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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Myofunctional therapy
33.1K
Volume
+571%
Growth
Therapeutic program consisting of exercises aimed at strengthening the facial muscles involved in chewing and swallowing, with a particular focus on the tongue. Myofunctional therapy targets the oropharynx, which includes the mouth and throat, to enhance the function of these muscular tissues, thereby improving overall oral and facial health. This therapy is beneficial for individuals experiencing issues such as improper swallowing, speech difficulties, or sleep-disordered breathing, including children and adults alike.
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Therabody
74K
Volume
+571%
Growth
A company known for its wellness and recovery products, particularly its percussive therapy devices like the Theragun. These devices are designed to help with muscle recovery, pain relief, and overall physical wellness, and the company also offers other products such as compression therapy devices, vibrating rollers, and CBD products. Therabody aims to provide solutions for both professional athletes and everyday users to enhance their physical health and recovery processes.
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Rheal
49.5K
Volume
+571%
Growth
Company focused on promoting healthier and happier living through the use of superfoods. Rheal offers innovative products designed to help consumers establish lasting healthy habits, including organic superfood blends and nutritious snack bars. Their target demographic includes health-conscious individuals seeking natural and organic options to support their wellness goals.
exploding
Animal creatine
600
Volume
+570%
Growth
Dietary supplement designed to support lean muscle mass, improve athletic performance, and enhance cognitive function. It is distinguished by its formulation that aids in energy production during high-intensity workouts, making it a popular choice among athletes and bodybuilders. The primary users of this supplement are fitness enthusiasts and athletes seeking to enhance their physical performance and muscle development.
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Peptide supplement
9.9K
Volume
+567%
Growth
Peptide supplements are dietary products that contain short chains of amino acids, which are the building blocks of proteins, and are used for various health benefits. These supplements are believed to support anti-aging, enhance skin, hair, and nail health, and promote muscle growth and bone density, distinguishing them from other supplements by targeting specific health and aesthetic improvements. They are primarily targeted at individuals seeking to improve their overall health and appearance, including athletes, older adults, and those interested in skincare and beauty.
exploding
Thorne supplements
60.5K
Volume
+567%
Growth
Health supplements designed to support various aspects of wellness, including bone and joint health, immune function, eye care, and blood sugar regulation. Thorne supplements are distinguished by their use of high-quality ingredients and evidence-based formulations, ensuring efficacy and safety. These products are primarily targeted at individuals seeking personalized, scientific wellness solutions to enhance their overall health and extend their health spans.
exploding
Nutrisense
12.1K
Volume
+567%
Growth
Company that develops a monitoring device and mobile application designed to personalize nutrition. Nutrisense provides continuous glucose monitoring devices, along with tools for tracking meals, activities, and fasting, enabling users to understand their metabolism better and take control of their health. The primary target demographic includes individuals seeking to optimize their dietary habits and improve overall health through personalized data insights.
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Alignment Health Plan
22.2K
Volume
+564%
Growth
Health care company founded in 2003, focusing on a senior-first approach to health care. It differentiates itself by offering personalized care and advanced technology to improve health outcomes for seniors. The primary target demographic is senior citizens seeking comprehensive and tailored health care solutions.
exploding
Adhd app
9.9K
Volume
+564%
Growth
Applications designed to assist individuals with ADHD in managing their symptoms through various tools for productivity, organization, focus, and communication. These apps, such as RescueTime, Focus@Will, and Evernote, provide features like time tracking, task management, and distraction reduction to help users stay organized and focused. They are particularly beneficial for individuals with ADHD seeking to improve their daily functioning and productivity.
exploding
Fidget ring
74K
Volume
+563%
Growth
Designed to help manage stress and anxiety, these rings provide a tactile way to release nervous energy. They often feature a component that can be spun or moved, offering a discreet method for fidgeting. Fidget rings are particularly beneficial for individuals seeking a subtle tool to aid in focus and stress relief, such as students or professionals in high-pressure environments.
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Sculptra
201K
Volume
+560%
Growth
Injectable cosmetic dermal filler made of poly-L-lactic acid, approved by the FDA. It is designed to reduce deep wrinkles and facial lines by stimulating collagen production, offering long-lasting results compared to other fillers. Sculptra is primarily targeted at individuals seeking non-surgical facial rejuvenation and those looking to address signs of aging with a minimally invasive procedure.
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AI toothbrush
1.3K
Volume
+558%
Growth
An AI toothbrush is a smart dental care device that uses artificial intelligence to monitor brushing habits, analyze technique, and provide personalized feedback for improved oral hygiene. Equipped with sensors and connectivity features, it can track brushing coverage, detect missed areas, and sync data to a companion app for real-time guidance and long-term tracking. AI toothbrushes are designed for health-conscious individuals, families, and dental care enthusiasts seeking to enhance their oral hygiene routines with advanced technology.
regular
Colostrum supplement
27.1K
Volume
+558%
Growth
Dietary products derived from the first milk produced by mammals after giving birth, often sourced from bovine colostrum. These supplements are believed to offer various health benefits, such as enhancing immune function, improving gut health, and supporting athletic performance, although scientific evidence supporting these claims is limited. Colostrum supplements are typically marketed to athletes, individuals with digestive issues, and those seeking general immune support.
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Nutrafol
550K
Volume
+557%
Growth
A brand that offers hair growth supplements designed to improve hair health and promote hair growth. Nutrafol provides different formulations tailored to specific needs, such as products for women experiencing hair thinning and those for women over 45 addressing hair health during and after menopause. These supplements are primarily targeted at individuals seeking to enhance their hair's health through natural ingredients and are available for purchase online and through various retailers.
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Berberine supplements
74K
Volume
+557%
Growth
Derived from certain plants, these supplements offer various health benefits, including antimicrobial properties, heart health support, blood sugar regulation, cholesterol management, and potential weight loss. They are distinguished by their ability to address multiple health concerns but can cause gastrointestinal issues and interact with medications. Berberine supplements are primarily targeted at individuals seeking natural health remedies, though pregnant and breastfeeding women should avoid them.
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NativePath
20
Volume
+556%
Growth
Company focused on promoting well-being through simple, thoughtful foods and nutritional products. NativePath aims to help people live more naturally in the modern world by offering a range of health and wellness products. The company primarily targets individuals seeking to improve their health and wellness through natural and holistic approaches.
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Upfs
4.4K
Volume
+550%
Growth
UPFs, or Ultraprocessed Foods, are food products that have undergone significant industrial processing and often contain additives such as preservatives, sweeteners, and artificial flavors. These foods are typically designed for convenience, long shelf life, and enhanced palatability, often resulting in higher calorie content and lower nutritional value compared to minimally processed foods. UPFs are primarily consumed by individuals seeking quick, convenient meal options but are often scrutinized by health professionals due to their potential link to various health issues such as obesity, diabetes, and cardiovascular diseases.
regular
Functional mushrooms
6.6K
Volume
+550%
Growth
Functional mushrooms are a category of mushrooms believed to offer health benefits beyond their nutritional value, often used in traditional medicine. These mushrooms, such as Reishi, Lion's Mane, and Chaga, are known for their potential to boost the immune system, improve cognitive function, and provide antioxidant support. They are typically consumed by individuals seeking natural health supplements to enhance overall well-being and support specific health conditions.
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Thyroid antibodies test
14.8K
Volume
+544%
Growth
A medical test used to detect antibodies in the blood that may indicate an autoimmune disorder affecting the thyroid gland. This test helps diagnose conditions such as Hashimoto's thyroiditis and Graves' disease by identifying antibodies like Thyroid Peroxidase Antibodies (TPOAb), Thyroglobulin Antibodies (TgAb), and Thyroid Stimulating Hormone Receptor Antibodies (TRAb). It is particularly useful for individuals experiencing symptoms of thyroid dysfunction or those with a family history of thyroid-related autoimmune conditions.
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Rudraksha Bracelet
49.5K
Volume
+544%
Growth
A piece of jewelry made from the seeds of the Rudraksha tree, traditionally associated with the Hindu deity Lord Shiva. These beads are believed to possess spiritual and healing properties, aiding in spiritual growth, enhancing self-awareness, and promoting physical and mental well-being. The bracelet is particularly valued by individuals seeking spiritual evolution and holistic health benefits.
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Clove tea
22.2K
Volume
+543%
Growth
Herbal tea made from the dried flower buds of the clove tree (Syzygium aromaticum), known for its strong aroma and medicinal properties. Clove tea offers various health benefits, including antioxidant properties, digestive aid, anti-inflammatory effects, immune support, and oral health maintenance. It is particularly beneficial for individuals seeking natural remedies for digestive issues, inflammation, and immune system support.
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Clean protein powder
22.2K
Volume
+542%
Growth
This dietary supplement is formulated to deliver protein without artificial ingredients, fillers, or additives. It is often made from high-quality, natural sources such as whey, casein, or plant-based proteins, and is favored by those seeking a clean protein source for muscle growth and recovery. Health-conscious individuals and athletes are the primary consumers of this product, valuing its purity and nutritional benefits.
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Beef liver protein
1.9K
Volume
+540%
Growth
Highly nutritious organ meat rich in protein, vitamins, and minerals. It is particularly high in vitamin A, vitamin B12, iron, and folate, providing a substantial amount of high-quality protein that contains all essential amino acids. This makes it beneficial for individuals seeking a nutrient-dense food source to support overall health and muscle maintenance.
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Nicotinamide mononucleotide
74K
Volume
+536%
Growth
Nicotinamide mononucleotide (NMN) is a molecule that acts as a precursor to NAD+, a coenzyme essential for cellular metabolism and energy production. It has garnered interest for its potential to enhance mitochondrial function, boost energy metabolism, and possibly slow the aging process. NMN is primarily targeted at individuals interested in anti-aging therapies and those seeking to improve overall cellular health.
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Lymphatic drainage machine
9.9K
Volume
+533%
Growth
A device used to stimulate the lymphatic system, which plays a vital role in the body's immune function. These machines often employ methods such as air pressure, vibration, or massage to enhance lymphatic flow, reduce swelling, and improve circulation. They are primarily utilized in therapeutic settings and are beneficial for individuals seeking to alleviate lymphatic congestion or improve overall circulation.
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Picsil
27.1K
Volume
+530%
Growth
A company specializing in professional sports equipment for cross training and fitness. Picsil offers a wide range of products designed to enhance performance in exercises such as pull-ups, chest to bar, and muscle-ups, distinguishing itself with high-quality materials and innovative designs. The target demographic includes fitness enthusiasts and athletes looking to improve their training efficiency and performance.
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Matcha Gummies
720
Volume
+527%
Growth
Matcha gummies are a dietary supplement that incorporates matcha, a finely ground green tea powder known for its antioxidant properties and natural energy-boosting effects. These gummies are designed to offer the benefits of matcha, such as increased focus, metabolism support, and overall well-being, in a convenient, chewable form. Matcha gummies are typically aimed at health-conscious individuals looking for an easy, on-the-go way to consume matcha without needing to prepare traditional tea.
exploding
Collagen stick
3.6K
Volume
+527%
Growth
Chewable product made by extracting collagen from the skin, bones, and tendons of farm animals. These sticks are processed and shaped into chews, which are then dried to maintain their nutritional content and provide a satisfying texture, often used as treats for dogs. Collagen sticks are primarily targeted at pet owners looking for nutritious and enjoyable treats for their dogs.
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Kojic acid body wash
6.6K
Volume
+527%
Growth
Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.
exploding
Filtered shower head
49.5K
Volume
+527%
Growth
A device designed to remove impurities and potentially harmful chemicals from shower water, such as chlorine. Filtered shower heads typically use a combination of activated carbon and other materials to trap contaminants, thereby improving the overall quality of the water. They are beneficial for individuals seeking healthier skin and hair, as well as a reduction in exposure to harmful substances present in unfiltered water.
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