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Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
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5 years
marketing
Taplink
74K
Volume
+10%
Growth
Tool designed to help users create high-converting landing pages for their businesses on Instagram and other social networks. It offers numerous marketing features and design options, making it a robust alternative to traditional link tree services. Taplink aims to enhance user engagement and increase conversions through its customizable and feature-rich landing pages.
regular
Bio link
40.5K
Volume
+9%
Growth
A tool that allows users to create a single link for their social media profiles, directing followers to multiple other links or content. It is designed to be mobile-friendly and often includes features for a more complete web presence, such as analytics and customization options. Bio link tools are particularly useful for influencers, content creators, and businesses looking to streamline their online presence and drive traffic to various platforms or promotions.
regular
Lead generation
110K
Volume
+9%
Growth
Process of attracting and converting prospects into individuals who have shown interest in a company's product or service. It involves various methods such as content marketing, email marketing, and social media marketing, and utilizes tools like HubSpot and Salesforce to track and manage leads. Lead generation is essential for businesses looking to expand their customer base and increase sales revenue.
exploding
Design thinking
368K
Volume
+9%
Growth
User-centered approach to problem-solving that involves five stages: Empathize, Define, Ideate, Prototype, and Test. This methodology encourages iterative cycles of prototyping and testing to foster creativity and innovation, differentiating itself by focusing on understanding the user's needs and experiences. Design Thinking is particularly beneficial for designers, product developers, and businesses aiming to create innovative solutions that are closely aligned with user requirements.
regular
Tapcart
3.6K
Volume
+9%
Growth
Software company that offers a mobile commerce platform designed for ecommerce brands to create mobile shopping apps. The platform integrates seamlessly with Shopify, allowing businesses to quickly develop and deploy custom mobile apps that enhance the shopping experience and drive customer engagement. Tapcart primarily serves ecommerce brands looking to expand their reach and improve customer retention through mobile app solutions.
regular
Hypeauditor
49.5K
Volume
+8%
Growth
Influencer marketing platform designed to assist brands and agencies in finding, analyzing, and managing influencers. It offers features such as market analysis, campaign management, activity tracking, and performance reporting, differentiating itself with comprehensive data-driven insights. The platform is primarily targeted at marketers and agencies looking to optimize their influencer marketing strategies and make informed decisions.
regular
Typeform
368K
Volume
+8%
Growth
Web-based platform that allows users to create and manage online forms, surveys, quizzes, and more. Known for its user-friendly interface and visually appealing design, it enhances the engagement of respondents by making the process of filling out forms more interactive. Typeform is ideal for businesses, educators, and marketers looking to gather information in a more engaging and efficient manner.
exploding
Email template
49.5K
Volume
+8%
Growth
A pre-designed format used to create consistent and professional emails quickly. It typically includes a header, body, and footer, with placeholders for personalized information, ensuring uniformity and saving time in various contexts such as marketing, customer service, and internal communications. Email templates are beneficial for businesses and organizations looking to streamline their email communication processes.
regular
Movio
135K
Volume
+7%
Growth
Software company based in Auckland, New Zealand, specializing in marketing data analytics and campaign management solutions for the cinema industry. Recognized as a global leader, Movio provides innovative solutions tailored to address the unique challenges of movie marketing, leveraging the world's most comprehensive source of moviegoer data to optimize campaigns. The primary beneficiaries of Movio's services are cinemas and movie marketers seeking to enhance their marketing strategies and improve audience engagement.
regular
Indie Hackers
22.2K
Volume
+7%
Growth
A platform where founders of profitable businesses and side projects share their stories and experiences transparently. It serves as a community and resource for entrepreneurs to read, learn, and connect with others who are building online businesses, offering insights, advice, and inspiration. Indie Hackers primarily targets entrepreneurs and individuals looking to start or grow their own ventures.
exploding
Appfollow
6.6K
Volume
+7%
Growth
Integrated service designed for working with app stores, providing tools for review management, automation, and organic app performance analysis. It differentiates itself by offering comprehensive features such as competitor research and app performance monitoring, which help developers and marketers optimize their app strategies. AppFollow is primarily targeted at app developers, marketers, and businesses looking to enhance their app store presence and performance.
regular
Online identity
2.4K
Volume
+6%
Growth
The persona an individual presents across the internet, encompassing usernames, social media profiles, email addresses, and other digital footprints. Online identity can be both personal and professional, often including aspects such as digital behavior and reputation, which affect how a person is perceived online. It is crucial for personal branding, professional networking, and maintaining privacy and security, benefiting anyone who engages in online activities.
regular
Ephemeral content
720
Volume
+6%
Growth
Media that is short-lived and typically disappears after a certain period, usually 24 hours. This type of content is popular on social media platforms like Snapchat, Instagram, and Facebook Stories, creating a sense of urgency and exclusivity to drive higher engagement rates. It is particularly appealing to younger audiences and social media users who enjoy sharing spontaneous, temporary updates.
regular
uplead
12.1K
Volume
+5%
Growth
Software company founded in 2017 by Will Cannon that provides a B2B database with accurate and real-time verified information to drive business growth. Uplead features built-in email verification and is known for its high-quality business data, differentiating it from competitors by ensuring data accuracy and reliability. The platform primarily targets sales and marketing professionals seeking reliable business contact information to enhance their outreach and lead generation efforts.
regular
Tribe platform
320
Volume
+4%
Growth
Community-building tool that connects brands and agencies with social media influencers and creators. It allows for the creation of a stand-alone community website or integration into existing products, enabling users to engage through various interactive features such as asking questions, following, starting discussions, commenting, sharing content, and upvoting. The Tribe platform is primarily targeted at brands, agencies, and social media influencers looking to foster engagement and build a dedicated community around their content.
regular
Facebook ads
550K
Volume
+4%
Growth
Ads with placement on the Facebook feed, messenger app, or sidebar that can effectively target audiences using Facebook demographics data.
regular
leadleaper
3.6K
Volume
+4%
Growth
Sales CRM tool designed to help sales teams manage their activities and interactions with leads and customers. It offers features such as scheduling meetings, recording notes, logging calls, and monitoring emails, providing a comprehensive record of all lead activity and correspondence. Leadleaper is primarily targeted at sales teams seeking to improve organization, communication, and efficiency in their sales processes.
regular
Podcast advertising
14.8K
Volume
+4%
Growth
Form of paid marketing that occurs within podcast episodes, utilizing various ad formats such as pre-recorded ads, host-read sponsorships, and branded episodes. Podcast advertising leverages the intimate and engaged nature of podcast audiences to deliver targeted marketing messages, often resulting in higher engagement rates compared to traditional advertising methods. This type of advertising is particularly effective for brands looking to reach niche audiences and build strong, personal connections with listeners.
regular
UTM parameters
14.8K
Volume
+4%
Growth
UTM parameters are tags added to URLs to track the performance of online marketing campaigns. These parameters, including utm_source, utm_medium, utm_campaign, utm_term, and utm_content, help in identifying the source, medium, campaign name, keywords, and specific content of the traffic, providing detailed insights into the effectiveness of marketing efforts. UTM parameters are particularly useful for digital marketers and businesses aiming to analyze and optimize their online advertising strategies.
regular
Wp rocket
49.5K
Volume
+3%
Growth
Premium caching plugin designed to improve website loading speed and SEO ranking. It offers a variety of automated features, including file optimization and lazy loading of images, to enhance website performance. WP Rocket is primarily targeted at website owners and developers seeking to optimize their site's speed and overall user experience.
regular
Iterable
27.1K
Volume
+3%
Growth
Marketing automation platform that helps businesses create, execute, and optimize cross-channel campaigns. It is designed to enable marketers to send personalized messages to their customers through various channels such as email, SMS, push notifications, in-app notifications, and direct mail. The platform offers features like segmentation, workflow automation, A/B testing, and analytics to help marketers improve their campaign performance and customer engagement.
regular
Linkfire
12.1K
Volume
+3%
Growth
A company that provides software solutions, specifically a SaaS marketing platform tailored for the creative and music industries. Linkfire differentiates itself by offering smart links that optimize marketing campaigns and track user engagement across various digital platforms, enhancing the promotional efforts of artists and content creators. The platform primarily targets musicians, record labels, and other creative professionals seeking to maximize their online presence and marketing efficiency.
regular
ysense
450K
Volume
+3%
Growth
Online platform that provides users with opportunities to earn money through activities such as completing surveys, simple tasks, and other offers. ySense differentiates itself by offering a lucrative affiliate program where users can earn commissions from their direct referrals' activities, enhancing its appeal for those looking to maximize their earnings. The platform primarily targets individuals seeking flexible, online income opportunities, including students, stay-at-home parents, and those looking to supplement their primary income.
peaked
Product customizer
480
Volume
+2%
Growth
A tool or feature in e-commerce that enables customers to personalize and customize products according to their preferences. Product customizers allow users to choose colors, add photos or text, and make other modifications to create a unique product, enhancing the shopping experience and increasing customer satisfaction. This feature is particularly beneficial for online retailers and consumers looking for personalized and unique items.
regular
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