deepfakes

Synthetic media where a person's likeness in an image or video is replaced with someone else's using artificial intelligence and machine learning techniques. Deepfakes leverage generative adversarial networks (GANs) to create realistic alterations, which can be used for entertainment, satire, or malicious activities such as misinformation and identity theft. This technology primarily impacts digital content creators, cybersecurity professionals, and individuals concerned with privacy and misinformation.