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Trending for Pets
The most important trends and products in the world of pets.
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5 years
pets
Embrace Pet Insurance
74K
Volume
+80%
Growth
Health insurance provider for pets that offers comprehensive coverage for various health issues. Embrace Pet Insurance differentiates itself by covering accidents, illnesses, dental illnesses, breed-specific conditions, congenital and genetic conditions, cancer, and chronic conditions, providing extensive protection for pet owners. The service is primarily targeted at pet owners seeking a reliable and inclusive health insurance plan for their pets.
regular
Cat diffuser
2.4K
Volume
+78%
Growth
A device that releases synthetic pheromones to help reduce stress and anxiety in cats, particularly in multi-cat households. Cat diffusers work by mimicking natural feline pheromones, creating a calming environment that can help alleviate behavioral issues such as marking, scratching, and aggression. These products are primarily targeted at cat owners looking to improve the well-being and harmony of their pets, especially in homes with multiple cats.
exploding
Fable pets
1.9K
Volume
+75%
Growth
A company founded in 2018 that designs and sells pet products aimed at solving real-world problems and ensuring the safety of animals. Their product range includes dog leashes, dog crates, and dog enrichment toys, with an emphasis on thoughtful product design and pet well-being. Fable Pets primarily targets pet owners who prioritize safety, functionality, and innovative design in pet care products.
peaked
Cat supplements
3.6K
Volume
+74%
Growth
Products formulated to address specific health needs in cats, such as joint health, cognitive function, digestive health, and overall well-being. These supplements often contain ingredients like glucosamine for joint support, antioxidants for cognitive function, omega-3 fatty acids for arthritis and brain health, and probiotics for digestive support. Cat supplements are primarily targeted at pet owners looking to enhance the health and quality of life of their feline companions.
regular
Dog hair remover
9.9K
Volume
+72%
Growth
A dog hair remover is a tool designed to effectively remove pet hair from various surfaces such as furniture, carpets, and clothing. These products often come in different forms, including reusable lint rollers, versatile rakes, and electric grooming brushes, each offering unique features to enhance their efficiency in managing pet hair. Dog hair removers are particularly beneficial for pet owners who seek to maintain a clean and hair-free living environment.
regular
Pumpkin insurance
8.1K
Volume
+72%
Growth
Pet insurance provider offering plans with a 90% reimbursement rate for covered veterinary expenses after meeting an annual deductible. Pumpkin pet insurance differentiates itself by providing comprehensive coverage that includes preventive care options, aiming to reduce out-of-pocket costs for pet owners. The target demographic for Pumpkin pet insurance includes pet owners seeking extensive coverage and financial protection against high veterinary costs.
exploding
Just food for dogs
90.5K
Volume
+71%
Growth
A company that specializes in creating fresh, human-grade food for dogs, offering a variety of products including fresh frozen meals, shelf-stable PantryFresh meals, and specialized veterinary diets. The company focuses on high-quality, whole-food ingredients and collaborates with veterinarians and pet nutritionists to ensure their recipes meet the nutritional needs of dogs. Their products are primarily targeted at dog owners who seek premium, nutritionally balanced meals for their pets.
exploding
Grass cat litter
1.9K
Volume
+71%
Growth
Grass cat litter is a type of cat litter made from natural grass seeds, offering an eco-friendly and biodegradable alternative to traditional clay litters. It is known for its good clumping ability, low dust production, and effective odor control, making it easy to clean and maintain. This type of litter is particularly suitable for environmentally conscious cat owners and those with respiratory sensitivities.
regular
Trupanion
135K
Volume
+68%
Growth
Company that provides medical insurance for pets, primarily dogs and cats. Founded in 2000, it offers comprehensive pet insurance plans covering various medical expenses, including surgeries, hospital stays, medications, and diagnostic tests, aiming to help pet owners manage high veterinary costs. Trupanion's services are targeted at pet owners seeking financial assistance for their pets' medical care.
regular
Dog car seat cover
22.2K
Volume
+67%
Growth
Protective accessory designed to keep a car's interior clean and undamaged from pet-related messes. These covers come in various styles such as hammock, bench, and bucket seat covers, often featuring waterproof, scratchproof, and nonslip materials to ensure durability and ease of use. They are particularly beneficial for pet owners who frequently travel with their dogs and want to maintain the cleanliness and condition of their vehicle's interior.
exploding
Dog bath brush
3.6K
Volume
+67%
Growth
Grooming tools designed to clean and maintain a dog's coat during bath time. Typically made of rubber or silicone, these brushes help remove loose fur, debris, and the undercoat, reduce shedding, detangle matted fur, and stimulate natural skin oils for a healthier coat. They are suitable for all pet owners, providing a massaging action that can be soothing for dogs.
regular
Human grade pet food
380
Volume
+67%
Growth
Human grade pet food refers to pet food made from ingredients that are edible for humans and meets federal manufacturing and packaging regulations. This type of pet food is produced under the same standards as human food, ensuring higher quality and safety compared to traditional pet food. It is primarily targeted at pet owners who are concerned about the quality and safety of their pets' diet and are willing to invest in premium food options.
regular
deshedding
3.6K
Volume
+59%
Growth
The process involves removing loose hair from an animal's coat, typically a dog or cat, to reduce shedding and maintain a healthy coat. Various tools and techniques, such as deshedding brushes, combs, and grooming gloves, are used to achieve this. Regular deshedding helps minimize the amount of hair that pets shed around the house, reduces the risk of matting, and can improve the overall health of the pet's skin and coat.
regular
Dog grooming tub
6.6K
Volume
+57%
Growth
Specialized equipment designed to facilitate the bathing and grooming of dogs. These tubs come in various types, including high-end stainless steel models with features like roll-out stairs and more affordable elevated plastic tubs, offering durability and ease of use. They are used in professional settings and by pet owners for efficient and comfortable dog grooming.
regular
AnimalBiome
4.4K
Volume
+57%
Growth
Company focused on revolutionizing animal health through microbiome science. AnimalBiome aims to improve the lifespan and quality of life of companion animals by analyzing and addressing gut health issues, leveraging one of the largest databases of gut health information. Their products and services are primarily targeted at veterinarians and pet owners seeking to address microbiome-related health conditions in cats and dogs.
regular
Sheba
74K
Volume
+56%
Growth
Sheba is a premium cat food brand offering a variety of wet food options designed to provide high-quality nutrition for cats. The brand differentiates itself by focusing on gourmet recipes made with real meat and seafood, aiming to appeal to cats with more refined palates. Sheba primarily targets cat owners who seek to provide their pets with indulgent, high-protein meals made from quality ingredients.
exploding
Petstock
246K
Volume
+56%
Growth
Pet specialty retailer and franchisor offering a wide range of pet products and services. Petstock Pty Ltd differentiates itself by providing comprehensive services such as grooming, dog washing, puppy school, pet adoption, cattery services, pet ID tags, aquarium water testing, and pet sitting. The company primarily targets pet owners seeking high-quality products and specialized services for their pets.
regular
allergen
74K
Volume
+56%
Growth
A typically harmless substance that causes an allergic reaction in some people. Common allergens include pollen, dust mites, mold, pet dander, insect stings, certain foods, and certain medications, which can trigger immune system responses ranging from mild symptoms like sneezing to severe reactions like anaphylaxis. Individuals with allergies benefit from identifying and avoiding their specific allergens to manage and prevent allergic reactions.
exploding
Dog dental chews
880
Volume
+56%
Growth
Specially designed treats that help maintain oral hygiene in dogs by reducing plaque and tartar build-up, improving oral health, and freshening breath. These chews come in various types, including rawhide chews, dental bones, and specially formulated dental treats, offering a range of options to suit different dog preferences and needs. Dog dental chews are particularly beneficial for dog owners looking to support their pet's dental health alongside regular brushing and veterinary check-ups.
regular
Pet stroller
40.5K
Volume
+49%
Growth
A device similar to a baby stroller but designed to carry pets. It is particularly useful for injured, senior, or small pets who may tire easily during walks, allowing them to enjoy the outdoors without the need for their owners to carry them. Pet strollers provide convenience and comfort for both the pet and the owner, making them popular among pet owners who want to ensure their pets' well-being during outdoor activities.
regular
Dog supplements
12.1K
Volume
+47%
Growth
Products designed to support various aspects of a dog's health, including joint health, skin and coat health, digestive health, and overall well-being. These supplements often contain ingredients like glucosamine, chondroitin, omega-3 fatty acids, probiotics, multivitamins, antioxidants, and calming agents, differentiating them by their specific health benefits and formulations. Dog supplements are primarily targeted at pet owners looking to enhance their dog's health and quality of life, often in consultation with a veterinarian.
regular
grain-free
6.6K
Volume
+47%
Growth
A nutritional plan that excludes all grains, including wheat, barley, rye, oats, corn, rice, and other cereal grains. This diet focuses on consuming foods such as fruits, vegetables, legumes, meat, fish, seafood, eggs, nuts, and seeds, aiming to provide a balanced intake of nutrients without the inclusion of grains. It is often adopted by individuals managing allergies, digestive issues, or autoimmune conditions, seeking to improve their overall health and well-being.
regular
Pet ear drops
590
Volume
+47%
Growth
Medication used to treat various ear conditions in pets, such as infections, inflammation, and ear mites. Pet ear drops come in different formulations, including antibiotics, antifungals, anti-inflammatories, and cleansers, and are applied by placing a small amount of medication on the inside of the ear flap and the prescribed number of drops into the ear canal. These products are primarily targeted at pet owners seeking to manage and treat their pets' ear health issues under veterinary guidance.
regular
Automatic Dog Feeder
33.1K
Volume
+46%
Growth
Devices designed to dispense a predetermined amount of dog food at scheduled times, offering convenience, portion control, and consistency in feeding. These feeders can be customized for feeding schedules and portion sizes, with various types available including gravity feeders, programmable electronic feeders, and smart feeders controlled via smartphone apps. They are particularly beneficial for busy pet owners who want to ensure their dogs are fed properly and on time, even when they are not at home.
exploding
Virbac
90.5K
Volume
+43%
Growth
French company dedicated exclusively to animal health, founded in 1968 by veterinarian Pierre-Richard Dick. It offers a wide range of products and services aimed at improving the health and well-being of animals, distinguishing itself through its focus on virology and bacteriology. The primary target demographic includes veterinarians, pet owners, and livestock farmers seeking specialized animal health solutions.
exploding
Dog Stroller
90.5K
Volume
+41%
Growth
Specialized carriers designed to transport dogs comfortably and safely. They come in various types, including all-terrain, foldable, and luxury models, each offering different features and benefits, such as convenience and protection for pets with mobility issues. Dog strollers are particularly useful for pet owners with elderly, injured, or small dogs who need assistance with mobility.
regular
Dog hat
22.2K
Volume
+40%
Growth
A hat designed specifically for dogs, serving various purposes such as protection from the sun, warmth, or as a fashion accessory. These hats come in various styles, sizes, and materials to suit different breeds and preferences, often featuring adjustable straps for a secure fit. Dog hats are popular among pet owners who enjoy dressing up their pets or want to provide additional protection during outdoor activities.
exploding
Paway
1.9K
Volume
+40%
Growth
Paway is a company that offers an application designed to create and share pet profiles with a circle of caregivers. The app allows users to share stories from walks with family and friends, receive safety alerts, set walk goals, and manage their dogs' care, differentiating itself by focusing on community engagement and comprehensive pet management. Paway primarily targets pet owners who seek to enhance their pets' care and safety through a connected and interactive platform.
regular
Insect protein
2.9K
Volume
+35%
Growth
Sustainable and nutritious alternative to traditional animal proteins, offering high nutritional value, environmental benefits, and a variety of culinary uses. Derived from insects such as crickets, mealworms, and grasshoppers, it is gaining acceptance and market growth globally due to its lower environmental footprint and high protein content. Insect protein primarily appeals to environmentally conscious consumers and those seeking alternative protein sources for dietary or ethical reasons.
regular
Pet cremation
49.5K
Volume
+33%
Growth
The process involves incinerating a deceased pet's remains using high heat, typically between 1400–1800 degrees Fahrenheit. Various options are available, including private cremation, communal cremation, and partitioned cremation, each offering different levels of individualization and return of ashes. Pet cremation services are primarily targeted at pet owners seeking a respectful and dignified way to handle their pet's remains after death.
exploding
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