A stylish and versatile manicure option that replaces the traditional white tips with black. Black French tip nails can be customized with various designs, shapes, and accents to suit different occasions and personal styles, offering a modern twist on a classic look. This manicure style is popular among individuals seeking a chic and sophisticated appearance for their nails.

Australian fashion designer known for his eponymous brand established in 2010. Renowned for precision tailoring and innovative approach to fashion design, his collections often feature a blend of structured and relaxed silhouettes, offering a modern and sophisticated aesthetic. The brand primarily appeals to fashion-forward individuals seeking contemporary and meticulously crafted clothing.

Virtual Try-On technology allows customers to visualize clothes, makeup, glasses, shoes, and accessories without physically putting them on. Utilizing Augmented Reality (AR), it provides virtual product simulations, enabling users to experiment with different looks effortlessly. This technology is particularly beneficial for online shoppers seeking a more interactive and personalized shopping experience.

Premium sock designer and manufacturer founded in 2016, headquartered in Victoria, British Columbia. Outway offers a wide range of comfortable all-day performance socks and accessories, including athletic ankle socks, quarter socks, crew socks, and knee-high compression socks, with free shipping within North America and an extended warranty. The brand primarily targets athletes and individuals seeking high-quality, durable socks for everyday use.

Woman-owned jewelry company that creates custom bead bracelets with messages promoting self-love and kindness. The bracelets are designed to be worn and then passed on to others, encouraging a cycle of kindness and positive connections, differentiating the brand through its focus on community and emotional well-being. The target demographic includes individuals who value meaningful, personalized jewelry and are interested in promoting positive social interactions.

Brand specializing in golf apparel, offering products such as performance golf shirts and skorts. Known for its stylish and functional designs, Bad Birdie differentiates itself with vibrant patterns and high-quality materials, catering to both performance and fashion needs on the golf course. The brand primarily targets golf enthusiasts who seek trendy and comfortable attire for their sport.

Swedish, female-founded brand dedicated to redefining women's underwear. The company emphasizes creating underwear that combines comfort with aesthetic appeal, allowing women to express themselves freely. Understatement Underwear primarily targets women seeking both comfort and style in their intimate apparel.

Software company that operates the platform Shop LTK, enabling users to shop for fashion, home, beauty, and fitness products recommended by influencers. Founded in 2011 and based in Dallas, TX, LTK differentiates itself by leveraging influencer marketing to provide curated shopping experiences. The platform primarily targets consumers interested in influencer-recommended products and brands, as well as influencers looking to monetize their content.

A type of women's shoe characterized by a closed, low-cut design with one or more straps across the instep. Mary Jane flats are known for their versatility and comfort, available in various materials and styles, making them suitable for both casual and formal occasions. These shoes are popular among women seeking a blend of style and practicality in their footwear.

Denim shorts, commonly known as jean shorts, are a casual clothing item made from denim fabric, typically worn in warm weather. They offer a relaxed and versatile style, often paired with casual tops and footwear, making them a popular choice for everyday wear. Denim shorts are favored by individuals seeking comfortable and durable summer attire.

Clothing rental subscription service that allows subscribers to rent six items per month for a fixed fee. Nuuly Rent differentiates itself by offering free shipping and returns, as well as the option to purchase rented items at a discount, and handling all laundry and dry cleaning. This service is targeted at fashion-conscious individuals looking for a flexible and cost-effective way to refresh their wardrobe regularly.

Brand specializing in chic and elevated maternity clothing, offering products like maternity rompers and high-waisted midi skirts. Momanda differentiates itself by combining comfort and style, ensuring that pregnant women can maintain a fashionable appearance without sacrificing comfort. The brand primarily targets expectant mothers looking for stylish and comfortable maternity wear.

Satisfy Running is a brand that designs and prototypes all its products in a creative studio in Paris, focusing on essentialism in its design philosophy. The brand develops its fabrics in France, Switzerland, Italy, and Japan, and produces its collections in Europe to ensure quality and sustainability, distinguishing itself with iconic running shorts and high-quality running apparel. Satisfy Running primarily targets runners and athletes who value premium, sustainable, and well-designed sportswear.

A piece of jewelry designed to resemble two hands or arms wrapping around the finger, symbolizing a hug. It is often given as a gift to convey love, comfort, and connection, and comes in various materials and styles, including personalized options and different metals like gold and silver. Hug rings are popular among individuals looking to express affection and emotional bonds through a meaningful and unique accessory.

A brand specializing in women's shapewear and undergarments, offering products such as bras and shorts made from materials like nylon, spandex, microfiber, and polyester. Honeylove's products are designed to provide support and enhance body shape, differentiating themselves with a focus on comfort and a variety of sizes and colors. The target demographic includes women seeking supportive and body-enhancing undergarments.

A small species of fox native to the Arctic regions of the Northern Hemisphere, known for its adaptability to extreme cold. The Arctic fox has a stable population and is classified as 'Least Concern' in terms of conservation status, with a diet that includes birds, lemmings, and squirrels. It is primarily of interest to wildlife enthusiasts, researchers, and conservationists due to its unique adaptations and role in the Arctic ecosystem.

Footwear designed to connect the wearer to the Earth's natural energy through conductive materials in the soles. Grounding shoes are believed to offer health benefits such as reduced inflammation, improved sleep, and enhanced overall well-being by facilitating a direct connection to the Earth's electrons. These shoes are primarily targeted at individuals seeking alternative health practices and those interested in holistic wellness.

Online retailer based in Australia that specializes in rare and exclusive sneakers and streetwear. Untied AU differentiates itself by offering a unique collection of limited edition and rare sneakers, with new drops landing regularly, catering to sneaker enthusiasts and collectors. The primary target demographic includes sneakerheads and fashion-forward individuals seeking exclusive and hard-to-find footwear and apparel.

Footwear brand known for its hands-free, step-in design, providing convenience and comfort. Kizik shoes differentiate themselves by offering a unique mechanism that allows users to easily slip them on and off without using their hands, catering to those who value ease of use and comfort. The target demographic includes individuals seeking practical and comfortable footwear solutions, particularly those with mobility issues or busy lifestyles.

Aesthetic that revolves around themes related to animals, plants, forests, flowers, and other nature-related elements. Naturecore emphasizes a deep connection with the natural world, often incorporating elements like earthy colors, natural materials, and outdoor-inspired decor to create a serene and organic atmosphere. This aesthetic primarily appeals to individuals who appreciate nature, enjoy outdoor activities, and seek to bring elements of the natural environment into their living spaces.

Company that produces grounded, barefoot, natural leather shoes designed for earthing and natural foot movement. Rhizal shoes are distinguished by their use of copper for electrical grounding, a barefoot shape with a wide toebox, zero drop, and thin flexible soles, promoting a more natural walking experience. These shoes are primarily targeted at individuals seeking health benefits from earthing and those who prefer minimalist footwear for natural foot movement.

Company founded in 2017 that focuses on creating versatile, high-tech, quick-drying, and anti-odor products designed for travel and everyday use. The company aims to bring the excitement of travel to everyday life, making travel accessible for everyone, everywhere, all year round, and differentiates itself with innovative materials and multifunctional designs. Tropicfeel primarily targets travelers and individuals seeking practical, durable, and stylish gear for both travel and daily activities.

Advanced materials company specializing in consulting, developing, sourcing, and commercializing novel technologies. Ndure Technologies focuses on innovative and revolutionary advancements, particularly in the realm of small-scale technologies, setting itself apart through its expertise in cutting-edge materials science. The company primarily serves industries and businesses seeking advanced material solutions and technological innovations.

Method used in the cosmetics and fashion industry to determine the colors that best suit an individual's natural coloring. This process often involves assigning a person to one of twelve color seasons based on their skin tone, hair color, and eye color, helping to enhance their appearance and personal style. Color analysis is particularly beneficial for individuals looking to optimize their wardrobe and makeup choices to complement their natural features.

Brand specializing in women's sleepwear and loungewear, offering a range of cosy pyjamas, robes, and socks. Chelsea Peers differentiates itself by providing next day delivery and free returns, enhancing customer convenience and satisfaction. The brand primarily targets women seeking comfortable and stylish sleepwear and loungewear options.

Popular style of jewelry characterized by their bold and substantial design. Typically made from gold or gold-plated materials, they come in various shapes and sizes, including hoops, studs, and dangles, and are often chosen for their statement-making appearance. These earrings appeal to individuals looking to add a touch of glamour to both casual and formal outfits.

Women's wear label founded in 2016 by Catherine Holstein, known for its modern and sophisticated designs. The brand blends classic elements with contemporary aesthetics, setting itself apart in the fashion industry with its unique approach to women's fashion. KHAITE primarily targets fashion-forward women seeking high-quality, stylish, and timeless pieces.

A cargo skirt is a type of skirt that incorporates elements from cargo pants, such as multiple large pockets and durable materials. It is known for its practical, utilitarian design, making it versatile for different activities and fashion styles. Cargo skirts are popular among individuals who value functionality and a casual, rugged aesthetic in their clothing.

Brand specializing in stylish and comfortable golf apparel, including hats and polo shirts. The products are designed to be both fashionable and functional, offering a unique blend of style and performance for golfers. Waggle Golf primarily targets golf enthusiasts who seek high-quality, trendy, and comfortable clothing for their sport.

Hello Slippers is a premium-quality footwear brand established in 2020, focusing on providing comfortable and stylish slippers. The company gained significant attention in 2021 with the introduction of their shark slides (Sharkicks Basic), which became popular across North America due to their unique design and comfort. Hello Slippers primarily targets consumers looking for fashionable and comfortable indoor footwear.