About
Newsletter
Blog
Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Foldable push up board
1.9K
Volume
+1500%
Growth
A foldable push-up board is a portable fitness device designed to enhance push-up workouts by providing multiple grip positions that target different muscle groups. The board features color-coded slots where users can insert handles to focus on specific areas like the chest, shoulders, triceps, or back, and it folds for easy storage and transport. This equipment is ideal for fitness enthusiasts and individuals looking for a versatile and space-saving solution for strength training at home or on the go.
regular
Hydrogen water bottle
110K
Volume
+1480%
Growth
Portable devices designed to infuse water with molecular hydrogen, which is believed to offer health benefits such as antioxidant properties and reduced inflammation. These bottles differentiate themselves by providing a convenient way to consume hydrogen-rich water on the go, often featuring rechargeable batteries and compact designs. Hydrogen water bottles are primarily targeted at health-conscious individuals seeking to enhance their hydration with potential therapeutic benefits.
exploding
Inno Supps
40.5K
Volume
+1467%
Growth
A manufacturing company that specializes in providing natural sports supplements, clean vegan protein drinks, and vitamin gummies. Inno Supps differentiates itself by focusing on high-quality, natural ingredients and offering a range of products designed to support various health and fitness goals. The target demographic includes fitness enthusiasts, athletes, and individuals seeking natural and clean supplement options to enhance their health and performance.
regular
gymrats
90.5K
Volume
+1417%
Growth
Individuals who dedicate a significant amount of time to exercising in the gym and are highly committed to maintaining their physical fitness. Gymrats often focus on both the aesthetic aspects of their bodies and overall well-being, emphasizing a balanced approach to health and fitness. This group primarily includes fitness enthusiasts who are passionate about achieving and maintaining peak physical condition.
exploding
Kalinco
210
Volume
+1400%
Growth
Third-party seller of smartwatches that offer features such as heart rate monitoring, blood pressure monitoring, oxygen monitoring, activity/sports tracking, and sleep tracking. Kalinco smartwatches differentiate themselves by providing a range of health and fitness tracking capabilities at an affordable price point, making them accessible to a wide audience. These smartwatches are primarily targeted at health-conscious individuals and fitness enthusiasts looking for budget-friendly wearable technology to monitor their daily activities and health metrics.
peaked
Lyfe health
1.3K
Volume
+1400%
Growth
A physical therapy and health services provider located in Bournemouth, England, offering a wide range of services including physiotherapy, Reformer Pilates, private MRI scanning, and personal training. The facility is housed in a historic Victorian Lloyds Bank building and includes a rehab gym, Pilates studio, diagnostics suite, and multiple therapy rooms, focusing on proactive, preventative, and personalized healthcare. Lyfe Health aims to make healthcare affordable and straightforward, targeting individuals seeking comprehensive and accessible health services without the need for insurance.
regular
EMS foot massager
33.1K
Volume
+1350%
Growth
EMS foot massagers are devices that utilize electrical muscle stimulation to alleviate foot pain, enhance blood circulation, and relax muscles. These massagers come in various models, often featuring portability and rechargeable batteries, making them convenient for use at home or on the go. They are particularly beneficial for individuals suffering from foot discomfort, poor circulation, or muscle tension, and are available on platforms like Amazon, Walmart, and Evalax.
peaked
Dumbbell bracelet
6.6K
Volume
+1300%
Growth
A piece of jewelry designed to resemble a dumbbell, often used by fitness enthusiasts as a symbol of their commitment to physical fitness and weightlifting. These bracelets can be made from various materials, including metal, leather, or silicone, and may feature additional decorative elements such as engravings or gemstones. Dumbbell bracelets are primarily targeted at individuals who are passionate about fitness and want to showcase their dedication through their accessories.
peaked
Whitin shoes
12.1K
Volume
+1233%
Growth
Footwear brand available on Amazon, offering a range of shoes including barefoot and minimalist models. These shoes are designed to provide a barefoot-like experience, promoting natural foot movement and typically priced around $40. Whitin shoes are targeted at individuals seeking affordable, minimalist footwear options that support natural foot mechanics.
exploding
Gorilla mind
60.5K
Volume
+1180%
Growth
Brand that offers fitness and energy products, including pre-workout supplements and energy drinks. Gorilla Mind differentiates itself with well-reviewed products available in various flavors, aiming to enhance physical performance and energy levels. The target demographic includes fitness enthusiasts and athletes seeking effective supplements to boost their workouts and energy levels.
regular
Fitforce
3.6K
Volume
+1167%
Growth
Third-party solution designed for agencies that require testing services related to physical readiness. It offers training courses aimed at career-span education to support behavior change and physical fitness, focusing on maintaining and improving physical readiness through structured training and education. FitForce primarily targets agencies and organizations that need to ensure their personnel meet specific physical fitness standards.
exploding
ritfit
8.1K
Volume
+1150%
Growth
Brand specializing in fitness equipment, particularly for home gyms. RitFit offers products such as power cages, leg press and hack squat machines, and comprehensive home gym packages, differentiating itself with a focus on affordability and versatility. The brand primarily targets fitness enthusiasts and individuals looking to set up home gyms with reliable and cost-effective equipment.
exploding
funwater
9.9K
Volume
+1100%
Growth
Brand specializing in the manufacture of stand-up paddle boards and related water sports equipment. FunWater offers a range of products designed for various skill levels, featuring durable materials and innovative designs to enhance the paddleboarding experience. The brand primarily targets water sports enthusiasts and outdoor adventurers looking for reliable and high-quality paddleboarding gear.
peaked
Jaquish Biomedical
1K
Volume
+1100%
Growth
Research and development group focused on applying new findings in human physiology to the design of physical medicine and rehabilitation devices. Jaquish Biomedical is dedicated to creating innovative solutions to advance physical health and promote total body optimization, differentiating itself through its commitment to cutting-edge research and development. The company's products and services are primarily targeted at individuals seeking advanced physical health solutions and rehabilitation professionals looking for effective treatment tools.
peaked
Cycle syncing
22.2K
Volume
+1067%
Growth
Practice where individuals tailor their workouts according to the different phases of their menstrual cycle. This approach aims to optimize physical performance and well-being by aligning exercise routines with the hormonal changes that occur throughout the cycle, potentially enhancing energy levels and reducing the risk of injury. Cycle syncing is particularly beneficial for individuals seeking to harmonize their fitness routines with their natural hormonal fluctuations for improved overall health.
exploding
Wing foiling
246K
Volume
+1040%
Growth
Wing foiling is a wind-propelled water sport that combines elements of kitesurfing, windsurfing, and surfing. The participant stands on a board and holds a wing, which generates both lift and propulsion, enabling movement across the water. This sport is particularly appealing to water sports enthusiasts looking for a versatile and dynamic experience on the water.
regular
75 soft
60.5K
Volume
+1033%
Growth
The 75 Soft Challenge is a fitness and personal development program that offers a more flexible alternative to the 75 Hard Challenge. It includes four main rules: eating well and drinking only on social occasions, training for 45 minutes daily with one day of active recovery, drinking three liters of water per day, and reading 10 pages of any book each day. This challenge is aimed at individuals seeking a balanced and sustainable approach to improving their health and personal growth.
exploding
Pickleball Paddle
301K
Volume
+1000%
Growth
A Pickleball paddle is a crucial piece of equipment used in the sport of Pickleball, available in various materials such as fiberglass, graphite, wood, and polymer. Each type of paddle offers different benefits, with fiberglass providing a balance of power and control, graphite offering lightweight and strong construction, wooden paddles being affordable and durable, and polymer core paddles delivering a mix of power and control. The target demographic includes players of all skill levels, from beginners to advanced players, who select paddles based on factors like weight, grip size, and material to match their playing style.
exploding
worksit
260
Volume
+1000%
Growth
Professional Employer Organization offering services to small business owners for employee management. It is licensed by the State of Florida's Department of Business and Professional Regulation, providing a structured approach to handling HR tasks, payroll, and compliance. The services are primarily aimed at small business owners seeking efficient management of their workforce and regulatory compliance.
peaked
Nutrisense
14.8K
Volume
+975%
Growth
Company that develops a monitoring device and mobile application designed to personalize nutrition. Nutrisense provides continuous glucose monitoring devices, along with tools for tracking meals, activities, and fasting, enabling users to understand their metabolism better and take control of their health. The primary target demographic includes individuals seeking to optimize their dietary habits and improve overall health through personalized data insights.
peaked
MiHIGH
530
Volume
+940%
Growth
Brand offering infrared sauna blankets designed for at-home use, promoting benefits such as exercise recovery, detoxification, and general wellbeing. MiHIGH differentiates itself by providing a convenient and accessible way to experience the benefits of infrared saunas, which are typically available only in specialized facilities. The product is particularly popular among elite athletes and individuals seeking to enhance their wellness routines from the comfort of their homes.
exploding
Wild ai
1K
Volume
+860%
Growth
Mobile application designed to help users, particularly women, track their hormones and training through self-reported symptoms and wearable data. It aims to enhance performance and prevent health issues by offering precise physiological insights, supporting individuals with menstrual cycles, various types of birth control, and those in perimenopause or menopause. The app is primarily targeted at women seeking to optimize their health and athletic performance through personalized data tracking.
exploding
Creatine Collagen
1K
Volume
+822%
Growth
Creatine collagen is a supplement that combines creatine, known for its muscle-enhancing benefits, with collagen, which supports skin, joint, and connective tissue health. This blend aims to provide a synergistic effect, enhancing muscle recovery and strength while promoting skin elasticity and joint support. Creatine collagen is mainly targeted at fitness enthusiasts, athletes, and individuals interested in improving both physical performance and overall skin and joint health.
exploding
Truemed
12.1K
Volume
+809%
Growth
Payment mechanism that enables health and wellness businesses to accept HSA/FSA funds. Truemed can be deployed easily, often in under 30 minutes, without requiring any engineering effort from the business, making it a convenient solution for integrating health-related financial transactions. This service is particularly beneficial for health and wellness businesses looking to streamline payment processes and offer more flexible payment options to their customers.
exploding
Kinder's
673K
Volume
+800%
Growth
Company specializing in BBQ products such as seasonings, rubs, and sauces. Founded in 1946, it is dedicated to providing high-quality and flavorful food products, differentiating itself through its long-standing tradition and commitment to taste. The target demographic includes BBQ enthusiasts and home cooks seeking premium BBQ flavors and seasonings.
exploding
Gymreapers
22.2K
Volume
+743%
Growth
Fitness brand that offers high-quality gym and weightlifting gear, including weightlifting belts, training shorts, and weightlifting shirts. Gymreapers differentiates itself by providing durable and well-reviewed products that cater to serious fitness enthusiasts and weightlifters. The brand primarily targets individuals who are dedicated to strength training and seek reliable, performance-enhancing gym equipment.
exploding
hidratespark
12.1K
Volume
+720%
Growth
Brand offering smart water bottles designed to help users track their water intake. These bottles feature Bluetooth technology to sync with a mobile app, LED glow reminders, and come in various models with different capacities and features, including insulated stainless steel options. The target demographic includes health-conscious individuals looking to improve their hydration habits through technology.
peaked
Red light therapy device
8.1K
Volume
+700%
Growth
Red light therapy devices utilize low-level red wavelengths of light to promote healing, improve skin conditions, relieve pain, and aid muscle recovery. These devices, such as the PlatinumLED BIOMAX 900 and Bestqool BQ150, are distinguished by their ability to deliver targeted light therapy, with prices ranging from $549 to $1,299. They are primarily used by individuals seeking non-invasive treatments for skin health, pain relief, and muscle recovery, often under the guidance of a healthcare provider.
exploding
lifepro
40.5K
Volume
+669%
Growth
Company that offers a range of fitness and recovery equipment, particularly focusing on vibration plates designed for joint relief, muscle relief, strength boost, and overall fitness. LifePro differentiates itself by providing well-reviewed products that come with a 30-day return policy, ensuring customer satisfaction and confidence in their purchases. The target demographic includes individuals seeking effective fitness and recovery solutions, particularly those with joint or muscle issues, as well as fitness enthusiasts looking to enhance their workout routines.
exploding
EMS Massager
5.4K
Volume
+660%
Growth
An EMS (Electrical Muscle Stimulation) Massager uses electrical impulses to stimulate muscle contractions. These devices are commonly used for pain relief, muscle relaxation, and improved circulation, often featuring adjustable intensity levels and various massage modes for personalized therapy. EMS massagers are particularly beneficial for individuals seeking non-invasive methods to manage pain, enhance muscle recovery, and improve overall muscle health.
peaked
1
2
3
4
5