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Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
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5 years
marketing
Dimo
49.5K
Volume
+80%
Growth
Platform that helps drivers gain insights into their vehicle's health and performance. Dimo differentiates itself by rewarding users for contributing to the development of future automotive technologies, thereby fostering a community-driven approach to vehicle data and innovation. The platform primarily targets tech-savvy drivers and automotive enthusiasts interested in optimizing their vehicle's performance and contributing to automotive advancements.
regular
Screaming Frog
90.5K
Volume
+79%
Growth
SEO tool known as the Screaming Frog SEO Spider, which functions as a website crawler to help improve onsite SEO by auditing for common SEO issues. It allows users to download and crawl up to 500 URLs for free, with the option to purchase a license for unlimited crawling and advanced features, making it a versatile tool for both small and large websites. This tool is particularly beneficial for SEO professionals and webmasters seeking to enhance their site's search engine performance and identify technical SEO problems.
exploding
Seo audit
27.1K
Volume
+79%
Growth
A comprehensive analysis of a website to assess its performance in search engine rankings. The goal is to identify issues that could be affecting the site's visibility and to provide recommendations for improvement, covering aspects such as technical SEO, on-page SEO, off-page SEO, user experience, content quality, competitor analysis, and analytics. SEO audits are primarily beneficial for website owners and digital marketers aiming to enhance their site's search engine performance and overall online presence.
exploding
Storytelling marketing
8.1K
Volume
+79%
Growth
Marketing strategy that involves creating a narrative around a brand or product to engage and connect with the audience on an emotional level. This approach leverages the power of stories to make the brand more relatable, memorable, and compelling, often incorporating elements like character, conflict, resolution, and emotion. Storytelling marketing primarily targets consumers who seek a deeper, more emotional connection with brands and products.
exploding
Designrr
27.1K
Volume
+79%
Growth
Content management solution designed to help businesses create and publish eBooks, reports, articles, whitepapers, and other printed materials. It differentiates itself by offering a user-friendly interface and a variety of templates, making it easier for users to convert existing content into professional-looking documents. Designrr is primarily targeted at businesses and content creators looking to streamline their content creation and publication processes.
exploding
Social software
1.6K
Volume
+79%
Growth
Social software encompasses a variety of communication tools designed to facilitate interaction and collaboration among users. These tools, such as email, Facebook, Skype, instant messaging, web blogs, and chat rooms, manage the capture, storage, and presentation of communication, enabling users to connect and share information efficiently. Social software is primarily used by individuals and organizations seeking to enhance communication, collaboration, and information sharing in both personal and professional contexts.
regular
Connectif
2.9K
Volume
+79%
Growth
Internet marketing service based in Murcia, Spain, offering an AI-powered platform for eCommerce businesses to create tailored marketing campaigns and hyper-personalized content by centralizing first-party user data. The platform focuses on 'Data First Marketing' to enhance customer communication with emotional intelligence and context, differentiating itself by leveraging AI to provide highly personalized marketing solutions. Connectif primarily targets eCommerce businesses looking to improve their marketing strategies and customer engagement through advanced data utilization.
regular
Sales bot
2.4K
Volume
+79%
Growth
A Sales bot is a sophisticated digital assistant designed to engage potential customers in real-time through chat interfaces on websites or messaging platforms. It automates much of the sales process, handling tasks such as answering common questions, guiding customers through purchases, and providing customer service. Sales bots are particularly beneficial for businesses looking to enhance customer engagement, streamline sales processes, and improve overall customer service efficiency.
peaked
Virtual influencer
5.4K
Volume
+78%
Growth
Computer-generated characters designed to act like real-life influencers on social media platforms. Created using CGI and managed by teams of marketers, designers, and social media strategists, these virtual personas engage with followers, promote products, and collaborate with brands. They primarily target social media users and brands looking for innovative marketing strategies.
regular
Email integrations
720
Volume
+78%
Growth
Tools that connect and provide additional functionality to an existing email provider. They sync information between apps to allow more control and options for the creation and tracking of email campaigns, helping to automate workflows, enhance communication, and improve productivity. These integrations are particularly beneficial for businesses and professionals who use CRM systems, marketing platforms, and project management tools.
exploding
Link in Profile
1K
Volume
+77%
Growth
Tools and services that allow users to share multiple links through a single URL in their social media profiles. These tools, such as Linktree, enable users to direct their audience to various content like websites, blogs, and other social media accounts from a single, easily accessible link in their bio. They are particularly useful for influencers, marketers, and businesses looking to optimize their social media presence and engagement.
exploding
respondent
135K
Volume
+76%
Growth
A respondent is an individual who provides answers or data in response to a survey, questionnaire, or interview. In legal contexts, a respondent is the party against whom a petition is filed, such as in divorce or other legal proceedings. Respondents are crucial for gathering data in research studies and legal cases, providing insights and information necessary for analysis and decision-making.
regular
Smart bidding
14.8K
Volume
+76%
Growth
Automated bid strategies in digital marketing that leverage Google's AI to optimize for conversions or conversion value in real-time auctions. These strategies, such as Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value, aim to enhance ad campaign performance by making data-driven decisions on bid amounts. Smart Bidding is particularly beneficial for advertisers seeking to improve their return on investment through more efficient and effective bidding strategies.
regular
Tiktok marketing
8.1K
Volume
+76%
Growth
Marketing strategy that leverages the TikTok platform to promote products, services, or brands through engaging and creative content. TikTok marketing involves using relevant hashtags, collaborating with influencers, participating in challenges and trends, and utilizing advertising options to reach a broad audience. This approach is particularly effective for brands targeting younger demographics, especially Gen Z and Millennials, who are highly active on the platform.
exploding
Dscvr
3.6K
Volume
+76%
Growth
Web3 social network and community-building platform with over half a million monthly unique visitors. It combines the usability of a Web2-style social app with crypto technology, enabling ownership, monetization, and distribution for users, creators, and projects. The platform primarily serves creators and users interested in news, hobbies, and discussions within a community-first environment.
peaked
Ugc platform
6.6K
Volume
+76%
Growth
An online platform that enables users to create, share, and interact with content created by other users. These platforms facilitate the discovery, collection, and repurposing of user-generated content, providing a space for community engagement and content diversity. UGC platforms are primarily targeted at individuals and businesses looking to leverage user-generated content for marketing, community building, and enhancing user engagement.
regular
Pimcore
14.8K
Volume
+75%
Growth
Open-source platform offering a suite of tools for managing digital data and customer experiences. It features functionalities such as Product Information Management (PIM), Master Data Management (MDM), Customer Data Platform (CDP), Digital Asset Management (DAM), Content Management System (CMS), and eCommerce, known for its flexibility, scalability, and integration capabilities. Pimcore is ideal for businesses seeking a comprehensive, cost-effective solution to manage and optimize their digital assets and customer interactions.
exploding
4 day week
14.8K
Volume
+75%
Growth
A work schedule where employees work 32 hours over four days instead of the traditional 40 hours over five days, while maintaining the same pay and benefits. This model aims to improve work-life balance, increase productivity, and reduce employee burnout, distinguishing itself from traditional work schedules by offering more flexibility and time off. The 4-day workweek primarily benefits employees seeking better work-life balance and companies looking to enhance employee satisfaction and productivity.
regular
User acquisition
3.6K
Volume
+74%
Growth
User acquisition is the process of attracting and converting new users to a product or service through various marketing and advertising strategies. It involves techniques such as paid advertising, content marketing, SEO, referral programs, email marketing, social media marketing, influencer marketing, and partnerships to attract the right users who will engage with the product or service and provide long-term value. This process is essential for businesses looking to grow their user base and increase customer engagement and retention.
regular
Zero Height Limited
50
Volume
+74%
Growth
Company that designs and develops software solutions, focusing on providing a platform for documenting systems using style guides. Zero Height Limited differentiates itself by offering style guides that are synced with both design and code, ensuring consistency and efficiency in documentation. The primary users of Zero Height Limited's platform are designers, developers, and teams seeking to maintain cohesive and up-to-date design systems.
regular
Helium 10
165K
Volume
+74%
Growth
All-in-one software platform designed for Amazon and Walmart e-commerce sellers, providing a suite of tools to help merchants grow their businesses. It offers features such as keyword search volumes, trending product niches, and listing optimization tools, differentiating itself by its comprehensive approach to e-commerce management. The platform primarily targets e-commerce sellers looking to improve sales, product rankings, and market share.
regular
Brave Ads
1K
Volume
+73%
Growth
Privacy-centric advertising platform integrated into the Brave browser, designed to block third-party ads and trackers to ensure user privacy and security. Brave Ads uses local machine learning algorithms to place ads, keeping user data within the browser and rewarding users with Basic Attention Tokens (BAT) for their engagement. This system primarily benefits users who prioritize privacy and security while browsing and are interested in earning rewards for viewing ads.
regular
dropify
22.2K
Volume
+72%
Growth
Dropify is a platform that enables users to create their own e-commerce stores or sales funnels with ease. It offers a variety of features to support online business creation, including customizable templates, payment gateways, and marketing tools, differentiating itself by its user-friendly interface and comprehensive support. Dropify primarily targets entrepreneurs and small business owners looking to establish or enhance their online presence efficiently.
peaked
Customer Labs
1.3K
Volume
+72%
Growth
Software company based in Chennai, India, specializing in digital marketing infrastructure solutions. Customer Labs differentiates itself by providing easy-to-use marketing technology aimed at empowering small and scaling marketers, offering tools that simplify data collection, integration, and activation across various platforms. The primary target demographic for Customer Labs includes small businesses and growing marketing teams seeking efficient and user-friendly digital marketing solutions.
regular
crossbeam
12.1K
Volume
+71%
Growth
Crossbeam is a collaborative data platform that helps companies build and manage their partner ecosystems. Founded in 2018 by Bob Moore and Buck Ryan, Crossbeam allows organizations to securely share data with partners to identify overlapping accounts, uncover new sales opportunities, and enhance partnership-driven revenue growth. The platform integrates with various data sources such as CRMs, data warehouses, and Google Sheets, enabling businesses to automate account mapping, co-sell, and drive sales more efficiently by leveraging their partner
exploding
Marketing analyst
12.1K
Volume
+71%
Growth
A marketing analyst is a professional who specializes in analyzing data related to market conditions to help companies make informed business decisions. They gather and interpret data on consumer behavior, market trends, and competitive activities, using statistical techniques and software to identify patterns and insights that drive marketing strategies. Marketing analysts are essential for companies looking to optimize their marketing efforts and improve ROI, primarily benefiting businesses in consumer-facing industries such as retail, advertising, and e-commerce.
regular
User research
9.9K
Volume
+71%
Growth
User research is a process used to understand user behaviors, needs, and motivations through various qualitative and quantitative methods. It includes techniques like interviews, surveys, usability testing, focus groups, field studies, A/B testing, and analytics, aiming to create user-centered designs and improve user experience. This process is particularly valuable for designers, product managers, and businesses looking to enhance their products and services based on user feedback and data.
exploding
Increase revenue
3.6K
Volume
+71%
Growth
Effective strategies to boost business revenue encompass various approaches such as increasing prices, expanding market reach, and enhancing product or service offerings. These strategies aim to improve customer retention, optimize sales channels, and leverage technology to maximize profitability. Businesses of all sizes can benefit from these methods to achieve sustainable growth and financial success.
regular
Social listening
18.1K
Volume
+70%
Growth
Process of monitoring digital conversations to understand customer sentiment and industry trends. Social listening involves tracking, analyzing, and responding to conversations on social media to gain insights into customer opinions, emerging trends, and potential issues, thereby aiding in strategic decision-making. It is particularly beneficial for businesses looking to improve their customer engagement and marketing strategies.
regular
Stackby
1.6K
Volume
+70%
Growth
No-code work platform that combines the functionalities of spreadsheets, databases, and no-code automations into a single flexible tool. It allows users to build custom workflows using rows, columns, and linked data, with key features including integration with various apps and APIs, dynamic fields, and a Page Designer for creating visually appealing templates. Stackby is ideal for teams and individuals seeking a versatile tool for collaborative application building and workflow management.
exploding
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