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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Salicylic acid serum
165K
Volume
+1300%
Growth
A skincare product formulated with salicylic acid, a beta hydroxy acid (BHA) known for its exfoliating and acne-treating properties. This serum helps to unclog pores, reduce inflammation, and control excess oil production, making it effective for improving skin texture and clarity. It is primarily targeted at individuals with acne-prone or oily skin seeking to manage breakouts and achieve a smoother complexion.
exploding
Tubing mascara
90.5K
Volume
+1250%
Growth
A type of mascara that forms tiny polymer tubes around each individual lash, providing excellent lash separation, hold, and longevity. Unlike traditional oil-based mascaras, it doesn't run, flake, or smear, and it can be removed without makeup remover. Tubing mascara is ideal for individuals seeking long-lasting, smudge-proof lash enhancement with easy removal.
exploding
Round lab
90.5K
Volume
+1233%
Growth
Skincare company that focuses on using high-quality natural ingredients sourced from the Korean Peninsula. Inspired by the natural beauty and resources of Korea, the company aims to create skincare products that bring vibrancy and purity to the skin, differentiating itself through its commitment to natural and effective formulations. Round Lab primarily targets individuals seeking natural and effective skincare solutions, particularly those interested in Korean beauty products.
exploding
Seed oils
135K
Volume
+1229%
Growth
Oils extracted from the seeds of various plants, commonly used in cooking, baking, food processing, cosmetics, and industrial applications. These oils, such as canola, corn, cottonseed, grapeseed, and soybean oil, are known for their high content of unsaturated fats, including omega-3 and omega-6 fatty acids, though there is ongoing debate about their health effects. Seed oils are primarily utilized by consumers and industries looking for versatile and cost-effective oil options.
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Snail mucin
246K
Volume
+1200%
Growth
A natural ingredient derived from snail secretion, commonly used in skincare products for its purported benefits. It is believed to offer anti-aging, antimicrobial, and anti-inflammatory properties, aiding in skin hydration, treating breakouts, and protecting the skin from damage. Snail mucin is primarily targeted at individuals seeking natural skincare solutions for improving skin texture and appearance.
exploding
Triangle powder puff
2.9K
Volume
+1200%
Growth
A triangle powder puff is a makeup applicator tool designed in a triangular shape to help apply and blend powder products on the face. Its unique shape allows for precise application, especially in hard-to-reach areas like the corners of the eyes and around the nose, providing a smooth and even finish. This product is particularly useful for makeup enthusiasts and professionals seeking to achieve a flawless complexion.
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Danessa Myricks
90.5K
Volume
+1150%
Growth
A multifaceted professional in the beauty industry, known for her roles as a makeup artist, photographer, entrepreneur, and founder. She is recognized for creating looks for celebrities and entertainers, collaborating with other brands, and developing innovative and inclusive beauty products. Her work primarily benefits makeup artists, beauty enthusiasts, and consumers seeking high-quality, inclusive beauty products.
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Peptide moisturizer
18.1K
Volume
+1150%
Growth
Skincare products that contain peptides, which are short chains of amino acids. These moisturizers offer several benefits, including improved skin barrier function, reduced wrinkles, increased skin elasticity, eased inflammation, and potential help in clearing breakouts. Peptide moisturizers are particularly beneficial for individuals looking to maintain youthful and healthy skin.
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Sallve
90.5K
Volume
+1150%
Growth
Brazilian direct-to-consumer beauty brand that focuses on developing high-quality, safe, and fairly priced cosmetic products. The brand differentiates itself by emphasizing transparency in its ingredient sourcing and formulation processes, aiming to provide effective skincare solutions without harmful chemicals. Sallve primarily targets consumers who are looking for affordable, safe, and effective beauty products, particularly those who value transparency and ethical practices in the beauty industry.
exploding
Blur tinted moisturizer
0-100
Volume
+1150%
Growth
Blur tinted moisturizer is a skincare product that combines lightweight hydration with a sheer tint and blurring technology to even out skin tone and minimize the appearance of imperfections. It typically includes ingredients that provide a natural finish while offering subtle coverage and skincare benefits, such as sun protection or moisture retention. Blur tinted moisturizer is aimed at individuals seeking a low-maintenance, natural-looking complexion enhancement, often appealing to those who prefer minimal makeup routines.
exploding
Centella serum
33.1K
Volume
+1150%
Growth
This skincare product incorporates Centella asiatica, a plant recognized for its antioxidant, anti-inflammatory, and anti-aging properties. It is valued for its potential to reduce inflammation, promote wound healing, and enhance skin hydration, distinguishing it from other skincare products. The serum is primarily targeted at individuals seeking to improve skin health and address issues such as inflammation and aging.
exploding
Lip glow oil
22.2K
Volume
+1125%
Growth
A lip product that combines the mirror shine of a lip gloss with the comfort of intense lip care. Formulated with cherry oil, it provides a rich, balmy texture that is non-sticky and non-greasy, offering both aesthetic appeal and nourishment. This product is ideal for individuals seeking a glossy finish with added lip care benefits.
exploding
Everyhuman
6.6K
Volume
+1100%
Growth
Company that focuses on providing accessible and inclusive fashion for people of all abilities. Everyhuman differentiates itself by offering adaptive clothing and accessories designed to empower individuals to independently express themselves and achieve their dreams. The target demographic includes people with disabilities and those seeking adaptive fashion solutions.
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Pheromone perfume
246K
Volume
+1100%
Growth
Fragrance product formulated with synthetic animal musk and chemicals intended to stimulate the olfactory senses. Pheromone perfume aims to enhance the wearer's attractiveness by mimicking natural pheromones, although scientific evidence on its effectiveness in humans is inconclusive. This product is primarily marketed towards individuals seeking to boost their appeal in social or romantic contexts.
exploding
Toner pads
60.5K
Volume
+1086%
Growth
Pre-soaked cotton pads infused with toner, designed to cleanse the skin, remove impurities, and balance the skin's pH. These pads offer convenience for quick application and can address specific skin concerns such as acne, uneven skin tone, and sensitivity, often containing ingredients like Centella Asiatica, tea tree oil, and PHA for gentle exfoliation. Toner pads are particularly beneficial for individuals seeking an easy and effective skincare routine to maintain clear and balanced skin.
exploding
Uklash
27.1K
Volume
+1067%
Growth
Eyelash enhancement product that contains natural vitamins, extracts, and peptides. Uklash is designed to nourish and improve the appearance of eyelashes, making them look longer, fuller, and more voluminous within 8-12 weeks of daily application. This product is primarily targeted at individuals seeking to enhance the natural look of their eyelashes without resorting to extensions or other artificial methods.
exploding
ILIA
165K
Volume
+1067%
Growth
An organization involved in the identification and tracking of livestock, focusing on ensuring accurate and reliable livestock identification systems. The International Livestock Identification Association (ILIA) provides resources, standards, and support to enhance the traceability and management of livestock, which is crucial for disease control, theft prevention, and market access. ILIA primarily serves livestock producers, regulatory agencies, and industry stakeholders who require effective livestock identification and tracking solutions.
exploding
Gisou
301K
Volume
+1060%
Growth
Brand specializing in haircare and natural beauty products, inspired by a six-generation beekeeping heritage. Gisou differentiates itself by using sustainably sourced ingredients from the Mirsalehi Bee Garden, incorporating honey and other bee-derived elements into its formulations to enhance hair health and beauty. The brand primarily targets individuals seeking high-quality, natural haircare solutions with a focus on sustainability and heritage.
exploding
Deodorant refill
1K
Volume
+1057%
Growth
Eco-friendly alternative to traditional deodorant packaging, involving a reusable case and refill pods or sticks. This system significantly reduces plastic waste and offers convenience with durable, sometimes dishwasher-safe refill pods. Deodorant refills are targeted at environmentally conscious consumers looking to reduce their plastic footprint.
exploding
Rice toner
74K
Volume
+1038%
Growth
Skincare product known for its hydrating and exfoliating properties. It helps to cleanse the skin gently without causing irritation or dryness, making it suitable for sensitive skin. The toner forms a protective barrier over the skin to prevent water loss, leaving the skin feeling plump, smooth, and radiant, and is particularly beneficial for individuals with dull, fatigued, dry, or irritated skin.
exploding
Bakuchiol serum
60.5K
Volume
+1033%
Growth
Skincare product known for its anti-aging benefits, including reducing the appearance of fine lines and wrinkles. It helps restore firmness, refine skin texture, and even out skin tone, while also calming the skin, making it suitable for sensitive skin. Bakuchiol serum is particularly beneficial for individuals seeking a gentler alternative to retinol for anti-aging and skin rejuvenation.
exploding
Currentbody
60.5K
Volume
+1011%
Growth
Retail company based in Cheadle Hulme, UK, specializing in beauty devices and related accessories. Currentbody differentiates itself by sourcing breakthrough, clinically proven technologies and making them accessible for home use, providing a wide range of products that cater to various beauty and wellness needs. The company primarily targets consumers interested in advanced beauty treatments and home-use beauty devices.
exploding
Head spa
301K
Volume
+1011%
Growth
A head spa is a specialized treatment focused on the health and relaxation of the scalp, combining deep cleansing, conditioning, and massage techniques. Originating in Japan, these treatments involve exfoliating scrubs, essential oils, steam therapy, and targeted massages to promote blood circulation, alleviate scalp issues like dryness or oiliness, and reduce stress. Head spas are suitable for all hair types and are particularly popular among individuals seeking a luxurious and therapeutic experience to improve both scalp health and overall well-being
exploding
Afnan perfumes
12.1K
Volume
+1011%
Growth
Founded in 2007 by Imran Fazlani, this brand is known for its unique and crafted fragrances designed to inspire experiences through quality and design. The company offers a wide range of scents and continuously explores new collections, setting itself apart with its commitment to innovation and high-quality ingredients. Afnan Perfumes primarily targets fragrance enthusiasts and individuals seeking distinctive, high-quality perfumes.
exploding
Rosemary water
301K
Volume
+980%
Growth
Infusion made from rosemary leaves, known for its potential health benefits. Rosemary water is valued for its properties that may enhance hair health, skin care, cognitive function, digestive health, and provide anti-inflammatory and antimicrobial effects. It is primarily used by individuals seeking natural remedies for various health and wellness purposes.
exploding
Bonding shampoo
4.4K
Volume
+975%
Growth
Hair care product designed to repair and strengthen hair by targeting and restoring broken bonds within the hair structure. Bonding shampoos are particularly beneficial for damaged, color-treated, or chemically processed hair, offering improved hair strength, reduced breakage, and enhanced overall hair health. These products are ideal for individuals with compromised hair integrity seeking to restore and maintain hair health.
exploding
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1.6K
Volume
+971%
Growth
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exploding
Magic molecule
14.8K
Volume
+963%
Growth
Hypochlorous acid is a chemical compound produced by white blood cells to aid in skin repair and eliminate harmful bacteria. When bottled for external use, it mimics the body's natural healing process, offering antimicrobial and anti-inflammatory benefits. This product is particularly beneficial for individuals seeking to enhance skin healing and reduce infection risks.
exploding
Evereden
40.5K
Volume
+960%
Growth
Brand offering clean, non-toxic skincare products for children, including face moisturizers and skincare sets. Their products are formulated with natural ingredients and multi-vitamins to ensure the health and safety of kids' skin, differentiating them from competitors by focusing on child-specific skincare needs. The target demographic includes parents seeking safe and effective skincare solutions for their children.
exploding
Musely
165K
Volume
+950%
Growth
Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.
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