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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Rice bucket training
8.1K
Volume
+6300%
Growth
Rice bucket training is a workout method that focuses on strengthening the forearms, grip, and other small muscles in the arms and hands. It involves exercises such as rice digging and grabbing, where the hands are submerged in a bucket of rice and various movements are performed to enhance muscle endurance and grip strength. This type of training is particularly beneficial for athletes, musicians, and individuals seeking to improve their hand and forearm strength.
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Health tracking ring
5.4K
Volume
+6200%
Growth
A health tracking ring is a wearable device designed to monitor various health metrics such as heart rate, sleep patterns, calorie expenditure, and stress levels. These rings often feature compatibility with Android and iOS devices, utilizing Bluetooth for connectivity, and are known for their extensive health tracking capabilities and long battery life. Health tracking rings are primarily targeted at health-conscious individuals seeking a convenient and unobtrusive way to monitor their wellness metrics throughout the day.
regular
Perimenopause books
1.9K
Volume
+6100%
Growth
Books on perimenopause provide information and guidance on the symptoms, stages, and management strategies for women undergoing hormonal changes. These books offer valuable insights into understanding and reclaiming hormone health, navigating hormonal changes with purpose and power, and addressing perimenopause symptoms with practical strategies. They are primarily targeted at women experiencing perimenopause who seek to better understand and manage their health during this transitional phase.
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gymrats
74K
Volume
+6000%
Growth
Individuals who dedicate a significant amount of time to exercising in the gym and are highly committed to maintaining their physical fitness. Gymrats often focus on both the aesthetic aspects of their bodies and overall well-being, emphasizing a balanced approach to health and fitness. This group primarily includes fitness enthusiasts who are passionate about achieving and maintaining peak physical condition.
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Live hard challenge
110
Volume
+6000%
Growth
Comprehensive program consisting of multiple stages, including the well-known '75 HARD' challenge. It involves completing a series of daily tasks over a specified period, such as drinking a gallon of water, reading 10 pages of a non-fiction, self-development book, and completing two 45-minute workouts. The challenge is designed to build mental toughness, discipline, and overall personal development, targeting individuals seeking significant personal growth and resilience.
exploding
Hip thrust belt
8.1K
Volume
+5900%
Growth
A fitness accessory designed to support and protect the hips during hip thrust exercises. It is versatile and can be used with dumbbells, kettlebells, or plates, making it suitable for both gym and home workouts. The hip thrust belt is particularly beneficial for individuals looking to enhance their glute workouts and improve hip stability.
regular
Buddyfit
22.2K
Volume
+5500%
Growth
Digital fitness platform offering a variety of fitness programs and classes, including Yoga, Pilates, weight loss, and abs workouts. It operates as a digital gym, providing users with access to unlimited live classes led by top trainers through a single subscription, differentiating itself with its comprehensive and flexible fitness solutions. Buddyfit primarily targets individuals seeking convenient and diverse fitness options that can be accessed from home.
regular
Speediance
40.5K
Volume
+5400%
Growth
A brand specializing in smart home gym equipment, Speediance offers models such as the Smart Home Gym, Gym Monster 2 Family Plus, and Gym Pal. These products are designed to provide a comprehensive range of workouts and features, catering to the needs of home fitness enthusiasts by integrating technology for a more interactive exercise experience. The target demographic includes individuals seeking convenient and versatile fitness solutions within their home environment.
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Cervical cooling pillow
170
Volume
+5400%
Growth
A cervical cooling pillow is an ergonomically designed pillow that supports the neck and spine while providing a cooling effect to enhance sleep comfort. It typically features cooling gel inserts or breathable materials that help regulate temperature and prevent overheating, combined with a contoured shape to maintain proper neck alignment. This pillow is particularly beneficial for individuals who suffer from neck pain, overheating during sleep, or who require additional support for maintaining cervical spine health.
regular
Lyfe health
1.3K
Volume
+5400%
Growth
A physical therapy and health services provider located in Bournemouth, England, offering a wide range of services including physiotherapy, Reformer Pilates, private MRI scanning, and personal training. The facility is housed in a historic Victorian Lloyds Bank building and includes a rehab gym, Pilates studio, diagnostics suite, and multiple therapy rooms, focusing on proactive, preventative, and personalized healthcare. Lyfe Health aims to make healthcare affordable and straightforward, targeting individuals seeking comprehensive and accessible health services without the need for insurance.
exploding
Foldable push up board
1K
Volume
+5300%
Growth
A foldable push-up board is a portable fitness device designed to enhance push-up workouts by providing multiple grip positions that target different muscle groups. The board features color-coded slots where users can insert handles to focus on specific areas like the chest, shoulders, triceps, or back, and it folds for easy storage and transport. This equipment is ideal for fitness enthusiasts and individuals looking for a versatile and space-saving solution for strength training at home or on the go.
peaked
pudolla
880
Volume
+5200%
Growth
Brand specializing in men's athletic wear, particularly running and workout shorts. Pudolla's products are designed to be lightweight, quick-drying, and often feature zipper pockets, differentiating them from competitors by focusing on functionality and convenience. The target demographic includes active men seeking durable and practical athletic wear for running and workouts.
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Trained by JP
5.4K
Volume
+4900%
Growth
Leading bodybuilding community in the UK, associated with Jordan Peters and Corinne Ingman, along with over 17 IFBB pro and amateur athletes and educators. It provides resources, training programs, and bodybuilding apparel, distinguishing itself through its comprehensive support and expert guidance for bodybuilders. The community primarily targets bodybuilding enthusiasts and athletes seeking professional training and resources to enhance their performance and physique.
regular
Muscle recovery gel
110
Volume
+4900%
Growth
Muscle recovery gel is a topical product formulated to soothe and aid in the recovery of sore or fatigued muscles after physical activity. It typically contains ingredients like menthol, arnica, or essential oils that provide cooling or warming sensations, helping to reduce inflammation and promote muscle relaxation. This gel is commonly used by athletes, fitness enthusiasts, and individuals looking for relief from muscle pain or post-exercise discomfort.
regular
Turkesterone supplement
1.6K
Volume
+4800%
Growth
Turkesterone is a supplement known for its potential to enhance athletic performance and muscle growth. It is derived from the Ajuga turkestanica plant and is believed to help increase muscle mass, improve endurance, and reduce fatigue, making it a popular choice among natural lifters and athletes. The primary demographic for Turkesterone includes bodybuilders, fitness enthusiasts, and athletes seeking natural alternatives to anabolic steroids.
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Trainerize
40.5K
Volume
+4700%
Growth
Digital coaching app developed to assist fitness coaches, studios, and gyms in enhancing member engagement and attracting new members through online training services. Trainerize differentiates itself by offering features such as workout tracking, nutrition planning, and client communication tools, all within a user-friendly interface. The app primarily targets fitness professionals and organizations looking to expand their services and improve client retention through digital solutions.
regular
Jayflex
1.9K
Volume
+4500%
Growth
A company specializing in innovative fitness equipment aimed at enhancing health and well-being. Jayflex is known for products like the CrossGrips, a compact pull-up bar for door frames, and the Hyperbell, a converter that transforms dumbbells into a barbell or kettlebell, offering versatile home workout solutions. The primary target demographic includes fitness enthusiasts and individuals seeking convenient and adaptable home exercise equipment.
regular
Yumuuv
880
Volume
+4300%
Growth
Team wellness app designed to organize various types of workplace wellness challenges. The platform aims to increase happiness and engagement among employees by providing structured wellness activities and tracking progress. Yumuuv is primarily targeted at companies looking to enhance employee well-being and foster a healthier, more engaged workforce.
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Yogipace
390
Volume
+4300%
Growth
Brand offering a variety of women's yoga and workout pants, including bootcut and straight leg styles. Yogipace differentiates itself by providing multiple inseam lengths and pockets, catering to diverse body types and preferences. The brand primarily targets women seeking comfortable and functional activewear, available for purchase on Amazon.
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Beet root with maca
390
Volume
+4200%
Growth
This combination is often used in dietary supplements for its potential benefits on energy levels, circulation, and overall vitality. Beet root is recognized for its ability to improve blood flow and lower blood pressure, while maca root is valued for enhancing energy and balancing hormones. These supplements are typically targeted at individuals seeking natural ways to boost energy and improve cardiovascular health.
regular
Egg Weights
8.1K
Volume
+4100%
Growth
Fitness equipment designed to enhance workouts by adding resistance. These small, handheld weights are used in activities like shadow boxing, running, and other exercises to increase intensity and effectiveness, featuring a dense material and ergonomic shape for a natural grip. Egg Weights are popular among athletes and fitness enthusiasts seeking to improve strength, endurance, and overall fitness.
peaked
Unpluq
5.4K
Volume
+4100%
Growth
Tool designed to help users reduce their screen time and improve focus by creating an intentional barrier to accessing distracting apps. It encourages users to make a conscious decision each time they want to open a potentially distracting app, thereby helping them recover their time, focus, and attention. Unpluq is particularly beneficial for individuals looking to enhance productivity and minimize digital distractions.
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Aura strap 2
2.9K
Volume
+4000%
Growth
This accessory for the Apple Watch performs body composition scans using bioelectrical impedance analysis, measuring fat, muscle, and body water. It differentiates itself by providing users with health insights directly on their Apple Watch, enhancing the device's fitness tracking capabilities. The Aura Strap 2 is targeted at fitness enthusiasts and individuals interested in monitoring their body composition and overall health metrics.
regular
Lumi therapy
6.6K
Volume
+4000%
Growth
Lumi Therapy involves the use of portable ice baths designed to reduce inflammation, enhance circulation, and improve muscle recovery. The company offers various versions of their Recovery Pod, including PRO versions, which are tailored to meet different user needs and preferences. Lumi Therapy primarily targets athletes, fitness enthusiasts, and individuals seeking effective recovery solutions for muscle soreness and injuries.
regular
Modern football technology
170
Volume
+4000%
Growth
Modern football technology encompasses a range of advancements aimed at improving player performance, safety, and strategic decision-making. Key technologies include wearable tech for tracking real-time data, in-game analytics for performance insights, tactical software for match preparation, video analysis for technique improvement, and smart equipment for detailed data on player movements and ball dynamics. These innovations primarily benefit players, coaches, and teams by making the game more strategic, data-driven, and safer.
regular
Fit king boots
0-100
Volume
+3900%
Growth
Fit King offers a range of air compression massage boots designed to improve circulation, aid in recovery, and provide relief for the legs and feet. These boots are distinguished by their advanced air massage technology, which helps to revitalize circulation and provide therapeutic benefits, particularly for those needing improved circulation or recovery from physical activities. Fit King boots are primarily targeted at athletes, individuals with circulation issues, and those seeking relief from leg and foot discomfort.
regular
Portable cold plunge
1K
Volume
+3500%
Growth
A movable tub designed for cold water therapy, often utilized by athletes to aid in muscle recovery and reduce inflammation. These portable cold plunges, such as the CalmMax Oval Ice Bath Tub, offer convenience with features like a 130-gallon capacity, making them suitable for use at home, outdoors, or in a gym setting. They are primarily targeted at athletes and fitness enthusiasts seeking effective recovery solutions and inflammation reduction through cold water immersion.
regular
Non Sleep Deep Rest
9.9K
Volume
+3400%
Growth
Non Sleep Deep Rest (NSDR) refers to practices and techniques designed to induce a state of deep relaxation and rest without actually sleeping. These techniques can include guided meditations, yoga nidra, and other relaxation exercises that help the body and mind to recover and rejuvenate. NSDR is beneficial for individuals looking to improve sleep quality, reduce stress and anxiety, and enhance learning and focus.
peaked
Chromium Supplement
22.2K
Volume
+3350%
Growth
Dietary supplements containing the trace mineral chromium, believed to enhance insulin action and influence the metabolism of carbohydrates, fats, and proteins. These supplements are often marketed for potential benefits in blood sugar control, weight loss, and cholesterol improvement, although scientific evidence supporting these claims is mixed. Chromium supplements are typically targeted at individuals seeking to manage blood sugar levels or improve metabolic health.
exploding
Weighted vest for walking
40.5K
Volume
+3233%
Growth
Fitness tools designed to add extra weight to the body during exercise, thereby increasing workout intensity and enhancing strength and cardiovascular fitness. These vests are adjustable, allowing users to customize the weight according to their fitness level, and should be used with caution to prevent injury. They are particularly beneficial for fitness enthusiasts looking to intensify their walking routines and improve overall physical conditioning.
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