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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Mooncat
49.5K
Volume
+944%
Growth
Brand specializing in unique and artistic nail polish, offering a variety of special effect lacquers such as glitter, metallic, magnetic, and holographic options. Mooncat differentiates itself by marketing its products as 'wearable art,' providing a creative and expressive outlet for nail enthusiasts. The brand primarily targets individuals who enjoy experimenting with bold and distinctive nail designs, including fashion-forward consumers and nail art aficionados.
exploding
Collagen hair mask
200
Volume
+933%
Growth
A collagen hair mask is a deep conditioning treatment formulated to strengthen and repair hair by infusing it with collagen, a protein that helps maintain hair's structure and elasticity. This mask works to nourish and revitalize damaged or brittle hair, promoting smoother, shinier, and healthier-looking strands. It is particularly beneficial for individuals with dry, damaged, or aging hair who are seeking intensive restoration and enhanced hair resilience.
exploding
Salt and stone
165K
Volume
+911%
Growth
Brand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many conventional personal care items. Salt and Stone primarily targets health-conscious consumers seeking eco-friendly and non-toxic personal care solutions.
exploding
Volcanic face roller
210
Volume
+900%
Growth
Reusable skincare tool made with volcanic stone, designed to absorb excess oil from the skin and provide a mini facial massage. It differentiates itself by offering a natural and portable solution for managing oily skin, making it convenient for use both at home and on-the-go. The Volcanic face roller is particularly popular among individuals with oily skin who seek an easy and effective way to control shine and maintain a fresh complexion throughout the day.
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Toothsi
60.5K
Volume
+900%
Growth
Company offering at-home teeth straightening solutions using clear aligners. Toothsi differentiates itself by providing a comprehensive service that includes consultation, a customized treatment plan, and clear aligners to gradually align teeth, aiming to improve overall oral health. The target demographic includes individuals seeking convenient and discreet orthodontic treatment options without frequent visits to a dental clinic.
peaked
Microneedle patches
5.4K
Volume
+900%
Growth
Microneedle patches are a type of transdermal drug delivery system that uses an array of tiny needles to painlessly penetrate the outer layer of the skin. These patches create microchannels that allow for the direct delivery of drugs, vaccines, or other therapeutic agents into the dermal or subdermal layers, improving the efficacy and speed of drug delivery compared to traditional methods. They are particularly beneficial for patients who are needle-phobic, require self-administration, or need enhanced drug absorption.
exploding
Bifida Cream
140
Volume
+900%
Growth
Skincare products containing Bifida ferment lysate, known for their skin-repairing, moisturizing, and anti-aging properties. These creams help to strengthen the skin barrier, improve hydration, and reduce the appearance of fine lines and wrinkles, differentiating themselves with their probiotic-based formulation. Bifida creams are primarily targeted at individuals seeking effective solutions for skin aging, dryness, and overall skin health improvement.
regular
Ginseng cleansing oil
8.1K
Volume
+883%
Growth
Skincare product designed to attract and absorb makeup and residue while adding moisture to the skin. It gently dissolves impurities without clogging pores and acts as a conditioning agent to smooth the skin. Ginseng cleansing oil is particularly beneficial for individuals seeking a gentle yet effective makeup remover that also provides hydration and skin conditioning.
regular
Nano Hydroxyapatite
22.2K
Volume
+838%
Growth
Nano hydroxyapatite is a synthetic form of hydroxyapatite, a naturally occurring mineral found in human teeth and bones, but engineered at the nanoscopic level for enhanced performance. It is primarily used in dental care products like toothpaste, where it helps to remineralize tooth enamel, reduce sensitivity, and prevent cavities by mimicking the natural structure of teeth. Nano hydroxyapatite is particularly targeted at individuals looking for advanced oral care solutions, including those with tooth sensitivity or a high risk of enamel erosion.
exploding
Somethinc
40.5K
Volume
+825%
Growth
Local beauty brand offering a range of skincare, makeup, and beauty tools. Known for using high-quality ingredients and holding a halal certification, it caters to consumers seeking halal beauty products. Somethinc aims to provide premium quality products at competitive prices, appealing to budget-conscious beauty enthusiasts who prioritize halal and high-quality ingredients.
peaked
Body gua sha
9.9K
Volume
+822%
Growth
Traditional Chinese healing method that involves scraping the skin with a massage tool to improve circulation. This ancient technique offers a unique approach to better health, addressing issues like chronic pain by using a smooth-edged instrument, often made of jade or other stones, to scrape the skin in long strokes, applying enough pressure to create minor bruising. It is primarily targeted at individuals seeking alternative therapies for muscle tension, improved blood flow, and overall wellness.
exploding
Ubtan face wash
18.1K
Volume
+820%
Growth
Skincare product inspired by traditional Indian Ubtan, known for its natural ingredients like turmeric, sandalwood, and chickpea flour. Ubtan face wash offers benefits such as natural exfoliation, skin brightening, anti-inflammatory effects, moisturizing, and anti-aging properties, differentiating it from other face washes with its holistic and natural approach. It is particularly popular among individuals seeking natural skincare solutions and those interested in traditional beauty practices.
exploding
Bond repair
9.9K
Volume
+810%
Growth
Hair care products designed to strengthen and repair weak hair bonds. These products, which include shampoos, conditioners, and treatments, aim to restore and reconstruct damaged hair, improving its overall health and resilience. Bond repair products are particularly beneficial for individuals with chemically treated, heat-damaged, or naturally fragile hair seeking to enhance hair strength and vitality.
exploding
Bonding conditioner
590
Volume
+810%
Growth
Specialized hair care products aimed at repairing and strengthening damaged hair. They often contain ingredients that target the hair's internal structure, making them ideal for color-treated or chemically processed hair. These conditioners are particularly beneficial for individuals with damaged, color-treated, or chemically processed hair seeking to restore strength and health.
exploding
AI perfume
1K
Volume
+809%
Growth
The use of artificial intelligence in the design and development of fragrances. AI perfume technology, such as Moodify White, assists companies like Procter & Gamble in enhancing their fragrance development process by improving product design and accelerating time to market. This innovation primarily benefits fragrance manufacturers and companies looking to optimize their product development and market introduction phases.
exploding
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22.2K
Volume
+809%
Growth
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exploding
Silk bonnet
110K
Volume
+809%
Growth
A silk bonnet is a head covering made from silk fabric, commonly used to protect hair during sleep. It helps prevent frizz, breakage, and moisture loss by reducing friction due to the smooth nature of silk. Silk bonnets are particularly beneficial for individuals with curly or textured hair who seek to maintain their hairstyles and promote healthier hair.
exploding
Jaw trainer
22.2K
Volume
+800%
Growth
Devices designed to exercise and strengthen the jaw muscles, potentially shaping the jawline and reducing double chin fat. Jaw trainers come in various forms, such as silicone exercisers and fitness balls, and offer different resistance levels to cater to individual needs. These devices are primarily targeted at individuals looking to enhance their facial aesthetics and improve muscle tone in the jaw area.
exploding
Clone perfume
9.9K
Volume
+790%
Growth
Fragrances that are imitations or inspired versions of more expensive or well-known perfumes. These clones aim to replicate the scent profile of popular perfumes at a more affordable price, offering a similar olfactory experience without the high cost. Clone perfumes are primarily targeted at consumers who desire the scent of luxury fragrances but are looking for more budget-friendly options.
exploding
Earth rhythm
40.5K
Volume
+783%
Growth
Various natural cycles and patterns observed on Earth, including seasonal changes, animal migrations, circadian rhythms, weather and climate cycles, and human-produced cycles. These rhythms are crucial for maintaining ecological balance and planetary health, influencing the behavior and survival of living organisms. Earth rhythms are significant for ecologists, environmental scientists, and anyone interested in understanding the natural processes that sustain life on the planet.
exploding
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3.6K
Volume
+782%
Growth
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exploding
Hair wax stick
110K
Volume
+775%
Growth
Styling product designed for easy and natural hair styling, providing a soft, non-frizzy finish. Hair wax sticks are effective for smoothing out irregular hair and do not harden the hair, allowing it to remain supple and enhancing its natural luster. They are ideal for individuals seeking to maintain their hair's best condition throughout the day.
exploding
Codeage
9.9K
Volume
+773%
Growth
Company specializing in nutritional supplements aimed at improving overall health and well-being. Codeage differentiates itself by offering high-quality ingredients and a wide selection of unique formulas, including multi-collagen protein powders, liposomal NAD+ supplements, and multivitamins for men. The target demographic includes health-conscious individuals seeking premium dietary supplements to enhance their wellness routines.
exploding
Botox serum
9.9K
Volume
+767%
Growth
A cosmetic product designed to reduce the appearance of wrinkles and fine lines by temporarily paralyzing facial muscles. Botox serum works by blocking nerve signals to the muscles where it is injected, preventing them from contracting and thereby smoothing the skin. It is primarily used by individuals seeking non-surgical methods to achieve a more youthful appearance.
exploding
Discoloration serum
4.4K
Volume
+757%
Growth
A discoloration serum is a skincare product designed to reduce the appearance of dark spots and uneven skin tone. It is formulated to be effective on all skin tones and can address issues such as stubborn brown patches and post-acne marks, providing a more uniform complexion. This product is primarily targeted at individuals seeking to improve skin clarity and reduce hyperpigmentation.
exploding
Planity
1.22M
Volume
+756%
Growth
Online booking SaaS platform designed for the beauty industry, established in 2017. It facilitates efficient scheduling of beauty appointments and supports 25% of hair and beauty salons across France, distinguishing itself through its user-friendly interface and comprehensive salon management features. The platform primarily benefits beauty salon owners and clients seeking streamlined appointment booking and management solutions.
exploding
Kitsch hair
9.9K
Volume
+733%
Growth
Female-owned brand offering vegan and cruelty-free hair and body care products. Kitsch differentiates itself with a range of rice bar shampoos, conditioners, and rosemary oil designed for hair growth, providing moisturizing and volumizing benefits. The brand primarily targets individuals seeking ethical, sustainable, and effective hair care solutions.
exploding
Silicone scar sheets
60.5K
Volume
+733%
Growth
Soft, flexible, self-adhesive dressings designed to be applied over scars to improve their appearance. These sheets contain silicone, which helps to enhance the color, height, and texture of scars by hydrating the scar tissue, thereby reducing redness, itching, and discomfort. Silicone scar sheets are commonly used by individuals looking to manage and reduce the visibility of scars from surgery, injury, burns, and acne.
exploding
Good molecules
165K
Volume
+730%
Growth
Skincare company offering a variety of products aimed at improving skin appearance and addressing issues such as dark spots, blemish scars, melasma, and sun damage. Good Molecules differentiates itself by providing effective skincare solutions with a focus on transparency in ingredients and affordability. The target demographic includes individuals seeking to enhance their skin health and appearance, particularly women dealing with specific skin concerns.
exploding
Black french tip nails
49.5K
Volume
+725%
Growth
A stylish and versatile manicure option that replaces the traditional white tips with black. Black French tip nails can be customized with various designs, shapes, and accents to suit different occasions and personal styles, offering a modern twist on a classic look. This manicure style is popular among individuals seeking a chic and sophisticated appearance for their nails.
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