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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Red light therapy
368K
Volume
+950%
Growth
This therapy involves the use of low-level red light wavelengths to aid in healing, reduce inflammation, and enhance skin conditions. It is commonly utilized in dermatology and sports medicine due to its non-invasive nature and potential therapeutic benefits. The treatment is generally targeted at individuals seeking to improve skin health, reduce pain, or accelerate recovery from injuries.
exploding
Nooro
12.1K
Volume
+950%
Growth
Brand offering a range of massaging products, including foot massagers, leg massagers, and whole body massagers. Nooro's products are well-reviewed and available on their official website, distinguishing themselves with quality and customer satisfaction. The target demographic includes individuals seeking effective and reliable massage solutions for personal wellness and relaxation.
peaked
Mushroom coffee
368K
Volume
+944%
Growth
A beverage that combines ground mushrooms with ground coffee beans, often in equal parts, to create a unique blend. This coffee alternative aims to provide the familiar taste of traditional coffee while incorporating the potential health benefits of mushrooms, such as improved focus and reduced inflammation. Mushroom coffee is targeted at health-conscious individuals and those looking for a lower-caffeine alternative to regular coffee.
exploding
Wake window
18.1K
Volume
+944%
Growth
The term refers to the maximum amount of time a baby can stay awake between naps or before bedtime. This period encompasses activities such as feeding, diaper changes, and playtime, and its duration varies based on the baby's age and developmental needs. Wake windows are crucial for parents and caregivers to understand in order to ensure proper sleep patterns and overall well-being for the baby.
exploding
Dentally
40.5K
Volume
+933%
Growth
Cloud-based software company that provides dental practice management solutions. Designed in collaboration with dentists, it aims to streamline dental practice operations, allowing practitioners to work from anywhere and manage their practices more efficiently by securely storing all data on the cloud. Dentally is primarily targeted at dental practitioners seeking to improve practice administration, patient care, and team management without the need for expensive hardware and servers.
exploding
Filtered showerhead
120
Volume
+914%
Growth
A device designed to reduce skin irritants such as chlorine and chloramines in shower water. Filtered showerheads achieve this by passing the water through a filtration media, such as KDF (Kinetic Degradation Fluxion), which helps to remove these harmful substances, resulting in softer skin and hair, and a more pleasant showering experience. They are particularly beneficial for individuals with sensitive skin or those looking to improve the quality of their shower water.
regular
Healthcare AI
4.4K
Volume
+911%
Growth
Healthcare AI refers to the application of artificial intelligence technologies in the healthcare sector to enhance various functions such as diagnostics, treatment planning, and patient management. In 2023, large health systems have adopted AI for marketing, telehealth, and emergency medicine, showcasing its broad utility in improving efficiency and patient care. The primary beneficiaries of Healthcare AI are healthcare providers and patients, as it aims to streamline operations and enhance the quality of medical services.
exploding
Egg Weights
8.1K
Volume
+900%
Growth
Fitness equipment designed to enhance workouts by adding resistance. These small, handheld weights are used in activities like shadow boxing, running, and other exercises to increase intensity and effectiveness, featuring a dense material and ergonomic shape for a natural grip. Egg Weights are popular among athletes and fitness enthusiasts seeking to improve strength, endurance, and overall fitness.
peaked
transmasc
33.1K
Volume
+900%
Growth
Individuals who were assigned female at birth but identify more with masculinity. This group includes transgender men, non-binary people who lean towards masculinity, and others who identify with masculine traits or roles, offering a broad spectrum of gender identities. Transmasculine people often face challenges due to society's binary view of gender, and they benefit from inclusive and supportive environments that recognize diverse gender expressions.
exploding
Beatxp
22.2K
Volume
+900%
Growth
A brand specializing in health and fitness products, offering a variety of items including smartwatches, massage guns, electric toothbrushes, treadmills, spin bikes, and exercise bikes. Beatxp differentiates itself by providing innovative and high-quality fitness solutions designed to enhance personal health and wellness. The brand primarily targets fitness enthusiasts and individuals seeking to improve their health and fitness routines through advanced and reliable products.
peaked
Nutricost
33.1K
Volume
+900%
Growth
Company that offers a variety of dietary supplements, including protein, vitamin, and mineral supplements. Nutricost differentiates itself by providing high-quality, affordable supplements that cater to various health needs and deficiencies, supporting muscle building, recovery, and essential bodily functions. The target demographic includes fitness enthusiasts, individuals with specific nutritional deficiencies, and those seeking to improve their overall health and wellness.
exploding
Postbiotics
18.1K
Volume
+900%
Growth
Preparations of inanimate microorganisms and/or their components that confer health benefits to the host. These can include a mixture of cellular structures and metabolites such as teichoic acids, exopolysaccharides, peptidoglycan, and bacteriocins, which contribute to their health-promoting properties. Postbiotics are primarily targeted at individuals seeking to improve their gut health and overall well-being through non-living microbial products.
exploding
Athletic Greens®
90.5K
Volume
+900%
Growth
Comprehensive, science-driven formula that includes 75 high-quality ingredients. These ingredients are selected to work synergistically to provide a wide range of vitamins, minerals, and other nutrients, differentiating it from other supplements by its extensive ingredient list and holistic approach. The supplement is designed for individuals seeking to support overall health, energy, and well-being.
peaked
Grow therapy
165K
Volume
+900%
Growth
Platform designed to enhance access to mental healthcare by linking clients with qualified in-network therapists. It simplifies the process of locating and utilizing mental health services, thereby facilitating easier access to necessary care. This service primarily benefits individuals seeking mental health support and therapy, particularly those looking for in-network options.
exploding
Grow therapy
165K
Volume
+900%
Growth
This company facilitates access to mental healthcare by connecting clients with qualified in-network therapists. It differentiates itself by focusing on expanding access to mental health services through a network of vetted professionals, ensuring clients receive appropriate care. The primary beneficiaries of this service are individuals seeking mental health support who prefer or require in-network therapy options.
exploding
RF Microneedling
40.5K
Volume
+900%
Growth
Cosmetic procedure that combines traditional microneedling with radiofrequency energy to enhance skin rejuvenation. By creating micro-wounds with fine needles and delivering radiofrequency energy deep into the skin, it stimulates collagen production, tightens the skin, and improves texture. This treatment is beneficial for individuals looking to reduce wrinkles, treat scars, and address other skin imperfections.
exploding
Dark feminine
14.8K
Volume
+900%
Growth
The concept represents the aspects of the feminine psyche that have been suppressed and repressed in society. It embodies qualities that are wild, untamed, and unapologetic, including emotions and traits such as anger, fierceness, seductiveness, and power. The Dark feminine appeals to individuals exploring the hidden, subconscious, and powerful aspects of femininity that challenge societal norms and expectations.
exploding
Magnesium bisglycinate
165K
Volume
+900%
Growth
A form of magnesium bound to the amino acid glycine, known for its high bioavailability and gentle effect on the digestive system. This supplement is beneficial for bone health, muscle function, nerve function, and energy production, making it a popular choice for those seeking to improve overall health. Magnesium bisglycinate is particularly suitable for individuals looking for a well-tolerated magnesium supplement with minimal digestive side effects.
exploding
Plufl
9.9K
Volume
+900%
Growth
Innovative napping product designed to resemble a human-sized dog bed, created by college students Yuki Kinoshita and Noah Silverman. Plufl aims to provide a comfortable and cozy napping experience, differentiating itself with its unique design and emphasis on relaxation. The product primarily targets individuals seeking an unconventional and comfortable solution for napping, including nap enthusiasts and those looking for a novel relaxation method.
peaked
THC beverage
74K
Volume
+900%
Growth
Drinks that contain tetrahydrocannabinol (THC), the primary psychoactive compound found in cannabis. These beverages offer the effects of THC, such as euphoria, relaxation, pain relief, appetite stimulation, and nausea reduction, and come in various forms like sodas, teas, and infused waters, providing an alternative to traditional cannabis consumption methods. THC beverages are particularly popular in regions where cannabis is legal for recreational or medicinal use.
exploding
Supermush
1.6K
Volume
+900%
Growth
Company that offers organic sprays aimed at replacing sugary supplements, sleeping medicines, coffee, and caffeine. These sprays are formulated to enhance energy and immunity by integrating superfoods and mushrooms into everyday use, setting them apart from traditional supplements. Supermush primarily targets health-conscious individuals seeking natural alternatives to conventional energy and wellness products.
peaked
Lymphatic drainage massage
368K
Volume
+890%
Growth
Lymphatic drainage massage is a therapeutic technique aimed at stimulating the lymphatic system to promote the removal of toxins and excess fluids from the body. It involves gentle, rhythmic strokes and movements that enhance lymph flow, reduce swelling, and support immune function, often used post-surgery or for managing lymphedema. This massage method is primarily sought by individuals recovering from medical procedures, those experiencing fluid retention, or people pursuing detoxification and improved circulation for general wellness.
exploding
Neurodiversity
165K
Volume
+888%
Growth
Concept and social movement that recognizes and respects neurological differences as natural variations of the human genome. It emphasizes that neurological conditions such as autism, ADHD, and dyslexia are not deficits but different ways of thinking and experiencing the world, advocating for societal inclusion and acceptance. The neurodiversity movement primarily benefits individuals with neurological conditions and promotes a more inclusive society.
exploding
Kinder's
673K
Volume
+880%
Growth
Company specializing in BBQ products such as seasonings, rubs, and sauces. Founded in 1946, it is dedicated to providing high-quality and flavorful food products, differentiating itself through its long-standing tradition and commitment to taste. The target demographic includes BBQ enthusiasts and home cooks seeking premium BBQ flavors and seasonings.
exploding
Retailio
18.1K
Volume
+880%
Growth
India's largest pharma B2B platform that facilitates online ordering for pharmaceutical businesses. It helps users place orders to their distributors, aiming to streamline the ordering process and support the growth of pharma businesses by providing a centralized and efficient system. Retailio primarily targets pharmaceutical companies, distributors, and retailers looking to optimize their supply chain and ordering processes.
exploding
hidratespark
12.1K
Volume
+875%
Growth
Brand offering smart water bottles designed to help users track their water intake. These bottles feature Bluetooth technology to sync with a mobile app, LED glow reminders, and come in various models with different capacities and features, including insulated stainless steel options. The target demographic includes health-conscious individuals looking to improve their hydration habits through technology.
peaked
Carrot Fertility
27.1K
Volume
+875%
Growth
A company dedicated to providing access to fertility care and family-building support for everyone, everywhere. Carrot Fertility offers services that cover a wide range of needs from maternity through menopause and pre-pregnancy through parenting, focusing on expanding access and improving outcomes. The primary target demographic includes individuals and couples seeking comprehensive fertility and family-building support.
peaked
Oura
165K
Volume
+850%
Growth
The company is recognized for its innovative smart ring, which monitors various health metrics such as sleep patterns, physical activity, heart rate, and body temperature to deliver comprehensive health insights. This product differentiates itself by offering a discreet, wearable solution that provides users with detailed health data and personalized recommendations to improve overall well-being. The Oura Ring is primarily targeted at health-conscious individuals seeking to optimize their lifestyle through advanced health tracking technology.
exploding
Kojic Acid Mask
260
Volume
+838%
Growth
A kojic acid mask is a skincare treatment formulated with kojic acid, an ingredient known for its skin-brightening and hyperpigmentation-reducing properties. It works by inhibiting melanin production, helping to fade dark spots, acne scars, and uneven skin tone while promoting a more radiant complexion. Kojic acid masks are primarily used by individuals looking to address hyperpigmentation, dull skin, or discoloration as part of their skincare routine.
exploding
Algorithmic bias
6.6K
Volume
+833%
Growth
Systematic and repeatable errors in a computer system that create unfair outcomes, such as privileging one arbitrary group of users over others. These biases can arise from various sources, including biased training data, flawed algorithms, and the subjective choices of developers, and can manifest in domains like hiring practices, law enforcement, and lending. Algorithmic bias primarily affects marginalized groups and individuals who are subject to the decisions made by these biased systems.
exploding
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