Amazon Live Shopping

Platform where celebrities, influencers, and brands can host live-streamed shopping events on Amazon, allowing hosts to showcase and demonstrate products, share favorite items, and offer exclusive deals. The platform enables real-time interaction between viewers and hosts through a chat feature, facilitating questions and direct purchases from the livestream. Amazon Live Shopping primarily targets online shoppers looking for interactive and engaging shopping experiences, as well as brands and influencers aiming to reach a broader audience.