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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Retinol serum
368K
Volume
+369%
Growth
Skincare product formulated with retinol, a derivative of Vitamin A, known for its anti-aging properties. Retinol serum enhances skin cell production, unclogs pores, exfoliates the skin, and boosts collagen production, thereby reducing fine lines and wrinkles and improving skin texture. It is primarily targeted at individuals seeking to diminish signs of aging and achieve a fresher, plumper skin appearance.
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Cluster lashes
165K
Volume
+368%
Growth
Cluster lashes, also known as flares, are a group of lash strands bound together at the base and applied to the eyelid along the lash line using false lash adhesive. They offer a more dramatic effect compared to individual lash extensions, which are glued to natural eyelashes for a subtler look. Cluster lashes are popular among individuals seeking a bold and voluminous eyelash appearance for special occasions or everyday wear.
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Cat eye lashes
700
Volume
+368%
Growth
Cats do not have traditional eyelashes like humans. Instead, they possess a row of thicker facial hair along their upper eyelid that functions similarly to rudimentary lashes, providing some level of protection for their eyes. This feature is common among all domestic cats and serves to shield their eyes from debris and other potential irritants.
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Marine collagen peptides
14.8K
Volume
+367%
Growth
Bioactive peptides derived from the collagen of fish and other marine organisms, known for their high bioavailability. These peptides are commonly used in dietary supplements and skincare products to support skin elasticity, hydration, and overall skin health, as well as promote joint and bone health. Marine collagen peptides are particularly popular among individuals seeking sustainable and environmentally friendly sources of collagen for improved skin and joint health.
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Waterproof setting spray
3.6K
Volume
+364%
Growth
Waterproof setting spray is a cosmetic product designed to lock makeup in place while providing resistance to water, sweat, and humidity. It creates a protective layer over makeup, helping to maintain its appearance for extended periods and in various environmental conditions. This product is especially popular among individuals with long wear needs, such as for special events, outdoor activities, or humid climates, who want to ensure their makeup remains intact.
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Hydrocolloid patch
60.5K
Volume
+363%
Growth
Adhesive bandages that contain a gel-forming agent to create a moist environment for faster healing of wounds, blisters, and acne. They absorb excess fluid, reduce inflammation, and prevent infection, making them effective for wound care, acne treatment, and blister prevention and treatment. Hydrocolloid patches are particularly beneficial for individuals seeking efficient and discreet solutions for minor skin injuries and acne management.
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Aluminum-free deodorant
40.5K
Volume
+360%
Growth
Personal care products formulated without aluminum compounds, which are typically used in traditional antiperspirants. These deodorants aim to reduce the risk of skin irritation and potential health concerns linked to aluminum, while still effectively controlling body odor. They are particularly popular among health-conscious consumers and those with sensitive skin.
regular
Everything Shower
22.2K
Volume
+358%
Growth
An extended shower routine that involves multiple steps aimed at achieving a deep clean and leaving you feeling exceptionally fresh. This trend typically includes a series of skincare, haircare, and body care treatments all performed in one extended shower session, offering a comprehensive self-care experience. The Everything Shower is particularly popular among individuals who prioritize self-care and enjoy dedicating time to personal grooming and relaxation.
exploding
Jumiso
9.9K
Volume
+357%
Growth
Korean beauty brand focused on delivering a positive skincare experience through a variety of products. Known for its effective formulations, Jumiso offers serums, masks, and creams that often feature key ingredients like hyaluronic acid, vitamin C, and botanical extracts, setting it apart from competitors. The brand primarily targets individuals seeking user-friendly skincare solutions to enhance skin health and appearance.
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Imaginary Authors
18.1K
Volume
+355%
Growth
Fragrance brand known for creating unique and imaginative scents, often accompanied by evocative names and storytelling elements. The brand differentiates itself by crafting perfumes that tell a story, such as 'Cape Heartache' and 'Saint Julep,' offering a distinctive olfactory experience. Imaginary Authors primarily targets fragrance enthusiasts and individuals seeking unconventional and narrative-driven perfumes.
exploding
Peptide cream
14.8K
Volume
+355%
Growth
Skincare product formulated with peptides, which are short chains of amino acids that act as building blocks for proteins such as collagen and elastin. Peptide creams aim to improve skin firmness, reduce signs of aging, and may also help in minimizing breakouts, offering a multi-functional approach to skincare. This product is primarily targeted at individuals seeking anti-aging solutions and those looking to enhance their skin's overall health and appearance.
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Liquid exfoliant
4.4K
Volume
+350%
Growth
Skincare products designed to remove dead skin cells from the surface of the skin using chemical agents. Unlike physical exfoliants, liquid exfoliants dissolve the bonds between dead skin cells, allowing them to be easily washed away, and they often contain ingredients like Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), and Polyhydroxy Acids (PHAs). These products are beneficial for individuals looking to improve skin texture, reduce fine lines and wrinkles, unclog pores, and enhance overall skin radiance.
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Sugaring NYC
40.5K
Volume
+350%
Growth
Beauty service provider specializing in organic hair removal techniques, particularly sugaring. Sugaring NYC differentiates itself by using natural, organic products for hair removal, offering a gentler alternative to traditional waxing methods. The services are primarily targeted at individuals seeking eco-friendly and less painful hair removal options.
exploding
Estrid
165K
Volume
+350%
Growth
Scandinavian brand offering razors and body care products, emphasizing affordability and quality. Estrid differentiates itself by providing 100% vegan products and promoting the idea that hair removal should be optional but accessible. The brand primarily targets individuals seeking ethical and high-quality hair removal solutions.
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Manyo
49.5K
Volume
+350%
Growth
Skincare brand that emphasizes clean beauty, sustainability, and proven results. Known for crafting products often described as 'magical potions' for healthier skin, Manyo differentiates itself through its commitment to natural ingredients and eco-friendly practices. The brand primarily targets individuals seeking effective, sustainable skincare solutions.
exploding
Azelaic acid
450K
Volume
+348%
Growth
A naturally occurring acid found in grains such as barley, wheat, and rye, known for its antimicrobial and anti-inflammatory properties. It is effective in treating skin conditions like acne and rosacea by killing bacteria that infect pores and reducing the production of keratin, which can lead to acne development. Azelaic acid is primarily used by individuals with acne-prone or rosacea-affected skin seeking a treatment to improve their skin condition.
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Primal Harvest
27.1K
Volume
+347%
Growth
Health and wellness company offering a range of products designed to support various aspects of health, such as energy, immune function, digestion, hair health, and joint health. Primal Harvest differentiates itself by providing high-quality, natural supplements like Primal Greens, Hair Health Complex, and Primal Collagen, which are formulated to address specific health needs. The target demographic includes individuals seeking natural and effective solutions for improving their overall health and well-being.
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Men face serum
14.8K
Volume
+347%
Growth
Skincare product designed to provide intense hydration and nourishment to the deepest layers of the skin. Typically contains a highly concentrated formula with active ingredients such as vitamin C, which helps rejuvenate the skin and make it healthier. Primarily targeted at men looking to improve skin texture, reduce signs of aging, and enhance overall skin health.
exploding
Blush stick
74K
Volume
+345%
Growth
A cosmetic product designed for convenient, on-the-go application, blush sticks are cream blushes in stick form. They are easy to blend and provide a natural, dewy finish, often used on the cheeks, lips, and sometimes eyes. Blush sticks are popular among individuals seeking a versatile and portable makeup solution.
exploding
Mandelic acid serum
12.1K
Volume
+343%
Growth
Skincare product containing mandelic acid, an alpha hydroxy acid (AHA) derived from bitter almonds. Known for its gentle exfoliating properties, it helps improve skin texture, reduce hyperpigmentation, and treat acne, making it suitable for sensitive skin types. The serum is particularly beneficial for individuals seeking a brighter complexion and reduced appearance of acne scars and wrinkles.
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Water based foundation
18.1K
Volume
+338%
Growth
Makeup products that use water as their primary ingredient, often listed as 'aqua' or 'eau' on the ingredient list. These foundations are typically lightweight and provide a natural finish, making them suitable for people with oily or combination skin, and are less likely to clog pores compared to oil-based foundations. Water-based foundations are particularly beneficial for individuals with acne-prone skin or those seeking a breathable, everyday foundation.
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Blue lotus oil
5.4K
Volume
+338%
Growth
Essential oil derived from the blue lotus flower, known for its psychoactive properties that can affect emotions and cognition. It contains antioxidants such as quercetin, kaempferol, and myricetin, and has anti-spasmodic properties, making it valuable in aromatherapy and traditional medicine. Blue lotus oil is primarily used by individuals seeking natural remedies for relaxation, emotional well-being, and mild pain relief.
exploding
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74K
Volume
+337%
Growth
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Medik8
201K
Volume
+335%
Growth
British skincare brand renowned for its dermatological formulas that focus on anti-aging and overall skin health. The brand emphasizes science-backed ingredients and offers a range of products tailored to various skin concerns, differentiating itself through its commitment to sustainability and ethical practices. Medik8 primarily targets individuals seeking effective, science-based skincare solutions with a focus on anti-aging and skin health.
exploding
Body glaze
14.8K
Volume
+333%
Growth
Body glaze is a skincare product formulated to provide the skin with a radiant, glossy finish. It often contains hydrating ingredients and light-reflecting particles to enhance the skin's natural glow and smoothness. Body glaze is popular among individuals seeking to achieve a luminous and polished appearance, particularly for special occasions or when showcasing bare skin.
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Chrome nails
201K
Volume
+332%
Growth
Manicure style that provides a shiny, metallic finish to nails, resembling polished metal. This effect is achieved using special chrome powders, nail polishes, or gel polishes, resulting in a highly reflective, mirror-like surface. Chrome nails are popular among individuals seeking a bold, eye-catching look for their nails.
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Derma serum
18.1K
Volume
+332%
Growth
Skincare products formulated to target skin concerns such as hyperpigmentation, dark spots, and wrinkles. Derma serums typically include active ingredients like Vitamin C, Hyaluronic Acid, Kojic Acid, and Niacinamide, which work together to improve skin texture and tone. These products are suitable for individuals looking to enhance their skincare routine with targeted treatments for specific skin issues.
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Ginseng skincare
4.4K
Volume
+331%
Growth
Skincare products that incorporate ginseng, particularly Panax ginseng, to leverage its numerous benefits for the skin. Ginseng is known for its antioxidant properties, which help protect the skin from environmental damage, and its ability to stimulate collagen production, maintaining skin elasticity and firmness. These products are particularly beneficial for individuals looking to prevent skin aging, improve facial wrinkles, and soothe irritated skin, making them popular among those seeking a more youthful and radiant complexion.
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Carpe deodorant
40.5K
Volume
+329%
Growth
Clinical strength antiperspirant and deodorant designed to combat excessive sweating. It offers various scents and is priced around $19.95, available for purchase on the Carpe website and Amazon, with positive reviews and a 60-day return policy. This product is targeted at individuals who experience excessive sweating and are seeking a reliable solution to manage it.
exploding
Liquid blush
74K
Volume
+329%
Growth
Makeup product with a fluid consistency used to add a natural flush of color to the cheeks. It offers a seamless, dewy finish and can be applied with fingers, a sponge, or a brush, providing blendable and long-lasting results. Liquid blushes are ideal for individuals seeking a natural, radiant look with customizable intensity.
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