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Lifestyle Trends
Current trends influencing consumer lifestyles.
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5 years
lifestyle
Elpha
3.6K
Volume
+11%
Growth
Community platform designed to support women in their professional lives through daily conversations with experts, insider opportunities, advice, and support. Elpha differentiates itself by fostering a supportive and inclusive environment specifically tailored to the unique challenges and needs of women in the workplace. The platform primarily targets professional women seeking career growth, networking opportunities, and a supportive community.
peaked
Elevated bowl
590
Volume
+11%
Growth
A type of feeding dish that is raised off the ground, typically used for pets. The primary benefits include making it easier for pets to eat by reducing the amount of bending required, which can put less stress on their necks. This can be particularly beneficial for older pets or those with arthritis or orthopedic issues, making mealtime more comfortable and enjoyable for them.
regular
Pet ear drops
480
Volume
+10%
Growth
Medication used to treat various ear conditions in pets, such as infections, inflammation, and ear mites. Pet ear drops come in different formulations, including antibiotics, antifungals, anti-inflammatories, and cleansers, and are applied by placing a small amount of medication on the inside of the ear flap and the prescribed number of drops into the ear canal. These products are primarily targeted at pet owners seeking to manage and treat their pets' ear health issues under veterinary guidance.
regular
washwell
5.4K
Volume
+10%
Growth
Smart denim wash program pioneered by the Gap brand that reduces water use by 20 percent or more. The program aims to make denim production more sustainable by implementing water-saving techniques and environmentally friendly practices. Washwell primarily benefits environmentally conscious consumers and those interested in sustainable fashion.
peaked
Juliet wine
1.6K
Volume
+10%
Growth
Juliet Wine is a brand that offers luxury boxed wines, including varieties such as Dry Rosé and a 2022 Beau Vigne Juliet Cabernet Sauvignon from Napa Valley. The brand differentiates itself by providing high-quality wines in a convenient boxed format, appealing to consumers seeking both luxury and practicality. Juliet Wine primarily targets wine enthusiasts who appreciate premium wine experiences with the added convenience of boxed packaging.
regular
Minimalist makeup
3.6K
Volume
+9%
Growth
Beauty trend that emphasizes using minimal products to create a natural, understated look. It focuses on enhancing one's features subtly with lightweight foundations, neutral eyeshadows, a touch of mascara, and natural-looking lip colors, aiming for simplicity and a fresh, clean appearance. This trend is particularly popular among individuals who prefer a low-maintenance beauty routine and a more natural appearance.
regular
Egocentric bias
2.2K
Volume
+9%
Growth
Cognitive bias where individuals rely heavily on their own perspective and experience, leading to an overestimation of the importance of their own opinions, beliefs, and contributions. This bias can result in a skewed perception of reality, where one's own viewpoint is seen as more central and significant than it actually is, often neglecting or undervaluing the perspectives and contributions of others. Egocentric bias primarily affects individuals in social and professional settings, influencing decision-making, communication, and interpersonal relationships.
regular
Beaded earrings
22.2K
Volume
+9%
Growth
A type of jewelry featuring beads made from various materials like glass, wood, metal, gemstones, and plastic. Beaded earrings come in various styles such as dangle, hoop, stud, and chandelier, and can range from simple to intricate designs, often allowing for high customization. They are popular among individuals who appreciate handmade, unique, and culturally diverse accessories.
regular
Broccoli microgreens
6.6K
Volume
+9%
Growth
Young broccoli plants harvested within 7-14 days after germination, known for their high nutritional content. They contain concentrated levels of vitamins A, B complex, C, E, and K, as well as essential minerals such as calcium, copper, iron, magnesium, manganese, phosphorous, and potassium, making them a nutrient-dense addition to various dishes. Broccoli microgreens are often used in salads, sandwiches, and as garnishes, appealing to health-conscious individuals seeking to enhance their diet with nutrient-rich foods.
regular
Short throw projector
33.1K
Volume
+8%
Growth
A short throw projector is a type of projector designed to display large images from a short distance, typically requiring only a few feet from the screen or wall to project a full-sized image. It uses specialized lenses and technology to minimize shadowing and maximize image clarity in tight spaces. Short throw projectors are ideal for home theaters, classrooms, and small meeting rooms where space is limited but high-quality visuals are needed.
regular
Careerist
8.1K
Volume
+8%
Growth
Company that provides software solutions focused on career development, adapting the U.S. labor market to the new economy. Careerist operates on a model where they take a share of the future salary of their clients, differentiating itself by aligning its success with the success of its users. The platform primarily serves customers in the United States, targeting individuals seeking career advancement and job placement services.
peaked
Ar tracing
210
Volume
+8%
Growth
Technology and methods used in Augmented Reality (AR) to track and map the real-world environment, allowing digital content to be accurately overlaid onto the physical world. AR tracing involves identifying and following points of reference in the surroundings to create a realistic AR experience, enhancing the interaction between digital and physical elements. This technology is particularly beneficial for developers and users of AR applications, including gaming, education, and industrial design.
peaked
Montessori shelf
8.1K
Volume
+8%
Growth
A Montessori shelf is a low, open shelving unit designed to allow children easy access to educational materials, fostering independence and self-directed learning. These shelves are organized neatly with developmentally appropriate, hands-on learning materials, often made from natural materials like wood, to promote fine motor skills and purposeful play. Montessori shelves are primarily used in educational settings that follow the Montessori method, targeting young children to encourage their natural development and autonomy.
regular
Smart pillow
3.6K
Volume
+7%
Growth
A smart pillow is an innovative bedding accessory designed to enhance sleep quality and provide comfort through integrated technology. It typically includes features such as sleep tracking, smart alarms, and adjustable firmness, with some models also offering built-in speakers or temperature regulation to cater to individual preferences. Smart pillows are ideal for tech-savvy individuals or those seeking personalized sleep solutions to address issues like discomfort, snoring, or inconsistent sleep patterns.
regular
Conditioner bar
5.4K
Volume
+7%
Growth
Solid forms of hair conditioner designed to moisturize and detangle hair, similar in appearance to a bar of soap. Conditioner bars are often made with natural ingredients and come in eco-friendly, plastic-free packaging, offering a more concentrated formula than liquid conditioners. They are particularly beneficial for environmentally conscious consumers and frequent travelers due to their compact size and lack of liquid restrictions.
regular
nosurf
2.9K
Volume
+7%
Growth
The NoSurf movement is a community and lifestyle choice aimed at reducing or eliminating unnecessary internet usage. It encourages people to engage in offline activities and hobbies to improve their well-being and productivity, offering resources such as activity lists and support for those looking to cut down on their internet consumption. The movement primarily targets individuals seeking to enhance their mental health and productivity by minimizing their reliance on digital devices.
regular
inmake
1.6K
Volume
+7%
Growth
Software development and web development company located in Trivandrum, India, offering a range of technology services. Inmakes Infotech Pvt. Ltd differentiates itself by providing customized software solutions and web development services tailored to meet the specific needs of its clients, ensuring high-quality and efficient project delivery. The company primarily serves businesses and organizations seeking reliable and innovative technology solutions to enhance their digital presence and operational efficiency.
regular
Pearl millet
49.5K
Volume
+7%
Growth
A type of cereal grain known scientifically as Pennisetum glaucum, widely cultivated in arid and semi-arid regions, particularly in Africa and India. It is valued for its resilience to harsh conditions, including poor soil and low rainfall, and is used in various traditional dishes, as animal fodder, and for brewing. Pearl millet is rich in nutrients such as protein, fiber, iron, and zinc, and is gluten-free, making it suitable for individuals with celiac disease or gluten intolerance.
regular
Reply guy
5.4K
Volume
+7%
Growth
A 'Reply guy' is a term used to describe a man who frequently comments on tweets or other social media posts in an annoying, condescending, forward, or otherwise unsolicited manner. This behavior is often directed towards women or famous individuals and is generally seen as intrusive or patronizing. The term is commonly used in online communities to highlight and criticize such unwelcome interactions.
regular
Ephemeral content
720
Volume
+6%
Growth
Media that is short-lived and typically disappears after a certain period, usually 24 hours. This type of content is popular on social media platforms like Snapchat, Instagram, and Facebook Stories, creating a sense of urgency and exclusivity to drive higher engagement rates. It is particularly appealing to younger audiences and social media users who enjoy sharing spontaneous, temporary updates.
regular
No Spill Bowl
590
Volume
+6%
Growth
A type of bowl designed to prevent spills, available for both pets and children. The pet version is typically used for water and is priced around $41.95, while the children's version, known as a Gyro Bowl, is used for food and is priced around $9.49. This product is particularly beneficial for pet owners and parents seeking to minimize messes during feeding times.
regular
Bellababy
27.1K
Volume
+6%
Growth
Company specializing in products for breastfeeding mothers, particularly wearable breast pumps. Their pumps are designed with multiple modes and levels of suction strength to optimize milk expression and provide comfort for mothers, differentiating them through their focus on efficiency and user comfort. The primary target demographic is breastfeeding mothers seeking convenient and effective solutions for milk expression.
regular
Online identity
2.4K
Volume
+6%
Growth
The persona an individual presents across the internet, encompassing usernames, social media profiles, email addresses, and other digital footprints. Online identity can be both personal and professional, often including aspects such as digital behavior and reputation, which affect how a person is perceived online. It is crucial for personal branding, professional networking, and maintaining privacy and security, benefiting anyone who engages in online activities.
regular
Bamboo bedding
6.6K
Volume
+5%
Growth
Bedding made from bamboo fibers, known for its hypoallergenic properties and breathability. It offers moisture-wicking capabilities and exceptional softness, making it a comfortable and eco-friendly option. Bamboo bedding is particularly suitable for individuals with allergies, sensitive skin, or those seeking sustainable and durable bedding solutions.
exploding
Overnight mask
3.73K
Volume
+5%
Growth
Skincare products designed to be applied before bed and left on the skin overnight. They are typically more hydrating and nourishing than regular masks, as they have several hours to work on the skin. These masks can target various skin concerns, such as dryness, dullness, or aging, and often contain ingredients like hyaluronic acid, glycerin, or antioxidants to provide intensive treatment while you sleep.
regular
Mantra health
2.4K
Volume
+5%
Growth
Digital mental health clinic focused on improving access to mental healthcare for young people. Mantra Health combines clinical services, software, and design to enhance mental health support, particularly for students, helping them stay in school and succeed academically. The primary target demographic is students and young people seeking accessible mental health services.
regular
Oxidizing agent
33.1K
Volume
+5%
Growth
A substance that has the ability to oxidize other substances by accepting electrons from them. Oxidizing agents are crucial in redox reactions, disinfection, combustion, and various industrial processes, often getting reduced in the process. They are commonly used in chemical reactions, sterilization, and manufacturing, benefiting industries and applications requiring electron transfer and pathogen control.
regular
Queenly
2.9K
Volume
+5%
Growth
Marketplace specializing in formal dresses for events such as proms, weddings, quinceañeras, and other special occasions. Founded in 2019, it offers a selection of over 100,000 dresses and allows individuals to sell their old dresses, differentiating itself with a wide variety of options and a user-friendly platform. Queenly primarily targets individuals looking for formal attire for special events, including teenagers, brides, and party-goers.
regular
dayok
2.4K
Volume
+5%
Growth
Philippine condiment originating from the islands of Visayas and Mindanao, made from fish entrails, usually from yellowfin tuna. The entrails are fermented with salt, and sometimes rice wine (pangasi) and various herbs are added, creating a unique and flavorful seasoning. Dayok is primarily used by individuals who enjoy traditional Filipino cuisine and are looking to add a distinct, fermented taste to their dishes.
regular
Universal design
12.1K
Volume
+5%
Growth
Design approach aimed at creating environments, products, and services that are accessible and usable by all people, regardless of age, size, ability, or disability. Universal Design emphasizes inclusivity by incorporating principles such as equitable use, flexibility, simplicity, perceptible information, tolerance for error, low physical effort, and appropriate size and space for use. This approach benefits a wide range of individuals, including those with disabilities, the elderly, and anyone who may face temporary or situational limitations.
peaked
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