DIY biology, also known as biohacking, is a movement where individuals conduct biological experiments and research outside traditional academic and industrial settings. It leverages the increasing accessibility of scientific tools and knowledge, allowing enthusiasts to explore genetic engineering, synthetic biology, and other forms of biological experimentation in home labs or community labs known as biohacker spaces. This movement primarily attracts hobbyists, citizen scientists, and those interested in democratizing science and innovation.

Knowledge culture encompasses the various methods by which individuals acquire, store, and utilize knowledge, including through experience, thinking, and reading. It emphasizes the importance of knowledge sharing and management within organizations and societies to foster innovation and informed decision-making. This concept is particularly relevant to educators, researchers, and professionals in knowledge-intensive industries who seek to optimize the use and dissemination of information.

A practice where individuals stand in front of a mirror and recite positive affirmations about themselves. This repetitive and affirmative practice helps counter negative self-talk and gradually builds a more positive self-image by internalizing these positive beliefs. The target demographic includes individuals seeking to improve their self-esteem, mental health, and overall well-being.

Solid forms of deodorant made with natural ingredients, designed to control body odor. They are eco-friendly, often cruelty-free and vegan, and come in various scents and formulations, offering a sustainable alternative to traditional deodorants. Deodorant bars are popular among environmentally conscious consumers and those seeking natural personal care products.

A residential property used by internet celebrities and social media influencers to live, work, and collaborate on content. These houses serve as a space for creators to produce videos, photos, and other media for platforms like YouTube, TikTok, and Instagram, fostering creativity and collaboration. Content houses primarily benefit influencers looking to grow their audiences and create more engaging content.

It refers to a premium coworking space located in Sofia, Bulgaria, known as WorkBetter. This space provides over 500 seats and fosters a collaborative ecosystem for diverse business requirements. Additionally, it features a digital learning platform specifically designed for law firm associates.

Economic concept where consumers seek authentic and meaningful experiences that lead to personal transformation. It involves creating deep, personal connections that result in genuine change for the individual, differentiating it from traditional transactional or service-based economies. The Transformation Economy primarily targets individuals looking for personal growth and meaningful life changes through immersive and impactful experiences.

Simulation of human intelligence in machines programmed to think and learn like humans. AI can perform tasks such as visual perception, speech recognition, decision-making, and language translation, with applications in fields like healthcare, finance, and automotive. It is beneficial for industries seeking to automate complex tasks and improve efficiency.

Investment strategy that seeks to generate both financial return and social/environmental good. This approach considers both the financial performance of investments and their impact on society and the environment, employing strategies such as negative screening, positive screening, impact investing, and shareholder advocacy. Social investing primarily appeals to investors who wish to align their portfolios with their personal values and contribute to positive societal change.

This type of bed is designed to be low to the ground, making it suitable for children's rooms or minimalist decor. Twin floor beds often come in various styles and may include features such as storage compartments or guardrails for added functionality and safety. They are particularly appealing to parents seeking safe sleeping options for young children or individuals interested in minimalist interior design.

A form of emotional manipulation where someone makes another person feel guilty to achieve a desired outcome. This tactic preys on the target's emotions and sense of responsibility, often leading to negative effects on their well-being and relationships. It is considered a form of emotional blackmail and toxic behavior, affecting individuals who are susceptible to feelings of guilt and responsibility.

The process of recovering fiber, yarn, or fabric and reprocessing the material into useful products. Textile recycling helps decrease landfill space, creates less pollution, and reduces the consumption of power and water, making it an environmentally beneficial practice. This process is valuable for manufacturers dealing with pre-consumer waste and consumers looking to dispose of used clothing and household textiles responsibly.

This gentle form of yoga is practiced while sitting on a chair or using a chair for support, making it accessible for people with limited mobility, including seniors and individuals with disabilities. It helps improve flexibility, strength, balance, and mental well-being by adapting traditional yoga poses to be performed with the aid of a chair. Chair yoga is particularly beneficial for those seeking a low-impact exercise option that enhances physical and mental health without the need for extensive movement or balance.

Good Meat is a company that produces real meat without traditional animal slaughter, aiming to create sustainable and ethical meat products. It differentiates itself by using advanced cellular agriculture techniques to cultivate meat in a lab environment, reducing the environmental impact and ethical concerns associated with conventional meat production. Good Meat primarily targets environmentally conscious consumers and those concerned with animal welfare, offering an alternative to traditional meat products.

​Yassir is an Algerian-based super app that offers a range of on-demand services, including ride-hailing, food and grocery delivery, and digital payments. Founded in 2017, it has expanded its operations to 45 cities across Algeria, Morocco, Tunisia, Senegal, South Africa, France, and Canada, serving over 8 million users. Yassir primarily caters to individuals in these regions seeking convenient access to transportation, delivery services, and financial transactions through a single platform

A lightweight baby stroller is a compact and portable stroller designed for easy maneuverability and transport. It typically features a slim frame, simplified folding mechanism, and minimalistic design while still offering basic comfort and safety features for the child. Lightweight baby strollers are primarily intended for urban parents, frequent travelers, and caregivers seeking a convenient, easy-to-carry solution for short outings and daily errands.

Cognitive bias that favors recent events over historic ones, leading individuals to give undue weight to the most recent information or experiences they have encountered. This bias can result in skewed decision-making and judgments, as it often disregards older, potentially more relevant data. Recency bias primarily affects individuals in decision-making roles, such as investors, managers, and analysts, who rely on historical data to make informed choices.

Specialized products designed to help pets manage stress and anxiety. They often contain ingredients like L-Theanine, colostrum, Vitamin B1, hemp oil, and melatonin, which work together to promote relaxation and reduce anxiety in pets. These treats are particularly beneficial for pets during stressful events such as thunderstorms, fireworks, travel, or separation from the owner.

Logistics company founded in 2018, specializing in last-mile delivery solutions. Airmee differentiates itself by offering carbon-neutral, fast deliveries to doorsteps or the closest lockers, leveraging advanced technology to optimize delivery routes and efficiency. The primary target demographic includes large e-commerce retailers in the Nordics seeking sustainable and efficient delivery options.

A cushioned product designed for infants to rest, play, or lounge in a comfortable and safe manner. It supports the baby's head, neck, and body and is portable for use in different settings, offering convenience for parents. The baby lounger is primarily targeted at parents and caregivers seeking a comfortable and portable resting solution for infants, with the emphasis on supervised use.

Sustainable building approach that aims to minimize waste and make the most of resources. This method involves designing buildings so that materials can be reused, recycled, or repurposed at the end of their life cycle, creating a closed-loop system. Circular construction primarily benefits environmentally conscious developers, architects, and builders seeking to reduce the environmental impact of construction.

A pet air purifier is a device designed to remove pet-related odors, hair, and dander from the air in a home. These purifiers often use HEPA filters and activated carbon to effectively capture and neutralize airborne particles and smells, providing a cleaner and fresher indoor environment. Pet air purifiers are particularly beneficial for pet owners who want to maintain a pleasant living space and reduce allergens for themselves and their pets.

Lofi, short for 'low fidelity,' is a genre of music characterized by its relaxed, mellow, and often nostalgic sound, featuring imperfections and background noise that give it a raw, unpolished feel. It often incorporates elements of jazz, hip-hop, and ambient music, making it suitable for background listening while studying, relaxing, or working due to its calming and unobtrusive nature. Lofi music primarily appeals to individuals seeking a soothing auditory environment, particularly students and professionals looking for focus-enhancing background music.

Bamboo baby clothes are garments made from bamboo fibers, known for their softness and hypoallergenic properties. These clothes offer excellent breathability and temperature regulation, making them suitable for both warm and cool conditions, and are also durable and long-lasting. They are particularly beneficial for infants with sensitive skin or allergies, providing a comfortable and sustainable clothing option.

Lifestyle approach that prioritizes a stress-free existence with minimal obligations. It emphasizes comfort, ease, and relaxation, often incorporating healthy routines, hobbies, and personal passions to create a peaceful and enjoyable living environment. This lifestyle is particularly appealing to individuals seeking to enhance their well-being and focus on self-care.

Products formulated to address specific health needs in cats, such as joint health, cognitive function, digestive health, and overall well-being. These supplements often contain ingredients like glucosamine for joint support, antioxidants for cognitive function, omega-3 fatty acids for arthritis and brain health, and probiotics for digestive support. Cat supplements are primarily targeted at pet owners looking to enhance the health and quality of life of their feline companions.

A mini pill box is a small, compact container designed to store and organize a limited number of pills or medications for easy access and portability. These pill boxes often feature multiple compartments, allowing users to separate different doses or types of medication, making them convenient for daily use or short trips. Mini pill boxes are particularly useful for individuals who need to manage their medication on the go, such as frequent travelers or those with busy lifestyles.

A typically harmless substance that causes an allergic reaction in some people. Common allergens include pollen, dust mites, mold, pet dander, insect stings, certain foods, and certain medications, which can trigger immune system responses ranging from mild symptoms like sneezing to severe reactions like anaphylaxis. Individuals with allergies benefit from identifying and avoiding their specific allergens to manage and prevent allergic reactions.

Sustainable and nutritious alternative to traditional animal proteins, offering high nutritional value, environmental benefits, and a variety of culinary uses. Derived from insects such as crickets, mealworms, and grasshoppers, it is gaining acceptance and market growth globally due to its lower environmental footprint and high protein content. Insect protein primarily appeals to environmentally conscious consumers and those seeking alternative protein sources for dietary or ethical reasons.

A vent cleaner kit is a set of tools designed to remove dust, lint, and debris from air vents, dryer ducts, and other hard-to-reach spaces. It typically includes flexible brushes, extendable rods, and sometimes vacuum attachments to improve airflow and reduce fire hazards. Vent cleaner kits primarily appeal to homeowners, HVAC professionals, and individuals looking to maintain clean and efficient ventilation systems.