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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
Wet look lashes
5.4K
Volume
+7800%
Growth
Eyelash extensions designed to create a glossy, wet appearance by using lighter lashes to form narrow, nearly closed fans. This style provides a unique, sleek look that differentiates it from traditional eyelash extensions, offering a modern aesthetic. Wet look lashes are popular among individuals seeking a bold, high-fashion appearance for their eyelashes.
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French curl braids
74K
Volume
+7800%
Growth
A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.
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Dieux skin
12.1K
Volume
+7800%
Growth
Dieux Skin is a skincare brand that offers a range of products designed to address various skin concerns, particularly focusing on hydration, barrier repair, and anti-aging benefits. The brand differentiates itself by using high-quality ingredients such as ceramides, collagen, and peptides, and has received positive reviews for its effectiveness. Dieux Skin products are primarily targeted at individuals with dry, dehydrated, or aging skin who are seeking intensive hydration and skin barrier repair solutions.
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Fino hair mask
201K
Volume
+7700%
Growth
This deep conditioning treatment is renowned for its ability to repair and nourish damaged hair. It features ingredients such as royal jelly extract and lipidure, which enhance hair texture, moisture retention, and overall manageability, setting it apart from other hair masks. The Fino hair mask is particularly beneficial for individuals with dry, damaged, or unmanageable hair seeking intensive care and restoration.
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Pistachio perfume
22.2K
Volume
+7600%
Growth
Fragrance characterized by a sweet, nutty aroma with subtle hints of almond and vanilla. Its soft and versatile nature allows it to be paired with a variety of other scents, adding complexity and depth to the overall fragrance. Pistachio perfume is particularly appealing to individuals who appreciate unique, multi-faceted fragrances and are looking for a distinctive scent profile.
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Formel skin
33.1K
Volume
+7600%
Growth
Healthtech start-up focused on providing personalized, high-quality medical treatments for various skin conditions through online platforms. The company differentiates itself by offering tailored skincare solutions for issues such as acne, rosacea, wrinkles, and melasma, leveraging technology to deliver customized treatment plans. Formel skin primarily targets individuals seeking effective and convenient dermatological care without the need for in-person consultations.
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Looks maxing
18.1K
Volume
+7400%
Growth
The term refers to the practice of improving one's physical appearance to increase attractiveness. This can involve a variety of methods, including skincare routines, fitness and diet plans, grooming, fashion, and sometimes even cosmetic procedures. The goal is to maximize one's looks to enhance social and romantic opportunities.
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Hyaluronic acid scalp serum
0-100
Volume
+7400%
Growth
A hair care product formulated to hydrate the scalp and hair, utilizing hyaluronic acid to seal the cuticle and lock in moisture. This serum helps reduce frizz and promotes overall hair health by addressing scalp dryness, distinguishing itself by its ability to enhance moisture retention. It is particularly beneficial for individuals experiencing dry scalp or frizzy hair, seeking to improve hair texture and health.
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Qure skincare
6.6K
Volume
+7400%
Growth
Qure skincare is a brand that aims to bridge the gap between professional expertise and accessible skincare. It focuses on providing science-based solutions and making effective skincare more accessible by bypassing traditional industry gatekeepers, differentiating itself through its commitment to scientific rigor and accessibility. The target demographic includes individuals seeking professional-grade skincare solutions without the high cost or inaccessibility typically associated with such products.
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Birch juice sunscreen
5.4K
Volume
+7400%
Growth
Sunscreen product that provides SPF50+ PA++++ protection while incorporating birch juice for added moisturizing benefits. This sunscreen is designed to leave no white cast, making it suitable for various skin tones, and is available in a 50ml size. It is particularly beneficial for individuals seeking high sun protection combined with hydration at an affordable price point.
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Nanoplastia hair treatment
49.5K
Volume
+7400%
Growth
Innovative hair treatment aimed at repairing damaged hair, reducing frizz, and improving overall hair texture. Utilizing advanced nanotechnology and potent ingredients, it delivers transformative results, making hair smoother, shinier, and healthier. This treatment is particularly beneficial for individuals with frizzy, damaged, or unmanageable hair seeking a long-lasting solution for hair restoration and enhancement.
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Old money nails
12.1K
Volume
+7200%
Growth
This nail trend emphasizes sophistication and understated elegance, utilizing sheer pinks, nudes, milky whites, and classic French manicure styles. It differentiates itself by focusing on timeless and subtle aesthetics rather than bold or flashy designs, appealing to those who appreciate a classic and refined look. The trend is particularly popular among individuals who value traditional elegance and prefer a minimalist approach to nail art.
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Merit beauty
74K
Volume
+7200%
Growth
Minimalist beauty brand that focuses on clean, vegan, and Leaping Bunny-certified formulas. Merit Beauty differentiates itself by offering products designed to enhance natural beauty rather than transform it, appealing to those who prefer a simple and effective beauty routine. The brand primarily targets minimalists and individuals who value clean, ethical beauty products.
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Skintific
246K
Volume
+7100%
Growth
Skincare brand led by renowned dermatologist Dr. Elena Martinez, focusing on addressing diverse skin concerns with scientific precision and sustainability. Skintific differentiates itself by utilizing advanced technologies such as LED light therapy to reduce and prevent wrinkles, offering effective and innovative skincare solutions. The brand primarily targets individuals seeking scientifically-backed skincare products to address aging and other skin concerns.
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Bakuchiol powder
170
Volume
+7100%
Growth
A vegan skincare ingredient derived from the leaves and seeds of the Psoralea corylifolia plant. Known for being a potent antioxidant, it helps to visibly reduce skin discolorations caused by environmental exposure and has a pronounced soothing effect on the skin. Bakuchiol powder is particularly beneficial for individuals seeking natural alternatives to retinol for anti-aging and skin-soothing benefits.
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Eyebrow threading
450K
Volume
+7000%
Growth
Eyebrow threading is a hair removal technique that originated in South Asia and the Middle East, involving the use of a thin, twisted cotton thread to remove unwanted hair. This method is known for its precision, allowing for cleaner lines and more defined eyebrow shapes, and is often considered less painful than waxing. It is particularly popular among individuals seeking a chemical-free, quick, and long-lasting solution for eyebrow grooming.
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Byoma
368K
Volume
+7000%
Growth
Skincare brand focused on creating accessible, affordable, and approachable skincare products. The brand emphasizes education without complication and aims to strengthen the skin without stripping it, using formulations designed to boost the skin's barrier with simple and effective ingredients. Byoma primarily targets individuals seeking inclusive and sustainable skincare solutions that are easy to understand and use.
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Kojic acid scrub
1K
Volume
+6900%
Growth
A skincare product that contains kojic acid, derived from fungi or fermented rice wine, aimed at improving skin tone. Kojic acid inhibits the enzyme tyrosinase, which is responsible for melanin production, thereby helping to fade dark spots, acne scars, and sun damage. This product is particularly beneficial for individuals seeking to achieve a more even skin tone and reduce hyperpigmentation.
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Birch juice moisturizer
590
Volume
+6900%
Growth
Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.
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Multi Collagen Peptides Powder
1K
Volume
+6800%
Growth
Multi-collagen peptides powder is a dietary supplement formulated to provide a blend of collagen types sourced from various proteins, such as bovine, marine, chicken, or eggshell membranes. It is designed to support skin elasticity, joint health, hair growth, and overall wellness by replenishing the body’s natural collagen levels, which decline with age. This product is targeted at health-conscious individuals, including those interested in anti-aging benefits, fitness recovery, and improved overall vitality.
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Semi cured gel nail strips
14.8K
Volume
+6800%
Growth
Semi-cured gel nail strips are nail products made with 70% semi-cured gel, which means they are partly hardened. This partial curing reduces the time needed under an LED lamp to fully cure them, offering a convenient and time-saving alternative to traditional gel nails. These strips are particularly beneficial for individuals seeking a durable and glossy finish with less application time.
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Boho tribal braids
1.6K
Volume
+6800%
Growth
Boho tribal braids are a hairstyle that combines elements of bohemian and tribal aesthetics, featuring a mix of different braid styles and often incorporating accessories like beads and shells. This hairstyle is known for its free-spirited and natural appearance, offering a versatile and unique look that can be styled in various ways. Boho tribal braids primarily appeal to individuals seeking a distinctive and culturally inspired hairstyle that emphasizes creativity and individuality.
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Silicone face tape
2.9K
Volume
+6500%
Growth
Beauty product used to temporarily lift and tighten the skin, often for cosmetic purposes. It is typically used to create a more youthful appearance by smoothing out wrinkles and fine lines, and can be hidden under makeup or hair. The tape is popular for special occasions or photo shoots where a temporary lift is desired.
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Lace melting spray
8.1K
Volume
+6400%
Growth
Adhesive products designed to secure wigs and create a natural-looking hairline by melting the lace into the skin. These sprays come in various formulations that offer different levels of hold and additional benefits such as moisturizing and volumizing. They are primarily used by individuals who wear wigs and seek a seamless, natural appearance.
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Mandelic acid deodorant
590
Volume
+6400%
Growth
A skincare product designed to prevent body odor by utilizing mandelic acid, which has antibacterial properties. Mandelic acid deodorants work by inhibiting bacterial growth and exfoliating dead skin cells, thereby reducing the likelihood of odor formation. This type of deodorant is particularly beneficial for individuals seeking a long-lasting, fresh-smelling underarm area and those with sensitive skin who may benefit from its gentle exfoliating properties.
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Ceramide Body Lotion
2.9K
Volume
+6300%
Growth
Skincare product designed to moisturize and repair the skin barrier by incorporating ceramides, which are lipid molecules naturally found in the skin. Ceramide body lotions provide anti-aging benefits, soothe irritated skin, and enhance overall skin health, making them a valuable addition to daily skincare routines. These lotions are suitable for all skin types, particularly beneficial for individuals with dry or sensitive skin seeking to improve skin hydration and barrier function.
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Champo haircare
6.6K
Volume
+6200%
Growth
UK-based brand that combines ancient Ayurvedic principles with modern trichology and active botanicals to promote hair health. Champo haircare differentiates itself by using a holistic approach to hair care, integrating traditional wisdom with contemporary scientific advancements to create effective products. The brand primarily targets individuals seeking natural and scientifically-backed solutions for maintaining and improving hair health.
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Power Grip Primer
5.4K
Volume
+6200%
Growth
A clear, gel-based formula designed to hydrate, cool, and provide a lightweight feel on the skin. It avoids clogging pores, making it suitable for various skin types and enhancing the longevity of makeup. This primer is ideal for individuals seeking a smooth, hydrated base for their makeup application.
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Nail extensions
165K
Volume
+6100%
Growth
Artificial enhancements placed over fingernails to add length and improve appearance, made from materials like acrylic, gel, and silk. Each type offers unique application processes and maintenance requirements, with acrylics providing a hard protective layer, gels cured under UV light, and silk wraps strengthening the nail. These extensions are popular for their aesthetic appeal and versatility in nail art, appealing to individuals seeking enhanced nail aesthetics.
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swati
49.5K
Volume
+6000%
Growth
Swati is a common given name in India and other South Asian countries, often used for females and rooted in Sanskrit, meaning 'a star' or 'precious.' It can also refer to the Swati language, a Bantu language spoken in Eswatini and South Africa, or the Swati people, an ethnic group in Eswatini known for their cultural heritage. Additionally, in Hindu astrology, Swati is one of the 27 nakshatras (lunar mansions) associated with the star Arcturus.
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