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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Retinaldehyde Serum
2.9K
Volume
+8200%
Growth
Skincare product formulated with retinaldehyde, a form of vitamin A known for its anti-aging and skin-renewing properties. Retinaldehyde serum promotes cell turnover and improves skin texture and tone, offering benefits such as reduced wrinkles, hyperpigmentation, and visible congestion, while being less irritating than other retinoids. It is particularly recommended for mature skin with visible signs of aging and individuals with blemish-prone or sensitive skin.
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Oqhair
5.4K
Volume
+8100%
Growth
OQHAIR is an online retailer specializing in human hair bundles and lace wigs. They offer a wide variety of wig styles, including glueless, pre-cut lace, and HD lace wigs, catering to different preferences and needs for natural-looking hair solutions. OQHAIR primarily targets individuals seeking high-quality, versatile, and fashionable wigs for everyday wear or special occasions【24†source】.
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French curl braids
74K
Volume
+8100%
Growth
A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.
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Blurring setting powder
1.9K
Volume
+8000%
Growth
Blurring setting powder is a cosmetic product used to set makeup and provide a smooth, flawless finish. It typically contains fine, light-diffusing particles that minimize the appearance of pores, fine lines, and imperfections on the skin. This product is particularly favored by individuals seeking a long-lasting, matte look with an airbrushed effect for their makeup.
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Ginseng essence water
14.8K
Volume
+8000%
Growth
Skincare product known for its hydrating and anti-aging properties, primarily due to the inclusion of ginseng extract. It helps reduce wrinkles, fine lines, and dullness, making it a popular choice for enhancing skin health and appearance. Ginseng essence water is particularly favored by individuals seeking to improve their skin's hydration and overall youthful look.
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Bond intense moisture mask
210
Volume
+7900%
Growth
A highly concentrated formula designed to be absorbed deeply into the hair to treat damage. It provides intense, weightless moisture, adds shine, smoothness, and body, resulting in visibly healthier hair. This product is particularly beneficial for individuals with damaged, dry, or brittle hair seeking intensive repair and hydration.
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Biomimic foundation
5.4K
Volume
+7900%
Growth
A biomimic foundation is a type of cosmetic product designed to mimic the natural properties and behaviors of human skin, providing a seamless and natural-looking coverage. It often incorporates advanced formulations and technologies inspired by biological processes to enhance skin compatibility, hydration, and breathability. This foundation is ideal for individuals seeking a natural and flawless complexion with the added benefits of skin-friendly ingredients and innovative skincare technology.
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Lace melting spray
8.1K
Volume
+7900%
Growth
Adhesive products designed to secure wigs and create a natural-looking hairline by melting the lace into the skin. These sprays come in various formulations that offer different levels of hold and additional benefits such as moisturizing and volumizing. They are primarily used by individuals who wear wigs and seek a seamless, natural appearance.
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Fable & Mane
2.9K
Volume
+7900%
Growth
Hair care brand known for its natural ingredient-based products, including hair oils and treatments aimed at improving hair and scalp health. The brand differentiates itself by focusing on Ayurvedic-inspired formulations that combine traditional Indian ingredients with modern hair care science, offering unique and effective solutions for hair wellness. Fable & Mane primarily targets individuals seeking natural and holistic hair care solutions, often appealing to those interested in Ayurvedic practices and clean beauty products.
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Torriden Toner
4.4K
Volume
+7800%
Growth
Hydrating skincare product formulated with low molecular weight hyaluronic acid to enhance skin moisture levels. This toner is designed to penetrate deeply into the skin, providing long-lasting hydration and improving skin texture without leaving a greasy residue. It is suitable for various skin types, including dry, dehydrated, and oily skin, and is particularly beneficial for individuals seeking a vegan, clean, and fragrance-free skincare solution.
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Skintific
301K
Volume
+7800%
Growth
Skincare brand led by renowned dermatologist Dr. Elena Martinez, focusing on addressing diverse skin concerns with scientific precision and sustainability. Skintific differentiates itself by utilizing advanced technologies such as LED light therapy to reduce and prevent wrinkles, offering effective and innovative skincare solutions. The brand primarily targets individuals seeking scientifically-backed skincare products to address aging and other skin concerns.
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Kojic acid body wash
6.6K
Volume
+7800%
Growth
Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.
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Face Reality Skincare
18.1K
Volume
+7700%
Growth
Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.
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Risewell
9.9K
Volume
+7700%
Growth
Company focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste, developed through extensive research in oral care. The target demographic includes health-conscious consumers seeking natural and effective oral hygiene solutions.
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Torriden
90.5K
Volume
+7500%
Growth
Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.
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Bakuchiol powder
170
Volume
+7500%
Growth
A vegan skincare ingredient derived from the leaves and seeds of the Psoralea corylifolia plant. Known for being a potent antioxidant, it helps to visibly reduce skin discolorations caused by environmental exposure and has a pronounced soothing effect on the skin. Bakuchiol powder is particularly beneficial for individuals seeking natural alternatives to retinol for anti-aging and skin-soothing benefits.
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INNBeauty Project
6.6K
Volume
+7300%
Growth
Skincare brand offering a range of products aimed at enhancing skin health and appearance. The brand differentiates itself by incorporating a variety of active ingredients such as peptides, Vitamin C, ceramides, and bio-retinol to address specific skin concerns like elasticity, sun protection, and anti-aging. INNBeauty Project primarily targets individuals seeking effective and specialized skincare solutions.
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Redensyl hair growth serum
390
Volume
+7300%
Growth
Hair growth serum designed to promote hair growth and combat hair loss using a blend of natural ingredients. Redensyl contains DHQG, EGCG, Glycine, Zinc Chloride, and Meta-bisulfate, which work together to reactivate dormant hair follicles, stimulate new hair growth, and improve overall hair health. This product is targeted at individuals experiencing hair thinning or loss, seeking a plant-based alternative to traditional treatments.
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fenchilin
2.4K
Volume
+7200%
Growth
Brand that offers lighted vanity mirrors, commonly known as Hollywood makeup mirrors. These mirrors feature dimmable LED bulbs, smart touch controls, and multiple color modes, designed for use in dressing rooms and bedrooms, and come in various styles including wall-mounted and countertop versions. Fenchilin primarily targets individuals looking to enhance their makeup application experience with professional-quality lighting solutions.
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Panthenol moisturizer
1.6K
Volume
+7100%
Growth
A skincare product that utilizes Panthenol, also known as provitamin B5, to provide multiple skin benefits. It acts as both a humectant and an emollient, attracting and binding water to the skin while sealing in moisture, which helps to keep the skin hydrated and smooth. This moisturizer is particularly beneficial for individuals with dry or irritated skin, aiming to enhance hydration, soothe irritation, and improve skin texture.
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Semi cured gel nail strips
14.8K
Volume
+7100%
Growth
Semi-cured gel nail strips are nail products made with 70% semi-cured gel, which means they are partly hardened. This partial curing reduces the time needed under an LED lamp to fully cure them, offering a convenient and time-saving alternative to traditional gel nails. These strips are particularly beneficial for individuals seeking a durable and glossy finish with less application time.
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Hypochlorous acid spray
301K
Volume
+7000%
Growth
Hypochlorous acid spray is a skincare product known for its antibacterial properties and suitability for sensitive skin. It helps in treating acne, reducing redness, and balancing the skin's pH, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with sensitive or acne-prone skin seeking gentle yet effective treatment options.
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Elorea
12.1K
Volume
+7000%
Growth
Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody, fresh, and more, differentiating itself by reflecting the soul of Korea in its offerings. The brand primarily targets individuals who appreciate unique, culturally inspired fragrances and high-quality design.
exploding
Rhode skin
49.5K
Volume
+7000%
Growth
Skincare brand founded by Hailey Bieber, offering a range of products focused on skin health and barrier protection. Rhode Skin differentiates itself with its emphasis on high-quality ingredients and effective formulations, receiving positive reviews from users. The brand primarily targets individuals seeking to improve their skin health and maintain a strong skin barrier.
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Silicone body scrubber
40.5K
Volume
+7000%
Growth
Personal care tools made from food-grade silicone, known for their hygienic, durable, and effective properties. These scrubbers provide gentle exfoliation, improve circulation, and are easy to maintain, making them a popular alternative to traditional loofahs and sponges. They are particularly beneficial for individuals seeking a more sanitary and long-lasting option for their skincare routine.
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Maniko nails
90.5K
Volume
+7000%
Growth
Printed liquid UV varnish strips that can be applied to nails and cured under a UV lamp, providing a durable manicure that lasts up to 3 weeks. These nail strips are designed for easy application with no drying time, smudging, or chipping, and can be gently removed using an oil-based pen without milling, filing, or acetone. Maniko nails are ideal for individuals seeking a long-lasting, hassle-free manicure solution.
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Kojic acid toner
1.3K
Volume
+7000%
Growth
Skincare product formulated with kojic acid, known for its skin-lightening properties. It helps treat hyperpigmentation, sun damage, scars, and age spots by inhibiting melanin production, thereby lightening dark spots and evening out skin tone. Kojic acid toner is primarily targeted at individuals looking to improve skin appearance and address issues related to uneven skin tone.
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Mixsoon
60.5K
Volume
+7000%
Growth
Skincare brand known for its hydrating products, such as the Mixsoon Bean Essence, which targets skin concerns like enlarged pores and discoloration. The brand emphasizes cruelty-free formulations, setting it apart from competitors by focusing on ethical and effective skincare solutions. Mixsoon primarily appeals to individuals seeking cruelty-free skincare products that address specific skin issues while promoting overall skin health.
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Douyin makeup
90.5K
Volume
+6700%
Growth
Beauty and makeup trends popular on Douyin, the Chinese version of TikTok, focusing on natural and flawless skin. These trends often include soft and gradient lips, big and bright eyes, strategic use of blush and highlighter, and well-defined eyebrows, with influencers and makeup artists sharing tutorials and tips. Douyin makeup primarily appeals to young adults and beauty enthusiasts seeking to replicate trendy and polished looks.
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Manga lashes
27.1K
Volume
+6700%
Growth
False eyelashes inspired by the exaggerated and dramatic eye styles seen in Japanese manga and anime characters. These lashes are designed to give a bold, spiky, and voluminous look, often mimicking the large, expressive eyes of anime characters, making them popular in cosplay and among those seeking a more dramatic appearance. Manga lashes primarily appeal to individuals involved in cosplay or those who want to achieve a striking and eye-catching look.
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