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Food Trends
The tastiest trends in food, beverages, cooking and nutrition.
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5 years
food
Fruit gummies
8.1K
Volume
+158%
Growth
Fruit gummies are a type of snack made primarily from simple sugars, water, and starch, with minimal fat and protein content. They are often enjoyed for their sweet taste and chewy texture, making them a popular treat among children and adults alike. Fruit gummies are particularly appealing to individuals looking for a convenient and tasty snack option, though their nutritional value is often debated.
exploding
Meal prep container
60.5K
Volume
+158%
Growth
Containers designed for storing and organizing meals ahead of time, facilitating portion control and efficient time management. These containers are available in various materials and sizes, often featuring compartments, and are typically durable, reusable, and safe for use in microwaves and dishwashers. They are particularly beneficial for individuals seeking to streamline meal preparation and maintain a structured dietary routine.
exploding
Butternut Box
110K
Volume
+157%
Growth
A company that offers a cooked-meal delivery service for dogs, operating on a subscription basis. It provides personalized meal boxes based on information provided by dog owners, using human-grade ingredients recommended by vets, trainers, and behaviorists. The service is primarily targeted at dog owners seeking convenient, high-quality, and nutritious meal options for their pets.
exploding
Pumpkin puree for dogs
14.8K
Volume
+157%
Growth
Dietary supplement for canines that is rich in fiber and aids in digestion. It is important that the puree is plain, without added sugars or spices, to ensure safety for dogs. This product is beneficial for dog owners looking to improve their pet's digestive health and manage weight effectively.
regular
Lumi
246K
Volume
+156%
Growth
Visual lab intelligence platform that enhances research and development (R&D) efficiency by streamlining lab monitoring, data analysis, and compliance. It uses advanced computer vision technology to capture, collate, and analyze experimental data safely and efficiently, differentiating itself by improving reproducibility and safety in scientific experiments. Lumi is primarily targeted at scientists and researchers looking to save time and increase the accuracy and safety of their experimental processes.
exploding
Ginkgo Bioworks
49.5K
Volume
+155%
Growth
Biotechnology company founded in 2008 by five MIT PhDs, focused on making biology easier to engineer. The company aims to revolutionize the provision of food, medicine, energy, and materials through advanced biological technologies, including automated organism engineering, enzyme discovery, and cultured fragrances. Ginkgo Bioworks primarily serves industries looking to innovate and improve their products through biological solutions.
peaked
L-Citrulline
110K
Volume
+155%
Growth
A naturally occurring amino acid found in foods like watermelon and produced by the body. It is commonly used as a dietary supplement for its potential health benefits, including improved exercise performance, reduced muscle soreness, enhanced heart health, and support for erectile dysfunction. L-Citrulline is primarily targeted at athletes, individuals with cardiovascular concerns, and those seeking to improve their overall physical performance and recovery.
regular
Freeze dried liver
1.9K
Volume
+154%
Growth
Nutrient-rich food that provides essential vitamins and minerals like iron, vitamin A, B vitamins, and zinc, supporting immune function, metabolism, blood health, and brain function. It retains most of the nutritional benefits of fresh liver while having a longer shelf life, making it a convenient option for those seeking to incorporate organ meats into their diet. This product is particularly beneficial for individuals looking to enhance their nutrient intake with a focus on vitamins and minerals.
exploding
tsukemen
90.5K
Volume
+153%
Growth
Tsukemen is a Japanese noodle dish that consists of separate servings of noodles and broth. Unlike traditional ramen, the noodles in tsukemen are served cold or at room temperature and are meant to be dipped into a hot, flavorful broth before eating. This dish is particularly popular among those who enjoy a more interactive dining experience and robust, concentrated flavors.
exploding
NotCo
18.1K
Volume
+152%
Growth
Food technology company that leverages artificial intelligence to develop plant-based food products. NotCo differentiates itself by using proprietary AI technology to replicate the taste and texture of animal-based foods, aiming to offer sustainable and accessible alternatives. The company's products are targeted at consumers seeking environmentally friendly and health-conscious food options.
regular
Kinako
27.1K
Volume
+150%
Growth
Traditional Japanese ingredient made from roasted soybeans ground into a fine powder. Kinako is commonly used in sweets and desserts for its nutty flavor and nutritional benefits, offering a unique taste and added protein. It is particularly popular among those who enjoy traditional Japanese cuisine and seek healthier dessert options.
exploding
Yuzu fruit
60.5K
Volume
+146%
Growth
A citrus fruit originating in East Asia, known for its aromatic and tart flavor. Yuzu is often used in Japanese, Korean, and Chinese cuisines to flavor dishes, sauces, and beverages, and is also utilized in making vinegar, liqueurs, and cosmetics. It is particularly valued by chefs and culinary enthusiasts for its unique taste and fragrance.
regular
Cocktail napkin
14.8K
Volume
+144%
Growth
A small, decorative napkin typically used for serving drinks, often featuring designs or logos. It is also metaphorically used to describe a simple, quickly sketched idea or plan, often utilized to communicate concepts in a straightforward manner. Cocktail napkins are popular in social settings, bars, and events, serving both practical and conversational purposes.
regular
Lion's mane mushroom
246K
Volume
+143%
Growth
A type of medicinal mushroom known for its unique appearance, resembling a lion's mane. It has been used in traditional Chinese medicine for centuries and is known for its potential health benefits, including cognitive enhancement, nerve regeneration, and anti-inflammatory properties. This mushroom is particularly beneficial for individuals seeking natural supplements to support mental health and improve digestive health.
exploding
Moona
33.1K
Volume
+141%
Growth
Mediterranean restaurant located in Cambridge, MA, known for its Eastern Mediterranean and Arabic cuisine. Moona focuses on high-quality pantry items and seasonal local produce, offering a fine-casual dining experience in an intimate setting. The restaurant primarily attracts food enthusiasts and diners seeking a unique and high-quality Mediterranean dining experience.
regular
Sparkling tea
12.1K
Volume
+141%
Growth
A beverage that combines tea, such as black, herbal, or green tea, with sparkling water or other carbonated drinks. Sparkling tea offers a refreshing alternative to traditional tea by adding effervescence, which enhances the flavor and provides a unique drinking experience. This beverage is popular among health-conscious individuals and those looking for a low-calorie, flavorful drink option.
regular
Hangry
74K
Volume
+138%
Growth
Multi-brand restaurant company that focuses on serving a variety of foods through food delivery channels. Hangry differentiates itself by offering a diverse range of cuisines under one umbrella, optimizing for delivery efficiency and customer convenience. The target demographic includes busy urban dwellers and food enthusiasts who prefer the convenience of home-delivered meals.
exploding
Crodino
135K
Volume
+136%
Growth
A non-alcoholic bitter aperitif produced since 1964, known for its distinctive orange color and unique flavor derived from herbal extracts and sugar. Manufactured by Gruppo Campari, Crodino stands out due to its blend of botanicals that are left to infuse for six months, offering a complex and refreshing taste. It is primarily consumed in Italy and other European countries, appealing to individuals seeking a sophisticated, non-alcoholic beverage option.
regular
Stainless Steel Pan
165K
Volume
+134%
Growth
Cookware crafted from an alloy of iron, carbon, and chromium, known for its durability and resistance to rust and corrosion. These pans are favored for their ability to evenly distribute heat, making them ideal for tasks like browning, searing, and deglazing, while also being non-reactive with acidic foods. Stainless steel pans are popular among home cooks and professional chefs who require reliable and versatile cooking tools.
exploding
Red matcha
320
Volume
+133%
Growth
A type of powder made from hand-picked, micro-milled hibiscus flowers (Hibiscus sabdariffa). These flowers are harvested in the evening and early morning hours to maximize aroma and flavor, offering a unique and vibrant taste profile. Red matcha is particularly appealing to tea enthusiasts and individuals seeking a caffeine-free, antioxidant-rich beverage option.
exploding
Coconut water coffee
2.4K
Volume
+133%
Growth
A beverage that combines coconut water with coffee, offering a naturally sweet and hydrating drink. This drink provides a unique flavor profile by blending the refreshing qualities of coconut water with the rich taste of coffee, making it a popular choice for those seeking a healthier alternative to traditional coffee beverages. Coconut water coffee is particularly appealing to health-conscious individuals and coffee enthusiasts looking for a refreshing and nutritious drink option.
exploding
capocollo
135K
Volume
+131%
Growth
Traditional Italian and Corsican pork cold cut made from the dry-cured muscle running from the neck to the fourth or fifth rib of the pork shoulder or neck. It is seasoned with spices such as garlic and black pepper, sometimes wine, and cured for several months, resulting in a rich flavor and tender texture. Capocollo is enjoyed by those who appreciate high-quality, artisanal cured meats, often served in charcuterie boards or sandwiches.
regular
fruitz
49.5K
Volume
+131%
Growth
Brand that has gained popularity in France and across Europe, known for its unique product and dynamic leadership team. Fruitz differentiates itself with innovative offerings and has received praise from industry leaders like Whitney Wolfe Herd, the founder and CEO of Bumble. The brand primarily targets young adults and professionals looking for fresh and unique products.
regular
Mastic gum
90.5K
Volume
+131%
Growth
A resin obtained from the mastic tree (Pistacia lentiscus), native to the Mediterranean region. It has been used for centuries in traditional medicine, culinary applications, and as a natural chewing gum, known for its potential health benefits such as antimicrobial properties, digestive health support, and oral health benefits. Mastic gum is primarily targeted at individuals seeking natural remedies and health-conscious consumers looking for alternative medicinal and culinary products.
exploding
Pumpkin seed protein
14.8K
Volume
+129%
Growth
Derived from pumpkin seeds, this protein source is rich in essential nutrients such as protein, fiber, and healthy fats. It offers several health benefits, including supporting heart health, aiding digestion, and providing essential minerals like magnesium and zinc. Pumpkin seed protein is often used in dietary supplements and protein powders, appealing to health-conscious individuals and those seeking plant-based protein alternatives.
exploding
Lavender syrup
22.2K
Volume
+129%
Growth
A sweet, aromatic syrup made from lavender flowers, often used to add a floral flavor to beverages, desserts, and various culinary dishes. The syrup is typically created by infusing lavender flowers in a simple syrup, resulting in a distinctive, fragrant taste that pairs well with flavors like lemon, honey, and vanilla. It is popular among gourmet cooks and mixologists looking to enhance their recipes with a unique, floral twist.
exploding
Sour strips
40.5K
Volume
+128%
Growth
A type of candy known for its intense sour flavor, often marketed as a fun and flavorful treat for those who enjoy sour candies. The brand is distinguished by its vibrant packaging and variety of fruity flavors, typically sold in strip form. Sour Strips primarily appeal to individuals who enjoy sour and tangy snacks, often found in convenience stores, online, and specialty candy shops.
regular
Mutti
60.5K
Volume
+125%
Growth
Italian company specializing in preserved food, particularly in the tomato sector, founded in 1899 in Piazza di Basilicanova, Montechiarugolo, Parma. Mutti differentiates itself by focusing on high-quality, sustainably sourced tomatoes, offering a range of products including tomato paste, sauces, and canned tomatoes. The company's products are primarily targeted at consumers seeking premium, authentic Italian tomato products for cooking and culinary use.
regular
Guanciale
823K
Volume
+124%
Growth
Italian cured meat product made from pork jowl or cheeks, known for its rich flavor. It is commonly used in traditional Italian dishes such as pasta all'amatriciana and spaghetti alla carbonara, offering a higher fat content and more intense flavor compared to pancetta. Guanciale is particularly favored by chefs and home cooks seeking authentic Italian flavors in their culinary creations.
exploding
Yogurt bowl
18.1K
Volume
+123%
Growth
A yogurt bowl is a popular breakfast or snack option that typically consists of yogurt as the base, topped with a variety of ingredients such as fruits, nuts, seeds, granola, honey, or other sweeteners. It's a versatile dish that can be customized to suit individual tastes and dietary preferences, offering a balance of flavors and textures. Yogurt bowls are appreciated for their nutritional benefits, as they can be rich in protein, probiotics, vitamins, and minerals, depending on the ingredients used.
exploding
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