Information that salespeople use to make informed decisions throughout the selling cycle. It encompasses tools, techniques, and practices that facilitate the collection, tracking, and analysis of data, providing valuable insights into customer prospects and leads. Sales intelligence is primarily beneficial for sales teams aiming to identify opportunities, understand customer needs, and improve their sales strategies.

An online platform that facilitates the buying and selling of data and related services. It connects data providers with data consumers, allowing for secure data sharing and collaboration, ensuring that the data assets traded are of high quality and consistency. Data marketplaces are primarily used by businesses and organizations seeking to leverage external data for analytics, research, and decision-making purposes.

A popular shopping cart platform designed to help businesses sell their products and services online. It offers features such as one-click upsells, bump offers, subscription management, and detailed analytics, differentiating itself with a user-friendly interface and robust functionality. ThriveCart is primarily targeted at online entrepreneurs and marketers seeking efficient and comprehensive e-commerce solutions.

Psychological phenomenon where individuals experience anxiety or apprehension that others might be having rewarding experiences from which they are absent. This fear is often exacerbated by social media, where people frequently see posts about others' activities, events, and achievements, leading to feelings of inadequacy or exclusion. FOMO primarily affects individuals who are highly engaged with social media and are sensitive to social comparisons.

Data-driven approach to marketing that focuses on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business. Growth marketing involves a mix of marketing, product development, and data analysis to optimize customer acquisition, improve retention, and increase overall business growth. It primarily targets startups and businesses looking to scale quickly and efficiently by leveraging innovative and scalable marketing tactics.

A professional who optimizes websites to achieve higher search engine rankings and increase organic traffic. SEO specialists focus on keyword research, on-page optimization, technical SEO, content strategy, link building, and analytics to enhance a website's visibility and performance. They primarily serve businesses and individuals looking to improve their online presence and attract more visitors through search engines.

Tool used for creating charts, maps, and tables from data. It is widely used by journalists, researchers, and other professionals to visualize data in an accessible and visually appealing manner, offering various chart types and customization options. Datawrapper primarily benefits professionals who need to present data clearly and effectively, such as in media, research, and business contexts.

Superhuman is an email client designed to streamline and enhance productivity through a highly responsive and minimalist interface optimized for efficiency. The platform distinguishes itself by offering advanced features like AI-powered triage, personalized shortcuts, and predictive email responses, which enable faster email management and a clutter-free user experience. Superhuman is primarily targeted at professionals, executives, and busy individuals seeking to improve their email handling speed and reduce inbox overwhelm.

Media company that focuses on aggregating, curating, and narrating local content to engage and activate communities. It delivers daily emails with relevant local news and events, aiming to redefine community engagement and communication by providing easily accessible and concise information. The primary audience includes local residents and community members who seek to stay informed about local happenings and events.

Marketing approach that focuses on promoting products and brand values that are environmentally and socially beneficial. Sustainable marketing aims to reduce the negative impact of marketing activities on the environment and society while also considering financial aspects, differentiating itself by emphasizing long-term ecological and social responsibility. This approach primarily targets environmentally conscious consumers and businesses committed to sustainability and ethical practices.

A highly regarded Salesforce Multi-Cloud Expert Partner specializing in consulting, implementation, and managed services. The company differentiates itself by forming meaningful relationships with its customers and delivering impactful work, making it a trusted innovation partner. Coastal Cloud primarily serves businesses, nonprofits, and government entities seeking expert Salesforce solutions.

Set of signals in SEO that measure how users perceive the experience of interacting with a web page beyond its informational value. It includes factors such as Core Web Vitals, mobile-friendliness, safe browsing, HTTPS, and the absence of intrusive interstitials, all of which contribute to a positive user experience and can improve a site's ranking in search engine results. This is particularly beneficial for website owners and digital marketers aiming to enhance their site's usability and search engine performance.

Reachdesk is a data-driven platform designed for revenue-driven teams, focusing on delivering high ROI and achieving business goals. It allows companies to send gifts and direct mail to build deeper connections with customers, prospects, and employees, differentiating itself by providing measurable ROI and removing the guesswork from gifting. The platform primarily targets sales, marketing, and customer success teams looking to enhance engagement and drive significant business results through personalized gifting strategies.

Company that provides software solutions focused on sales readiness. The platform helps identify and drive effective sales behaviors, create programs to quickly reinforce knowledge, and analyze how this knowledge translates into sales meetings, differentiating itself with comprehensive analytics and training tools. MindTickle primarily targets sales teams and organizations looking to enhance their sales effectiveness and readiness.

An unsolicited email sent to a recipient without prior contact or relationship, often used in sales, marketing, and networking. The primary goal is to initiate a conversation, generate interest, and achieve a specific objective, such as setting up a meeting or making a sale. Cold emails are typically targeted at potential clients, partners, or other contacts who may benefit from the sender's offer or proposal.

Video review and collaboration platform that enables users to share media, collect feedback, manage reviews, and deliver finished work faster. Frame.io distinguishes itself by providing a streamlined workflow for video editors, enhancing collaboration and efficiency in the video production process. The platform is primarily targeted at video editors, production teams, and creative professionals seeking to improve their project management and review processes.

Data as a Service (DaaS) is a cloud-based data management strategy that provides data storage, processing, and analytics services over the internet. It enables organizations to access and manage data without the need for on-premises infrastructure, offering benefits such as scalability, cost efficiency, and enhanced data integration. DaaS is particularly beneficial for businesses with distributed teams, remote workers, or those looking to reduce the costs associated with maintaining traditional data infrastructure.

ManyChat is a chatbot platform designed to help businesses automate their communication through Facebook Messenger, SMS, and email. It provides tools for creating interactive chatbots without coding, allowing businesses to engage with customers, generate leads, and provide support. ManyChat is primarily targeted at small to medium-sized businesses looking to enhance their customer communication and marketing efforts through automated chat interactions.

Corporate power refers to the authority and influence that a business entity possesses under its governing documentation and applicable law. This power enables the entity to enter into contracts, acquire assets, sue and be sued, and engage in other activities necessary for its operation and growth. Corporate power primarily benefits business entities, allowing them to function effectively and pursue their strategic objectives.

The nation's largest and most impactful youth sports club and event operator, managing over 2,500 events and 157 brands, impacting more than 1.1 million athletes. The company differentiates itself by designing and printing its own apparel and partnering with major brands like Nike, Under Armour, Adidas, and New Balance, supplying gear to clubs, events, high schools, universities, and youth sports organizations. 3STEP Sports primarily serves young athletes, sports clubs, and educational institutions seeking comprehensive sports event management and high-quality athletic gear.

Strategy used in content marketing where existing content is adapted and reused in different formats or on different platforms to reach a broader audience and maximize the value of the original content. This can involve transforming a blog post into a video, an infographic, a podcast, or social media posts, among other formats, to extend the lifespan of the content, improve SEO, and engage with different audience segments. Content repurposing is particularly beneficial for marketers and businesses looking to optimize their content creation efforts and reach diverse audience preferences.

Social media management tool designed to help users manage their social media accounts efficiently. It offers features such as a publishing summary to track old and new posts, scheduling posts, and notifications about publishing errors, differentiating itself with a comprehensive overview of scheduled, delivered, and drafted posts. SocialPilot is primarily targeted at social media managers, digital marketers, and businesses seeking to streamline their social media activities and maintain an organized posting schedule.

A Growth Lead is responsible for overseeing a team focused on growth strategies within a company. They identify key growth metrics and implement campaigns or strategies to achieve these metrics, using analytical tools to track success and make data-driven adjustments. This role primarily benefits companies looking to scale their operations and improve their market presence through continuous growth and improvement.

The term describes the blending of physical and digital experiences. It is often used in retail, marketing, and customer experiences where physical and digital elements are integrated to create a seamless and enhanced experience for the user. This concept primarily benefits businesses and consumers looking for innovative and interactive ways to engage with products and services.

Sales intelligence involves the collection, integration, and analysis of data to help sales teams improve decision-making, identify potential leads, and close deals more effectively. It includes data collection, integration, analysis, lead scoring, sales forecasting, and competitive analysis, often facilitated by specialized tools and platforms. Sales intelligence is primarily targeted at sales professionals and organizations looking to enhance their sales strategies and increase revenue through data-driven insights.

A professional responsible for managing relationships with clients and ensuring their needs are met by the company. They often work in sales, marketing, advertising, and public relations industries, focusing on client relationship management, sales, project coordination, and reporting. The role is primarily targeted at businesses seeking to maintain and grow their client base through effective relationship management and service delivery.

A marketing video that includes embedded links to retail products, allowing viewers to click on them while watching. This feature enables viewers to purchase items directly from the video without leaving the page, providing a seamless and integrated shopping experience. Shoppable videos are particularly beneficial for e-commerce businesses and marketers aiming to enhance user engagement and streamline the purchasing process.

Strategic approach that combines psychology, data analysis, and persuasive communication techniques to understand and influence human behavior. Influence engineering involves understanding emotions and the science behind influencing people effectively, aiming to shape decisions and actions in various contexts such as marketing, politics, and social campaigns. This approach is particularly valuable for marketers, political strategists, and organizations looking to enhance their persuasive capabilities and achieve specific behavioral outcomes.

A specialized role within the product management field focused on driving the growth of a product or service. Growth Product Managers rely heavily on data to make informed decisions, design and run experiments to test hypotheses, and work closely with cross-functional teams to implement growth strategies. This role primarily benefits companies looking to enhance user acquisition, retention, and overall product optimization.

Email template builder that enables users to create professional and responsive emails without needing HTML skills. Stripo offers a drag-and-drop interface and a variety of pre-designed templates, making it easy to automate email production and streamline the design process. This tool is particularly useful for marketers, businesses, and individuals looking to enhance their email marketing campaigns efficiently.