Laneige

South Korean cosmetics brand launched by Amore Pacific in 1994, known for its focus on hydration and moisture. Laneige differentiates itself with flagship products like the Water Bank skin care line, Water Sleeping Mask, BB Cushion foundation, and two-tone lipsticks, emphasizing innovative formulations and effective hydration solutions. The brand primarily targets individuals seeking high-quality skincare products that enhance both inner and outer beauty through superior hydration.