Quant ux

Quantitative user experience (Quant UX) research methods involve the collection and analysis of numerical data to understand user behaviors, preferences, and interactions with a product or service. These methods include surveys, A/B testing, analytics, usability testing, and heatmaps, which provide measurable insights into how users engage with digital interfaces. Quant UX is particularly valuable for product managers, UX designers, and marketers who aim to make data-driven decisions to enhance user satisfaction and optimize product performance.