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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Personalized skincare
590
Volume
+99X+
Growth
Personalized skincare involves creating customized skincare products and routines tailored to an individual's unique skin type, concerns, and goals. This approach includes an initial skin assessment, customized formulations, adaptive routines, and often emphasizes the use of clean and natural ingredients. It is particularly beneficial for individuals seeking targeted solutions for their specific skin issues and those who prefer a more personalized approach to skincare.
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Revive Collagen
22.2K
Volume
+99X+
Growth
Premium liquid marine collagen supplement designed to support skin health, improve hydration, and reduce the appearance of fine lines and wrinkles. Revive Collagen differentiates itself by offering its product in convenient sachets and has received generally positive reviews from customers. The target demographic includes individuals seeking to enhance their skin's appearance and overall health, particularly those concerned with aging and hydration.
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yanibest
1.3K
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+99X+
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Yanibest is a brand that offers a range of sleep and hair care products designed to improve the quality of rest and reduce damage to hair. The company specializes in products like silk and satin pillowcases, sleep caps, and headbands, which are designed to reduce hair breakage and frizz while providing a smoother surface for resting. Yanibest primarily targets individuals looking for solutions to protect their hair during sleep, such as those with curly or textured hair types, and people seeking luxury sleep accessories for comfort and style.
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Shilajit honey
1.9K
Volume
+99X+
Growth
Shilajit honey is a natural health product that combines honey with shilajit, a mineral-rich resin known for its purported health benefits. This blend leverages shilajit’s properties, which are believed to support energy levels, stamina, and overall vitality, along with the natural antioxidants and nutrients found in honey. Shilajit honey is primarily marketed to health-conscious individuals interested in natural supplements for enhanced wellness, energy, and immune support.
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Rejuran Treatment
3.6K
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+99X+
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Skincare procedure involving the injection of polynucleotides derived from salmon DNA to promote skin healing and improve texture. This treatment is known for its ability to reduce wrinkles and enhance overall skin health by stimulating collagen production and cellular repair. It is primarily targeted at individuals seeking anti-aging solutions and improved skin texture and elasticity.
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Lip stain masque
590
Volume
+99X+
Growth
A lip stain masque is a beauty product designed to provide long-lasting color to the lips by applying a pigmented formula that adheres to the skin. Unlike traditional lipsticks, it often comes in a mask-like form, where the product is applied, left to set, and then peeled off to reveal a vibrant stain. Lip stain masques are primarily targeted at individuals seeking durable, low-maintenance lip color that lasts throughout the day without frequent reapplication.
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Lustriva
8.1K
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Lustriva is a dietary supplement formulated to support hair, skin, and nail health. It typically contains a blend of ingredients such as biotin, keratin, and antioxidants that promote strength, shine, and overall vitality. Lustriva is targeted at individuals seeking to improve the appearance and health of their hair, skin, and nails through nutritional support.
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Snatched bodysuit
4.4K
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+99X+
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A type of shapewear designed to enhance and contour the body's natural shape, often focusing on the waist and tummy areas to create a slimmer appearance. It is typically made from stretchy, form-fitting materials to provide a tightly cinched waist and smooth silhouette, and is available in various styles, colors, and sizes. The Snatched bodysuit is popular among individuals seeking to achieve a more defined and streamlined figure under their clothing.
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Turmeric and kojic soap
720
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+99X+
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Turmeric and kojic soap is a skincare product that combines the benefits of turmeric and kojic acid to enhance skin health. Turmeric is known for its anti-inflammatory and antioxidant properties, while kojic acid is used for its skin-brightening effects and ability to reduce the appearance of dark spots. This soap is especially popular among individuals looking to achieve a more even skin tone and reduce hyperpigmentation.
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Qure skincare
6.6K
Volume
+99X+
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Qure skincare is a brand that aims to bridge the gap between professional expertise and accessible skincare. It focuses on providing science-based solutions and making effective skincare more accessible by bypassing traditional industry gatekeepers, differentiating itself through its commitment to scientific rigor and accessibility. The target demographic includes individuals seeking professional-grade skincare solutions without the high cost or inaccessibility typically associated with such products.
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Clinikally
33.1K
Volume
+99X+
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Online platform offering personalized dermatology consultations and skincare products. Clinikally differentiates itself by providing tailored skincare regimens based on individual skin types and concerns, leveraging expert dermatologists and advanced technology to deliver effective solutions. The platform primarily targets individuals seeking professional dermatological advice and customized skincare treatments to address specific skin issues.
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Tranexamic acid moisturizer
480
Volume
+99X+
Growth
Skincare product formulated to address hyperpigmentation, uneven patches, and dark spots. Tranexamic acid moisturizer enhances overall skin brightness and evens out skin tone, distinguishing itself by its ability to inhibit melanin production and reduce discoloration. This product is particularly beneficial for individuals with hyperpigmentation issues, dark spots, or those seeking a more uniform and radiant complexion.
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Ke8 hefr
33.1K
Volume
+99X+
Growth
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Scandinavian biolabs
14.8K
Volume
+9800%
Growth
Danish brand specializing in hair growth solutions using non-toxic, powerful, and natural ingredients. The company differentiates itself by focusing on the efficacy and safety of its products, aiming to provide effective hair care without harmful chemicals. Scandinavian Biolabs primarily targets individuals experiencing hair loss or seeking natural hair growth solutions.
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blissim
201K
Volume
+9800%
Growth
Subscription-based beauty product company that offers samples of makeup, skincare, and other beauty products to its subscribers. Founded in 2010, Blissim differentiates itself by providing a curated selection of high-quality beauty products from various brands, allowing customers to discover new favorites. The service primarily targets beauty enthusiasts and individuals looking to explore and try new beauty products without committing to full-sized purchases.
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Naturium
110K
Volume
+9500%
Growth
Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.
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Bakuchiol eye cream
1.6K
Volume
+9500%
Growth
Anti-aging skincare products formulated with bakuchiol, a plant-based alternative to retinol, aimed at reducing fine lines, wrinkles, and dark circles around the eyes. These creams are known for their gentle formulation, making them suitable for sensitive skin while providing similar benefits to traditional retinol without the associated irritation. Bakuchiol eye creams are particularly beneficial for individuals seeking effective anti-aging solutions with a focus on natural and gentle ingredients.
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Jones Road Beauty
110K
Volume
+9500%
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Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.
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Sea moss serum
90
Volume
+9300%
Growth
Skincare product derived from sea moss, a type of red algae, known for its rich nutrient profile. Sea moss serum hydrates the skin, improves elasticity, reduces fine lines and wrinkles, and has anti-inflammatory and antioxidant properties that protect the skin from damage and soothe irritation. It is particularly beneficial for individuals seeking to enhance their skin health and address issues like dryness, aging, and inflammation.
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Lash Clusters
165K
Volume
+9200%
Growth
A beauty product consisting of multiple lash strands bound together at the base, designed to be applied to the eyelid along the lash line using false lash adhesive. Lash clusters offer a customizable and enhanced lash appearance, differing from lash extensions by being attached to the eyelid rather than individual natural eyelashes. They are popular among individuals seeking a lightweight feel and the ability to create a personalized look.
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Merit beauty
74K
Volume
+9000%
Growth
Minimalist beauty brand that focuses on clean, vegan, and Leaping Bunny-certified formulas. Merit Beauty differentiates itself by offering products designed to enhance natural beauty rather than transform it, appealing to those who prefer a simple and effective beauty routine. The brand primarily targets minimalists and individuals who value clean, ethical beauty products.
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Peptide lip treatment
6.6K
Volume
+9000%
Growth
Lip care product designed to hydrate, nourish, and plump the lips using a combination of ingredients such as peptides, shea butter, babassu, and cupuaçu. These components work together to replenish moisture and soften the lips, often providing a glossy finish similar to that of a lip gloss. Peptide lip treatments are particularly beneficial for individuals seeking to enhance lip hydration and achieve a fuller, more youthful appearance.
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Nanoplastia hair treatment
49.5K
Volume
+8900%
Growth
Innovative hair treatment aimed at repairing damaged hair, reducing frizz, and improving overall hair texture. Utilizing advanced nanotechnology and potent ingredients, it delivers transformative results, making hair smoother, shinier, and healthier. This treatment is particularly beneficial for individuals with frizzy, damaged, or unmanageable hair seeking a long-lasting solution for hair restoration and enhancement.
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Dae hair
33.1K
Volume
+8700%
Growth
Hair care brand offering products like the 3-in-1 Cactus Fruit Styling Cream and Mirage Mist Leave-In Conditioner, designed to smooth styles, prep shiny blowouts, define curls, and provide moisture. Dae Hair differentiates itself by being cruelty-free and receiving high user ratings for its effective formulations. The brand primarily targets individuals seeking high-quality, versatile hair care solutions that are ethically produced.
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Tocobo
90.5K
Volume
+8600%
Growth
Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.
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Niacinamide for hair
2.4K
Volume
+8400%
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Niacinamide, also known as Vitamin B3, is a beneficial ingredient for hair health. It enhances blood circulation in the scalp, provides essential nutrients to hair follicles, and promotes faster and thicker hair growth, making it a valuable addition to hair care products. This ingredient is particularly beneficial for individuals seeking to improve hair growth and overall hair health.
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Beauty of joseon
550K
Volume
+8400%
Growth
Skincare brand that emphasizes traditional Korean beauty ingredients and principles. Beauty of Joseon offers products like sunscreens and serums that are cruelty-free and organic, known for their effectiveness and gentle formulations. The brand primarily targets individuals seeking high-quality, natural skincare solutions that are both effective and gentle on the skin.
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Hair texturizing powder
27.1K
Volume
+8200%
Growth
Hair texturizing powder is a hair care product designed to add volume, texture, and grip to hair by absorbing excess oil and providing a matte finish. This powder typically contains ingredients like silica or starch, which create separation between hair strands, resulting in enhanced fullness and style hold. It is primarily targeted at individuals with fine or flat hair who seek to achieve a voluminous and textured look without the heaviness of traditional styling products.
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Tranexamic acid skincare
6.6K
Volume
+8200%
Growth
A skincare ingredient used to address dark spots, hyperpigmentation, and melasma. Tranexamic acid helps improve skin tone and reduce discoloration by controlling bleeding and inhibiting melanin production. It is particularly beneficial for individuals with uneven skin tone or those seeking to diminish the appearance of dark spots and hyperpigmentation.
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Metal detox shampoo
12.1K
Volume
+8200%
Growth
Hair care product formulated to trap and neutralize metals within the hair fiber. By reducing metal content, it helps to minimize breakage and ensures more consistent color results during hair treatments, enhancing overall hair health and appearance. This shampoo is particularly beneficial for individuals who frequently color their hair or are exposed to hard water, aiming to maintain hair integrity and vibrancy.
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