Freshpaint

Freshpaint is a customer data platform (CDP) that helps businesses collect, manage, and activate customer data across various digital platforms without needing extensive engineering resources. It differentiates itself by offering "no-code" and "low-code" solutions, allowing users to easily set up data tracking and integration with other marketing tools and analytics platforms. Freshpaint is primarily targeted at marketing teams, product managers, and businesses seeking to streamline their customer data operations and enhance personalized customer experiences without heavy reliance on developers.