Anti-chafe sticks are products designed to prevent skin irritation caused by friction. They often contain moisturizing and soothing ingredients like shea butter and colloidal oatmeal, providing a protective barrier on the skin. These products are particularly beneficial for individuals who experience chafing during physical activities or in areas where skin rubs together frequently.

Naturecan is a company that offers a wide range of CBD products, including oils, balms, edibles, skincare items, and pet products. The company emphasizes quality and safety, ensuring that all their products undergo a strict third-party testing process of at least six stages, which differentiates them from competitors. Naturecan primarily targets individuals seeking high-quality, rigorously tested CBD products for personal wellness and pet care.

Liquid collagen peptides are a dietary supplement containing hydrolyzed collagen in liquid form, designed to support skin, joint, and hair health. The peptides are broken down for enhanced absorption and are often combined with other nutrients like vitamin C or hyaluronic acid to boost collagen synthesis and effectiveness. This product is primarily aimed at adults seeking anti-aging benefits, improved skin elasticity, and joint support, especially those looking for a convenient alternative to powdered or capsule-based supplements.

This process involves the movement of lymph fluid through the lymphatic system, aiding in the removal of toxins and waste from the body. Lymphatic drainage can also refer to a specialized massage technique designed to enhance this natural process, thereby reducing swelling and improving circulation. It is particularly beneficial for individuals experiencing lymphedema, post-surgical swelling, or those seeking to improve their overall lymphatic health.

Catalina Crunch is a brand that offers keto-friendly, low-carb, sugar-free, gluten-free, and vegan cereals. These cereals are high in protein and fiber, available in various flavors such as Dark Chocolate, Cinnamon Toast, and Chocolate Peanut Butter, and are sold on platforms like Amazon and Walmart. Catalina Crunch primarily targets health-conscious consumers, particularly those following keto or vegan diets, looking for nutritious and flavorful breakfast options.

Footwear designed to connect the wearer to the Earth's natural energy through conductive materials in the soles. Grounding shoes are believed to offer health benefits such as reduced inflammation, improved sleep, and enhanced overall well-being by facilitating a direct connection to the Earth's electrons. These shoes are primarily targeted at individuals seeking alternative health practices and those interested in holistic wellness.

Highly regarded for their advanced formulations, lightweight textures, and effective sun protection. They often include additional skincare benefits such as hydration, anti-aging properties, and soothing ingredients, differentiating them from other sunscreens. These products are popular among individuals seeking broad-spectrum protection, high SPF ratings, and formulations that cater to various skin types and tones.

A dietary supplement made from dried and ground beets, rich in micronutrients and phytonutrients. Beet root powder offers several potential health benefits, including reducing inflammation, lowering blood pressure, and improving gut and brain health, making it a versatile addition to various foods such as sauces, smoothies, and doughs. It is particularly beneficial for health-conscious individuals looking to enhance their nutritional intake with a natural, nutrient-dense product.

Dietary products formulated to support individuals adhering to the Carnivore diet by addressing potential nutrient deficiencies. These supplements often include balanced electrolyte support, are zero-carb, and keto-friendly, aiding in optimal energy and recovery. They are primarily targeted at individuals following the Carnivore diet who seek to maintain nutritional balance and enhance their overall well-being.

Company specializing in recovery and performance products tailored for fitness professionals and enthusiasts. Neocarbon differentiates itself by offering innovative solutions designed to enhance athletic performance and expedite recovery times, utilizing advanced materials and technology. The primary target demographic includes athletes, fitness trainers, and individuals seeking to optimize their physical performance and recovery processes.

Retail company based in Cheadle Hulme, UK, specializing in beauty devices and related accessories. Currentbody differentiates itself by sourcing breakthrough, clinically proven technologies and making them accessible for home use, providing a wide range of products that cater to various beauty and wellness needs. The company primarily targets consumers interested in advanced beauty treatments and home-use beauty devices.

Company founded in 2020 focused on closing the gender health gap by discovering and leveraging overlooked female biomarkers, starting with the vaginal microbiome. They offer the first-ever at-home vaginal microbiome test using metagenomic sequencing to provide insights into vaginal health, differentiating themselves by their innovative approach to female health diagnostics. The primary target demographic includes women seeking detailed information about their vaginal health and its impact on overall well-being.

L-theanine is an amino acid commonly found in tea leaves and is often used as a dietary supplement to promote relaxation, improve mood, and enhance cognitive function. It is known for its ability to increase alpha brain wave activity, which is associated with a state of relaxed alertness, and is often used in combination with caffeine to improve focus without the jittery effects. The supplement is primarily targeted at individuals seeking natural ways to manage stress, improve mental clarity, and support overall cognitive health.

Essential oil blend known for its invigorating scent and potential benefits in improving concentration, reducing stress, promoting hair growth, and providing a cooling effect. It is commonly used in aromatherapy, personal care products, and as a massage oil, offering a refreshing and revitalizing experience. This oil is particularly appealing to individuals seeking natural remedies for stress relief, enhanced focus, and hair care solutions.

Supplement derived from beef liver, known for its high content of CoQ10, which supports cardiovascular and vascular health, and helps regulate blood pressure. It also offers benefits such as improved sperm and egg quality, enhanced endurance, and reduced inflammation, making it a valuable addition to a health-conscious diet. This supplement is particularly beneficial for individuals seeking to improve their overall health, athletes looking to boost performance, and those with specific cardiovascular concerns.

Psychological phenomenon characterized by chronic fear and anxiety about environmental degradation and climate change. Eco-anxiety manifests as feelings of helplessness, stress, and depression regarding the future of the planet, driven by increasing awareness of environmental issues. This condition primarily affects individuals who are highly conscious of environmental problems and are concerned about the long-term impacts of climate change.

Gut health tests, also known as gut microbiome tests, analyze a stool sample to identify the microbes present in the gut. These tests provide valuable insights into the composition of gut bacteria, fungi, and viruses, which can be used to offer personalized dietary and lifestyle recommendations to improve gut health. They are particularly beneficial for individuals experiencing digestive issues, seeking to optimize their overall health, or interested in understanding their gut microbiome better.

Exercise devices designed to improve grip strength by working the muscles in the hands, fingers, and forearms. They typically consist of two handles connected by a spring or resistance mechanism, allowing users to squeeze the handles together to perform the exercise, which can enhance grip strength, improve hand endurance, and support overall hand health. Hand grippers are commonly used by athletes, musicians, and individuals undergoing rehabilitation for hand injuries, and they come in various resistance levels to accommodate different strength levels and training goals.

A compact and portable toothbrush designed for use while traveling. Travel toothbrushes come in various forms such as folding toothbrushes, travel sets, electric travel toothbrushes, and disposable toothbrushes, offering convenience and hygiene on the go. They are particularly useful for frequent travelers and individuals who need a practical oral care solution while away from home.

This pet treat or supplement is created by removing moisture from raw beef liver through freeze-drying, which helps preserve its nutritional content. It offers a high-protein, nutrient-rich option for pets, providing essential vitamins and minerals such as vitamin A, iron, and B vitamins. The primary beneficiaries of this product are dogs and cats, whose owners seek to provide them with a healthy, natural treat option.

Clean hair care brand founded in 2020, rooted in Latinx heritage. The brand's mission is to empower a confident natural look that feels as good as it looks, differentiating itself with a focus on clean, sustainable ingredients and cultural authenticity. Ceremonia primarily targets individuals seeking natural and sustainable hair care solutions that celebrate and embrace Latinx heritage.

Dietary supplements that combine the principles of the ketogenic diet with the benefits of apple cider vinegar, aimed at promoting weight loss, appetite control, and overall health improvement. Keto gummies are distinguished by their convenience and ease of consumption compared to traditional supplements, often marketed as a tasty alternative to pills or powders. These gummies are primarily targeted at individuals following a ketogenic diet or those seeking to manage their weight and improve their health through dietary supplements.

​Lykos Therapeutics, formerly known as MAPS Public Benefit Corporation (MAPS PBC), is a public benefit corporation focused on developing MDMA-assisted therapy for post-traumatic stress disorder (PTSD). Established in 2014 as a subsidiary of the Multidisciplinary Association for Psychedelic Studies (MAPS), the company rebranded to Lykos Therapeutics in January 2024 to reflect its evolving mission. Lykos Therapeutics primarily serves individuals suffering from PTSD, aiming to provide innovative, evidence-based therapeutic options to improve mental health outcomes

Biotechnology company specializing in the development of circular RNA (oRNA) therapeutics, a new class of RNA medicines. Orna Therapeutics differentiates itself by focusing on the unique properties of circular RNA to create more stable and efficient treatments for various diseases. The company's innovations primarily benefit patients with unmet medical needs and researchers in the field of RNA therapeutics.

Cosmetic procedure involving Botox injections into the trapezius muscles to achieve a longer neck and slimmer shoulders, resembling a Barbie doll's proportions. This procedure aims to provide a more elongated and aesthetically pleasing neck and shoulder line, differentiating itself from traditional Botox applications by targeting muscle relaxation for cosmetic enhancement. It primarily appeals to individuals seeking to alter their physical appearance to align with certain beauty standards, often influenced by media and cultural trends.

Online store offering all-natural, plastic-free shampoo and conditioner bars inspired by the ancient haircare rituals of the Red Yao Tribe. Viori differentiates itself by focusing on sustainable, eco-friendly products that are free from harmful chemicals and packaged without plastic, appealing to environmentally conscious consumers. The primary target demographic includes individuals seeking natural haircare solutions and those committed to reducing their environmental footprint.

Anti-aging skincare product designed to reduce the appearance of lines and wrinkles, particularly around the eyes, mouth, and forehead. It contains a peptide called Argireline™, which works by lessening facial tension, thereby relaxing and smoothing out the skin. This serum is primarily targeted at individuals seeking to minimize signs of aging and achieve a more youthful complexion.

Digestiva Triphala is a dietary supplement made from a traditional Ayurvedic blend of three fruits—amla, bibhitaki, and haritaki—known for supporting digestive health and detoxification. It is commonly used to promote regular bowel movements, improve gut health, and enhance overall digestion by balancing the digestive system. Digestiva Triphala is primarily targeted at individuals seeking natural, herbal remedies for digestive issues, such as constipation or bloating, and those interested in holistic wellness practices.

Skincare products that contain peptides, which are short chains of amino acids. These moisturizers offer several benefits, including improved skin barrier function, reduced wrinkles, increased skin elasticity, eased inflammation, and potential help in clearing breakouts. Peptide moisturizers are particularly beneficial for individuals looking to maintain youthful and healthy skin.

Company that produces grounded, barefoot, natural leather shoes designed for earthing and natural foot movement. Rhizal shoes are distinguished by their use of copper for electrical grounding, a barefoot shape with a wide toebox, zero drop, and thin flexible soles, promoting a more natural walking experience. These shoes are primarily targeted at individuals seeking health benefits from earthing and those who prefer minimalist footwear for natural foot movement.