Topics
About
Newsletter
Blog
Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
FILTER BY:
5 years
marketing
Ux design
135K
Volume
+70%
Growth
The process of creating products that provide meaningful and relevant experiences to users. UX design involves the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function, and it differentiates itself by focusing on user satisfaction and ease of use. It primarily benefits product designers, developers, and businesses aiming to enhance user interaction and satisfaction with their products.
regular
Reply io
3.6K
Volume
+70%
Growth
Sales engagement platform designed to assist Sales Development Representative (SDR) teams in identifying potential leads. It aims to engage these leads across multiple channels and facilitate the creation of new opportunities, differentiating itself with its artificial intelligence-oriented approach. The platform is primarily targeted at sales teams and businesses looking to enhance their lead generation and engagement processes.
regular
Ux writer
18.1K
Volume
+69%
Growth
Copy writer that helps users get the most out of software via text elements like button text, menu labels and error messages.
regular
Shortstack
49.5K
Volume
+68%
Growth
Versatile platform designed to help users create and manage various types of digital marketing campaigns, including contests, giveaways, landing pages, and forms. It is known for its user-friendly interface and robust features, which enable businesses to engage their audience and collect valuable data efficiently. Shortstack is suitable for businesses of all sizes looking to enhance their digital marketing efforts and improve audience interaction.
exploding
Video game monetization
90
Volume
+67%
Growth
Video game monetization encompasses various strategies and methods used by game developers and publishers to generate revenue from their games. These methods include premium models, free-to-play models with in-game purchases, subscription services, in-game advertising, battle passes, downloadable content, loot boxes, and crowdfunding. The target demographic for these monetization strategies includes gamers across different platforms, ranging from casual mobile players to dedicated console and PC gamers.
regular
Contextual targeting
2.9K
Volume
+67%
Growth
Method of serving ads based on the content of a website or app, involving the analysis of text, images, and other elements to determine subject matter. This approach aims to display ads that are relevant to the content, thereby improving ad relevance and increasing user engagement. Contextual targeting primarily benefits advertisers and publishers seeking to enhance the effectiveness of their advertising campaigns by aligning ads with user interests.
regular
Illustration services
880
Volume
+67%
Growth
Creative offerings that include line art sketches, gaming characters, comic characters, graphic figures, editorial illustrations, contemporary illustrations, food illustrations, website illustrations, book illustrations, and product support illustrations. These services are utilized across various industries to visually communicate ideas, enhance content, and create engaging visual experiences. Illustration services are particularly valuable for businesses, publishers, and content creators seeking to add visual appeal and clarity to their projects.
regular
Marketing dashboard
5.4K
Volume
+67%
Growth
A visual display that consolidates and presents the most relevant information necessary to track key marketing metrics and achieve marketing objectives. It typically includes data on campaign performance, customer engagement, lead generation, and other critical marketing activities, allowing marketers to make informed decisions and optimize their strategies. Marketing dashboards are primarily used by marketing professionals and business analysts who need to monitor and improve the effectiveness of their marketing efforts.
exploding
Kajabi
165K
Volume
+67%
Growth
All-in-one platform designed to enable users to create, market, and sell online courses, membership sites, and other digital products. It offers a comprehensive suite of tools including course creation, website building, marketing automation, payment processing, and analytics, setting it apart from competitors by providing an integrated solution for digital entrepreneurs. Kajabi primarily targets online educators, content creators, and small business owners looking to monetize their expertise and digital products.
exploding
Subsplash
18.1K
Volume
+67%
Growth
Software company founded in 2005, known for its award-winning engagement platform used by thousands of churches and ministries. The platform allows organizations to create custom mobile apps with features such as giving, sermon delivery, push notifications, and digital bulletins, enhancing community engagement through technology. Subsplash primarily serves churches and ministries seeking to improve their digital presence and community interaction.
exploding
Omnichannel Customer Experience
1.3K
Volume
+64%
Growth
A seamless and integrated customer experience across multiple channels and touchpoints. This approach ensures that customers have a consistent and cohesive experience whether they are interacting with a brand online, in-store, via mobile apps, social media, or any other channel. It primarily benefits businesses aiming to enhance customer satisfaction and loyalty by providing a unified and personalized experience.
regular
Customer engagement
18.1K
Volume
+64%
Growth
Refers to the interactions and experiences that a customer has with a brand or business across various touchpoints. It encompasses the ways in which a company communicates and builds relationships with its customers, aiming to foster loyalty, satisfaction, and advocacy. Customer engagement can occur through multiple channels, including social media, email, customer service, and in-person interactions.
exploding
Marketing automation
40.5K
Volume
+64%
Growth
Marketing automation involves the use of software and technology to automate repetitive marketing tasks and workflows, such as email marketing, social media posting, and ad campaigns. It aims to improve efficiency, increase engagement, and drive more conversions by delivering personalized and timely content to prospects and customers. This technology is particularly beneficial for digital marketers and businesses looking to optimize their marketing strategies and enhance customer interactions.
exploding
Lead scoring
8.1K
Volume
+64%
Growth
Methodology used by sales and marketing teams to rank prospects based on their perceived value to the organization, using criteria such as demographic information, behavioral data, engagement level, firmographic data, and BANT (Budget, Authority, Need, Timing). This scoring system helps prioritize leads for follow-up by the sales team, ensuring that the most promising prospects receive attention first, thereby increasing the efficiency and effectiveness of sales efforts. Lead scoring is particularly beneficial for sales and marketing professionals aiming to optimize their lead management processes and improve conversion rates.
exploding
Sensodyne
368K
Volume
+63%
Growth
Toothpaste brand formulated for individuals with sensitive teeth, aiming to relieve and protect against tooth sensitivity. It contains active ingredients like potassium nitrate or stannous fluoride, which help block pathways to the nerves in the teeth, thereby reducing sensitivity. Sensodyne is primarily targeted at people experiencing tooth sensitivity due to exposed dentin, gum recession, or enamel wear.
exploding
pickl
1.67K
Volume
+62%
Growth
Solution or bath used for preserving or cleaning, typically involving a brine or vinegar solution. This method is commonly used to preserve foods by creating an acidic environment that inhibits bacterial growth, thereby extending the shelf life of the product. Pickling is particularly beneficial for individuals looking to preserve vegetables, fruits, and other perishable items for long-term storage.
exploding
Snapchat ads
60.5K
Volume
+62%
Growth
Digital advertisements that leverage Snapchat's data and third-party data to target users based on demographics, interests, and behaviors. These ads include various formats such as Snap Ads, Story Ads, Collection Ads, Commercials, Filters, and Lenses, designed to be engaging and immersive. Snapchat ads are particularly appealing to younger audiences and brands looking to connect with a tech-savvy, mobile-first demographic.
regular
Content strategist
27.1K
Volume
+62%
Growth
A content strategist is a professional responsible for planning, developing, and managing content to achieve specific business goals. They analyze target audiences, perform content audits, and create content strategies that align with marketing objectives and brand messaging, ensuring that content is engaging, consistent, and effectively distributed across various platforms. Content strategists are essential for businesses looking to enhance their digital presence and engage audiences, particularly in industries like marketing, publishing, and media.
regular
Independent author
110
Volume
+61%
Growth
Writers who publish their work without the involvement of an established third-party publishing house. They take on responsibilities such as editing, formatting, cover design, marketing, and distribution, allowing for greater creative control and a higher percentage of royalties. This approach is particularly beneficial for authors seeking autonomy and willing to manage the business aspects of publishing.
regular
Product Hunt
135K
Volume
+61%
Growth
Platform where users can share and discover new products, including tech innovations, apps, and hardware projects. It is community-driven, allowing users to upvote and comment on products, helping to highlight the most interesting and innovative ones, thus providing visibility to emerging products and startups. Product Hunt primarily targets tech enthusiasts, early adopters, and entrepreneurs looking to stay updated on the latest product trends and innovations.
exploding
Sales Source
320
Volume
+61%
Growth
Strategic Sales and Sales Operations advisory firm specializing in Enterprise B2B Technology Companies. Sales Source differentiates itself with over 50 years of combined experience in sales leadership and revenue operations, providing expert guidance to enhance sales strategies and operational efficiency. The firm primarily targets enterprise-level B2B technology companies seeking to optimize their sales processes and drive revenue growth.
regular
Keyword research
60.5K
Volume
+61%
Growth
Keyword research is a fundamental component of search engine optimization (SEO) and digital marketing, involving the identification and analysis of search terms that users enter into search engines. This process helps businesses and marketers understand which keywords are relevant to their niche, balancing search volume and competition to drive targeted traffic to their websites. Keyword research is essential for digital marketers, content creators, and businesses aiming to optimize their online presence and improve their search engine rankings.
exploding
Klenty
4.4K
Volume
+60%
Growth
Sales engagement software company that offers a platform to automate sales outreach tasks. The platform enables users to send personalized emails and automated follow-ups at scale, reducing the manual effort involved in sales processes. Klenty primarily serves sales teams and professionals looking to enhance their outreach efficiency and productivity.
regular
Dark social
1.9K
Volume
+60%
Growth
Refers to the sharing of content through private channels such as messaging apps and email, which are difficult to track with web analytics programs. This type of traffic is significant but often underreported, making it challenging for marketers to measure the full impact of their content and campaigns. Dark social primarily affects digital marketers and businesses looking to understand the complete reach and effectiveness of their online content.
regular
Website Personalization
1.6K
Volume
+59%
Growth
Website personalization involves creating customized experiences for visitors to a website by tailoring content, offers, and interactions based on individual user data. This process includes collecting user data, segmenting users into groups, and dynamically changing website content to match user preferences and behaviors, thereby enhancing user engagement and conversion rates. Website personalization primarily benefits businesses and marketers aiming to improve user experience and increase customer loyalty.
regular
Storyblocks
135K
Volume
+58%
Growth
Company that provides high-quality, affordable stock media, including video, audio, and images. Storyblocks differentiates itself by offering a one-stop-shop for stock media, allowing users to access a wide range of resources at a fraction of the cost typically associated with such high-quality content, thus helping creatives move faster and create more. The service is primarily targeted at creatives, marketers, and content producers who need a vast array of media resources to realize their artistic visions with unlimited freedom.
regular
Clearscope
5.4K
Volume
+58%
Growth
Content optimization tool that uses natural language processing (NLP) to help produce highly relevant content based on search queries. It generates reports with keywords and suggested headers to optimize content, providing real-time data from Google to ensure comprehensiveness and relevance. This tool is particularly useful for writers aiming to align their content with search intent and improve SEO performance.
regular
Backlink
74K
Volume
+58%
Growth
A backlink is a hyperlink from one website to another, serving as a reference or citation. In the context of SEO (Search Engine Optimization), high-quality backlinks are essential as they can improve a website's ranking on search engines, enhance visibility in search results, and drive more traffic to the website. Backlinks are particularly valuable for website owners and digital marketers aiming to increase their site's authority and search engine performance.
exploding
Business analytics
201K
Volume
+57%
Growth
Field that involves the use of statistical methods, predictive models, and data analysis to make informed business decisions. It encompasses various techniques and tools to analyze business data, identify trends, and provide actionable insights, differentiating itself by its focus on data-driven decision-making. Business analytics primarily benefits organizations and professionals seeking to optimize operations, improve performance, and gain a competitive edge through data insights.
exploding
Time Cut
201K
Volume
+57%
Growth
Powerful and professional video editor that uses advanced image processing algorithms to enhance the quality of both pictures and videos. It is dedicated to changing the frame rate or the speed of a video, utilizing AI-driven quality enhancement techniques, which sets it apart from other video editing tools. Time Cut is particularly beneficial for video editors and content creators seeking to improve the visual quality and fluidity of their video projects.
peaked
20
21
22
23
24