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Expert Insights, Data, And Trends

Actionable research and analysis to keep you ahead.

How to Find Semantic Keywords (Tools + Tips)

Google is continually refining its search algorithms to improve the relevance of 0search results. It has changed the way it ranks content to “surface the most helpful information”. And systems like RankBrain are getting better at understanding content. As Google raises the bar for publishers, targeting a single keyword is ...

How to Perform a Website Content Audit (+ Free Template)

A content audit involves reviewing all the content on your website for accuracy, performance, and technical issues. While many businesses focus on producing new content, audits are about stepping back and reviewing the content you already have. Once you know how it’s performing, you can potentially improve rankings to increase ...

Top 19 SEO Tools We Use to Drive 65% of Site Traffic

SEO tools can streamline getting your website to appear higher in search results. There are tools to help with every stage of the process, from competitive analysis to content creation, and much more. Because there are so many to choose from, we organized the available options into five categories: Keyword ...

13 Top Marketing Trends (2025)

Businesses of all sizes are adapting their marketing strategies as consumer behavior continues to evolve in 2025. Social media is a hot spot for marketers, but which platforms will be the most useful in the coming years? Where will consumers look for information about new brands? And, how can marketers ...

Powerful Free Tools To Give You An Edge

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Keyword Research

Find high-impact keywords in seconds.

Backlink Checker

See who's linking to your site (and your competitors!).

Competitor Analysis

Discover your rivals’ best keywords, backlinks, and traffic sources.

Rank Checker

Track which keywords are driving traffic to your site.

SERP Checker

Analyze search results and uncover ranking opportunities.

Keyword Difficulty

Instantly gauge how hard it is to rank for any keyword.

How We Find Trends

We track every topic on the internet to identify under-the-radar trends before they go mainstream.

1

Analyze

Our trend identification process begins with a comprehensive data collection from a variety of online sources.

  • Social media platforms
  • Search engines
  • Online forums and communities
  • News articles and blogs
  • E-commerce websites
  • Podcasts
2

Identify

Our proprietary machine learning models are designed to detect the absolute earliest signs of an emerging trend.

  • Analyze historical data to identify growth patterns
  • Predict future trends based on current data trajectories
  • Detect sudden spikes in interest or activity around specific topics
3

Curate

While our algorithms are powerful, human expertise is crucial for contextual understanding, ensuring quality topics.

  • Review the top-scoring trends identified by our models
  • Validate the authenticity and relevance of these trends
  • Filter out fads (movies, TV shows, celebrity gossip, etc.)
  • Provide qualitative insights to complement quantitative data

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Breaking Down Trends & Strategies

Fresh insights on what’s shaping the future.

Graph Trend

Best Hootsuite Alternatives in 2025 (Cheaper + More Powerful)

Discover the top Hootsuite alternatives for 2025. I've compared features, pricing, and value to find the best tool for your budget.

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What Social Media Apps Have Been Banned?

Find out what social media apps will be banned in 2025 in the United States and globally, and why countries censor content.

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What will happen to TikTok as US ban approaches? A look at trending alternative RedNote

Explore Exploding Topics data showing a surge in RedNote search interest ahead of a possible TikTok ban. Find out more about the Chinese app.

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Free SEO Tools That I Use to Rank in 2025

Free SEO tools can be life-savers when you're in a bind. Here are my favorite free tools for keyword research, competitor analysis, and backlink research.

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