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Lifestyle Trends
Current trends influencing consumer lifestyles.
FILTER BY:
5 years
lifestyle
Biodiversity loss
14.8K
Volume
+163%
Growth
The decline or disappearance of biological diversity, encompassing the variety of life forms on Earth, such as plants, animals, and microorganisms, as well as the ecosystems they form. Biodiversity loss can occur due to factors like habitat destruction, climate change, pollution, overexploitation of resources, and invasive species, leading to ecosystem instability and reduced resilience. This issue primarily affects ecosystems, human well-being, and the overall health of the planet, impacting food security, water quality, and natural disaster resilience.
regular
Football academy
33.1K
Volume
+162%
Growth
A training scheme run by professional football clubs to scout, develop, and nurture young football talent. These academies provide structured training programs, coaching, and competitive opportunities to help young players progress and develop their skills with the vision of eventually integrating them into the professional team. Football academies primarily target young, aspiring footballers who show potential and ambition to pursue a career in professional football.
regular
Bark social
33.1K
Volume
+160%
Growth
A bar designed for dog lovers, featuring a clean, monitored, and gated dog park. It serves coffee and breakfast items in the morning, and beer, wine, other alcoholic and non-alcoholic beverages, and lunch items in the afternoon and evening, along with dog treats such as doggy ice-cream and pupsicles. Bark Social primarily caters to dog owners and enthusiasts looking for a social environment where they can enjoy refreshments while their dogs play safely.
peaked
Loungebuddy
33.1K
Volume
+158%
Growth
An airport lounge booking platform that allows travelers to reserve access to airport lounges regardless of their elite status, lounge memberships, or class of service. It differentiates itself by providing guaranteed access to lounges when a booking is made through their service, without owning or operating any of the lounges listed. LoungeBuddy primarily benefits frequent travelers and those seeking comfort and amenities during their airport experience.
peaked
Neuromyth
880
Volume
+156%
Growth
Misconceptions or myths about brain function and learning that persist despite being debunked by scientific research. These myths often capture the wider imagination and take root in popular belief, leading to widespread misinformation about how the brain works. Neuromyths primarily affect educators, students, and the general public who seek to understand and apply neuroscience in educational and everyday contexts.
exploding
Metal water bottle straw
2.9K
Volume
+156%
Growth
Reusable drinking accessories crafted from materials such as stainless steel, intended for use with metal water bottles to offer an environmentally friendly alternative to plastic straws. These straws are durable, easy to clean, and help reduce plastic waste, making them a sustainable choice for eco-conscious consumers. They are particularly appealing to individuals who prioritize sustainability and seek to minimize their environmental impact through everyday choices.
exploding
Floraly
8.1K
Volume
+156%
Growth
Flower delivery service that aims to make it easy for people to send fresh flowers to their loved ones. Floraly offers a wide selection of flowers and delivers across Australia, differentiating itself with its focus on sustainability and eco-friendly packaging. The service is primarily targeted at individuals looking to send thoughtful gifts or brighten someone's day with fresh flowers.
regular
Insect dog food
1.6K
Volume
+154%
Growth
This is a sustainable and environmentally friendly pet food option that utilizes insects such as black soldier fly larvae, crickets, and mealworms as primary protein sources. It offers a unique alternative to traditional meat-based dog foods by providing essential nutrients while reducing the environmental impact associated with conventional livestock farming. This type of dog food is particularly appealing to eco-conscious pet owners who are interested in reducing their carbon footprint and supporting sustainable practices.
regular
Baby nasal aspirator
22.2K
Volume
+152%
Growth
A device designed to clear mucus from a baby's nasal passages, aiding in easier breathing. It typically consists of a nozzle, soft tubing, and a mouthpiece, allowing the parent to create suction to remove mucus. This product is particularly beneficial for parents of infants who suffer from nasal congestion.
regular
Rowing Blazers
18.1K
Volume
+150%
Growth
An American clothing and accessories brand founded by Jack Carlson in 2017, known for its colorful and slightly subversive take on 'preppy' style. The brand differentiates itself through its emphasis on traditional craftsmanship, high-profile collaborations, and a sense of fun in its designs, offering products like blazers and rugby shirts. Rowing Blazers primarily appeals to fashion-forward individuals who appreciate a modern twist on classic preppy attire.
peaked
Beije
110K
Volume
+150%
Growth
Company specializing in organic and hypoallergenic menstrual products. It differentiates itself by using organic and medical-grade raw materials, avoiding toxic chemicals, and allowing users to customize their menstrual product packages. Beije primarily targets individuals seeking healthier and more personalized menstrual care solutions.
exploding
Personal Growth
27.1K
Volume
+150%
Growth
Personal growth is a lifelong process of self-exploration, self-awareness, and self-improvement. It involves activities that develop a person's capabilities and potential, enhance the quality of life, and contribute to the realization of dreams and aspirations. This process is beneficial for individuals seeking to improve their self-awareness, set and achieve personal goals, and enhance their overall well-being.
regular
hydracy
1.3K
Volume
+150%
Growth
Brand offering water bottles with time markers to assist users in tracking their daily water intake. These bottles are large, BPA-free, and feature a no-sweat sleeve, leak-proof design, and a fruit infuser strainer, differentiating them from standard water bottles. Hydracy primarily targets health-conscious individuals looking to improve their hydration habits.
peaked
Pheromone
246K
Volume
+150%
Growth
Chemical substances produced and released into the environment by animals, including humans, that affect the behavior or physiology of others of the same species. Pheromones play a crucial role in communication, particularly in mating behaviors, territory marking, and social interactions, and are detected through specialized sensory organs like the vomeronasal organ. They are essential for species-specific interactions and are particularly significant in reproductive and social behaviors.
exploding
Insect dog food
1.6K
Volume
+150%
Growth
Sustainable and environmentally friendly alternative to traditional meat-based dog foods, utilizing insects such as black soldier fly larvae, crickets, and mealworms as primary protein sources. This type of dog food offers a high-protein, low-impact option that reduces the carbon footprint and resource consumption associated with conventional animal farming. It is particularly appealing to environmentally conscious pet owners seeking sustainable nutrition options for their dogs.
regular
Mixed metal jewelry
5.4K
Volume
+150%
Growth
Jewelry crafted from a combination of two or more different metals, offering unique designs and visual contrasts. This type of jewelry is valued for its versatility and distinctive appearance, allowing for creative expression and diverse styling options. Mixed metal jewelry appeals to fashion-forward individuals seeking to make a statement with their accessories through innovative and varied metal combinations.
regular
Lake pajamas
74K
Volume
+150%
Growth
This brand is renowned for its comfortable and stylish sleepwear, utilizing high-quality materials and classic designs to offer a luxurious sleep experience. It differentiates itself by focusing on premium fabrics and timeless styles that appeal to those seeking both comfort and elegance in their nightwear. The target demographic includes individuals who prioritize comfort and style in their sleepwear, often appealing to those who appreciate quality craftsmanship and classic aesthetics.
peaked
Sustainable business travel
260
Volume
+150%
Growth
Sustainable business travel involves adopting practices that minimize the environmental impact of corporate travel activities. This includes choosing eco-friendly accommodations, investing in carbon offset programs, leveraging virtual meetings, opting for sustainable transportation, and developing travel policies that prioritize sustainability. The primary beneficiaries of sustainable business travel are companies looking to reduce their carbon footprint and promote environmental responsibility among their employees.
regular
Mewing
1.83M
Volume
+150%
Growth
Technique that involves proper tongue posture to potentially improve facial structure and alignment. Popularized by Dr. John Mew, an orthodontist, it involves placing the tongue against the roof of the mouth, keeping the teeth together, and breathing through the nose, with claims of better jaw alignment and improved facial aesthetics. This technique is primarily targeted at individuals seeking non-surgical methods to enhance their facial structure and address certain dental issues.
peaked
Government job benefits
1.9K
Volume
+149%
Growth
Government job benefits encompass a variety of perks and advantages designed to attract and retain employees in the public sector. These benefits typically include comprehensive health insurance, life insurance, retirement plans, paid leave, flexible spending accounts, long-term care insurance, family leave, work-life balance programs, professional development opportunities, and job security. Such benefits are particularly appealing to individuals seeking stable employment with robust support for health, retirement, and work-life balance.
exploding
Self-help group
22.2K
Volume
+148%
Growth
A financial intermediary committee typically composed of 12 to 25 local women between the ages of 18 and 50. These groups are designed to help members cope with life problems and improve their financial stability through mutual support and collective savings, often facilitating access to credit and other financial services. SHGs primarily benefit women in South Asia and Southeast Asia, aiming to enhance their financial and social empowerment.
regular
Portable sound machine
4.4K
Volume
+147%
Growth
Devices designed to produce ambient sounds to aid in relaxation, sleep, or concentration. They often feature a variety of sound options such as white noise, nature sounds, or calming music, and are typically compact and easy to transport. These machines are ideal for individuals seeking a portable solution for creating a soothing auditory environment, whether at home or while traveling.
exploding
greator
8.1K
Volume
+147%
Growth
Leading coaching platform in Germany, formerly known as GEDANKENtanken GmbH, founded in 2012. It offers resources and coaching programs aimed at helping individuals achieve a happy and fulfilled life, differentiating itself through a comprehensive range of personal development tools and expert-led sessions. Greator primarily targets individuals seeking personal growth, self-improvement, and a more fulfilling life.
peaked
Box breathing
60.5K
Volume
+146%
Growth
Box breathing is a relaxation technique that involves a structured pattern of inhaling, holding the breath, exhaling, and holding the breath again, each for a count of four. This method is used to reduce stress, enhance focus, and promote a sense of calm by regulating the breath and activating the body's parasympathetic nervous system. Box breathing is particularly beneficial for individuals experiencing high levels of stress, anxiety, or those seeking to improve their concentration and mental clarity.
exploding
Sustainable protein
320
Volume
+145%
Growth
Sustainable protein involves the development of protein sources that have a reduced environmental footprint compared to traditional animal-based proteins. This includes innovations such as cell-based foods, protein-rich plants, mycelium, algae, and microbes, as well as more sustainable practices in conventional meat and dairy farming. The primary beneficiaries of sustainable protein are environmentally conscious consumers and industries seeking to reduce their ecological impact.
exploding
Reply
550K
Volume
+145%
Growth
Global company headquartered in Italy that specializes in consulting, system integration, and digital services. Reply focuses on the design and implementation of solutions based on the web and social networks, differentiating itself through its extensive network of specialized companies. The company primarily serves businesses seeking advanced digital transformation and innovative technology solutions.
regular
Reel paper
3.6K
Volume
+145%
Growth
Reel Paper is a brand that offers eco-friendly toilet paper made from bamboo, a sustainable and renewable resource. The product is 3-ply for extra strength and softness, septic safe, and comes in zero plastic packaging, differentiating it from traditional tree-based toilet paper. Reel Paper primarily targets environmentally conscious consumers seeking high-quality, sustainable alternatives for their household needs.
exploding
Lactation massager
4.4K
Volume
+145%
Growth
A device designed to assist breastfeeding women in managing issues such as clogged milk ducts. It typically features two rounded ends—one wide and one narrow—and may include settings for vibration or warmth to enhance its effectiveness. This product is particularly beneficial for breastfeeding mothers experiencing discomfort or blockages in their milk ducts.
regular
Flatio
1.03K
Volume
+144%
Growth
Company that provides mid-term rental services, typically for stays ranging from one to twelve months. It offers a platform where property owners can list their apartments, houses, or rooms, and potential tenants can find and book these properties for medium-term stays, often including utilities and internet in the rental price. The service is particularly useful for digital nomads, expatriates, students, and professionals who need temporary housing solutions.
exploding
gooddog
110K
Volume
+143%
Growth
Company that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly materials, appealing to environmentally conscious pet owners. The target demographic includes pet owners who prioritize sustainability and high-quality, natural products for their pets.
exploding
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