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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Heat Protectant Spray
74K
Volume
+239%
Growth
Hair care product designed to minimize damage caused by heat styling tools such as blow dryers, curling irons, and straighteners. It typically comes in the form of a spray, cream, or serum that is applied to damp or dry hair before styling, offering a protective barrier against high temperatures. Heat protectant spray is particularly beneficial for individuals who frequently use heat styling tools and wish to maintain the health and integrity of their hair.
regular
Marionette lines
40.5K
Volume
+238%
Growth
Common term in dermatology and cosmetic surgery referring to the lines or wrinkles that extend from the corners of the mouth down to the chin. These lines can give the face a sagging or downturned appearance and are often associated with aging as the skin loses its elasticity and volume over time. Individuals concerned with signs of aging and seeking cosmetic improvements are the primary demographic for treatments addressing marionette lines.
exploding
Cytokinetics
18.1K
Volume
+238%
Growth
A late-stage, specialty cardiovascular biopharmaceutical company focused on discovering, developing, and commercializing first-in-class muscle activators and next-in-class muscle inhibitors. These treatments are aimed at addressing debilitating diseases where cardiac muscle performance is compromised, setting the company apart with its innovative approach to muscle biology. The primary beneficiaries of Cytokinetics' work are patients suffering from severe cardiovascular and neuromuscular diseases.
peaked
Perfora
74K
Volume
+238%
Growth
Dental supply store located in Gurgaon, India, offering a range of oral care products. The brand focuses on elevating everyday oral hygiene with products like electric toothbrushes, teeth whitening pens, toothpastes, and probiotic rinses, all developed with advanced ingredients and technology. Perfora primarily targets individuals seeking practical and precisely designed oral care solutions.
exploding
Photobiomodulation
27.1K
Volume
+238%
Growth
Light therapy technique that uses non-ionizing light sources such as lasers, LEDs, and broadband light in the visible and near-infrared spectrum. It aims to stimulate, heal, regenerate, and protect tissue by increasing cellular activity and function through the absorption of light by cellular photoreceptors. This therapy is beneficial for individuals with injuries, degenerative conditions, or those at risk of tissue damage, and is applied in fields like dermatology, dentistry, neurology, and orthopedics.
exploding
Muscletech creatine
40.5K
Volume
+236%
Growth
MuscleTech is a globally recognized sports nutrition brand specializing in dietary supplements aimed at enhancing athletic performance and muscle development. Established in 1995, the company has built a reputation for its commitment to research, development, and innovation, offering a diverse range of products including proteins, pre-workouts, and creatine supplements. MuscleTech caters to fitness enthusiasts and athletes seeking scientifically formulated supplements to support their training and performance goals
exploding
Data engineering
135K
Volume
+236%
Growth
Field within data science that focuses on the practical application of data collection and data pipeline management. It involves the development, construction, maintenance, and optimization of the infrastructure that allows for the collection, storage, and analysis of data, utilizing tools and frameworks like Hadoop, Spark, and Kafka. Data engineering primarily benefits data scientists, analysts, and other stakeholders who require accessible and usable data for various analytical and operational purposes.
exploding
MaryRuth Organics
27.1K
Volume
+235%
Growth
MaryRuth Organics is a company that offers a wide range of nutritional products, including multivitamins, probiotics, herbal and adaptogen supplements, as well as capsules, sprays, drops, and gummies. The company differentiates itself by focusing on high-quality, organic ingredients and providing a variety of delivery methods to suit different customer preferences. MaryRuth Organics primarily targets health-conscious individuals seeking natural and organic supplements to support their overall well-being.
exploding
Magnesium capsules
3.6K
Volume
+233%
Growth
Dietary supplements that provide magnesium, an essential mineral involved in various bodily functions such as bone health, muscle function, and nervous system regulation. These capsules help in energy production, heart health, blood sugar control, mood regulation, and digestive health, differentiating themselves by offering a convenient way to ensure adequate magnesium intake. Magnesium capsules are primarily targeted at individuals looking to support their overall health and those with specific magnesium deficiencies.
exploding
Breathwork
60.5K
Volume
+233%
Growth
Breathwork refers to various breathing exercises or techniques aimed at improving mental, emotional, and physical well-being. These practices often involve conscious control of breathing patterns and are used in therapeutic settings for stress reduction, emotional healing, and overall health enhancement. Breathwork is beneficial for individuals seeking to manage stress, improve focus, and enhance emotional resilience.
exploding
Prebiotic gummies
880
Volume
+233%
Growth
Dietary supplements designed to support digestive health by stimulating the growth of healthy bacteria in the intestine. These gummies typically contain prebiotics like Oligofructose and may also include probiotics like Bacillus Coagulans, offering a convenient and great-tasting way to improve gut health. They are primarily targeted at individuals seeking to enhance their gastrointestinal health through an easy-to-consume supplement.
exploding
Silicone loofah
9.9K
Volume
+233%
Growth
Bath accessories crafted from silicone, designed for exfoliating and cleansing the skin. These loofahs offer advantages over traditional ones by being more hygienic, durable, and easier to clean, thus providing a longer-lasting and more sanitary option for personal care. Silicone loofahs are ideal for individuals seeking a more sustainable and hygienic alternative to conventional loofahs, appealing to those who prioritize skin health and cleanliness.
exploding
Raw kefir
12.1K
Volume
+233%
Growth
Fermented milk drink made from kefir grains, which are a combination of bacteria and yeast. Known for its probiotic content, raw kefir aids in digestion, improves gut health, and is rich in nutrients such as calcium, protein, and B vitamins. It is particularly beneficial for individuals seeking to enhance their digestive health, manage cholesterol levels, and improve bone health.
exploding
LGBTQ therapy
5.4K
Volume
+233%
Growth
Counseling that specifically addresses the unique mental health needs and challenges faced by individuals who identify as lesbian, gay, bisexual, transgender, queer, or questioning. This form of therapy provides a safe, supportive, and non-judgmental environment where LGBTQ individuals can explore their identities, cope with discrimination, and address issues related to their sexual orientation or gender identity. It is particularly beneficial for LGBTQ individuals seeking affirmation, coping strategies for minority stress, and support for mental health concerns.
exploding
Beet supplement
18.1K
Volume
+233%
Growth
Dietary products made from beetroot powder, known for their potential health benefits. These supplements are believed to reduce inflammation, lower blood pressure, and improve gut health, and can be easily incorporated into various foods like sauces, smoothies, and doughs. Beet supplements are primarily targeted at health-conscious individuals looking to enhance their overall well-being through natural means.
exploding
Egg freezing
74K
Volume
+232%
Growth
Egg freezing, or oocyte cryopreservation, is a medical procedure where a woman's eggs are extracted, frozen, and stored to preserve reproductive potential. This process involves hormone injections to stimulate the ovaries, monitoring through blood work and ultrasounds, and retrieving the eggs for freezing, with potential side effects including nausea, vomiting, and headaches. It is primarily targeted at women who wish to delay childbearing for personal or medical reasons, providing them with the option to use their eggs in future fertility treatments like in vitro fertilization (IVF).
exploding
Dexamethasone ear drops
3.6K
Volume
+232%
Growth
These ear drops are utilized for treating inflammatory ear conditions, including otitis externa. They function by alleviating symptoms such as swelling, redness, and itching, thanks to the corticosteroid dexamethasone, which reduces the body's inflammatory response. The primary users of these ear drops are individuals experiencing ear inflammation and related symptoms.
exploding
IoMT
4.4K
Volume
+230%
Growth
An interconnected system of medical devices and applications that collect and transmit data to healthcare IT systems through online networks. It aims to improve patient outcomes, enhance healthcare delivery efficiency, and reduce costs by leveraging technologies like sensors, cloud computing, and data analytics. The primary beneficiaries of IoMT are healthcare providers and patients seeking improved medical care and monitoring.
exploding
Kambo cleanse
320
Volume
+229%
Growth
A traditional South American ritual that involves the use of secretion from the giant monkey frog (Phyllomedusa bicolor) applied to small burns or punctures on the skin. This practice is believed to boost energy, enhance physical and mental well-being, and cure various illnesses, although there is no scientific evidence to support these claims. The Kambo cleanse is primarily sought by individuals looking for alternative healing methods and those interested in traditional indigenous practices.
regular
Sensory Toy
135K
Volume
+228%
Growth
Specially designed items that stimulate one or more of the senses, such as sight, sound, touch, taste, and smell. Sensory toys are often used by parents, educators, and therapists to help children, particularly those with autism, ADHD, or Sensory Processing Disorder (SPD), to focus, receive sensory input, and reduce anxiety. These toys are beneficial for children who need sensory experiences to remain calm and engaged.
regular
Liver supplement
33.1K
Volume
+227%
Growth
Health products formulated to support liver function and overall well-being. These supplements typically contain ingredients such as milk thistle, dandelion root, and artichoke extract, which are believed to aid in detoxification, improve energy levels, and provide immune support. Liver supplements are primarily targeted at individuals seeking to enhance their liver health and overall vitality.
exploding
Lifting straps
110K
Volume
+226%
Growth
Tools used to assist in heavier lifts such as deadlifts, Olympic lifts, chins, pull-ups, and barbell rows by securing the lifter's grip on the bar. They allow lifters to lift heavier weights without grip strength being the limiting factor, thus enhancing overall lifting performance. Advanced lifters who aim to maximize their lifting potential benefit the most from using lifting straps.
exploding
Beekeeper's naturals
8.1K
Volume
+225%
Growth
A company that focuses on creating natural health products using ingredients derived from bees. They are known for their commitment to sustainability and the use of bee-derived ingredients like propolis, honey, and royal jelly in their products. The company aims to provide natural alternatives to traditional health and wellness products, emphasizing the benefits of bee products for immune support, energy, and overall health.
exploding
5strands
2.9K
Volume
+225%
Growth
Company founded in 2017 that offers affordable testing through a simple hair analysis. Their tests measure food and environmental substances that cause non-IgE mediated reactions, known as intolerances, helping individuals identify the root causes of daily discomforts such as upset stomachs, skin irritation, or bloating. The target demographic includes individuals seeking to make informed decisions about their health and well-being by understanding their intolerances.
exploding
Rocket doctor
12.1K
Volume
+225%
Growth
Virtual healthcare service providing 24/7 access to a network of family doctors, psychiatrists, and other medical experts. Utilizing technology, it aims to expand access to quality healthcare through virtual appointments and advanced in-home medical diagnostics, differentiating itself by offering same-day appointments with fully vetted physicians. This service primarily benefits patients seeking convenient and accessible healthcare solutions.
regular
HRV watch
590
Volume
+225%
Growth
Wearable devices designed to monitor heart rate variability, offering insights into cardiovascular health and the autonomic nervous system's function. These watches differentiate themselves by integrating HRV tracking with other health metrics, providing users with comprehensive health data and personalized feedback. HRV watches are primarily targeted at health-conscious individuals and athletes seeking to optimize their fitness and wellness through detailed physiological monitoring.
exploding
ideaya
2.9K
Volume
+225%
Growth
Oncology-focused precision medicine company committed to the discovery and development of targeted therapeutics for patient populations selected using molecular diagnostics. As a clinical-stage company, it differentiates itself by leveraging molecular diagnostics to identify and treat specific cancer types, aiming to improve patient outcomes through personalized medicine. Ideaya Biosciences primarily serves oncologists and patients seeking advanced, targeted cancer therapies.
exploding
Psyllium supplement
4.4K
Volume
+223%
Growth
Psyllium supplements are dietary fibers derived from the husks of the Plantago ovata plant's seeds, commonly used to improve digestive health. They work by absorbing water in the intestines, which helps to bulk up and soften the stool, making it easier to pass, and can also aid in lowering cholesterol levels and controlling blood sugar. Psyllium supplements are particularly beneficial for individuals with digestive issues, high cholesterol, or those seeking to manage their weight through increased fiber intake.
exploding
Flo Health
9.9K
Volume
+223%
Growth
Flo Health, Inc. is a company that provides women's health mobile application services. Their AI-powered platform offers accurate cycle predictions, personalized daily health insights, and a secure community of experts and peers, differentiating it from other health apps by its focus on women's health and data security. Flo Health primarily serves women in the United States and Europe who are seeking reliable and personalized health information.
exploding
Nitric oxide supplement
33.1K
Volume
+222%
Growth
A nitric oxide supplement is a dietary product designed to increase the body's production of nitric oxide, a molecule that helps improve blood flow and vascular health. These supplements often contain ingredients like L-arginine and L-citrulline, which the body converts into nitric oxide. They are primarily used by athletes and fitness enthusiasts to enhance exercise performance, increase endurance, and support muscle recovery.
exploding
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