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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Inoki Bathhouse
1K
Volume
+5700%
Growth
Inoki Bathhouse offers luxurious spa-grade tea bath blends aimed at restoring, relaxing, and rejuvenating the body. These bath blends are crafted to provide a high-end, therapeutic bathing experience, differentiating themselves through the use of premium ingredients and unique formulations. The primary target demographic includes individuals seeking a premium, spa-like experience at home, particularly those interested in holistic wellness and self-care routines.
exploding
melixir
3.6K
Volume
+5700%
Growth
Company that creates plant-based skincare products rooted in Korean culture. Inspired by the power of Asian medicinal plants, it aims to deliver high-quality products with clinically proven results, differentiating itself by being 100% vegan, cruelty-free, and a certified B Corporation. Melixir primarily targets consumers who are looking for ethical, sustainable, and effective skincare solutions.
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Beet root supplement
170
Volume
+5600%
Growth
Dietary product derived from beetroot, often available in powder form, containing essential micronutrients and phytonutrients. It is known for potential health benefits such as reducing inflammation, lowering blood pressure, and improving gut health, making it a versatile addition to various foods like sauces, smoothies, and doughs. Beetroot supplements are primarily targeted at health-conscious individuals seeking to enhance their cardiovascular, digestive, and overall well-being through natural means.
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Cold plunge tub
90.5K
Volume
+5600%
Growth
A cold plunge tub is a small tub of water maintained at a low temperature, typically between 7 to 12 ºC (44 to 54 ºF). It is designed to stimulate the body and provide various health benefits, such as improved circulation, reduced muscle soreness, and enhanced recovery. This type of tub is commonly used by athletes, fitness enthusiasts, and individuals seeking therapeutic cold exposure for health and wellness purposes.
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Togetherall
3.6K
Volume
+5600%
Growth
Non-profit organization providing a safe, anonymous online community for individuals to share experiences and support each other. Togetherall offers practical wellbeing tools and resources, accessible 24/7, to help people with their mental health and wellbeing. It primarily benefits individuals seeking mental health support and a sense of community.
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Hip thrust belt
8.1K
Volume
+5600%
Growth
A fitness accessory designed to support and protect the hips during hip thrust exercises. It is versatile and can be used with dumbbells, kettlebells, or plates, making it suitable for both gym and home workouts. The hip thrust belt is particularly beneficial for individuals looking to enhance their glute workouts and improve hip stability.
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Fadogia agrestis
110K
Volume
+5500%
Growth
A shrub native to Nigeria, traditionally used in medicine. The stem of the plant is often claimed to increase testosterone levels, although more scientific research is needed to fully understand its effects and potential benefits. Fadogia agrestis is primarily of interest to individuals seeking natural supplements for potential hormonal benefits.
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Plant-based vitamins
590
Volume
+5500%
Growth
Essential nutrients derived from plant sources, offering numerous health benefits such as improved digestion, antioxidant properties, and reduced risk of chronic diseases. These vitamins are sourced from fruits, vegetables, nuts, seeds, and fortified foods, and they provide a natural alternative to synthetic vitamins. Plant-based vitamins are particularly beneficial for individuals following vegetarian or vegan diets, as well as those seeking to enhance their overall health through natural supplementation.
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Cortrium
720
Volume
+5500%
Growth
Medical equipment manufacturer based in Taastrup, Denmark, specializing in easy ECG solutions. The company differentiates itself by offering efficient ECG report delivery, with over 300,000 hours of ECG analyzed, simplifying the process of setting up patients, uploading recordings, and ordering reports. Cortrium primarily serves healthcare providers and medical professionals seeking reliable and efficient ECG analysis tools.
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Sea moss drops
590
Volume
+5400%
Growth
Liquid supplement derived from sea moss, a type of red algae, often marketed for its potential health benefits. Sea moss drops are believed to provide carbohydrates, small amounts of protein and fat, and some vitamins and minerals, including iodine, which may support gut health, the immune system, and muscle strength. These drops are primarily targeted at individuals seeking natural supplements to enhance their overall health and well-being, although scientific evidence supporting these claims is limited.
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Brightening deodorant
1.6K
Volume
+5400%
Growth
A personal care product designed to reduce underarm odor while also addressing skin discoloration. It typically contains ingredients such as niacinamide and alpha arbutin, which help to brighten the skin and reduce post-inflammatory hyperpigmentation. This product is targeted at individuals who experience darkened underarm skin and are looking for a dual-function deodorant that also offers skin-brightening benefits.
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rootly
3.6K
Volume
+5400%
Growth
Software company specializing in 'Incident Management as a Service,' offering solutions for multi-cloud on-call management. Rootly differentiates itself by enabling seamless collaboration in Slack, consolidating alerts, and providing rapid onboarding. The primary users of Rootly are IT and DevOps teams seeking efficient incident management and streamlined communication during on-call situations.
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Traptox
8.1K
Volume
+5400%
Growth
Traptox is a treatment that utilizes Botox® injections to relax the trapezius muscles, which extend from the back of the neck to the shoulders. This treatment is used for both aesthetic enhancements, such as reducing the appearance of a bulky neck, and for pain relief, particularly in cases of muscle tension or spasms. Traptox is primarily sought by individuals looking to improve their neck and shoulder aesthetics or those suffering from chronic trapezius muscle pain.
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Muscle recovery gel
110
Volume
+5300%
Growth
Muscle recovery gel is a topical product formulated to soothe and aid in the recovery of sore or fatigued muscles after physical activity. It typically contains ingredients like menthol, arnica, or essential oils that provide cooling or warming sensations, helping to reduce inflammation and promote muscle relaxation. This gel is commonly used by athletes, fitness enthusiasts, and individuals looking for relief from muscle pain or post-exercise discomfort.
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Lions mane gummies
5.4K
Volume
+5300%
Growth
Dietary supplements made from Lion's Mane mushroom extracts, aimed at supporting cognitive performance, brain health, memory, focus, mood, and immune support. These gummies are distinguished by their natural ingredients and potential benefits for mental clarity and overall well-being, available from various brands like Cure Mushrooms and Fungies. They are primarily targeted at individuals seeking natural supplements to enhance cognitive functions and support overall brain health.
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Rasa mushroom
170
Volume
+5200%
Growth
A blend of various medicinal mushrooms and adaptogens, including Turkey Tail, Cordyceps, Lion's Mane, Reishi, Tremella, and Poria, each offering unique health benefits. This combination aims to provide immune support, cognitive enhancement, skin health, and mood regulation, differentiating itself through its comprehensive approach to wellness. The Rasa mushroom blend is primarily targeted at individuals seeking holistic health solutions and natural supplements to enhance overall well-being.
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Ginseng cleansing oil
8.1K
Volume
+5200%
Growth
Skincare product designed to attract and absorb makeup and residue while adding moisture to the skin. It gently dissolves impurities without clogging pores and acts as a conditioning agent to smooth the skin. Ginseng cleansing oil is particularly beneficial for individuals seeking a gentle yet effective makeup remover that also provides hydration and skin conditioning.
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Allmatters
2.4K
Volume
+5200%
Growth
Company dedicated to producing reusable period products, originally founded as OrganiCup in Denmark in 2012. It promotes sustainability and accessibility by offering products at democratic price points and ensuring wide distribution, differentiating itself through its commitment to eco-friendly menstrual solutions. The target demographic includes environmentally conscious individuals seeking sustainable and cost-effective menstrual care options.
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Bakuchiol powder
170
Volume
+5100%
Growth
A vegan skincare ingredient derived from the leaves and seeds of the Psoralea corylifolia plant. Known for being a potent antioxidant, it helps to visibly reduce skin discolorations caused by environmental exposure and has a pronounced soothing effect on the skin. Bakuchiol powder is particularly beneficial for individuals seeking natural alternatives to retinol for anti-aging and skin-soothing benefits.
regular
Genesis therapeutics
6.6K
Volume
+5100%
Growth
A biotechnology company that focuses on using artificial intelligence to discover and develop new drugs. They leverage advanced machine learning techniques to predict molecular properties and interactions, which can significantly accelerate the drug discovery process. The company aims to address challenging diseases by identifying novel therapeutic candidates more efficiently than traditional methods.
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Whole body deodorant
27.1K
Volume
+5100%
Growth
Products designed to provide odor protection for various parts of the body, not just the underarms. Typically aluminum-free, they come in different forms such as creams and sprays, offering long-lasting protection and various scents. These deodorants are targeted at individuals seeking comprehensive odor protection and preferring aluminum-free options.
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Thc-b
250
Volume
+5000%
Growth
Cannabinoid known for its high binding affinity to the human CB1 receptor, which allows it to readily attach and activate these receptors. This strong affinity may result in potent effects even at lower doses compared to other cannabinoids, making it a subject of interest in cannabinoid research. THC-B is primarily of interest to researchers and individuals exploring the therapeutic and psychoactive properties of cannabinoids.
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Ethyl eicosapentaenoic acid
590
Volume
+5000%
Growth
Ethyl eicosapentaenoic acid is a medication used to treat dyslipidemia and hypertriglyceridemia. It is often prescribed alongside dietary changes to help reduce triglyceride levels in adults with hypertriglyceridemia, particularly when triglyceride levels are 150 mg/dL or higher. This medication is primarily targeted at adults with elevated triglyceride levels who are at risk of cardiovascular diseases.
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Hypochlorous acid spray
301K
Volume
+5000%
Growth
Hypochlorous acid spray is a skincare product known for its antibacterial properties and suitability for sensitive skin. It helps in treating acne, reducing redness, and balancing the skin's pH, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with sensitive or acne-prone skin seeking gentle yet effective treatment options.
exploding
Birch juice sunscreen
5.4K
Volume
+5000%
Growth
Sunscreen product that provides SPF50+ PA++++ protection while incorporating birch juice for added moisturizing benefits. This sunscreen is designed to leave no white cast, making it suitable for various skin tones, and is available in a 50ml size. It is particularly beneficial for individuals seeking high sun protection combined with hydration at an affordable price point.
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Azelaic acid powder
480
Volume
+5000%
Growth
A versatile skincare ingredient known for its antibacterial, anti-inflammatory, and exfoliating properties. It is commonly used to treat acne, rosacea, and hyperpigmentation, and it helps in improving overall skin texture and tone. Azelaic acid powder is particularly beneficial for individuals with sensitive or acne-prone skin seeking to enhance their complexion and address specific skin concerns.
regular
Rare Beauty
1M
Volume
+4900%
Growth
American makeup and cosmetics company founded by Selena Gomez, aiming to promote inclusivity and address mental health initiatives. The brand offers makeup products designed to feel good on the skin without hiding one's unique features, differentiating itself by focusing on breaking down unrealistic standards of perfection. Rare Beauty primarily targets individuals seeking inclusive beauty products that emphasize self-expression and mental well-being.
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Kojic acid body wash
6.6K
Volume
+4900%
Growth
Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.
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Bodyswaps
1.9K
Volume
+4900%
Growth
Immersive learning platform based in London, England, specializing in delivering lasting behavioral change through VR solutions. It creates a safe space for learners to practice soft skills and provides AI-enabled analytical feedback to accelerate personal development, differentiating itself with a library of VR and mobile simulations for management, diversity, and employability training. The platform primarily targets organizations and educational institutions seeking to enhance their training programs with innovative, technology-driven solutions.
regular
Ginseng sunscreen
480
Volume
+4900%
Growth
Sunscreen product that incorporates ginseng extract to provide both sun protection and skin nourishment. Ginseng sunscreen from brands like Beauty of Joseon is known for its moisturizing properties and often includes additional ingredients such as rice and probiotics to enhance skin health. This product is particularly beneficial for individuals seeking a combination of sun protection and skincare benefits, appealing to those with dry or sensitive skin.
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