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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Muscle recovery gel
110
Volume
+5300%
Growth
Muscle recovery gel is a topical product formulated to soothe and aid in the recovery of sore or fatigued muscles after physical activity. It typically contains ingredients like menthol, arnica, or essential oils that provide cooling or warming sensations, helping to reduce inflammation and promote muscle relaxation. This gel is commonly used by athletes, fitness enthusiasts, and individuals looking for relief from muscle pain or post-exercise discomfort.
regular
Buddyfit
22.2K
Volume
+4700%
Growth
Digital fitness platform offering a variety of fitness programs and classes, including Yoga, Pilates, weight loss, and abs workouts. It operates as a digital gym, providing users with access to unlimited live classes led by top trainers through a single subscription, differentiating itself with its comprehensive and flexible fitness solutions. Buddyfit primarily targets individuals seeking convenient and diverse fitness options that can be accessed from home.
regular
Wellyx
1K
Volume
+4400%
Growth
Business management software designed for fitness and wellness businesses, incorporating the latest technology features to streamline various tasks. It offers tools for scheduling, client management, billing, and marketing, differentiating itself with a comprehensive suite of features tailored specifically for the fitness and wellness industry. Wellyx is primarily targeted at gym owners, personal trainers, and wellness centers seeking to optimize their operations and enhance client engagement.
regular
Fitxr
8.1K
Volume
+4200%
Growth
Virtual reality fitness application that offers immersive workout experiences, including boxing, dance, and HIIT, within a virtual environment. It differentiates itself by making fitness fun and accessible through interactive and social features, available on platforms like Oculus Quest. FitXR primarily targets individuals looking for engaging and innovative ways to stay fit and active, especially those who enjoy virtual reality and interactive workouts.
regular
Modern football technology
170
Volume
+4100%
Growth
Modern football technology encompasses a range of advancements aimed at improving player performance, safety, and strategic decision-making. Key technologies include wearable tech for tracking real-time data, in-game analytics for performance insights, tactical software for match preparation, video analysis for technique improvement, and smart equipment for detailed data on player movements and ball dynamics. These innovations primarily benefit players, coaches, and teams by making the game more strategic, data-driven, and safer.
regular
Fitnescity
1.3K
Volume
+3800%
Growth
Company that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for vitamins, hormones, glucose, cholesterol, vitamin D, and thyroid, using lab-quality equipment and protocols to deliver detailed insights into body composition, metabolic health, performance, and injury prevention. The target demographic includes individuals looking to optimize their weight, athletic performance, and overall health.
regular
Remote personal training
720
Volume
+3700%
Growth
Remote personal training involves fitness professionals providing personalized training and coaching through digital platforms, offering accessibility, flexibility, and often cost-effectiveness. It leverages technology to deliver tailored workout plans, nutritional advice, and ongoing support, making it a popular choice for many individuals. This service is particularly beneficial for those with busy schedules, limited access to gyms, or a preference for home workouts.
regular
Kaido group
90
Volume
+3300%
Growth
A wellness program based in Birmingham, England, designed to improve the health and wellbeing of employees and create a more positive and productive workplace. It offers six-week holistic health challenges and provides 365 days of content to support physical and mental health, differentiating itself by its comprehensive and continuous support. The program primarily targets businesses looking to enhance employee health, engagement, and productivity.
peaked
Non Sleep Deep Rest
12.1K
Volume
+3200%
Growth
Non Sleep Deep Rest (NSDR) refers to practices and techniques designed to induce a state of deep relaxation and rest without actually sleeping. These techniques can include guided meditations, yoga nidra, and other relaxation exercises that help the body and mind to recover and rejuvenate. NSDR is beneficial for individuals looking to improve sleep quality, reduce stress and anxiety, and enhance learning and focus.
regular
Indestructible smartwatch
210
Volume
+3000%
Growth
The Indestructible smartwatch is a rugged, waterproof smartwatch designed for durability and outdoor use. It offers features such as Bluetooth call functionality, HD touch screens, and long battery life, distinguishing it from other smartwatches. This product is targeted at outdoor enthusiasts, athletes, and individuals who require a durable and reliable smartwatch for extreme conditions.
peaked
Water Chiller For Cold Plunge
2.4K
Volume
+3000%
Growth
A water chiller for cold plunge is a device designed to cool water to low temperatures for use in cold plunge therapy, which is often utilized for recovery and therapeutic purposes. These chillers come with various features such as Wi-Fi connectivity, different power capacities, and additional accessories, catering to both at-home and commercial use. The primary users of water chillers for cold plunge are athletes, fitness enthusiasts, and individuals seeking therapeutic benefits from cold water immersion.
regular
Walking pad
550K
Volume
+2967%
Growth
Compact, portable treadmills designed for use in small spaces like home offices. They are quiet, often come with remote controls, and are suitable for light exercise while working at a standing desk. Walking pads are ideal for individuals looking to incorporate light physical activity into their daily routine without needing a full-sized treadmill.
exploding
FitnessAI
4.4K
Volume
+2900%
Growth
FitnessAI is a software company that offers an iPhone app designed to generate personalized workout plans using artificial intelligence. The app optimizes sets, reps, and weights for each exercise based on extensive data from over 5.9 million workouts and 40,000 users, aiming to help users achieve strength and fitness goals more efficiently. FitnessAI primarily targets fitness enthusiasts and individuals looking for data-driven, customized workout solutions.
peaked
pudolla
1.3K
Volume
+2700%
Growth
Brand specializing in men's athletic wear, particularly running and workout shorts. Pudolla's products are designed to be lightweight, quick-drying, and often feature zipper pockets, differentiating them from competitors by focusing on functionality and convenience. The target demographic includes active men seeking durable and practical athletic wear for running and workouts.
regular
Beatxp
49.5K
Volume
+2600%
Growth
A brand specializing in health and fitness products, offering a variety of items including smartwatches, massage guns, electric toothbrushes, treadmills, spin bikes, and exercise bikes. Beatxp differentiates itself by providing innovative and high-quality fitness solutions designed to enhance personal health and wellness. The brand primarily targets fitness enthusiasts and individuals seeking to improve their health and fitness routines through advanced and reliable products.
peaked
Anti chafe stick
27.1K
Volume
+2500%
Growth
Anti-chafe sticks are products designed to prevent skin irritation caused by friction. They often contain moisturizing and soothing ingredients like shea butter and colloidal oatmeal, providing a protective barrier on the skin. These products are particularly beneficial for individuals who experience chafing during physical activities or in areas where skin rubs together frequently.
peaked
Punchlab
720
Volume
+2500%
Growth
Punchlab is an application designed for martial arts and combat sports workouts, including boxing, MMA, karate, and kickboxing. It offers tailored workout programs and allows users to track their training activities, providing a comprehensive tool for skill improvement. Punchlab is particularly beneficial for martial arts enthusiasts and athletes looking to enhance their training regimen and monitor their progress.
peaked
Turkesterone supplement
1.6K
Volume
+2500%
Growth
Turkesterone is a supplement known for its potential to enhance athletic performance and muscle growth. It is derived from the Ajuga turkestanica plant and is believed to help increase muscle mass, improve endurance, and reduce fatigue, making it a popular choice among natural lifters and athletes. The primary demographic for Turkesterone includes bodybuilders, fitness enthusiasts, and athletes seeking natural alternatives to anabolic steroids.
peaked
Lumi therapy
6.6K
Volume
+2400%
Growth
Lumi Therapy involves the use of portable ice baths designed to reduce inflammation, enhance circulation, and improve muscle recovery. The company offers various versions of their Recovery Pod, including PRO versions, which are tailored to meet different user needs and preferences. Lumi Therapy primarily targets athletes, fitness enthusiasts, and individuals seeking effective recovery solutions for muscle soreness and injuries.
regular
Mini massage gun
9.9K
Volume
+2400%
Growth
Compact, portable devices designed to provide muscle relief and relaxation through percussive therapy. These smaller versions of standard massage guns are easy to carry and use, often featuring multiple speed settings and various attachments for targeting different muscle groups. They are popular among athletes and individuals seeking convenient ways to alleviate muscle soreness and enhance recovery.
exploding
Boxing machine
40.5K
Volume
+2400%
Growth
A device used for training and entertainment purposes, typically consisting of a punching bag or target that users strike to measure their punching power, speed, and accuracy. Different types of boxing machines include arcade versions for amusement, training machines for athletes, and smart machines with Bluetooth connectivity for performance tracking. These machines are beneficial for both fitness enthusiasts and professional athletes looking to improve their boxing skills.
exploding
31 modified
0-100
Volume
+2300%
Growth
Referring to a fitness regimen, the '31 Modified' is a variant of the '31 Hard Challenge'. It's designed to facilitate individuals in gradually adapting to a fitness routine. This program is considered less strenuous than the original, making it more accessible for beginners or those returning to fitness after a break.
regular
Yumuuv
880
Volume
+2000%
Growth
Team wellness app designed to organize various types of workplace wellness challenges. The platform aims to increase happiness and engagement among employees by providing structured wellness activities and tracking progress. Yumuuv is primarily targeted at companies looking to enhance employee well-being and foster a healthier, more engaged workforce.
peaked
Clear whey protein
33.1K
Volume
+1860%
Growth
Protein supplement designed to aid in muscle building and recovery, particularly post-workout. It typically offers around 35 grams of protein per serving and includes carbohydrates to support recovery. This product is often used by individuals aiming to increase their calorie and protein intake, making it suitable for those looking to bulk up or enhance muscle mass.
exploding
Oversized gym shirt
8.1K
Volume
+1850%
Growth
A type of athletic wear designed to provide comfort and ease of movement during physical activities. Oversized gym shirts feature a loose fit that allows for better air circulation and a greater range of motion, making them suitable for various exercises and casual wear. They are popular among fitness enthusiasts and individuals who prioritize comfort and style in their workout attire.
regular
Flare leggings
165K
Volume
+1820%
Growth
A type of leggings characterized by a flared bottom, available in various designs and materials. Flare leggings are popular for both casual wear and activities like yoga, offering a stylish alternative to traditional leggings with added comfort and flexibility. They are particularly favored by individuals seeking versatile and fashionable activewear options.
exploding
Unpluq
5.4K
Volume
+1700%
Growth
Tool designed to help users reduce their screen time and improve focus by creating an intentional barrier to accessing distracting apps. It encourages users to make a conscious decision each time they want to open a potentially distracting app, thereby helping them recover their time, focus, and attention. Unpluq is particularly beneficial for individuals looking to enhance productivity and minimize digital distractions.
peaked
Performance enhancing substance
18.1K
Volume
+1700%
Growth
Substances used to improve activity performance in humans, often referred to as performance-enhancing drugs (PEDs). These include anabolic steroids, stimulants, hormone and metabolic modulators, and diuretics, and are frequently banned in sports due to ethical and health concerns. Athletes and individuals seeking to enhance physical performance or appearance are the primary users of these substances.
peaked
Body Sculpting Massager
1.9K
Volume
+1600%
Growth
Devices designed to help reduce cellulite and sculpt the body by massaging areas such as the belly, legs, and arms. These massagers often feature multiple washable pads and can be electric, aiming to improve skin appearance and tone by enhancing blood circulation and breaking down fat deposits. They are primarily targeted at individuals looking to improve their body contour and reduce the appearance of cellulite.
peaked
Pickleball Grip
2.4K
Volume
+1533%
Growth
A Pickleball grip should be relaxed and loose, with most of the pressure in the fingers rather than in the palm of the hand, allowing for better control and maneuverability of the paddle. Common grip techniques include the Continental Grip, Eastern Forehand Grip, Western Grip, and Two-Handed Backhand Grip, each offering unique advantages for different types of shots. These grips are beneficial for players of all skill levels, helping them to enhance their performance and comfort during play.
exploding
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