Digital experience platform

A comprehensive suite of tools and technologies designed to enable organizations to create, manage, deliver, and optimize digital experiences across various channels and touchpoints. Digital Experience Platforms (DXPs) integrate content management, customer data, analytics, personalization, and other functionalities to provide a seamless and engaging user experience, differentiating themselves by offering robust integration capabilities and multichannel delivery support. DXPs are primarily targeted at businesses and organizations seeking to enhance their digital presence and improve customer engagement through personalized and data-driven experiences.