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Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
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5 years
marketing
Glue Up
8.1K
Volume
+22%
Growth
Comprehensive platform offering event management, membership management, and community engagement tools. Initially focused on event management, Glue Up has expanded its services to include a wide range of features that help organizations manage events, memberships, and communications more effectively. The platform is designed for event organizers, associations, and businesses looking to streamline their operations and enhance member engagement.
exploding
PureBites
3.6K
Volume
+21%
Growth
Brand offering freeze-dried pet treats and food toppers made from single ingredients such as chicken breast and beef liver. PureBites differentiates itself by providing natural, healthy options that are suitable for pets with dietary restrictions, ensuring high-quality nutrition. The target demographic includes pet owners who prioritize natural and simple ingredient lists for their pets' diets.
regular
narrato
5.4K
Volume
+21%
Growth
Narrato is a content creation and workflow management platform designed to help teams and individuals streamline the content production process. It stands out by offering a comprehensive suite of tools, including AI-powered content suggestions, collaboration features, and task management capabilities, all within a single platform. Narrato is primarily aimed at content creators, marketing teams, and agencies looking for an efficient way to manage and scale their content creation efforts.
regular
Web stories
12.1K
Volume
+21%
Growth
Visually rich, full-screen content format for the web that allows users to tap or swipe through stories. Web Stories provide an engaging and interactive way to consume content, often incorporating multimedia elements like images, videos, and animations to enhance the user experience. This format is particularly appealing to digital content creators and publishers looking to capture and retain audience attention through immersive storytelling.
regular
Cross selling
74K
Volume
+20%
Growth
Sales technique used to encourage customers to purchase additional, related, or complementary products or services. Cross-selling aims to increase the overall value of a sale and enhance customer satisfaction by providing more comprehensive solutions, often seen in industries like retail, banking, and technology. This technique primarily benefits businesses looking to maximize revenue from existing customers and improve customer experience.
regular
Prerender
2.9K
Volume
+20%
Growth
Prerendering is a technique used to prefetch and render web pages that a user is likely to navigate to in the near future. This process involves rendering the page in the background, effectively in an invisible separate tab, to speed up the user experience. Prerender.io is a service that leverages this technique to improve the speed at which content is served to search engine crawlers, thereby enhancing SEO scores.
regular
Piano.io
1.6K
Volume
+19%
Growth
End-to-end business platform designed for digital media companies, providing tools for intelligent segmentation, multi-touchpoint and cross-channel experience management, offer presentation, split testing, billing, and customer care. It helps content companies create customized digital experiences and build commercial relationships with their users, thereby enhancing subscription and conversion rates. Piano.io primarily targets digital media companies looking to optimize their user engagement and monetization strategies.
regular
Autofi
6.6K
Volume
+18%
Growth
Company that offers a platform connecting car buyers with authorized dealerships and lenders, streamlining the car buying process. Autofi automates vehicle selection and financing through a mobile application, making it easier for customers to finance and purchase vehicles without hassle. The platform primarily targets car buyers seeking a convenient and efficient way to complete their vehicle purchase and financing transactions.
regular
Content writing
110K
Volume
+18%
Growth
Creating written material for various platforms, such as websites, blogs, and social media, aimed at engaging, informing, or entertaining the audience. Content writing often incorporates SEO techniques to improve visibility in search engines and requires strong writing skills, grammar, and the ability to research and understand topics. It is essential for businesses and individuals looking to enhance their online presence and communicate effectively with their target audience.
regular
tapfiliate
5.4K
Volume
+18%
Growth
Affiliate marketing software designed to help online businesses host their own affiliate programs. It enables advertisers to issue referral links and coupons to track affiliate-driven conversions on eCommerce or SaaS websites, providing detailed analytics and reporting tools to optimize affiliate performance. Tapfiliate is primarily targeted at online businesses and marketers looking to expand their reach and increase sales through affiliate marketing.
exploding
Gorgias
165K
Volume
+17%
Growth
Gorgias is a customer service platform designed for eCommerce businesses, offering tools to centralize and streamline customer support. It integrates with various channels like email, social media, and live chat while leveraging automation to handle repetitive inquiries and provide efficient resolutions. Gorgias primarily targets online retailers seeking to enhance customer satisfaction and retention by delivering fast and personalized support experiences.
regular
Digital marketing course
246K
Volume
+17%
Growth
Educational program designed to teach individuals about various digital marketing strategies and tools. It covers topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and analytics, often including practical exercises and real-world projects. This course is aimed at individuals looking to enhance their skills in online marketing, including marketing professionals, business owners, and students seeking to enter the digital marketing field.
regular
Disruptive marketing
480
Volume
+17%
Growth
Marketing strategy that aims to challenge and change the status quo in a market by introducing innovative products, services, or techniques. Disruptive marketing leverages new technologies, creative thinking, and unconventional methods to stand out from competitors and capture consumer interest. This approach is often used by startups and smaller companies to make a significant impact with limited resources, but it can also be employed by larger companies seeking to innovate and stay ahead of the competition.
regular
Awardit
880
Volume
+17%
Growth
Awardit AB (publ) is a leading operator of customer clubs, loyalty programs, sales motivation programs, digital points currencies, and reward shops in the Nordic region. The company differentiates itself by offering a comprehensive suite of services that enhance customer engagement and loyalty, leveraging digital solutions to create value for businesses and their customers. Awardit's primary target demographic includes businesses seeking to implement or enhance loyalty and incentive programs to drive customer retention and sales growth.
peaked
Mobile revenue
320
Volume
+17%
Growth
Mobile revenue refers to the total income generated from the sale of mobile devices, including smartphones and tablets, within a specific period. In 2023, the global smartphone market revenue experienced a decrease, with its size going from over 448 billion U.S. dollars in 2022 to around 412 billion U.S. dollars, indicating a general decline in the market compared to previous years. This metric is crucial for manufacturers, investors, and market analysts to understand market trends and consumer behavior in the mobile technology sector.
regular
Webflow themes
1.9K
Volume
+17%
Growth
Pre-designed website layouts that facilitate quick creation and customization of websites. Available in both free and premium versions, these themes are designed to be responsive, ensuring compatibility with various devices and screen sizes. Webflow themes are ideal for designers, businesses, and individuals looking to efficiently start their site design process.
regular
Five-step model
140
Volume
+15%
Growth
Framework used in accounting for revenue recognition, involving a systematic approach to ensure accurate financial reporting. The model includes identifying the contract with a customer, identifying the performance obligations, determining the transaction price, allocating the transaction price to the performance obligations, and recognizing revenue when the performance obligation is satisfied. This model is particularly beneficial for accountants and financial professionals who need to ensure compliance with revenue recognition standards.
regular
Fake notifications
1.9K
Volume
+15%
Growth
Simulated notifications created using various tools to mimic real notifications. These tools generate realistic and pixel-perfect notifications for purposes such as entertainment, pranking, or creating specific impressions. Fake notifications are often used by individuals looking to amuse themselves or others, or to create a false sense of urgency or importance.
regular
Indie publisher
1.6K
Volume
+15%
Growth
Independent publishers, often referred to as indie publishers, are publishing companies that operate without the financial backing of major, large-scale publishing houses. They typically focus on niche markets, unique voices, and innovative content that may not be as commercially viable for larger publishers, offering more creative freedom to authors. Indie publishers appeal to authors seeking a more personalized and collaborative publishing experience, as well as readers interested in diverse and unconventional literature.
regular
Clari
33.1K
Volume
+15%
Growth
Clari is a revenue operations platform designed to help businesses manage their sales processes, forecast revenue, and drive predictable growth. It leverages artificial intelligence and machine learning to provide real-time insights into sales pipelines, forecast accuracy, and deal progress, offering a unified view across the organization. Clari is primarily targeted at sales teams, revenue operations professionals, and business leaders who want to enhance their sales efficiency and improve overall revenue outcomes.
exploding
Monkey learn
14.8K
Volume
+14%
Growth
Machine learning platform designed for text analysis, enabling users to extract actionable data from raw text. It offers tools for detecting topics, sentiments, and other insights in various forms of text such as tweets, chats, reviews, and articles, differentiating itself with user-friendly interfaces and customizable models. The platform is primarily targeted at businesses and researchers looking to leverage text data for insights and decision-making.
regular
Affiliate marketing
450K
Volume
+14%
Growth
Performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website through the affiliate's marketing efforts. This strategy involves merchants, affiliates, and customers, with affiliates using unique tracking links to promote products and earn commissions based on sales, clicks, or leads. It is particularly beneficial for businesses seeking cost-effective marketing and for individuals or companies looking to earn passive income through product promotion.
regular
Flavrs
1.9K
Volume
+13%
Growth
Flavrs is a mobile application that combines shoppable cooking videos with integrated grocery shopping and takeout options. It differentiates itself by allowing users to purchase recipe ingredients directly through the app, featuring content from renowned chefs and creators, and offering AI-powered personalized recommendations. Flavrs primarily targets food enthusiasts seeking a seamless experience from discovering recipes to acquiring ingredients and ordering meals.
regular
Business texting
1.9K
Volume
+13%
Growth
Communication method used by businesses to send text messages to customers for purposes like customer service, marketing, and appointment reminders. It is preferred for its quick and higher response rates compared to phone calls and emails, providing a more immediate and direct form of communication. Business texting is particularly beneficial for companies looking to enhance customer engagement and streamline communication processes.
exploding
Google discover
74K
Volume
+13%
Growth
Feature of the Google Search app that provides a personalized feed of content to users based on their interests, search history, and interactions with Google services. It aims to deliver relevant articles, news, and other types of content without the user having to perform a search query, using machine learning algorithms to curate content. Google Discover is particularly beneficial for users looking to stay updated with topics of interest in a dynamic and engaging manner.
regular
A/B testing
49.5K
Volume
+12%
Growth
A method used to compare two versions of a webpage or app to determine which one performs better. It involves formulating a hypothesis, creating variants, randomly assigning users, measuring performance, and analyzing results to identify changes that can improve key performance metrics. A/B testing is primarily utilized by digital marketers, product managers, and UX designers to optimize user experience and increase conversion rates.
regular
Aha Ideas
480
Volume
+11%
Growth
Component of the Aha! suite of product management software that focuses on idea management. It allows teams to collect, organize, and prioritize feedback and suggestions from various stakeholders to make informed decisions about product development. Aha Ideas is particularly useful for product managers and development teams seeking to streamline their idea management process and enhance collaboration with stakeholders.
exploding
SalesRabbit
6.6K
Volume
+11%
Growth
Field sales management software company based in Lehi, Utah, offering an all-in-one platform for sales professionals. The platform provides tools for lead tracking, territory management, and performance analytics, differentiating itself with features designed to enhance decision-making and sales performance in the field. SalesRabbit primarily targets sales teams and professionals looking to optimize their field sales operations and improve overall productivity.
regular
sendgrid
368K
Volume
+11%
Growth
Cloud-based service that provides email delivery and marketing solutions for businesses. It offers features such as a robust email API, SMTP relay, marketing campaign tools, and detailed analytics to ensure high deliverability and performance of emails. SendGrid is primarily targeted at businesses and developers looking to integrate reliable email sending capabilities into their applications and marketing strategies.
exploding
Taplink
74K
Volume
+10%
Growth
Tool designed to help users create high-converting landing pages for their businesses on Instagram and other social networks. It offers numerous marketing features and design options, making it a robust alternative to traditional link tree services. Taplink aims to enhance user engagement and increase conversions through its customizable and feature-rich landing pages.
regular
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