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Fashion Trends
The coolest new fashion and fashion industry trends.
FILTER BY:
5 years
fashion
Goth subculture
9.9K
Volume
+50%
Growth
A music-based subculture that originated in the late 1970s and early 1980s in the United Kingdom, characterized by its dark, mysterious, and melancholic aesthetic. It emerged from the post-punk scene and is heavily influenced by Gothic rock, with bands like Bauhaus and The Cure being central to its music scene. The subculture appeals to individuals who appreciate dark fashion, Gothic literature, and themes of horror and the supernatural.
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The Clear Cut
2.4K
Volume
+50%
Growth
Company specializing in handcrafted diamond engagement rings, operating on a direct-to-consumer model. It offers personalized and custom-designed rings, including custom lookalikes modeled after those worn by celebrities, ensuring unique and personalized diamond rings at reasonable prices. The Clear Cut primarily targets individuals seeking high-quality, custom-designed engagement rings with a touch of celebrity inspiration.
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ShopLook
22.2K
Volume
+50%
Growth
Platform designed for fashion enthusiasts to create moodboards or outfits. It allows users to browse product images from millions of brands or upload their own images to dress up any outfit, providing a versatile tool for fashion creativity and inspiration. ShopLook primarily targets fashion enthusiasts, stylists, and individuals looking to explore and share their fashion ideas.
peaked
baleaf
14.8K
Volume
+47%
Growth
Company that focuses on creating high-quality, affordable activewear. Baleaf emphasizes functionality, comfort, and style in their products, catering to a wide range of activities such as running, cycling, yoga, and more. The brand primarily targets individuals seeking versatile and durable clothing options to support an active and healthy lifestyle.
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Oversized sweater
110K
Volume
+47%
Growth
This fashion trend is characterized by its loose and comfortable fit, offering a relaxed and casual style. Oversized sweaters are often made from soft, warm materials and can be paired with a variety of outfits, making them versatile for different occasions. They are particularly popular among individuals seeking comfort and a laid-back aesthetic in their wardrobe.
peaked
Micro influencers
18.1K
Volume
+46%
Growth
Individuals on social media platforms who have a follower count ranging from 10,000 to 100,000. They are known for higher engagement rates and more niche audiences, allowing for stronger, personal connections with their followers, which can result in more authentic and trusted recommendations. Brands often collaborate with micro influencers for targeted marketing efforts and higher conversion rates.
exploding
Functional wear
720
Volume
+46%
Growth
Clothing designed with specific features to enhance performance, comfort, and utility for particular activities or environments. This type of apparel often includes attributes such as moisture-wicking, breathability, thermal insulation, UV protection, and durability. Functional wear is commonly used in sports, outdoor activities, and professional settings where specialized clothing can improve efficiency and safety.
regular
Sundried
1.64K
Volume
+44%
Growth
Company specializing in sports and fitness apparel designed for athletes. Sundried focuses on quality, technical features, and comfort in their products, differentiating themselves by maintaining an ethical approach to production. Their target demographic includes athletes and fitness enthusiasts seeking high-quality, ethically produced sportswear.
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Fortunate One
27.1K
Volume
+43%
Growth
Memoir that takes readers through the emotional transitions of the author's teens, college years, and young adulthood. The book provides a reflective journey that resonates with many Baby Boomers, capturing the essence of growing up during a transformative era. It is particularly appealing to individuals interested in personal growth, historical context, and the experiences of the Baby Boomer generation.
exploding
Ulla Johnson
74K
Volume
+43%
Growth
An American fashion designer known for her eponymous clothing brand, which offers ready-to-wear clothing, shoes, and accessories. The brand is distinguished by its timeless designs and high-quality craftsmanship, often incorporating intricate details and luxurious fabrics. Ulla Johnson's collections primarily appeal to fashion-conscious women seeking elegant and sophisticated wardrobe pieces.
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Athleisure
74K
Volume
+43%
Growth
Fashion trend that combines the aesthetics of athletic wear with leisurewear, resulting in comfortable, functional, and stylish clothing. Athleisure is designed to be worn both for athletic activities and casual, everyday wear, offering versatility and convenience. This trend primarily appeals to individuals seeking comfort and style in their daily attire, including fitness enthusiasts and those with active lifestyles.
exploding
Motel Rocks
450K
Volume
+43%
Growth
Fashion brand inspired by vintage fashion, known for its unique, edgy, and eclectic clothing items. Motel Rocks differentiates itself by offering statement pieces that stand out, appealing to those who seek distinctive and impactful wardrobe additions. The brand primarily targets young women looking for bold and fashionable clothing options.
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Huggie earrings
90.5K
Volume
+42%
Growth
Small hoop earrings designed to fit closely around the earlobe, offering a snug and versatile style. These earrings are distinguished by their ability to complement both casual and formal attire, available in a wide range of designs to suit different fashion preferences. Huggie earrings are popular among individuals seeking a stylish yet understated accessory that can be worn daily or for special occasions.
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z supply
60.5K
Volume
+41%
Growth
Clothing company specializing in women's apparel, including pants, jackets, and tanks. The brand focuses on casual and comfortable clothing, often receiving positive reviews from customers for its quality and style. Z SUPPLY primarily targets women seeking stylish yet comfortable everyday wear.
exploding
Plant protein
49.5K
Volume
+41%
Growth
Protein derived from plant sources, including legumes, nuts, seeds, grains, and vegetables. It is a crucial component of a plant-based diet, offering all necessary amino acids when consumed in a varied and balanced manner, and is often considered more sustainable and environmentally friendly compared to animal proteins. Plant protein is particularly beneficial for individuals seeking to reduce their environmental impact or those following vegetarian or vegan diets.
regular
Thousand Fell
1.6K
Volume
+41%
Growth
Thousand Fell is a company focused on creating modern sustainable textiles, drawing inspiration from the historical role of fellmongers. The company aims to build a comprehensive library of sustainable materials and emphasizes the importance of diverse ideas in driving change. Thousand Fell primarily targets environmentally conscious consumers and businesses looking for sustainable textile solutions.
regular
Mesh sneakers
2.9K
Volume
+40%
Growth
Lightweight, breathable, and flexible shoes made with mesh fabric, suitable for various activities. These sneakers offer enhanced ventilation and comfort, making them ideal for sports, casual wear, and outdoor activities. Mesh sneakers are popular among athletes, fitness enthusiasts, and individuals seeking comfortable and versatile footwear.
exploding
5x5 closure wig
2.4K
Volume
+39%
Growth
A 5x5 closure wig is a type of wig that features a lace closure measuring 5 inches by 5 inches, designed to cover the top of the head. This size provides a natural-looking scalp and hairline, allowing for a realistic part or hairline, making the wig appear more natural when worn. It is particularly popular among individuals seeking a more natural and versatile wig option for everyday wear or special occasions.
regular
Laced
90.5K
Volume
+39%
Growth
UK and Europe-based authentic sneaker marketplace specializing in offering the latest sneaker releases and coveted styles from popular brands such as Nike, Air Jordan, and Yeezy. Laced differentiates itself by ensuring the authenticity of its products through rigorous verification processes, providing a secure platform for sneaker enthusiasts to buy and sell high-demand footwear. The platform primarily targets sneaker collectors, fashion-forward individuals, and those seeking exclusive and limited-edition sneakers.
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Organic cotton t-shirt
8.1K
Volume
+38%
Growth
Garments made from cotton grown without synthetic pesticides, fertilizers, or GMOs, promoting healthier soil and reducing soil erosion. These t-shirts offer environmental benefits by maintaining soil fertility and reducing water consumption, as well as health benefits by being free from harmful chemicals, making them safer for farmers, workers, and consumers. Organic cotton t-shirts are ideal for eco-conscious consumers seeking sustainable and high-quality clothing options.
regular
Sabi
74K
Volume
+37%
Growth
Sabi can refer to multiple entities, including a boutique, a beauty salon, and fitness programs. These entities offer a range of services from women's apparel and gifts to beauty and fitness services, each catering to specific customer needs. The target demographic varies from women looking for trendy clothing to individuals seeking beauty treatments or holistic fitness programs.
regular
onpost
2.9K
Volume
+36%
Growth
Sustainable fashion marketplace that empowers designers in Latin America by promoting eco-friendly and ethically produced fashion items. OnPost differentiates itself by focusing on sustainability and ethical production, providing a platform for Latin American designers to showcase their work while adhering to environmentally friendly practices. The target demographic includes environmentally conscious consumers and supporters of ethical fashion who are interested in unique, sustainably produced clothing and accessories.
exploding
Pearl Ring
74K
Volume
+36%
Growth
Jewelry pieces featuring pearls as the central gemstone, known for their organic formation within mollusks like oysters and mussels. These rings are available in various designs, ranging from simple solitaires to intricate settings with additional gemstones and metalwork, offering a unique luster and beauty. Pearl rings are often chosen for special occasions such as weddings, anniversaries, and other significant events, appealing to those who appreciate elegance and timeless style.
regular
Yak wool
1.9K
Volume
+35%
Growth
Natural fiber obtained from the coat of yaks, primarily found in the Himalayan region, the Tibetan Plateau, and parts of Mongolia and Central Asia. Known for its softness, warmth, and durability, yak wool is often compared to cashmere and is used in various textile applications such as sweaters, scarves, hats, and blankets. It is particularly valued by individuals seeking sustainable and high-quality natural fibers for clothing and accessories.
regular
Seamless panties
49.5K
Volume
+34%
Growth
Seamless panties are a type of underwear designed to provide a smooth, invisible look under clothing. They are made without visible seams, often using stretchy, lightweight fabrics that conform to the body for a comfortable fit. These panties are popular among individuals seeking discreet, no-show underwear options for a sleek appearance under tight or light-colored garments.
exploding
born primitive
74K
Volume
+33%
Growth
Born Primitive is a company that specializes in high-quality workout apparel, catering to athletes and fitness enthusiasts. The company differentiates itself by offering durable and functional clothing designed to withstand intense physical activities, with a particular focus on performance and comfort. Born Primitive primarily targets athletes, CrossFit enthusiasts, and individuals seeking reliable and stylish workout gear.
peaked
Tala
368K
Volume
+33%
Growth
Mobile technology and data science company providing accessible financial services. It offers a credit scoring and reporting platform that enables users to apply for a loan and receive a decision quickly, differentiating itself with its use of alternative data to assess creditworthiness. Tala primarily targets underserved populations in emerging markets who lack access to traditional banking services.
regular
Powder detergent
12.1K
Volume
+33%
Growth
Powder detergent is a cleaning agent in powder form used to wash clothes by dissolving in water to remove dirt, stains, and odors from fabrics. It typically contains surfactants, enzymes, and other cleaning agents that work together to break down stains and enhance fabric care. Powder detergent is mainly targeted at consumers looking for a cost-effective and long-lasting laundry solution, particularly for heavy-duty washing needs.
exploding
Pour moi
110K
Volume
+33%
Growth
Pour Moi is a brand that primarily specializes in women's swimwear and lingerie, offering a range of stylish and supportive products. The brand differentiates itself by providing a wide variety of sizes and designs to cater to different body types, ensuring both comfort and fashion. Pour Moi's target demographic includes women seeking fashionable and well-fitting swimwear and lingerie options.
exploding
Howler Brothers
20
Volume
+31%
Growth
Apparel and gear company based in Austin, Texas, inspired by surfing, classic surf culture, fly fishing, western wear, and various world cultures. The company differentiates itself by creating timeless and functional products that reflect a diverse range of inspirations, despite not being founded by actual brothers. Howler Brothers primarily targets individuals who appreciate outdoor activities and a blend of cultural influences in their clothing and gear.
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