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Lifestyle Trends
Current trends influencing consumer lifestyles.
FILTER BY:
5 years
lifestyle
Generational poverty
1.6K
Volume
+31%
Growth
A situation where families experience poverty for at least two generations, characterized by a lack of resources such as financial, educational, and social capital. This type of poverty is perpetuated by systemic issues like inadequate access to quality education, healthcare, and employment opportunities, making it difficult for individuals to break out of the cycle. Generational poverty primarily affects low-income families who face multiple barriers to upward mobility.
regular
Coolife
1.9K
Volume
+30%
Growth
Brand offering high-quality products such as trail cameras for hunting, wildlife observation, and security. Coolife differentiates itself by providing excellent customer service and competitive prices, ensuring value for money. The brand primarily targets outdoor enthusiasts, hunters, and individuals seeking reliable security solutions.
regular
Dog hat
33.1K
Volume
+30%
Growth
A hat designed specifically for dogs, serving various purposes such as protection from the sun, warmth, or as a fashion accessory. These hats come in various styles, sizes, and materials to suit different breeds and preferences, often featuring adjustable straps for a secure fit. Dog hats are popular among pet owners who enjoy dressing up their pets or want to provide additional protection during outdoor activities.
regular
Alltime
40
Volume
+30%
Growth
Company that provides maintenance and cleaning services for infrastructure and property. Alltime's services are guided by an operating model that helps clients improve the maintenance of both interior and outdoor areas of housing companies, business premises, and industrial premises, differentiating it through its comprehensive approach to property care. The target demographic includes housing companies, business premises, and industrial premises seeking reliable and efficient maintenance and cleaning solutions.
regular
Sustainable Development Goals
368K
Volume
+30%
Growth
The United Nations established a set of 17 global goals in 2015 to address various global challenges by 2030. These goals aim to tackle issues such as poverty, inequality, climate change, environmental degradation, peace, and justice, providing a comprehensive framework for sustainable development. The Sustainable Development Goals are intended to benefit all countries and communities, promoting a more equitable and sustainable future for everyone.
regular
Emotional blackmail
27.1K
Volume
+30%
Growth
A form of manipulation where someone uses another person's emotions, such as fear, guilt, or a sense of obligation, to pressure them into complying with their demands. This can involve tactics like withholding affection, threatening retaliation, or making the person feel responsible for the manipulator's well-being, aiming to control the other person's behavior by exploiting their emotional vulnerabilities. Emotional blackmail primarily affects individuals who are emotionally sensitive or have a close relationship with the manipulator, making them more susceptible to such tactics.
regular
Asahi
246K
Volume
+29%
Growth
A leading Japanese beverage company, primarily known for its beer products. Founded in 1889 and headquartered in Tokyo, Japan, the company is famous for its Asahi Super Dry beer, introduced in 1987, which has gained international recognition. The target demographic includes beer enthusiasts and consumers looking for high-quality Japanese beverages.
exploding
Vegan sneakers
9.9K
Volume
+29%
Growth
Footwear made entirely from synthetic materials, avoiding the use of any animal products. Vegan sneakers are designed to be cruelty-free and environmentally friendly, often utilizing sustainable alternatives to traditional materials like leather and wool. These sneakers are targeted at consumers who prioritize ethical fashion choices and seek to minimize their environmental impact.
regular
attachment theory
60.5K
Volume
+29%
Growth
Psychological framework that describes the dynamics of long-term interpersonal relationships between humans. Initially developed by John Bowlby and later expanded by Mary Ainsworth, it identifies different attachment styles such as secure, anxious-preoccupied, dismissive-avoidant, and fearful-avoidant, which influence how individuals form and maintain relationships. This theory is particularly relevant for psychologists, social workers, and educators aiming to understand and improve emotional well-being and relationship dynamics.
exploding
Freshpet
90.5K
Volume
+29%
Growth
Company that manufactures, markets, and distributes pet food and pet treats for dogs and cats. Freshpet differentiates itself by using blends of fresh meats, vegetables, and fruits that are farmed locally and produced in their own kitchens, aiming to provide healthier and more natural food options for pets. The target demographic includes pet owners who prioritize high-quality, fresh, and natural ingredients in their pets' diets.
exploding
Weighted eye mask
27.1K
Volume
+29%
Growth
A weighted eye mask is a sleep accessory designed to provide gentle pressure on the eyes and surrounding areas, promoting relaxation and improved sleep quality. The added weight helps to alleviate stress and anxiety by stimulating pressure points, similar to the effects of a weighted blanket. This product is particularly beneficial for individuals experiencing insomnia, stress, or those seeking enhanced relaxation during sleep or meditation.
peaked
Hoplr
14.8K
Volume
+29%
Growth
Private social network designed for neighbourhoods, primarily active in Belgium, the Netherlands, and Luxembourg. Established in 2014, it aims to enhance social interaction and engagement among neighbours by allowing residents to connect, share information, and collaborate on community projects. Hoplr is targeted at local residents seeking to foster a sense of community and local support.
regular
Freya
301K
Volume
+29%
Growth
A prominent goddess in Norse mythology, Freya is associated with love, fertility, battle, and death. She is the sister and female counterpart of Freyr and is often depicted riding a boar with golden bristles, symbolizing her connection to fertility and prosperity. Freya is revered by those interested in Norse mythology and ancient religions, as well as by modern practitioners of paganism and heathenry.
regular
TerViva
1K
Volume
+29%
Growth
Food and agricultural innovation company founded in 2010 that partners with farmers to grow pongamia, a climate-resilient tree producing protein- and oil-rich legumes. TerViva differentiates itself by focusing on pongamia, which is uniquely suited to address environmental challenges such as soil degradation and climate change. The company's initiatives primarily benefit farmers seeking sustainable and profitable agricultural practices, as well as industries looking for alternative protein and oil sources.
peaked
Watch Duty
33.1K
Volume
+29%
Growth
Watch Duty is a nonprofit organization that provides real-time alerts and information on nearby wildfires and firefighting efforts. The platform is powered by over 150 volunteers, including active and retired firefighters, dispatchers, and first responders, who monitor radio scanners and official sources around the clock to deliver up-to-date information. Watch Duty primarily serves residents in wildfire-prone areas, offering features such as real-time wildfire maps, evacuation orders, shelter information, and air quality updates to enhance public safety.
peaked
traditional handicraft
720
Volume
+29%
Growth
Handmade items that reflect the cultural heritage, skills, and traditions of a particular community or region. These crafts often use locally sourced materials and techniques passed down through generations, including pottery, weaving, embroidery, wood carving, metalwork, and basketry. Traditional handicrafts appeal to individuals interested in cultural preservation, artisanship, and unique, handcrafted goods.
peaked
Figure
450K
Volume
+29%
Growth
Financial technology company that operates in the home equity and blockchain space, offering consumer financial solutions. Figure Technologies, Inc. differentiates itself by leveraging blockchain technology to streamline and secure financial transactions, providing services such as home improvement loans, debt consolidation, and retirement planning. The company's primary target demographic includes homeowners seeking to access home equity, individuals looking to consolidate debt, and those planning for retirement.
regular
Yak wool
1.9K
Volume
+29%
Growth
Natural fiber obtained from the coat of yaks, primarily found in the Himalayan region, the Tibetan Plateau, and parts of Mongolia and Central Asia. Known for its softness, warmth, and durability, yak wool is often compared to cashmere and is used in various textile applications such as sweaters, scarves, hats, and blankets. It is particularly valued by individuals seeking sustainable and high-quality natural fibers for clothing and accessories.
peaked
Car refrigerator
9.9K
Volume
+29%
Growth
Portable cooling devices designed to keep food and beverages fresh during travel. They utilize thermoelectric, compressor, or absorption cooling technologies and can be powered by a car's 12V DC outlet, offering convenience and versatility. Car refrigerators are ideal for off-road trips, camping, and long road journeys, catering to travelers and outdoor enthusiasts.
regular
Portable Electric Chainsaw
110
Volume
+28%
Growth
A portable electric chainsaw is a lightweight, battery- or cord-powered tool designed for cutting trees, branches, and other wood materials. It provides the convenience of portability with reduced noise and maintenance compared to gas-powered models, making it suitable for light to medium-duty tasks. This tool is primarily aimed at homeowners, gardeners, and DIY enthusiasts seeking an efficient and easy-to-use chainsaw for pruning, yard work, or small-scale cutting projects.
peaked
Masterworks
22.2K
Volume
+28%
Growth
Masterworks is a company that enables individuals to buy and trade shares in high-value, blue-chip artworks. It differentiates itself by offering a unique investment opportunity in the art market, supported by expert research and acquisition teams to curate a diversified portfolio of iconic works. The service primarily targets investors looking to diversify their portfolios with alternative assets, particularly those interested in the art market.
regular
Carbon footprint
110K
Volume
+28%
Growth
The total amount of greenhouse gases, including carbon dioxide and methane, generated by human activities. It is measured in equivalent tons of CO2 and can be calculated for individuals, organizations, products, or entire countries, encompassing both direct and indirect emissions. The concept is crucial for understanding and mitigating the impact of human activities on climate change, targeting policymakers, businesses, and environmentally conscious individuals.
regular
The natural nipple
90
Volume
+28%
Growth
A company focused on improving infant health through a personalized infant feeding system. This system is designed to mimic the unique shape, feel, and flow preferred by mothers, providing a more natural feeding experience for babies. The primary beneficiaries of this product are infants and their parents seeking a more natural and effective feeding solution.
regular
Petty well
2.4K
Volume
+28%
Growth
Petty well is a meal delivery service that offers a range of healthy and nutritious meals, snacks, and desserts, made with fresh, high-quality ingredients and customized to meet individual dietary needs and preferences, including gluten-free, vegan, and low-carb options.
peaked
Packing pro
1.3K
Volume
+27%
Growth
Mobile application designed to help users create and manage packing lists for trips. It allows for the creation of multi-person lists, setting alarms for last-minute additions, and adding weight to each item to help avoid overweight luggage fees, differentiating it from other packing apps. Packing Pro is ideal for family vacations, couple trips, and individuals who want to ensure they pack efficiently and avoid extra luggage fees.
regular
Famm
12.1K
Volume
+27%
Growth
Famm is an online platform dedicated to showcasing and supporting brands and services founded by LGBTQ+ individuals. It offers a curated directory of over 350 LGBTQ+ owned businesses across various categories, including apparel, beauty, wellness, home goods, and food & beverage, facilitating easy discovery and support of these enterprises. Famm primarily serves consumers seeking to support the queer economy and connect with inclusive brands, as well as LGBTQ+ professionals and business owners looking to expand their reach within the community.
exploding
Face Sculptor
3.6K
Volume
+27%
Growth
Beauty device designed for facial lifting and sculpting, often utilizing advanced technologies such as LED light therapy to improve facial appearance. It differentiates itself by offering non-invasive methods to enhance skin tone and elasticity, providing a convenient alternative to more invasive cosmetic procedures. The Face Sculptor is primarily targeted at individuals seeking to improve their facial aesthetics and maintain youthful skin without undergoing surgical treatments.
exploding
Bikepacking
22.2K
Volume
+27%
Growth
A form of cycling that involves traveling over various terrains with minimal gear, combining elements of mountain biking and minimalist camping for multi-day trips. Bikepacking emphasizes self-sufficiency and the use of versatile bikes to explore remote and rugged areas, offering a unique way to experience the outdoors. This activity is particularly appealing to adventure cyclists and outdoor enthusiasts who enjoy long-distance travel and camping in nature.
regular
Flashfood
27.1K
Volume
+27%
Growth
App-based digital marketplace designed to reduce retail food waste by connecting consumers with discounted food items nearing their best-by dates. It provides value by allowing families to purchase food more affordably while helping to eliminate waste, differentiating itself through its focus on sustainability and cost savings. Flashfood primarily targets budget-conscious consumers and environmentally conscious individuals looking to reduce food waste.
regular
Semen retention
60.5K
Volume
+27%
Growth
The practice involves deliberately avoiding ejaculation to potentially gain benefits such as increased energy, mental clarity, emotional stability, spiritual growth, and improved sexual health. While many anecdotal reports suggest various advantages, scientific evidence supporting these claims is limited and requires further research. This practice is often pursued by individuals seeking enhanced physical and mental well-being, as well as those interested in spiritual development.
regular
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