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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Ceramide skincare
880
Volume
+718%
Growth
Skincare products that incorporate ceramides, which are lipids naturally found in the skin, to enhance skin barrier function and retain moisture. These products help to protect the skin from environmental damage, prevent dryness, and maintain overall skin health by replenishing the ceramides that may be lost due to aging or external factors. Ceramide skincare is particularly beneficial for individuals with dry, sensitive, or aging skin who seek to improve hydration and skin barrier integrity.
exploding
Virtual try on
8.1K
Volume
+714%
Growth
Virtual Try-On technology allows customers to visualize clothes, makeup, glasses, shoes, and accessories without physically putting them on. Utilizing Augmented Reality (AR), it provides virtual product simulations, enabling users to experiment with different looks effortlessly. This technology is particularly beneficial for online shoppers seeking a more interactive and personalized shopping experience.
regular
Cos de baha
14.8K
Volume
+710%
Growth
Skincare brand known for its affordable and effective serums, including products with tranexamic acid, niacinamide, and azelaic acid. These serums are designed to treat hyperpigmentation, acne, and redness, differentiating the brand by offering high-quality ingredients at a lower price point. The target demographic includes individuals seeking budget-friendly skincare solutions for specific skin concerns such as hyperpigmentation and acne.
exploding
Rosemary Conditioner
2.4K
Volume
+709%
Growth
Hair care product formulated with rosemary extract, known for its benefits in promoting hair growth, strengthening hair, and improving scalp health. Rosemary conditioner often includes additional ingredients like mint to enhance its invigorating and refreshing properties, setting it apart from other conditioners. This product is particularly beneficial for individuals seeking to improve hair strength, stimulate growth, and maintain a healthy scalp.
exploding
Rice moisturizer
3.6K
Volume
+708%
Growth
A skincare product formulated to seal in hydration and effectively moisturize the skin. It provides a natural glow and is lightweight, making it suitable for those who prefer a less heavy moisturizer. Rice moisturizer is particularly beneficial for individuals seeking a gentle yet effective hydration solution for their skin.
exploding
Loveseen
1.9K
Volume
+700%
Growth
Company that offers cruelty-free, natural-looking fake lashes designed to enhance the appearance of the eyes. Loveseen differentiates itself by focusing on ethical beauty practices and providing a range of lash styles that cater to various preferences and occasions. The brand primarily targets individuals seeking high-quality, ethical beauty products, including makeup enthusiasts and those looking for natural-looking lash enhancements.
peaked
Saie
135K
Volume
+700%
Growth
Beauty brand specializing in clean makeup products with a focus on high-quality formulations. Saie differentiates itself by offering luxurious yet affordable products that are effective and safe, appealing to both fans and beauty experts. The brand primarily targets individuals seeking elevated beauty essentials with a commitment to clean and sustainable ingredients.
exploding
Bronzer stick
33.1K
Volume
+700%
Growth
Makeup product designed to add warmth and dimension to the face, providing a sun-kissed glow. Bronzer sticks are easy to apply and blend, making them a convenient choice for achieving a natural bronzed look, and they often come in a variety of shades to suit different skin tones. They are particularly popular among individuals seeking a quick and effortless way to enhance their complexion with a healthy, radiant appearance.
exploding
Niacinamide toner
14.8K
Volume
+700%
Growth
Skincare product formulated with Vitamin B3, known for its multiple benefits. It helps to visibly minimize enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, and strengthen the skin barrier, making it a versatile addition to skincare routines. Niacinamide toner is typically used by individuals seeking to balance their skin's pH, hydrate, and enhance overall skin health.
exploding
Acne-prone
12.1K
Volume
+690%
Growth
Skin condition characterized by a higher susceptibility to breakouts and acne. Managing this condition often requires consistent and long-term treatment, including a dedicated skincare routine to keep it under control. Individuals with this skin type benefit from specialized products and treatments designed to reduce acne and prevent future breakouts.
regular
Skincare ingredient checker
27.1K
Volume
+675%
Growth
Tool designed to help users analyze the ingredient lists of skincare products by providing science-based explanations of each component. This tool aids in understanding the benefits and potential risks associated with each ingredient, thereby enabling informed decisions about skincare routines. It is particularly useful for individuals who are conscious about the ingredients in their skincare products and seek to avoid harmful substances.
exploding
Korean sunscreen
110K
Volume
+671%
Growth
Highly regarded for their advanced formulations, lightweight textures, and effective sun protection. They often include additional skincare benefits such as hydration, anti-aging properties, and soothing ingredients, differentiating them from other sunscreens. These products are popular among individuals seeking broad-spectrum protection, high SPF ratings, and formulations that cater to various skin types and tones.
exploding
Under eye brightener
12.1K
Volume
+671%
Growth
A cosmetic product designed to add brightness under the eyes, creating a halo effect. Unlike concealers, which offer full coverage to conceal dark circles and imperfections, under eye brighteners provide light to medium coverage and aim to give a more natural, no-makeup makeup look. This product is particularly popular among individuals looking to achieve a refreshed and awake appearance without heavy makeup.
exploding
Westman atelier
74K
Volume
+669%
Growth
Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in the higher range, available through their official website and major retailers like Sephora. Westman Atelier primarily targets consumers who prioritize clean beauty and are willing to invest in premium makeup products.
exploding
Nano brows
33.1K
Volume
+664%
Growth
Semi-permanent cosmetic procedure that uses a fine needle to create precise and natural-looking eyebrow hair strokes. It is similar to microblading but offers more detailed results and can last up to 2-3 years, providing a more refined and long-lasting eyebrow enhancement. Nano brows are particularly popular among individuals seeking a natural and well-defined eyebrow appearance with minimal maintenance.
exploding
Rice water face wash
18.1K
Volume
+664%
Growth
A skincare product that utilizes rice water, known for its skin-brightening, anti-aging, soothing, hydrating, and acne-reducing properties. Rice water face wash can be prepared by soaking, boiling, or fermenting rice in water and is used as a face wash, toner, or mask, offering a natural and gentle cleansing option. This product is suitable for individuals seeking a natural skincare solution for daily use or a few times a week, depending on their skin needs.
exploding
Retinol body lotion
27.1K
Volume
+660%
Growth
Skincare product formulated with retinol, a derivative of vitamin A, known for its anti-aging and acne treatment properties. Retinol body lotion enhances skin texture, diminishes fine lines and wrinkles, and promotes cell turnover, offering a rejuvenated and smoother skin appearance. This product is particularly beneficial for individuals seeking to address signs of aging or improve overall skin health.
exploding
Topicals
90.5K
Volume
+650%
Growth
Skincare brand committed to creating inclusive and effective products designed for all skin tones and types. Topicals focuses on addressing chronic skin conditions with formulations that are both fun to use and effective, differentiating itself with a playful approach to serious skincare issues. The brand primarily targets individuals with chronic skin conditions seeking effective and enjoyable skincare solutions.
exploding
Cica cleanser
880
Volume
+650%
Growth
A gentle facial cleanser particularly suitable for normal to sensitive skin, featuring a creamy lather that effectively removes impurities and excess sebum without stripping the skin. Known for its soothing properties, the cleanser often includes ingredients like Centella Asiatica (Cica), which is renowned for its calming and healing effects on the skin, helping to keep the skin hydrated and reduce breakouts. The Cica cleanser is primarily targeted at individuals with sensitive or easily irritated skin who seek a gentle yet effective cleansing solution.
exploding
Alpha arbutin serum
49.5K
Volume
+645%
Growth
Skincare product known for its ability to lighten and reduce UV-induced pigmentation and free radicals without increasing sun sensitivity. It helps fade discoloration caused by inflammation and environmental stressors, evens out skin tone, and addresses glycation, which is sugar-induced skin sallowness and loss of elasticity. This makes it a popular choice for those looking to improve their skin tone and reduce hyperpigmentation.
exploding
Birch toner
0-100
Volume
+640%
Growth
Skincare product designed to hydrate and protect the skin, presented in an ampoule-like form. It is infused with Birch Extract to form a moisture barrier and contains Vitamin Hyaluronic Acid for deep hydration, enhancing skin's moisture retention and overall health. Birch toner is particularly beneficial for individuals with dry or dehydrated skin seeking intensive hydration and a fortified skin barrier.
regular
Rosemary shampoo
74K
Volume
+638%
Growth
Hair care product formulated with rosemary extract, known for its antifungal and antibacterial properties that help prevent dandruff and keep hair follicles clear. Rosemary shampoo is also believed to increase blood flow to the scalp, potentially promoting healthy hair growth and improving overall scalp health. This product is particularly beneficial for individuals dealing with dandruff, scalp irritation, or those seeking to enhance hair growth and scalp circulation.
exploding
Rice water toner
22.2K
Volume
+625%
Growth
A skincare product that utilizes rice water, known for its anti-inflammatory properties, to benefit sensitive or irritated skin. It helps soothe redness, calm breakouts, and may reduce symptoms of eczema and rosacea, providing a gentle and natural solution for skin care. This toner is particularly beneficial for individuals with sensitive skin or those experiencing skin irritation and inflammation.
exploding
Niacinamide vitamin
14.8K
Volume
+618%
Growth
Niacinamide, also known as vitamin B3 or nicotinamide, is an essential nutrient involved in various biological processes. It is widely used in skincare products for its anti-inflammatory properties and its ability to improve the appearance of enlarged pores, uneven skin tone, fine lines, and dullness. Niacinamide is particularly beneficial for individuals looking to enhance skin elasticity, support the skin barrier, and boost the skin's natural defense mechanisms.
exploding
BioRePeel
40.5K
Volume
+617%
Growth
Cosmetic treatment that utilizes biostimulation technology to encourage the production of collagen and elastin, while also improving cellular turnover. The innovative peel formula helps to exfoliate the top layer of the skin by dissolving the bonds between old, dead, or damaged cells and promoting regeneration, aiming to rejuvenate the skin and make it look fresher and more youthful. This treatment is primarily targeted at individuals seeking to improve skin texture, reduce signs of aging, and achieve a more radiant complexion.
exploding
Fresha
165K
Volume
+614%
Growth
Subscription-free booking system and salon management software designed for the beauty and wellness industry. It offers features such as online booking, calendar management, POS, client management, marketing tools, reporting and analytics, and a mobile app, making it a comprehensive solution for managing salon operations. This software is suitable for businesses of various sizes looking for a cost-effective and user-friendly management tool.
exploding
Ceramide gel
480
Volume
+614%
Growth
Skincare product formulated with ceramides, which are lipid molecules naturally present in the skin. Ceramide gel helps to reinforce the skin's barrier function, preventing moisture loss and protecting against irritants and environmental toxins, thereby improving skin hydration and overall health. This product is particularly beneficial for individuals with dry, sensitive, or aging skin seeking to enhance their skin's barrier and hydration levels.
exploding
Scalp serum
22.2K
Volume
+610%
Growth
Liquid or fluid products specifically designed for application on the scalp to address various scalp issues such as dryness, dandruff, irritation, and hair thinning. These serums often contain ingredients that promote scalp health, improve hair growth, and provide nourishment to the hair follicles, differentiating them from regular hair care products. Scalp serums are primarily targeted at individuals experiencing scalp-related problems or those seeking to enhance the overall health and appearance of their hair.
exploding
Snail mucin spray
90
Volume
+600%
Growth
A skincare product that utilizes snail secretion filtrate to provide hydration and repair to the skin. Snail mucin spray is known for its ability to address dull skin, fine lines, and improve overall skin texture and tone, making it a popular choice for those seeking effective skincare solutions. This product is particularly beneficial for individuals with dry or aging skin looking for intensive hydration and rejuvenation.
peaked
Ginger shampoo bar
480
Volume
+600%
Growth
A hair care product formulated in a solid bar form, incorporating nourishing ingredients like ginger, camellia oil, shea butter, and natural olive oil. These components are known for promoting hair growth and maintaining a healthy balance, resulting in silky, healthy-looking hair. The Ginger shampoo bar is particularly beneficial for individuals seeking natural and effective hair care solutions that support hair health and growth.
peaked
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