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Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
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5 years
marketing
Bloomreach
18.1K
Volume
+300%
Growth
A company specializing in digital experience platforms (DXP) and search and merchandising solutions for e-commerce businesses. Bloomreach offers a suite of products designed to enhance the online shopping experience, including AI-driven search, content management, and personalized marketing campaigns. Its solutions are primarily targeted at industries such as retail, B2B, and financial services to optimize their digital presence and drive revenue growth.
exploding
Launchnotes
480
Volume
+300%
Growth
Company that provides product change communication software designed to help companies deliver better customer experiences by keeping teams and users informed about upcoming product changes. Launchnotes differentiates itself by enabling companies to launch new products, announce new features, share product roadmaps, and collect customer feedback efficiently. The platform is primarily targeted at businesses and product teams seeking to enhance their communication and engagement with customers regarding product updates.
regular
Micro wedding
14.8K
Volume
+300%
Growth
A small and intimate ceremony that typically includes no more than 50 people. Despite its smaller size, it still incorporates cherished customs and traditions characteristic of a traditional wedding, but on a smaller scale, offering a more personal and cost-effective alternative. Micro weddings are ideal for couples who prefer a more intimate celebration with close family and friends, often seeking a meaningful and memorable experience without the complexities of a large event.
regular
Neuraltext
1K
Volume
+300%
Growth
Neuraltext is a content creation and optimization platform that leverages AI to assist users in generating, editing, and refining written material. It provides tools for SEO optimization, content ideation, and AI-generated copywriting to help users improve their online visibility and streamline their content workflows. Neuraltext primarily serves digital marketers, content creators, and businesses aiming to enhance their content strategy and improve efficiency in producing high-quality, optimized content.
peaked
Inkind
460
Volume
+300%
Growth
Company based in Austin, Texas, offering a platform for users to receive bonuses and exclusive perks for dining at popular restaurants and venues nationwide. The app facilitates seamless payment of restaurant bills and can be used at top venues, including Michelin-starred establishments, differentiating itself by providing unique dining incentives. The primary target demographic includes food enthusiasts and frequent diners seeking enhanced dining experiences and rewards.
exploding
Personalized content
1.6K
Volume
+296%
Growth
The practice of using data to create and share content specifically targeted to individual users or specific audience segments. Personalized content leverages demographic, socioeconomic, and behavioral data to deliver relevant and engaging user experiences, such as personalized email marketing, customized website experiences, and targeted social media ads. This approach primarily benefits marketers and businesses aiming to enhance user engagement and conversion rates by tailoring content to individual preferences and needs.
exploding
Reedsy
110K
Volume
+292%
Growth
Platform that connects authors with freelance professionals in the publishing industry. It offers a marketplace where writers can find editors, designers, marketers, and other professionals to help them with their book projects, along with various tools and resources for authors, including writing prompts, courses, and a book editor tool. Reedsy primarily targets authors and writers seeking professional assistance and resources to enhance their book projects.
exploding
toky
190
Volume
+288%
Growth
Capital city of Japan and one of the most populous metropolitan areas globally, known for its modern architecture and rich cultural heritage. Tokyo serves as a major financial hub, housing the Tokyo Stock Exchange, and offers a blend of traditional and contemporary attractions, including historic temples and cutting-edge technology. The city appeals to tourists, business professionals, and residents who appreciate a vibrant urban environment with diverse cultural and recreational opportunities.
regular
Asynchronous jobs
4.4K
Volume
+287%
Growth
Tasks that are executed independently of the main program flow, allowing the main program to continue running without waiting for the task to complete. These tasks are particularly useful in scenarios where operations may take an unpredictable amount of time, such as network requests, file I/O operations, or long computations, and are managed using constructs like callbacks, promises, or async/await syntax. Asynchronous jobs are crucial for improving the performance and responsiveness of applications, especially in environments where multiple tasks need to be handled concurrently.
exploding
Hybrid event
3.6K
Volume
+285%
Growth
A type of event that combines a 'live' in-person component with a 'virtual' online component. This format allows for both physical and remote participation, making it accessible to a broader audience and providing flexibility for attendees. Hybrid events are particularly beneficial for organizations looking to maximize reach and engagement by catering to both local and global participants.
exploding
Zappi
14.8K
Volume
+284%
Growth
Agile consumer insights platform that assists businesses in transforming their advertising and product innovations through research and insights. It provides on-demand research, automated AI-generated reports, and consolidates all data into a user-friendly platform, enabling continuous learning and improvement based on past activities. Zappi primarily targets businesses and marketers seeking to enhance their decision-making processes through data-driven insights.
exploding
Tweet hunter
8.1K
Volume
+283%
Growth
All-in-one Twitter growth tool designed to help users grow and monetize their Twitter audience. It offers features such as content scheduling, audience engagement, analytics, and growth strategies, differentiating itself by providing a comprehensive suite of tools for Twitter growth. Tweet Hunter is targeted at individuals and businesses looking to expand their reach and influence on Twitter.
regular
Kolsquare
12.1K
Volume
+283%
Growth
Advanced influencer marketing platform that leverages AI and big data to optimize influencer campaigns. It provides access to a vast database of over one million influencers across various social media platforms, including Instagram, Facebook, X/Twitter, and YouTube, offering detailed analytics and performance metrics to enhance campaign effectiveness. Kolsquare is primarily targeted at brands, marketing agencies, and businesses looking to maximize their influencer marketing strategies and achieve better ROI.
exploding
Short form video
4.4K
Volume
+281%
Growth
Video content that is typically less than 60 seconds in length, designed for quick consumption. This format has gained immense popularity on social media platforms such as TikTok, Instagram Reels, and YouTube Shorts, often featuring trends, challenges, or quick informational snippets. It primarily appeals to younger audiences who prefer easily digestible content on mobile devices.
exploding
SocialBee
33.1K
Volume
+280%
Growth
Social media management tool designed to streamline the posting process, prepare schedules, and publish posts across various platforms efficiently. It helps users increase the efficiency and volume of their social media posts by allowing them to add posts directly into a schedule, offering features like content categorization and recycling. SocialBee is primarily targeted at businesses, marketers, and social media managers looking to optimize their social media presence and engagement.
exploding
Semji
2.9K
Volume
+278%
Growth
Software company based in Montreal, Quebec, offering an AI-powered SaaS solution for enhancing content creation and SEO strategies. The platform is trusted by over 400 companies and helps users create high-quality, SEO-optimized content up to six times faster, resulting in a 40% increase in traffic. Semji primarily targets businesses and content marketers looking to improve their content marketing efficiency and effectiveness.
peaked
Vuse
301K
Volume
+277%
Growth
A brand of e-cigarettes that offers various products, including the Vuse GO, a disposable e-cigarette. The Vuse GO features a non-rechargeable lithium polymer battery and is designed for single use, providing up to 600 puffs per device, and users are advised not to refill it to avoid leakage and damage. This product is primarily targeted at adult smokers looking for a convenient and portable alternative to traditional cigarettes.
regular
Generation alpha
1M
Volume
+275%
Growth
Generation Alpha refers to individuals born from approximately 2010 to the mid-2020s, making them the children of Millennials and younger siblings of Generation Z. This cohort is characterized by their deep integration with technology, having been exposed to digital devices from a very young age, which influences their learning, communication, and social interactions. Generation Alpha is expected to be more adept at using technology, more accepting of diversity, and more environmentally conscious, benefiting from increased awareness of mental health and well-being.
exploding
Anyword
18.1K
Volume
+275%
Growth
AI writing platform designed to assist marketers and writers in generating various types of content, including ads, social media posts, emails, landing pages, and blogs. Anyword differentiates itself with its 'Create Your Own Use Case' feature, allowing users to guide the AI to produce specific types of copy tailored to their needs, thereby enhancing on-brand content creation and driving engagement. The platform primarily targets marketers and writers seeking to streamline their content creation process and improve the effectiveness of their marketing efforts.
peaked
Klaviyo
301K
Volume
+273%
Growth
Marketing automation platform designed to assist businesses with eCommerce SMS and email marketing. It enables businesses to acquire, retain, and grow their customer base by automating the process of sending marketing emails and SMS messages, offering tools and playbooks for enhanced control and ownership over marketing efforts. Klaviyo primarily targets eCommerce businesses and creators looking to optimize their marketing strategies and improve customer engagement.
exploding
on-page
5.4K
Volume
+270%
Growth
On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This involves enhancing both the content and HTML source code of a page, including elements like content quality, keyword optimization, title tags, meta descriptions, headings, URL structure, internal linking, image optimization, mobile-friendliness, page load speed, and user engagement. On-page SEO primarily benefits website owners and digital marketers aiming to improve their site's visibility and user experience.
exploding
ko-fi
368K
Volume
+270%
Growth
Online platform that enables creators to receive financial support from their audience through donations. Ko-fi allows users to set up profiles to showcase their work and offers features such as membership tiers, commissions, and a shop for selling digital and physical products, differentiating itself by providing a simple and direct way for fans to support creators. The platform is primarily used by artists, writers, podcasters, and other content creators seeking to monetize their work.
exploding
usergems
2.4K
Volume
+269%
Growth
AI-powered prospecting solution designed for revenue teams, aimed at identifying and delivering high-potential prospects. UserGems differentiates itself by leveraging artificial intelligence to predict and prioritize leads that are most likely to convert, thereby enhancing sales efficiency and effectiveness. The primary users of UserGems are sales and marketing professionals seeking to optimize their prospecting efforts and drive higher revenue growth.
regular
Website search experience
0-100
Volume
+269%
Growth
Creating an intuitive, fast, and accurate search functionality optimized for both desktop and mobile users. Best practices include user-centered design, relevance and accuracy of search results, speed and performance, personalization, and the use of advanced features like voice and image search. This experience is beneficial for website owners and developers aiming to enhance user satisfaction and engagement.
exploding
expandi
12.1K
Volume
+267%
Growth
Cloud-based LinkedIn automation tool designed to help users set up outreach campaigns and automate actions on LinkedIn. Expandi differentiates itself by offering advanced features such as smart sequences, personalized messages, and detailed analytics to enhance marketing efficiency and engagement on the platform. It is primarily targeted at marketers, sales professionals, and businesses looking to optimize their LinkedIn outreach and lead generation efforts.
exploding
Travelnest
12.1K
Volume
+267%
Growth
Edinburgh-based startup that assists vacation rental owners in maximizing their revenue by consolidating property listings across multiple travel sites such as Airbnb and Booking.com. Travelnest offers a fully managed channel that simplifies the distribution of properties worldwide, leading to increased occupancy and earnings for property owners. The service is particularly beneficial for vacation rental owners seeking to streamline their property listings, bookings, and payments.
regular
Redtrack
12.1K
Volume
+258%
Growth
RedTrack is an all-in-one performance marketing analytics platform that provides real-time tracking and attribution for advertising campaigns across multiple channels. It offers features such as ad spend and revenue synchronization, customizable reports and dashboards, and automation tools to optimize media buying and improve return on investment. RedTrack primarily serves affiliates, e-commerce businesses, and agencies seeking to consolidate their marketing data and enhance campaign performance.
exploding
Audience intelligence
260
Volume
+257%
Growth
The process of gathering and analyzing data about an audience to understand their behaviors, preferences, and demographics. This information is used to create more targeted and effective marketing strategies, involving methods such as social media analytics, surveys, and data mining to gain insights into audience engagement. Audience intelligence primarily benefits marketers and businesses looking to enhance their outreach and influence through data-driven decisions.
exploding
Conversion rate optimization
14.8K
Volume
+257%
Growth
Conversion Rate Optimization (CRO) is the process of increasing the percentage of users or website visitors who take a desired action, such as making a purchase or filling out a form. It involves analyzing user behavior, collecting feedback, conducting A/B testing, and improving user experience and copywriting to enhance the effectiveness of a website. CRO primarily benefits businesses and marketers looking to maximize the efficiency of their online presence and improve their return on investment.
regular
Bubble io
40.5K
Volume
+257%
Growth
Visual programming platform that enables users to create software applications without writing traditional code. It allows for the building of responsive web and mobile apps with dynamic databases and advanced features, using a graphical interface to express computing logic. Bubble.io is particularly useful for entrepreneurs, startups, and businesses looking to develop custom applications quickly and cost-effectively without extensive coding knowledge.
exploding
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