A company founded in 2018 that designs and sells pet products aimed at solving real-world problems and ensuring the safety of animals. Their product range includes dog leashes, dog crates, and dog enrichment toys, with an emphasis on thoughtful product design and pet well-being. Fable Pets primarily targets pet owners who prioritize safety, functionality, and innovative design in pet care products.

Products formulated to address specific health needs in cats, such as joint health, cognitive function, digestive health, and overall well-being. These supplements often contain ingredients like glucosamine for joint support, antioxidants for cognitive function, omega-3 fatty acids for arthritis and brain health, and probiotics for digestive support. Cat supplements are primarily targeted at pet owners looking to enhance the health and quality of life of their feline companions.

Virtual insurer based in Hong Kong offering a range of insurance products, including pet and property insurance. Known for its digital approach, OneDegree makes insurance more accessible and efficient, and introduced a competitive fire insurance plan in 2021 with the lowest premium rate in Hong Kong. The company primarily targets tech-savvy individuals and businesses looking for convenient and cost-effective insurance solutions.

Device designed to provide a continuous flow of fresh, filtered water for cats. These fountains often feature durable materials like stainless steel, replaceable filters, and adjustable flow settings, which help maintain water quality and appeal to cats. Cat water fountains are particularly beneficial for pet owners looking to encourage their cats to drink more water, thereby promoting better hydration and kidney health.

Petcare genetics company specializing in early detection health risk tests using genetic and microbiome data. The company is committed to companion animal health research and has developed the world's first at-home genetic testing platform for cats, setting it apart from competitors. Basepaws primarily targets cat owners who are interested in understanding their pets' genetic health and potential risks.

Beneficial bacteria that help maintain a healthy balance of microorganisms in a dog's gut. They aid in digestion, boost the immune system, and improve overall gut health, often used to treat digestive issues such as diarrhea and irritable bowel syndrome. Dog probiotics are particularly beneficial for dogs experiencing digestive problems or those on antibiotics, and should be chosen based on the specific needs of the dog with veterinary consultation.

A carpet rake is a specialized cleaning tool designed to lift dirt, pet hair, and debris from carpets while also restoring their texture and fluffiness. It typically features a long handle and durable bristles or rubber tines that help loosen embedded particles and revitalize carpet fibers. Carpet rakes primarily appeal to pet owners, homeowners, and professional cleaners seeking to maintain or refresh carpets with minimal effort.

Specialized pet food formulated to support urinary tract health in cats. These products often contain controlled levels of minerals like magnesium and phosphorus to prevent the formation of urinary crystals and stones, thereby promoting overall urinary health. Urinary care cat food is primarily targeted at cats with a history of urinary tract issues or those at risk of developing such conditions, and is often recommended by veterinarians.

Feline Lower Urinary Tract Disease (FLUTD) encompasses a range of conditions affecting the bladder and urethra of cats, leading to symptoms such as frequent urination, straining, blood in the urine, and urinating outside the litter box. The causes of FLUTD include infections, bladder stones, urethral obstruction, and idiopathic cystitis, with treatment options varying based on the specific cause and potentially involving dietary changes, medications, or surgery. FLUTD primarily affects domestic cats and is a concern for cat owners and veterinarians aiming to manage and prevent urinary tract issues in felines.

Specialized carriers designed to transport dogs comfortably and safely. They come in various types, including all-terrain, foldable, and luxury models, each offering different features and benefits, such as convenience and protection for pets with mobility issues. Dog strollers are particularly useful for pet owners with elderly, injured, or small dogs who need assistance with mobility.

Insurance broker based in Scarsdale, New York, specializing in pet insurance. It is recognized as America's #1 pet insurance marketplace, providing free personalized advice to pet parents to help them compare top insurance companies and enroll in the right coverage at a great price. The service is primarily targeted at pet owners seeking transparent and simplified options for pet insurance coverage.

This is a sustainable and environmentally friendly pet food option that utilizes insects such as black soldier fly larvae, crickets, and mealworms as primary protein sources. It offers a unique alternative to traditional meat-based dog foods by providing essential nutrients while reducing the environmental impact associated with conventional livestock farming. This type of dog food is particularly appealing to eco-conscious pet owners who are interested in reducing their carbon footprint and supporting sustainable practices.

Company that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali Foxworth, it differentiates itself by offering comprehensive pet care plans that combine wellness and insurance coverage. Wagmo primarily targets pet owners seeking affordable and extensive care options for their pets.

A toy that combines elements of a flying disc and a ball, designed for outdoor play. It can be thrown like a disc and transforms into a ball during flight or upon impact, providing a unique and engaging play experience. This toy is suitable for both children and adults, encouraging physical activity and versatile gameplay.

A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to canine needs, promoting overall well-being and vitality in pets. The target demographic includes dog owners who prioritize the health and nutritional needs of their pets, seeking reliable supplements to support their dogs' daily health regimen.

Company dedicated to pet wellness, specializing in providing premium products formulated to keep pets healthy and strong. Zesty Paws differentiates itself through extensive research and a deep passion for pet wellness, aiming to strengthen the bond between pets and their owners. The target demographic includes pet owners seeking high-quality, scientifically-backed supplements and wellness products for their pets.

A pet air purifier is a device designed to remove pet-related odors, hair, and dander from the air in a home. These purifiers often use HEPA filters and activated carbon to effectively capture and neutralize airborne particles and smells, providing a cleaner and fresher indoor environment. Pet air purifiers are particularly beneficial for pet owners who want to maintain a pleasant living space and reduce allergens for themselves and their pets.

An air purifier table is a multifunctional piece of furniture that combines the utility of a table with the air-cleaning benefits of an integrated air purifier. This hybrid product offers the dual benefit of saving space and improving indoor air quality by filtering out pollutants like dust, allergens, and odors while also serving as a functional surface for everyday use. Air purifier tables are primarily targeted at urban homeowners, small apartment dwellers, and individuals looking for stylish, space-saving solutions that enhance both functionality and wellness in their living spaces.

Company that provides medical insurance for pets, primarily dogs and cats. Founded in 2000, it offers comprehensive pet insurance plans covering various medical expenses, including surgeries, hospital stays, medications, and diagnostic tests, aiming to help pet owners manage high veterinary costs. Trupanion's services are targeted at pet owners seeking financial assistance for their pets' medical care.

Portland Pet Food Company provides human-grade dog food products, including wet dog food toppers and meal mixers. The company differentiates itself by using high-quality, locally sourced ingredients and offering products that are free from preservatives and artificial additives, ensuring a healthier option for pets. Their target demographic includes pet owners who prioritize natural and nutritious food options for their dogs.

A litter box deodorizer is a product designed to neutralize and reduce unpleasant odors in a cat's litter box. It typically contains odor-absorbing agents such as baking soda or activated charcoal, which work to eliminate the smell of cat waste, helping maintain a fresher environment. This product is primarily used by cat owners who want to keep their homes odor-free while ensuring a more pleasant space for both pets and humans.

A hands-free dog leash is designed to allow pet owners to walk their dogs without holding the leash in their hands. These leashes typically attach around the waist or over the shoulder, providing more freedom and convenience for the owner, especially during activities like running, hiking, or walking. They are particularly useful for active individuals who need their hands free for other tasks.

A typically harmless substance that causes an allergic reaction in some people. Common allergens include pollen, dust mites, mold, pet dander, insect stings, certain foods, and certain medications, which can trigger immune system responses ranging from mild symptoms like sneezing to severe reactions like anaphylaxis. Individuals with allergies benefit from identifying and avoiding their specific allergens to manage and prevent allergic reactions.

Automatic self-cleaning devices designed to reduce the need for manual scooping of cat litter. These devices often feature smart connectivity, open-top designs, and various return and shipping policies, providing convenience and hygiene for pet owners. Robot litter boxes are particularly beneficial for cat owners seeking a low-maintenance solution to managing their pets' waste.

Pet food product created by freezing raw ingredients at peak freshness and then removing moisture through a vacuum process. This method preserves the nutritional value of the food, offering convenience in storage and preparation, along with a longer shelf life compared to fresh or refrigerated dog food. Freeze-dried dog food is particularly beneficial for pet owners seeking high-quality, nutrient-dense options for their dogs, though it may come at a higher cost and require proper rehydration before feeding.

A company that specializes in creating fresh, human-grade food for dogs, offering a variety of products including fresh frozen meals, shelf-stable PantryFresh meals, and specialized veterinary diets. The company focuses on high-quality, whole-food ingredients and collaborates with veterinarians and pet nutritionists to ensure their recipes meet the nutritional needs of dogs. Their products are primarily targeted at dog owners who seek premium, nutritionally balanced meals for their pets.

A device that releases synthetic pheromones to help reduce stress and anxiety in cats, particularly in multi-cat households. Cat diffusers work by mimicking natural feline pheromones, creating a calming environment that can help alleviate behavioral issues such as marking, scratching, and aggression. These products are primarily targeted at cat owners looking to improve the well-being and harmony of their pets, especially in homes with multiple cats.

A slow feeder bowl is a specially designed pet bowl that helps slow down the eating process for dogs and cats. These bowls typically feature ridges, mazes, or other obstacles that make it more challenging for pets to access their food quickly, thereby promoting better digestion and preventing issues like bloat. Slow feeder bowls are particularly beneficial for pet owners looking to improve their pets' eating habits, digestion, and overall health.

A piece of furniture designed to conceal a cat's litter box, making it more visually appealing and often offering additional functionality such as storage or a usable surface. These enclosures help contain litter, reduce odors, and provide a private space for cats to use the litter box, enhancing both hygiene and aesthetics in the home. They are available in various designs, materials, and sizes to accommodate different home decors and cat needs.

Supplement for cats that provides various health benefits, including cardiovascular support and skin health. It helps reduce the risk of irregular heart rhythms and blood clots in cats with heart disease, while also alleviating dry, flaky skin caused by allergies. Cat fish oil is particularly beneficial for cats with heart conditions or skin issues, offering a natural way to enhance their overall well-being.