Topics
About
Newsletter
Blog
Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
FILTER BY:
5 years
marketing
Flodesk
90.5K
Volume
+156%
Growth
Email marketing software platform designed to help businesses grow through intuitive and user-friendly tools. It offers features such as audience management, email segmentation, and personalized email campaigns, differentiating itself with a flat-rate pricing model that does not penalize users for growing their email lists. Flodesk is particularly aimed at small to medium-sized businesses seeking an easy-to-use solution to manage and optimize their email marketing efforts.
exploding
Better Agency
1K
Volume
+155%
Growth
Web-based insurance Customer Relationship Management (CRM) system designed to help property and casualty insurance agents manage their leads, campaigns, conversion tracking, and reviews. It combines a sales-driven Agency Management System (AMS), a powerful CRM, an easy comparative rater, and fast proposal generation into one system, streamlining the workflow for insurance agents. The primary users of Better Agency are property and casualty insurance agents seeking to manage their agencies more efficiently and increase their sales.
regular
Retina AI
390
Volume
+154%
Growth
Retina.ai is a predictive customer insights platform that enables businesses to forecast customer lifetime value (CLV) from the initial interaction. By delivering over 90% accurate CLV predictions within hours, the platform allows companies to make informed decisions on customer acquisition, retention, and overall profitability. Retina.ai primarily serves e-commerce and subscription-based businesses seeking to enhance their marketing strategies and financial forecasting through data-driven insights.
exploding
Welocalize
60.5K
Volume
+150%
Growth
Global company offering technology solutions such as computer-assisted translation, machine translation, content development, and consulting. Welocalize differentiates itself by integrating translation tools, functional testing, and automation to enhance the efficiency and accuracy of language services. The company's services are primarily targeted at businesses and organizations requiring comprehensive language and localization solutions to operate effectively in international markets.
exploding
Let's Enhance
60.5K
Volume
+150%
Growth
Ukrainian start-up founded in 2017 that develops an online service driven by artificial intelligence to improve and zoom in on images without losing quality. Utilizing super-resolution technology of machine learning, it can increase resolution, fix blurry and pixelated images, and make photos sharp and clear, differentiating itself by providing high-quality image enhancement. The service is particularly beneficial for photographers, designers, and anyone needing high-resolution images for professional or personal use.
peaked
Sendinblue
60.5K
Volume
+150%
Growth
Cloud-based suite of communication tools designed for businesses of all sizes. It offers a range of features including email marketing, transactional emails, SMS marketing, customer relationship management (CRM), sign-up forms, and website chat, distinguishing itself with its comprehensive functionalities such as segmentation, retargeting, and real-time statistics. The platform is primarily targeted at businesses seeking an all-in-one solution for managing their communication and marketing efforts.
exploding
devrel
6.6K
Volume
+150%
Growth
Field within software engineering that focuses on building and maintaining mutually beneficial relationships between organizations and developers. Developer Relations (DevRel) involves strategies to engage developers as primary users and influencers of a product, including creating content, organizing events, and providing support. DevRel primarily targets developers and technical communities to foster a strong developer community around a product.
exploding
TurboTenant
74K
Volume
+150%
Growth
Property management platform designed to streamline the rental process for landlords. It offers features such as rental marketing, online rental applications, tenant screening, renters insurance, tenant management and communication, and landlord forms and education, differentiating itself by providing a comprehensive, free-to-use solution. TurboTenant primarily targets landlords and property managers seeking to simplify and enhance their rental management operations.
exploding
Muck Rack
40.5K
Volume
+148%
Growth
Software company founded in 2009, headquartered in Miami, FL, initially created to connect journalists on social media. The Muck Rack software platform, launched in 2011, offers journalist profiles and tools for public relations professionals to find and contact journalists, track news, and measure the impact of media coverage. The platform is primarily targeted at public relations professionals and organizations seeking to enhance their media outreach and monitoring capabilities.
exploding
Recruitment marketing
2.9K
Volume
+147%
Growth
Recruitment marketing refers to the strategies and tactics used by organizations to attract and engage potential candidates for employment. It involves promoting the employer brand, creating compelling job advertisements, leveraging social media, and using various marketing techniques to reach and attract top talent. This approach primarily benefits companies looking to enhance their talent acquisition efforts and create a positive perception as an employer.
exploding
Onomy
720
Volume
+147%
Growth
Creator network and studio designed to simplify life for young adults. Onomy provides resources, tools, and a supportive community to help young adults navigate various aspects of life, including career, finance, and personal development. The platform primarily targets young adults seeking guidance and support in their transition to adulthood.
peaked
Reply
550K
Volume
+145%
Growth
Global company headquartered in Italy that specializes in consulting, system integration, and digital services. Reply focuses on the design and implementation of solutions based on the web and social networks, differentiating itself through its extensive network of specialized companies. The company primarily serves businesses seeking advanced digital transformation and innovative technology solutions.
regular
cookieless
1.6K
Volume
+145%
Growth
The term refers to the shift away from using third-party cookies for tracking and data collection on the web. This change is driven by increasing privacy concerns, regulations, and changes in browser policies, necessitating new advertising strategies that rely less on third-party data for targeting and retargeting ads. The cookieless future primarily benefits users by enhancing privacy and data security.
peaked
Creatio
27.1K
Volume
+145%
Growth
No-code platform designed to accelerate application development, implementation, and scaling. It emphasizes customization, flexibility, and scalability, making it suitable for a wide range of business applications, differentiating itself by enabling users to create and modify applications without extensive coding knowledge. Creatio is targeted at businesses and organizations looking to streamline their development processes and enhance their operational efficiency through tailored software solutions.
exploding
SheerID
74K
Volume
+144%
Growth
Company that designs and develops application software focused on identity verification solutions. Their platform enables retailers and associations to offer targeted discounts and special offers online by verifying the identities of eligible customers, differentiating itself through its robust and secure verification processes. SheerID primarily serves customers in the United States, including retailers and organizations looking to provide exclusive offers to specific groups.
exploding
Seranking
60.5K
Volume
+142%
Growth
Comprehensive SEO platform designed to address various SEO tasks. It offers accurate data, intuitive dashboards, and hassle-free reporting at an affordable price, differentiating itself with a wide range of tools including keyword tracking, website audit, and competitor analysis. SE Ranking is targeted at digital marketers, SEO professionals, and businesses looking to enhance their online visibility and search engine performance.
exploding
Answer The Public
301K
Volume
+142%
Growth
"Answer The Public" is a consumer insight tool designed to help marketers and content creators understand the questions and concerns people have about various topics. By aggregating and visualizing search query data from search engines, it reveals common questions, phrases, and autocomplete suggestions, allowing users to uncover valuable insights for content creation and SEO strategies. This tool is particularly beneficial for marketers, content strategists, and SEO professionals aiming to create targeted and relevant content that addresses their audience's needs and queries.
regular
Papernest
49.5K
Volume
+141%
Growth
Company that assists users in managing and simplifying the process of subscribing to and managing household services such as energy, internet, and insurance. It differentiates itself by carefully selecting and vetting suppliers based on the quality of their offers, their subscription process, and customer satisfaction ratings, ensuring a streamlined and reliable service for its users. Papernest primarily targets individuals and households looking to efficiently manage multiple service subscriptions with minimal hassle.
regular
User retention
1.3K
Volume
+138%
Growth
The ability of a company or product to retain its users over a period of time. It is a critical metric for businesses, especially in the tech and SaaS industries, as it indicates the long-term health and viability of the product or service. High user retention is often associated with user satisfaction and loyalty, benefiting businesses by ensuring a stable and engaged user base.
exploding
Brand Strategist
33.1K
Volume
+138%
Growth
Professional responsible for developing and implementing strategies to enhance a brand's market presence and reputation. They analyze market trends, identify target audiences, and create marketing plans that align with the brand's goals and values, often collaborating with marketing, advertising, and design teams to ensure consistent messaging and branding across all channels. Brand Strategists primarily target businesses looking to build and maintain a strong brand identity, leading to increased customer loyalty and business growth.
exploding
PandaDoc
165K
Volume
+138%
Growth
PandaDoc is a software company that offers SaaS solutions to streamline sales processes. The platform enables the creation, management, and signing of digital documents such as proposals, quotes, and contracts, differentiating itself with compliance to SOC 2, HIPAA, and GDPR standards. PandaDoc primarily serves businesses looking to enhance their document workflow efficiency and security.
exploding
Try On Haul
110K
Volume
+138%
Growth
A Try On Haul is a type of video or content where individuals showcase and try on items they have recently purchased, often including clothing, accessories, or other fashion-related products. This content aims to share the shopping experience, provide reviews, and demonstrate how the items look when worn, offering viewers a more realistic perspective on the products. Try On Hauls primarily target fashion enthusiasts, shoppers seeking product reviews, and individuals interested in the latest trends and styles.
regular
human norms
70
Volume
+137%
Growth
Shared expectations and rules that guide behavior within social groups, varying widely across different cultures and societies. These norms include guidelines for social etiquette, dress codes, communication, family roles, workplace behavior, legal norms, and cultural practices, helping to maintain order and predictability in society. Human norms benefit individuals and communities by promoting coexistence and cooperation.
regular
Convertio
450K
Volume
+137%
Growth
Online tool that allows users to convert files between more than 309 different formats, including documents, images, spreadsheets, ebooks, archives, presentations, audio, and video formats. It also offers OCR (Optical Character Recognition) capabilities to convert scanned documents into editable formats such as Word, PDF, Excel, and Text, providing a versatile solution for various file conversion needs. Convertio is particularly useful for individuals and businesses requiring frequent and diverse file format conversions without the need for software downloads.
exploding
Customer success
49.5K
Volume
+137%
Growth
Business strategy focused on ensuring that customers achieve their desired outcomes while using a company's product or service. It involves proactive engagement with customers to understand their needs, provide support, and ensure they derive maximum value from the product or service. Customer Success is particularly beneficial for companies aiming to improve customer retention, satisfaction, and long-term loyalty.
exploding
Visual identity design
1K
Volume
+136%
Growth
Subset of graphic design that focuses on the visual elements of a brand or organization. It encompasses the creation and use of logos, typography, color schemes, imagery, and other visual elements that represent the brand's identity and communicate its values and personality to the audience. Visual identity design is crucial for businesses and organizations looking to establish a strong brand presence and ensure cohesive visual communications.
exploding
salesflow
1.9K
Volume
+136%
Growth
B2B lead generation platform designed to assist sales teams, growing startups, and recruiters in automating LinkedIn prospecting. Salesflow differentiates itself by providing secure automation tools that streamline the process of generating leads and expanding business networks on LinkedIn. The platform primarily benefits sales professionals, startups, and recruitment agencies looking to enhance their lead generation efforts and business growth through efficient LinkedIn prospecting.
regular
Tradeinn
246K
Volume
+136%
Growth
Online retailer based in Celrà, Girona, Spain, specializing in sporting goods, clothing, shoes, and accessories. Tradeinn operates 17 specialized online stores covering a wide range of products, including indoor and outdoor sports equipment, electronics, motorcycle accessories, and home and garden products, offering competitive prices, exclusive offers, outlet sales, and flash deals. The company primarily targets sports enthusiasts and consumers looking for a wide variety of sporting goods and related products, shipping to over 190 countries and processing around 20,000 orders daily.
exploding
Linkedin followers
2.9K
Volume
+135%
Growth
Individuals who choose to follow a LinkedIn profile to receive updates and posts in their feed. Unlike connections, followers do not require mutual acceptance, allowing anyone to follow without needing approval, which is beneficial for influencers, thought leaders, and businesses aiming to reach a broader audience. LinkedIn followers are particularly valuable for professionals and organizations looking to expand their reach and engage with a larger network.
exploding
Thryv
27.1K
Volume
+134%
Growth
Company that provides software solutions designed to help small and medium-sized businesses (SMBs) manage their operations more efficiently. Their platform offers a variety of tools, including customer relationship management (CRM), appointment scheduling, billing and invoicing, marketing automation, and online presence management, aiming to simplify business processes and improve customer interactions. Thryv primarily targets SMBs looking to streamline their operations and enhance customer engagement.
exploding
14
15
16
17
18