jeffree Star is in third place with a net worth estimated at $200 million.

Below are the top 21 YouTubers by estimated earnings:

Rank	Name	Earnings	Net Worth	Year Started
1	MrBeast	$54 million	$105 million	2012
2	Jake Paul	$45 million	$40 million	2013
3	Markiplier	$38 million	$35 million	2012
4	Good Mythical Morning	$30 million	$42 million	2006
5	Like Nastya	$28 million	$320 million	2016
6	Ryan Kaji	$27 million	$100 million	2015
7=	Ninja	$20 million	$54 million	2011
7=	Dude Perfect	$20 million	$50 million	2009
9	Logan Paul	$18 million	$45 million	2015
10=	Preston Arsement	$16 million	$25 million	2012
10=	DanTDM	$16 million	$35 million	2012
12	Smosh	$14.5 million	$12.5 million	2005
13	Blippi	$14 million	$16 million	2014
14=	VanossGaming	$13 million	$25 million	2011
14=	David Dobrik	$13 million	$20 million	2014
16	Jeffree Star	$12.5 million	$200 million	2006
17=	KSI	$12 million	$20 million	2009
17=	PewDiePie	$12 million	$40 million	2010
19	Lilly Singh	$10.5 million	$16 million	2010
20	James Charles	$5 million	$25 million	2015
21	Roman Atwood	$2 million	$14.5 million	2009

Source: The Money Ninja

Top Countries For YouTube Earning Power (RPM)

YouTube creators' earnings can vary massively based on more than just the number of views. The location of viewers is also hugely important.

YouTube uses a concept called Revenue Per Mile (RPM) to measure the amount of money earned per 1,000 views. Content creators make the most money from the USA, with $11.03 RPM as of March 2025. This is a slight drop from the 2024 RPM for the US, which was $11.97.

There’s a huge variation, even within the top 10 countries. The Netherlands rounds out the list with an RPM of $5.95.

Here are the top 10 countries for YouTube RPM. Dollar value conversions are correct as of March 5th, 2025.

Rank	Country	YouTube RPM
1	USA	$11.03
2	Australia	$8.24
3	Norway	$7.56
4	Switzerland	$7.41
5	United Kingdom	$7.02
6	Denmark	$6.86
7	New Zealand	$6.20
8	Canada	$6.14
9	Belgium	$6.02
10	Netherlands	$5.95

Source: Is This Channel Monetized

Most-Viewed YouTube Videos

Perhaps unsurprisingly, the top YouTube videos by views are entirely composed of songs, content for children, or both.

Baby Shark Dance is by far the most-viewed video on YouTube, with an incredible 15.65 billion views. The children's song has around 7 billion more views than second-placed Despacito (8.66 billion).

The Despacito video reached 5 billion views within five days of being uploaded. It was the first YouTube video to reach the 5 billion view milestone.

Here’s a breakdown of the top 30 YouTube videos by total views as of March 5th, 2025.

Rank	Video Name	Channel	Upload Date	Total Views
1	Baby Shark Dance	Baby Shark	June 17, 2016	15.65 billion
2	Despacito	Luis Fonsi	January 12, 2017	8.66 billion
3	Wheels on the Bus	Cocomelon	May 24, 2018	7.17 billion
4	Johny Johny Yes Papa	LooLoo Kids	October 8, 2016	7.02 billion
5	Bath Song	Cocomelon	May 2, 2018	7.01 billion
6	See You Again	Wiz Khalifa	April 6, 2015	6.58 billion
7	Shape of You	Ed Sheeran	January 30, 2017	6.42 billion
8	Phonics Song with Two Words	ChuChu TV	March 6, 2014	6.31 billion
9	Uptown Funk	Mark Ronson	November 19, 2014	5.49 billion
10	Gangnam Style	Psy	July 15, 2012	5.48 billion
11	Learning Colors – Colorful Eggs on a Farm	Miroshka TV	February 27, 2018	5.23 billion
12	Axel F	Crazy Frog	June 16, 2009	5.06 billion
13	Dame Tu Cosita	Ultra Records	April 5, 2018	4.98 billion
14	Masha and the Bear – Recipe for Disaster	Get Movies	January 31, 2012	4.63 billion
15	Shree Hanuman Chalisa	T-Series Bhakti Sagar	May 10, 2011	4.40 billion
16	Baa Baa Black Sheep	Cocomelon	June 25, 2018	4.39 billion
17	Lakdi Ki Kathi	Jingle Toons	June 14, 2018	4.37 billion
18	Sugar	Maroon 5	January 14, 2015	4.19 billion
19	Waka Waka (This Time for Africa)	Shakira	June 4, 2010	4.17 billion
20=	Counting Stars	OneRepublic	May 31, 2013	4.13 billion
20=	Humpty the train on a fruits ride	Kiddiestv Hindi	January 26, 2018	4.13 billion
22	Roar	Katy Perry	September 5, 2013	4.11 billion
23	Sorry	Justin Bieber	October 22, 2015	3.92 billion
24	Dark Horse	Katy Perry	February 20, 2014	3.92 billion
25	Perfect	Ed Sheeran	November 9, 2017	3.89 billion
26	Thinking Out Loud	Ed Sheeran	October 7, 2014	3.85 billion
27=	Let Her Go	Passenger	July 25, 2012	3.78 billion
27=	Girls Like You	Maroon 5	May 31, 2018	3.78 billion
27=	Faded	Alan Walker	December 3, 2015	3.78 billion
30	Baby Shark	Cocomelon	November 21, 2017	3.76 billion

Source: Wikipedia

Key Takeaways

Indian entertainment, content for children, and music dominate the YouTube charts. And while the number of views grows and some creators amass a fortune, the overall CPM for YouTube has decreased from 2024 to 2025.

For more social media statistics, take a look at our other content: Top Trending YouTube Topics, Important Social Media Trends, and Top New Social Media Networks.