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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
By wishtrend
12.1K
Volume
+328%
Growth
Skincare brand known for its high-quality Korean skincare products. By Wishtrend offers a range of products such as Rice Toner, Freshly Juiced Vitamin Drop, Mandelic Acid 5% Skin Prep Water, Rich Moist Soothing Cream, and Green Tea & Enzyme products, which are designed to address various skin concerns and improve overall skin health. The brand primarily targets skincare enthusiasts and individuals seeking effective and innovative skincare solutions.
regular
Chemical sunscreen
33.1K
Volume
+325%
Growth
Chemical sunscreens use organic compounds to absorb UV radiation and convert it into heat, which is then released from the skin. These sunscreens often contain ingredients like avobenzone, octinoxate, oxybenzone, and octocrylene, and are known for being lightweight and non-greasy, although they may cause skin irritation or allergic reactions in some individuals. Chemical sunscreens are typically favored by individuals seeking a lightweight, non-greasy sun protection option, but they may also be scrutinized by those concerned about potential skin sensitivities and environmental impact.
exploding
Glycolic acid moisturizer
4.4K
Volume
+325%
Growth
Skincare products that incorporate glycolic acid, an alpha-hydroxy acid, to exfoliate the skin and improve its texture. These moisturizers help reduce fine lines, wrinkles, acne, and hyperpigmentation while often including hydrating ingredients to maintain moisture balance. Glycolic acid moisturizers are particularly beneficial for individuals seeking to enhance their skin's appearance and address specific skin concerns such as aging and acne.
exploding
Kosas
90.5K
Volume
+325%
Growth
Cosmetics brand known for its clean, cruelty-free, and natural beauty products. Kosas differentiates itself by offering items like the DreamBeam SPF 40 PA++++ tinted moisturizer and the Revealer Skin-Improving Foundation SPF 25, which are designed to be safe for sensitive skin and suitable for all skin types. The brand primarily targets individuals seeking high-quality, natural, and skin-friendly beauty products.
exploding
Just Ingredients
90.5K
Volume
+324%
Growth
Company focused on providing health and wellness products made with real ingredients. Just Ingredients differentiates itself by emphasizing the use of natural, non-toxic components in its product line, which includes supplements, skincare, and household items, aiming to promote a healthy and fulfilling life. The target demographic includes health-conscious individuals seeking natural and effective alternatives to conventional products.
exploding
purito
49.5K
Volume
+322%
Growth
Skincare brand that emphasizes the use of natural ingredients, particularly those sourced from the Korean Peninsula. Purito is known for incorporating Centella Asiatica, a plant with soothing properties, into its product formulations, which include cleansers, serums, and balms, aiming to deliver effective skincare solutions and a pleasant sensory experience. The brand primarily targets individuals seeking natural and gentle skincare products that promote skin health and well-being.
exploding
Caffeine eye serum
4.4K
Volume
+321%
Growth
Skincare product formulated to address issues around the eye area, such as puffiness and dark circles. It boosts circulation, reduces puffiness, improves discoloration, and protects the skin, making it effective in enhancing the appearance of the under-eye region. This serum is particularly popular among individuals seeking to reduce the appearance of dark circles and under-eye bags.
exploding
Leave-in conditioner
246K
Volume
+317%
Growth
Hair care product designed to be applied to the hair and not rinsed out, providing extended benefits compared to regular conditioners. Leave-in conditioner nourishes and heals hair strands, strengthens weak hair, repairs damage, reduces friction, improves elasticity, infuses moisture, boosts shine, and makes hair easier to comb and style. It is typically used by individuals seeking additional hair care benefits between cleansing and styling.
exploding
Hair growth serum
201K
Volume
+314%
Growth
A hair care product formulated to stimulate hair growth and reduce hair loss. Hair growth serums typically contain active ingredients such as Minoxidil, Finasteride, or natural DHT blockers, which work to promote thicker, healthier hair by nourishing the scalp and hair follicles. These products are primarily targeted at individuals experiencing thinning hair or hair loss, seeking to improve hair density and overall hair health.
exploding
Glueless wigs
60.5K
Volume
+311%
Growth
Wigs that do not require adhesive or glue to stay in place, designed for easy wear and removal. They often feature adjustable straps and combs for a secure fit, and come in various styles, lengths, and textures to offer a natural appearance. These wigs are ideal for individuals seeking a convenient and comfortable way to change their hairstyle frequently without the hassle of using glue.
exploding
Kosas
90.5K
Volume
+305%
Growth
Beauty brand that focuses on creating makeup products that are both effective and comfortable for the skin. Kosas emphasizes simplicity and defying conventional beauty norms, offering skincare-packed makeup items like concealers that are non-comedogenic and safe for sensitive skin. The brand primarily targets individuals seeking high-quality, skin-friendly makeup that promotes self-expression and comfort.
exploding
Statement candle
140
Volume
+300%
Growth
A decorative centerpiece candle, often lidded and featuring three wicks, known for its high shine and warm ombre glow. The glow becomes more pronounced with each use, adding a visually appealing element to any room. Statement candles are popular among individuals looking to enhance their home decor with a touch of elegance and warmth.
regular
Tubby todd
90.5K
Volume
+300%
Growth
Skincare company specializing in plant-based, moisturizing products tailored for sensitive skin. Tubby Todd is distinguished by its popular 'All Over Ointment,' which is highly rated and available in various sizes and formulations, including options for eczema treatment. The brand primarily targets individuals with sensitive skin, including babies and those with skin conditions like eczema.
exploding
Twisted loop towel
0-100
Volume
+300%
Growth
The Twisted Loop Towel is a type of towel crafted using twisted loop fibers, designed to enhance absorbency and softness. The twisted loop construction increases the surface area and density of the towel, making it more effective at absorbing moisture while retaining a plush feel. This towel is ideal for individuals seeking a luxurious, highly absorbent option for home or spa use, often appealing to those who prioritize comfort and quick-drying capabilities in their linens.
peaked
Sea salt hair spray
12.1K
Volume
+300%
Growth
Sea salt hair spray is a styling product designed to create a textured, beachy look by adding volume and enhancing natural waves in the hair. It typically contains sea salt, which helps to absorb oil and moisture, giving hair a matte finish and a tousled, effortless appearance. This spray is popular among individuals seeking a casual, beach-inspired hairstyle, particularly those with fine or naturally wavy hair looking for lightweight, non-sticky texture and volume.
exploding
Anti humidity spray
6.6K
Volume
+300%
Growth
Hair care products designed to protect hair from the effects of humidity, which can cause frizz and loss of style. These sprays typically offer features such as frizz control, lightweight formulas, and sometimes thermal protection, making them beneficial for maintaining hairstyles in humid conditions. They are popular among individuals looking to keep their hair smooth and styled for extended periods, even in challenging weather conditions.
exploding
Ceramic air styler
0-100
Volume
+300%
Growth
A ceramic air styler is a hair styling tool designed to dry and style hair simultaneously, utilizing ceramic technology to distribute heat evenly. The ceramic component helps reduce frizz and heat damage while adding shine, making it an effective tool for creating smooth, voluminous styles. This product is primarily aimed at individuals looking for a versatile, all-in-one styling tool that offers gentle and efficient styling for various hair types.
exploding
Press on nails
450K
Volume
+300%
Growth
Artificial acrylic nails that are pre-made and ready to be adhered to the natural nail. They offer a convenient and quick alternative to traditional acrylic nails, providing a similar look and feel when applied correctly. Press on nails are popular among individuals seeking an easy and temporary nail enhancement solution without the need for a salon visit.
exploding
Typology
246K
Volume
+300%
Growth
Study and systematic classification of types based on their common characteristics. Typology is utilized in fields such as psychology, theology, and linguistics to identify, count, and categorize facts using sensory perception and logic, providing a structured approach to understanding complex phenomena. This method benefits researchers and professionals who require a systematic way to analyze and interpret data within their respective disciplines.
exploding
Lip Stain
165K
Volume
+300%
Growth
Cosmetic product designed to impart long-lasting color to the lips. Unlike traditional lipsticks or glosses, lip stains are formulated to 'stain' the lips with pigment, providing a more natural and enduring color that can last for several hours without the need for frequent reapplication. They are popular among individuals seeking a lightweight, long-lasting lip color that requires minimal touch-ups throughout the day.
exploding
Glycolic acid serum
49.5K
Volume
+300%
Growth
Skincare product containing glycolic acid, an alpha hydroxy acid (AHA) derived from sugar cane. It is primarily used for its exfoliating properties, helping to remove dead skin cells, improve skin texture, and promote a brighter complexion, making it effective for treating acne, hyperpigmentation, and signs of aging like fine lines and wrinkles. Glycolic acid serums are particularly beneficial for individuals seeking to enhance their skin's radiance and address specific skin concerns such as uneven texture and pigmentation.
exploding
Sea salt spray
201K
Volume
+300%
Growth
Hair styling product designed to replicate the texture and volume effects of ocean water on hair. Sea salt spray typically includes ingredients such as water, sea salt, conditioning agents, and essential oils, providing a beachy, tousled look with added texture and a matte finish. It is particularly popular among individuals seeking natural waves and enhanced curls without the use of heat styling tools.
exploding
Hydration drops
1.9K
Volume
+296%
Growth
Supplements that contain ionic ocean electrolytes and trace minerals designed for cellular hydration. These drops aim to provide natural energy and improve mental clarity by reducing brain fog and mental fatigue, differentiating themselves through their unique composition of ocean-derived minerals. Hydration drops are primarily targeted at individuals seeking enhanced hydration, increased energy levels, and improved cognitive function.
exploding
Hero cosmetics
18.1K
Volume
+293%
Growth
Skincare brand known for products targeting acne and skin imperfections. Hero Cosmetics differentiates itself with innovative solutions like the Mighty Patch, Superfuel Serum Stick, and Exfoliating Jelly Cleanser, which are designed to effectively address various skincare needs. The brand primarily appeals to individuals seeking effective treatments for acne and other skin concerns.
regular
Glycolic acid
823K
Volume
+289%
Growth
A type of alpha-hydroxy acid (AHA) derived from sugar cane, commonly used in skincare products. It exfoliates the skin, improves texture, and reduces the appearance of fine lines and wrinkles by breaking down the bonds between dead skin cells. Glycolic acid is particularly beneficial for individuals seeking to enhance skin smoothness and address signs of aging.
exploding
Retinol face serum
14.8K
Volume
+289%
Growth
Skincare product formulated with retinol, a derivative of vitamin A, known for its ability to enhance skin cell production and boost collagen. Retinol face serum helps to reduce the appearance of fine lines and wrinkles, unclog pores, and improve skin texture and tone, making it a valuable addition to anti-aging skincare routines. This product is primarily targeted at individuals seeking to address signs of aging and improve overall skin health.
exploding
Copper peptides
27.1K
Volume
+286%
Growth
Small protein fragments that have a high affinity for copper ions, known for their role in skin and hair care. Copper peptides promote collagen production, wound healing, and possess anti-inflammatory properties, differentiating them from other skincare ingredients. They are primarily targeted at individuals seeking to reduce fine lines, improve skin elasticity, and enhance overall skin and hair health.
exploding
Satin bonnet
27.1K
Volume
+285%
Growth
A type of headwear made from satin fabric, designed to protect hair while sleeping. It helps to keep hair frizz-free and tangle-free by reducing friction between the hair and the pillow, and often comes with adjustable features to ensure a secure fit throughout the night. Satin bonnets are particularly popular among individuals with natural, curly, or textured hair, as they help to maintain moisture and prevent breakage.
exploding
Vanilla lotion
33.1K
Volume
+285%
Growth
Skincare product formulated with vanilla extract or vanillin, known for its antioxidant properties. It is designed to moisturize the skin, leaving it soft and hydrated while providing a pleasant and long-lasting vanilla fragrance. Vanilla lotion is popular among individuals seeking both effective skin hydration and a delightful scent.
exploding
Negative ion brush
170
Volume
+283%
Growth
A negative ion brush is a hair care tool designed to reduce frizz and enhance shine by emitting negatively charged ions that neutralize the positively charged ions often found in dry, damaged hair. This brush works by sealing the hair cuticle, which helps to retain moisture, reduce static, and promote a smoother appearance. It is primarily targeted at individuals with frizzy, dry, or static-prone hair seeking to improve hair texture and manageability.
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